Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation

The MNC resellers are vastly competitive and capital-intensive. Based on the corporate brand orientation, the objective is to investigate how the individual dimensions of hotel industry’s brand orientation can improve a corporate experience and subsequently create superior hotel performance and retailer preferences. A model of the integration of the hotel industry’s brand orientation was tested in a survey conducted among MNC resellers from hospitality industry. Structural equation modelling was applied to gain insight into the various influences and relationships. The research makes two main contributions. It makes a theoretical contribution by classifying the integration of the hotel industry’s brand orientation for hospitality industry and from this extrapolate key suggestions for further study. The continuous evolution and economic influence of the hospitality industry require the application of innovative marketing practices.     

Examining the Influences of Senior Discount Usage in the Hospitality Industry

ABSTRACT

The main purpose of this study was to examine older adult attitudes and behaviors of discount usage in the hospitality industry. A secondary purpose was to understand the relationship between usage category (nonusers, light users and heavy users), age and influences of discount usage in the hospitality industry. Results suggested that (1) the profile of the older adult discount user in the hospitality industry reveals that the average discount user is married'partnered, educated, with a variety of income levels, basically the “average” older adult and (2) generally, the age of the senior does not have a significant impact on discount usage, but rather previous discount behavior and institutional barriers played a significant role. Employees in the hospitality industry need to be trained to recognize and manage for “ageism.” Seniors will be less inclined to use discounts if employees in the hospitality industry treat older adults poorly. If use of hospitality discounts is related to general discount then specials or cents-off coupons should be placed in the newspapers along side of general coupons.     

COVID-19-induced layoff,survivors’ COVID-19-related stress and performance in hospitality industry: The moderating role of social support

The COVID-19 pandemic has hit the hospitality industry hard globally, resulting in millions of employees being laid off. Drawing upon the conservation of resources theory, this study aims to empirically examine how and when COVID-19-induced layoff influences employees’ in-role and extra-role performance in the hospitality industry. We tested this model by using field data collected from 302 employees and their supervisors in China across two waves. Results revealed that COVID-19-induced layoff increases survivors’ COVID-19-related stress, which in turn leads to decreased in-role and extra-role performance. The strength of these indirect effects is mitigated by perceived family support against COVID-19. Unexpectedly, perceived organizational support against COVID-19 intensifies these indirect effects. The theoretical and practical implications of this study are further discussed.     

Ethics, trust and expectations regarding the treatment of disabled staff within a tourism/hospitality industry context

Whilst it has long been recognized that disabled employees can be the recipients of discrimination in the workplace, occasioned by many factors including physical appearance, relatively little is known regarding the ethical conceptualizations, trust responses and also problem-solving architecture that potential employees bring to such contexts, particularly in service industries such as tourism/hospitality. This study has examined discrimination shown to a disabled hospitality industry employee within an ethical framework, investigating personal ethical beliefs, individual ethical influences upon behaviour and also perceived management problem-solving response influences in the face of disability discrimination. The study has been conducted among a sample of university management students in a major Australian tourism destination, many of whom on graduation would seek employment within the tourism/hospitality industry.Three personal ethical belief types were identified: equity or procedural justice, competence and integrity, with both competence and integrity ethics being regarded as of higher value than equity. Major individual ethical influences included one's own values and also those of the ambient society; the most highly rated perceived management response involved the protection of company image whereas the least expected involved a management perspective focusing on justice of all people involved in the ethical dilemma.The competence ethical belief was found to predict the individual who would be influenced by a legal perspective; the justice for all management perspective was employed as a measure of respondent trust in management, with analyses revealing that the competence ethical belief, the career and societal influences and also gender being found associated with lower levels of trust in management's willingness to respond to disability discrimination in a just manner. The protection of company image as a management response, employed as a measure of mistrust, was associated with integrity personal ethical values, and also with career, societal and own ethical influences upon responses to an incident of disability discrimination. Implications for future research in this domain together with implications for the tourism/hospitality industry are examined.     

Commercial hospitality in tourism: A global comparison of what culturally matters

As the hospitality academy matures it has worked towards bespoke theory development. Emerging literature has attempted to quantify, and develop measurements for, the intangible and situationally variable dimensions of hospitality and/or hospitableness. This paper aims to explore whether the importance tourists place on various aspects of ‘hospitality’ differs according to their culture, using country/region of origin as a proxy. A cross-national survey was conducted across multiple destinations in the Asia-Pacific and Europe. Data captured the importance 2248 tourists placed on 12 facets of hospitality. Results indicate that tourists’ nationality influences the importance they place on all facets of the hospitality experience. The study contributes to theory by advancing our understanding of how different cultures evaluate the importance of the multiple aspects of commercial hospitality. Practically, the study challenges hospitality industry conventions, which standardize rather than personalize guest-host interactions.     

