Challenges of servitization: A systematic literature review

The challenges of servitization have gained significant attention from both academics and practitioners, as more firms in the industrial sector are seeking marketing opportunities leading to business growth through the adoption of a service strategy. Although existing research has explored its challenges from multiple perspectives, this is largely fragmented and the studies offer little understanding of the impacts of the challenges on the realisation of servitization benefits and improvements in business performance. This study, therefore, aims to create a formal construct of the challenges and develop a set of hypotheses through a systematic review of the servitization literature to build a theoretical model explaining the underlying relationships. Five challenges are identified: organisational structure, business model, development process, customer management, and risk management. The indicators of each challenge are discussed to support the establishment of hypotheses. This study contributes to the current body of knowledge by reaching a clear conclusion from the fragmented literature and brings together five challenges to explore their impacts on the overall business.     

Broadband investment and regulation: A literature review

Investment in broadband communications and its infrastructures (the so-called Next Generation Networks) is receiving extraordinary attention from policy makers all over the world, due to the significant impact of high-speed Internet access on the whole economy and society. However, even before the recent financial crises, a dramatic downward trend in telecommunications investment has occurred, mainly due – at least according to incumbent operators – to excessively intrusive regulatory intervention. The typical conflict between regulation, competition and investment emerges. It is therefore important, for both future research and regulatory and practitioners’ references, to review the specialized but growing branch of the literature on this interesting and policy-relevant issue. The purpose of this paper is therefore to survey the relevant theoretical and empirical literature on the relationship between regulation, at both retail and wholesale level, and investment in telecoms infrastructures. The picture that emerges is not conclusive, and further research is still needed, both theoretically and empirically, to better understand the real impact of regulatory incentives on investments.     

Fuzzy logic in manufacturing: A review of literature and a specialized application

Manufacturing decisions inherently face uncertainties and imprecision. Fuzzy logic, and tools based on fuzzy logic, allow for the inclusion of uncertainties and imperfect information in decision making models, making them well suited for manufacturing decisions. In this study, we first review the progression in the use of fuzzy tools in tackling different manufacturing issues during the past two decades. We then apply fuzzy linear programming to a less emphasized, but important issue in manufacturing, namely that of product mix prioritization. The proposed algorithm, based on linear programming with fuzzy constraints and integer variables, provides several advantages to existing algorithm as it carries increased ease in understanding, in use, and provides flexibility in its application.     

Strategies for improving new product adoption in uncertain environments: A selective review of the literature

The literature on new product development is replete with studies on new product performance and success. But there is not yet a coherent theoretical framework for understanding strategies for increasing new product adoption in uncertain environments. This conceptual paper reviews the findings about new product performance in the literature and conceptualizes a framework and its related propositions for improving new product adoption. The proposed framework integrates the concept of continuous learning to market orientation to enhance upgrading of capabilities for new product development and extensive communications in uncertain environments. It is also suggested that customer commitment offers a new theoretical insight for improving new product adoption from trust in product-user interface and cooperation with internal and external customers in the new product development process. Furthermore, customer commitment provides a long-term perspective for effective targeting of customers that differentiates low and high commitment customers.     

A literature review and future agenda for B2B branding: Challenges of branding in a B2B context

The existing body of research knowledge on brand management has been predominantly derived from business-to-consumer markets, particularly fast moving consumer goods and has only recently started to expand in other contexts. Branding in business-to-business markets has received comparatively little attention in the academic literature due to a belief that industrial buyers are unaffected by the emotional values corresponding to brands. This paper provides a critical discussion of the fragmented literature on business-to-business branding which is organized in five themes: B2B branding benefits; the role of B2B brands in the decision making process; B2B brand architecture; B2B brands as communication enablers and relationship builders; and industrial brand equity. Drawing on the gaps and contradictions in the literature the paper concludes by proposing an agenda for future research.     

