S．T．Dupont：清泠妙韵

瑟瑟寒秋，瓷青蓝的天空，明媚的阳光，银亮闪烁的树叶随风婆娑起舞，翻飞摇曳。清朗的秋光下，塞纳河微波粼粼，水明澄静。沿着迷人依然的塞纳河漫无目的行去，迎接享受着和风阳光。河对岸街道旁的二层阳台，美丽典雅，斜伸出几枝鲜红的绣球，花朵可爱明艳。     

Puma公司:企业社会责任部门是如何运转的?

欧美跨国公司在将企业社会责任融入到公司经营主流时,在组织机构上呈现出不同的特点,其中许多欧洲公司还专门设立企业社会责任管理部,本文将对德国Puma公司的企业社会责任部的运转作一解析。     

Product Mixes in U.S. Multinationals:

When U.S. Multinationals venture into foreign markets, they must decide what sort of product mixes to put in front of customers. This 229 subsidary-28 MNC study shows that American firms use many U.S. products abroad, although some industries have lines with mainly non-U.S. product transfers or locally created goods. Level of market sophistication seems to determine whether non-American transfers of locally built products predominate.     

Haight,William. Retail Advertising: Management and Technique. Morristown,N. J.: General Learning Press, 1976

Abstract

Corporate sponsorship is growing in importance as an element of the communications mix. The number of companies participating in sponsorship, as well as corporate expenditures for sponsoring events, is on the rise as organizations seek new ways to reach audiences and enhance their image. The importance of corporate sponsorship is now generally acknowledged, but little research has been done to understand its value and effectiveness. An exploratory study was conducted to examine the relationship between sponsorship and corporate image. The results suggest that corporate sponsorship can improve corporate image, but its effects differ among companies. Moreover, sponsorship is only one of the information sources consumers use to form their impressions of an organization. Under certain circumstances, corporate sponsorship can damage, rather than enhance, the image of a company.     

Finance for SMEs: A U.K. Perspective

This paper provide an overview of recent trends in the financing of smaller businesses in the U.K. It refers in particular to the findings of a major recent programme of work in this area funded by the Economic and Social Research Council, in which the author participated. This programme included the first national survey to address these issues since the Bolton Report of 1971, as well as a range of projects covering the finance of ethnic businesses and hi-tech firms as well as the market for informal venture capital. On the basis of this work and of the results of more recent follow up surveyors it is concluded that the evidence for general equity or debt gaps in the U.K. is weak. If anything SME funding was too easy in the boom of the late 1980s. It is argued that consideration could be given to the promotion through seedcorn funding of SME co-operative or mutual guarantee schemes to reduce information asymmetry in U.K. credit markets.