Using ethical leadership to reduce job stress and improve performance quality in the hospitality industry

Given an increased call for examining ethics in the hospitality industry, this research examines how ethical leadership influences the job stress and performance quality of customer-contact employees in the hospitality industry. Results indicate that customer-contact employees’ views of their supervisor’s use of ethical leadership behaviors is related to lower levels of ethical ambiguity and job stress. Ethical ambiguity is positively associated with job stress, which is negatively associated with customer-contact employees’ performance quality. Perceived ethical leadership behaviors positively influence performance quality. Based on the findings, implications are provided for both theory and management, and directions for future research are offered.     

Employee turnover dynamics in the hospitality industry vs. the overall economy

High employee turnover is a widely known reality for the hospitality industry. However, the extent to which employee turnover in the hospitality industry depends on overall economic activities or idiosyncratic characteristics of the hospitality industry is not clear. The purpose of this study is to examine the extent to which the employee turnover rate in the hospitality industry is sensitive to the overall US economy. Also, the COVID-19-pandemic has further exacerbated an already convoluted issue of employee turnover for hospitality businesses. Therefore, we further investigate the extent to which employee turnover rate in the hospitality industry are sensitive to the overall US economy during the pandemic period. The results show that employee turnover in the hospitality industry has the highest sensitivity to the economy. However, employee turnover in the hospitality industry decreases the most in the overall US economy when economy-wide turnover increases. The theoretical and practical implications are extensively discussed.     

The relation among self-efficacy,learning approaches,and academic performance: an exploratory study

Self-efficacy influences students’ activities, effort and persistence, and it can help predict their motivation and academic performance. This study attempts to investigate the relationship between self-efficacy, preferred learning methods, and academic performance under different learning methods in a unique hospitality course setting. The results indicate that hospitality management students prefer a “learn by doing” approach instead of computer-based learning and lecturing. This study concludes that self-efficacy affects the academic performance in both lecturing and practical learning in hospitality education. However, students’ preference in terms of learning methods does not influence their academic performance. Emphasizing “learn by doing” in the hospitality higher education curriculum is recommended in addition to recruiting faculty members with extensive industry experience. Conversely, it is recommended that faculty find the means to increase students’ self-efficacy when adopting different teaching approaches.     

Literature in strategic management in the hospitality industry

This literature review of the research in strategic management in the hospitality industry covers the 2 year period of 2002–2003. Using a contingency model framework for the analysis the research reported in refereed journals in the field of hospitality is reported. Additionally, research that considered the context of the hospitality industry but published in non-hospitality refereed journals was also included. Key issues and needs in the area are provided at the conclusion.     

Hospitality healthscapes: A conjoint analysis approach to understanding patient responses to hotel-like hospital rooms

In an increasingly competitive market, healthcare providers are incorporating best practices from the hospitality industry to improve the patient experience. The present study offers a model of hospitality healthscapes to provide a patient-based perspective of the infusion of hospitality into healthcare. A study of 406 respondents examined the hotel-like attributes that patients prefer in hospital rooms and the effect of their provision on patients’ well-being and willingness to pay higher out-of-pocket expenses. Using conjoint analysis and 3D visual representations of hospital rooms, the study found that high-end material finishes and hospitality-certified healthcare staff were the two greatest influences on patient choice. The study also found some differences between the preferences of “less healthy” and “more healthy” patients, with the less healthy patients willing to pay, on average, 13% higher out-of-pocket expenses for hotel-like hospital rooms than the more healthy patients. This study represents the first attempt in the evidence-based design literature to holistically and empirically examine the infusion of hospitality into healthcare by emphasizing the “patient as customer.” The findings have important marketing implications for healthcare providers who wish to enhance the patient experience.     

The last feather-bedded industry?: Government, politics and the hospitality industry during and after the 1992 General Election

This paper examines political debate and rhetoric attendant on those issues perceived as germane to the hospitality sector by industry operators at the time of the 1992 UK General Election. By extensive use of secondary, mainly journalistic, sources, an analysis of such issues is undertaken, located in the specific context of the various conservative ideologies that are shown to be associated with the hospitality industry. The paper's main theme is that far from endorsing a commitment to the agenda of the Conservative government, the hospitality industry's conservatism reflects more a form of special pleading comprising demand for particular economic privileges based on a form of protectionist corporatism. It is concluded that rather than representing a model of the vanguard of free-market culture, the hospitality industry in the UK represents the last gasp of conservative corporatism, bent on the maintenance of economic privilege rather than offering a commitment to economic liberalism.     

The role of business model innovation in the hospitality industry during the COVID-19 crisis

The hospitality industry worldwide is among the hardest-hit industries from the COVID-19 lockdowns. Initial theoretical and practical observations in the hospitality industry indicate that business model innovation (BMI) might be a solution to recover from and successfully cope with the COVID-19 crisis. Interestingly, some firms in the hospitality industry already started to successfully adapt their business models. This study explores the why and how of these successful recovery attempts through BMI by conducting a multiple case study of six hospitality firms in Austria. We rely on interview data from managers together with one of their main stammgasts for each case, which we triangulate with secondary data for the analysis. Findings show that BMI is applied during and after the crisis to create new revenue streams and secure a higher level of liquidity, with an important role of stammgasts.     