Eye tracking and nutrition label use: A review of the literature and recommendations for label enhancement

Nutrition labels on food packages are among the most prominent and far-reaching policy measures related to diet and have the capacity to promote healthy eating. Unfortunately, certain nutrition label characteristics may impede consumer detection and comprehension of labels. Research using precise cameras monitoring consumer visual attention (i.e., eye tracking) has begun to identify ways in which label design could be modified to improve consumers’ ability to locate and effectively utilize nutrition information. The present paper reviews all published studies of nutrition label use that have utilized eye tracking methodology, identifies directions for further research in this growing field, and makes research-based recommendations for ways in which labels could be modified to improve consumers’ ability to use nutrition labels to select healthful foods.     

A systematic literature review of sustainable purchasing and supply research: Theoretical perspectives and opportunities for IMP-based research

This paper evaluates and compares the theoretical lenses that underpin sustainable purchasing and supply management research. In particular, our interest is on evaluating the extent to which the IMP Interaction Approach is used to underpin or influence the focus of existing research and exploring the opportunities for further research into sustainable purchasing and supply guided by an IMP perspective. The methodology employed is a systematic literature review (Tranfield et al., 2003). A systematic search process is used to identify 1899 papers that are gradually reduced through a filtering process to 276 papers. The theoretical perspective of each paper is identified and recorded in a database along with methodology, unit of analysis and reported findings. We find that a significant proportion of sustainable purchasing and supply management papers adopt stakeholder theory, institutional theory and resource-based perspectives, however, relatively few papers rely on an IMP Interaction Approach. We evaluate the rationale for the typical theoretical perspectives adopted and discuss the potential for the IMP Interaction Approach to underpin studies of sustainable purchasing and supply management. The paper concludes by outlining future avenues of research that specify how the IMP Interaction Approach can underpin and further advance sustainable purchasing and supply research.     

The role of relational capabilities in the organization of international sourcing activities: A literature review

Multinational companies (MNCs) establish subsidiaries in various countries, spreading the value chain internationally and fostering the involvement of external partners. The global supply network has become a major source of the total value generated by MNCs, which are pushed to develop “relational capabilities” to interact with their suppliers. The main objective of this article is to assess the current understanding in the academic literature of the intra-organisational dimension of relational capabilities, focussing on the adoption of internal mechanisms supporting international sourcing activities. A total of 47 articles are identified and assessed. The literature review shows that thus far fragmented and in some areas limited research has been conducted on the development of relational capabilities by MNCs within international sourcing activities. Research efforts have been placed mainly on the examination of organisational units active in international sourcing and on control and management processes, while less attention has been paid to knowledge management solutions.     

The drivers of customer attractiveness,supplier satisfaction and preferred customer status: A literature review

In this paper, we focus on the preferential treatment of buyers by their suppliers. As there is a lack of detailed information regarding the reasons that suppliers serve some buyers better than others, our research addresses a supplier's evaluation of customers and how this evaluation can be influenced by buyers. To give an overview of the drivers of preferential treatment by suppliers, the provided literature review covers three research fields that are considered crucial to this issue: (i) customer attractiveness, (ii) supplier satisfaction and (iii) preferred customer status. By integrating these research topics, we provide a state-of-the-art analysis and overview of the various drivers of preferential treatment, build a preliminary conceptual model and suggest several directions for future research. The identification of the drivers and the resulting conceptual framework can serve as a stepping stone for additional research in this new field.     

A tabu search algorithm for the relocation problem in a warehousing system

Relocation of items in a warehousing system is usually used when the handling machines become the bottleneck. This paper addresses the optimization problem of relocation in a warehouse with dynamic operating policy. An integer linear programming formulation is proposed. A two-stage heuristic method is developed to generate an initial solution. A tabu search algorithm is proposed to improve the solution. Two relocation policies are studied and their performances are compared.     