Research in the field of hospitality

In this paper a model of hospitality is introduced. In this model the three elements of the hospitality offer Product, Behaviour and Environment are linked with the elements of guest satisfaction (Needs and Objectives). The model can be used for, instance, as an organizer for curriculum development of hotel and catering schools. The hospitality industry itself can apply this model in finding solutions to their problems concerning product strategies.Some further research activities showed that the model can be used for qualitative research methods. It seems possible to make the model testable in the sense that a quantitative approach could be successful.     

Financial features of dividend-paying firms in the hospitality industry: A logistic regression analysis

The purpose of this study was to identify the financial features that distinguish dividend-paying firms from non-dividend-paying companies in the U.S. hospitality industry. The logistic regression model shows that firm size and profitability are significant drivers of dividend payout, whereas investment opportunities deter dividend payout. In the U.S. hospitality industry, larger hospitality firms with higher profitability but fewer investment opportunities are more likely to pay out dividends to their shareholders.     

Hospitality management graduates’ perceptions of career factor importance and career factor experience

The purpose of this research was to examine the perceived importance and perceived experiences of career factors for hospitality management graduates and to examine differences in perceptions of hospitality graduates who left the hospitality industry with those who stayed. In addition, differences in perceptions between hospitality graduates and hiring managers were examined. Compared to those who had left the industry, hospitality graduates working in the hospitality industry indicated 11 factors were more important to them. Examples of these factors included having a career where graduates use their degree and a career with good promotion prospects. Graduates who left the hospitality industry indicated it was more important to have a career where they could contribute to society as compared to graduates that stayed in the industry. Hiring managers perceived their organizations offered more in a career than the graduates expected or deemed important which contradicts the findings from the graduates.     

Asymmetric effects of tourist arrivals on the hospitality industry

This study makes a unique contribution to the hospitality literature by examining the asymmetric effects of total tourist arrivals in six segments of tourist arrivals (pleasure, business, visiting relatives, conference, study, and others) on Taiwan’s hospitality industry. Regression test results confirm that the contribution of the overall tourist arrivals and both pleasure and visiting relatives segments to hospitality industry growth is not asymmetric, as it is found in periods of expansion and contraction. The beneficial effect of the business segment on hospitality industry growth is asymmetric, existing only in periods of business cycle expansion. However, the conference, study, and other segments make no significant contribution to hospitality industry growth. The study’s valuable policy implications offer guidance to Taiwan’s tourism authorities, hospitality business owners, and managers.     

Attracting and retaining food servers: How internal service quality moderates occupational stigma

This study examines the abilities of internal service quality (ISQ) to moderate occupational stereotype for restaurant food servers. Food servers at restaurants responded to two surveys measuring ISQ and occupational stereotype. It was concluded that ISQ overcomes occupational stereotype to attract and retain food servers in the hospitality industry. This investigation contributes to the hospitality literature and to a better understanding of the world of waiters, especially in reference to employee turnover, employee retention, and motivation to work in the food service industry. This research used an integrative model which may be applied to service sectors outside hospitality.     

The Hospitality Culture Scale: A measure organizational culture and personal attributes

The hospitality industry has a unique and specific culture when compared to other industries. Because of this, not everyone will want to make this industry a career, as evidenced by the high turnover. Yet, the hospitality industry needs to attract and keep motivated and dedicated employees. This study set out to discover attributes that are unique to hospitality organizations as well as the characteristics and values of a person who would be successful in a work environment that exhibited this culture. This includes determining if a person is a match to the culture of the hospitality industry. In order to identify the variables of hospitality culture, an extensive review of the literature and a panel of industry experts were consulted. The items identified from both groups were used to establish the constructs for a scale, which is called the Hospitality Culture Scale. Seven hundred and forty one hospitality professionals rated the attributes. Principal component analysis determined the final factors for the organizational culture and personal attributes. These constructs included: management principles, customer relationships, job variety, job satisfaction, principles, propitiousness, leadership, risk taker, accuracy, and composure.     

Do I fit in? Impact of race on hospitality student perceptions of departmental climate

Recent reports by the NAACP show there is lack of minorities in upper management positions in the hospitality industry. One possible reason this deficiency exists is that the pipeline of qualified minority hospitality program graduates is slow. This study examined the perception of cultural climate held by hospitality students about their department as a possible antecedent of this stagnation. Current students in hospitality programs evaluated the cultural climates within the department and its effect on satisfaction using the Student Perception of Racial Climate Scale (SPRCS) and items from the Cultural Attitudes and Climate Questionnaire (CACQ). Results indicate a positive attitude toward cultural climate in hospitality management programs; however, both minority and nonminority students highlighted a lack of minority role models both in the classroom and the industry. Theoretical and practical implications for hospitality education and the industry are identified.     

Social scientific methodology and hospitality management

The hospitality industry is frequently presented as a people industry. This paper argues that accepting this view requires our understanding of hospitality management to be social scientifically informed, because the social sciences alone are able to offer theoretically grounded interpretations of people and social events in hospitality. The success of these interpretations is dependent upon the methodology employed, and the paper identifies three areas of methodology crucial to the resolution of social issues in hospitality management.