Managing the search for new product concepts: a strategic approach

Abstract
The authors point out that there is little in the academic literature about the way ideas for new products emerge and how the emergence is managed. They have identified the main top management problem as the strategic one of achieving the right balance between resources put into new product search and those put into current business operations. To obtain more information on good and bad practice in this area they have investigated how a specially selected sample of small to medium-sized Canadian technological companies actually carry out new product search.
The research method was to ascertain how far corporate goals, organization structures and corporate values affected the effectiveness of new product search. Unstructured interviews were conducted with senior staff in the companies, during which information was sought about company goals, innovation strategy, internal relationships and how these impinged on the genesis of 35 projects.
The authors found an important corporate goal spurring innovation was growth (or survival), to be achieved by using new products to dominate their markets. R&D was oriented to achieving a technical edge, though not necessarily a radical breakthrough in market driven ways. Few had effective formal strategic plans for new product search. On the whole, top managements emphasized the importance of individual initiative and commitment to get results and the necessity of open communication throughout the organization.
Overall, this research reveals once more that any organization that wishes to pursue a strategy of product innovation has to build a climate which explicitly favours that strategy. Corporate strategy, itself, has a major influence on that climate. New product search requires resources and a place in the strategic plan but the extent to which it can be formalized is limited. It must be possible for new ideas, wherever generated, to emerge and gather momentum informally.     

A theoretical framework for the studio as a learning environment

In this article we describe a holistic, ecological framework that takes into account the surface structures and pedagogical approaches in the studio and how these elements are connected to the construction of design knowledge: epistemology. In our development of this framework, we came to understand how disciplinary underpinnings and academic culture shape the ways that studio is enacted. Using practice theory, we illustrate our framework with two examples—one in Industrial Design and another in Human Computer Interaction—that demonstrate the ways in which the studio can act as a bridge between academic and professional communities. We came to see the studio as a unique practice community that connects academic and professional contexts. We argue that successful implementation of studio-based learning involves an awareness of disciplinary canons, ontological approaches to knowledge, and the academic constraints on studio-based approaches to learning.     

A tabu search heuristic for redesigning a multi-echelon supply chain network over a planning horizon

This paper addresses the problem of redesigning a supply chain network with multiple echelons and commodities. The problem belongs to a comprehensive class of network redesign problems previously introduced in the literature. Redesign decisions comprise the relocation of existing facilities to new sites under an available budget over a finite time horizon, the supply of commodities by upstream facilities, the inventory levels at storage facilities, and the flow of commodities through the network. The problem is modeled as a large-scale mixed-integer linear program. Feasible solutions are obtained by using a tabu search procedure that explores the space of the facility location variables. The latter prescribe the time periods in which changes in the network configuration occur. They are triggered by the setup of new facilities, which operate with capacity transferred from the existing facilities, and by closing the latter upon their entire relocation. As the problem is highly constrained, infeasible solutions with excess budget are allowed during the course of the search process. However, such solutions are penalized for their infeasibility. Computational experiments on realistically sized randomly generated instances indicate that this strategic oscillation scheme used in conjunction with tabu search performs very well.     

A place for food in Australian schools: a socio-historical review of food education

The historical development of food education in secondary schools in New South Wales Australia is a compelling yet under-researched area of interest. This review starts by exploring how food curricula have evolved since the 1700s to the present day juxtaposed on socio-economic and political factors. This review is interested in the role secondary food education may play in ‘supplying’ people into professional studies towards a career as a food technologist. Accordingly this review compares contemporary secondary food curriculum with related curricula in the higher education sector and establishes a marked dissonance between the two. The implications of this are then put forward. The drive to empower students to be enterprising and innovative twenty first century problem solvers in relation to food design through the interdisciplinary nature of food science is discussed, despite the uncertainty as to what degree Food Technology in schools is currently promoting these life-long and life-wide abilities in students. The authors suggest the lack of a theoretical underpinning may be holding the subject back from becoming a robust discipline. For this reason this review puts forward a conceptual framework for the study of food. The following review is relevant to secondary and higher education food education stakeholders (teachers, academics, curriculum developers, professional food industry) and higher education providers nationally and internationally, as the way in which food education is presented in secondary schooling is not contained to the Australian context alone.     

Refining the search for project success factors: a multivariate, typological approach

Although the causes for project success and failure have been the subject of many studies, no conclusive evidence or common agreement has been achieved so far. One criticism involves the universalistic approach used often in project management studies, according to which all projects are assumed to be similar. A second problem is the issue of subjectiveness, and sometimes weakly defined success measures; yet another concern is the limited number of managerial variables examined by previous research. In the present study we use a project-specific typological approach, a multidimensional criteria for assessing project success, and a multivariate statistical analysis method. According to our typology projects were classified according to their technological uncertainty at project initiation and their system scope which is their location on a hierarchical ladder of systems and subsystems. For each of the 127 projects in our study that were executed in Israel, we recorded 360 managerial variables and 13 success measures. The use of a very detailed data and multivariate methods such as canonical correlation and eigenvector analysis enables us to account for all the interactions between managerial and success variables and to address a handful of perspectives, often left unanalyzed by previous research. Assessing the variants of managerial variables and their impact on project success for various types of projects, serves also a step toward the establishment of a typological theory of projects. Although some success factors are common to all projects, our study identified project-specific lists of factors, indicating for example, that high-uncertainty projects must be managed differently than low-uncertainty projects, and high-scope projects differently than low-scope projects.     

Asian contexts and the search for general theory in management research: A rejoinder

“Asian Management Research Needs More Self-confidence” (Meyer, 2006) generated a surprisingly extended and diverse set of responses from Asia and beyond. In this rejoinder, I draw together a few lines of arguments that have emerged in that debate with the aim of moving the debate—and thus Asian management research agendas—forward. In particular, I argue that context is a crucial variable to explain management behavior, yet for practical reasons, it has been neglected in research published in top journals. Thus, I challenge management scholars in Asia and beyond to devise new research strategies to enhance our understanding of the contextual boundaries of our knowledge.

Biofortification,biodiversity and diet: A search for complementary applications against poverty and malnutrition

Biofortification, the focus of the HarvestPlus program of the Consultative Group on International Agriculture Research (CGIAR), represents a potentially powerful tool to increase dietary intake of essential nutrients in staple foods. This paper evaluates the compatibility of biofortification with the preferred option of dietary diversification and its potential impacts on the agricultural biodiversity essential for long term sustainability. In poor countries, biofortification requires increasing public investment in agricultural research and infrastructure for success. Rather than cereal commodities, biofortification for developing countries should focus on vegetatively propagated species or in improving quality of coarse cereals, as well as fodders. Community participatory approaches that identify local food resources with nutritional, agronomic and economic advantages to small-scale farmers could complement and set targets for biofortification as one of many approaches to alleviate nutritional deficiencies. Furthermore using agricultural biodiversity to reinforce dietary diversity can help situate biofortification within the larger context of sustainable food-based approaches. In this light, this paper evaluates specific biofortification interventions from environmental, sociocultural, political, economic, ethical, and biomedical perspectives.     

Process reengineering: A review of enablers

In an attempt to improve productivity, performance and overall competitiveness in both domestic and global markets, organisations have realised that there is a need to reform their business practices and become more customer focused. Consequently, these organisations have recognised the need for organisational change, but do not necessarily know how and what to change, to achieve improvements in productivity and performance. Process reengineering has been described as the elixir for achieving dramatic improvements in production time and cost. Process reengineering is not about fixing current processes, but rebuilding them, with the aim of process improvement. This paper will explain what is meant by process reengineering and suggests that before an organisation attempts to process reengineer, a thorough understanding of current practices, procedures and enablers of change are required. Typically, information technology is implemented as the key change enabler of process reengineering implemented as the key enabler without prior consideration to other enablers such as organisational, human resource and total quality management. This paper suggests that the use of information technology as an enabler is rarely sufficient to cause process change. The paper concludes by suggesting that a combination of information technology, organisational and human resource enablers and a total quality management based philosophy are requisite for the effective redesign of business processes.