元培翻译：企业走出去之前,我先走出去!

蒋小林,元培翻译总裁,每次见到他,总有惊人之举。2005年,初识蒋小林,他正忙着拆分元培教育中的翻译业务,注册成立了元培翻译,筹划牵手北京奥运会。2008年初,二见蒋小林,作为北京奥运会语言服务赞助商的元培翻译正在举行誓师大会。     

NFT marketing: How marketers can use nonfungible tokens in their campaigns

Nonfungible tokens (NFTs) are a record of ownership of primarily digital media, where the NFT is stored on a blockchain. According to the 2021 Gartner Hype Cycle for Key Technologies, NFTs may significantly transform marketing functions. Marketing managers wishing to adopt NFTs therefore need to know something about the marketing implications. This article explains NFTs in broad terms and discusses the marketing implications using a modified AIDA hierarchy. These implications can give marketing managers and executives guidelines on how to persuade consumers to purchase NFTs owing to their unique characteristics, such as scarcity, nonfungibility, proven authenticity, proof of ownership, royalties, and direct distribution infrastructure.     

内忧外患国产船舶涂料何去何从

作为我国涂料行业对外开放比较早的领域．早在上世纪80年代，外国涂料就开始进入中国市场。随着近几年中国造船高峰期的到来，越来越多的外国船舶涂料企业开始重视中国市场。丹麦海虹老人、国际油漆公司、挪威佐敦公司荷兰阿克苏·诺贝尔公司等国际知名船舶涂料企业纷纷在中国投资设厂。目前，全球前10家外国船舶涂料企业都已进军中国。     

Blockchain tokens and the potential democratization of entrepreneurship and innovation

Over the past few years, Bitcoin has emerged as the first decentralized, global currency. The rise of Bitcoin has brought attention not only to digital currencies but also to the underlying technology empowering digital currencies: blockchain technology. A blockchain is a distributed ledger that records and secures transactions in a peer-to-peer network. Besides empowering digital currencies, blockchain technology has given innovators the capability of creating digital tokens to represent scarce assets, potentially reshaping the landscape of entrepreneurship and innovation. Blockchain tokens may democratize (1) entrepreneurship by giving entrepreneurs new ways to raise funds and engage stakeholders, and (2) innovation by giving innovators a new way to develop, deploy, and diffuse decentralized applications. Blockchain technology and tokens have sparked a new wave of innovation, which may start to revolutionize entrepreneurship and innovation.     

伦敦:古都处处有佳景

参观完一些伦敦的游览胜地之后,游客们应该到英国首都的那些著名的小酒馆里去小憩一番.     

家具行业：“中端为王”

“深耕”中端市场将是中国家具厂商的未来发展之路。     

IPSERA: ten years and beyond

Based on a review of ten years’ conference proceedings and a survey among some of its members, this papers develops a view of the past, present and future of the International Purchasing and Supply Education and Research Association—IPSERA.     

Collusion Theory: Where to Go Next?

This note comments on Feuerstein's (Feuerstein, Switgard, “Collusion in industrial economics: A survey,” forthcoming in Journal of Industry, Competition and Trade, 2005) survey of collusion theory. I start by presenting evidence from a recent real-world collusion case: the lysine industry. Based on this, I point out a few areas where collusion theory can improve: (a) the problem of equilibrium choice (bargaining over each firm's share), which is especially important in asymmetric oligopolies; (b) the problem of equilibrium implementation, including in particular communication in an asymmetric information context; and (c) the relation between price wars and collusion. I conclude with a few notes on policy issues, namely leniency programs and cartel detection strategies.     

Levinas: beyond egoism in marketing and management

The primary aim of this paper is to accentuate those features that distinguish Levinasian ethics from the egoism that prevails in management thought. It focuses on differences in the constitution of the subject, how Levinas seeks an ethics that goes beyond the subjective point of view that structures the self as being self-present, self-interested, free and systematic and relates to others through this perspective. Levinas's concepts are critically discussed by reading these alongside Jacques Lacan and Adam Smith, which enable observations to be made about Levinas's concept of the Same and about the difference he effects between human and the nonhuman. It is concluded that it can be easy to misread Levinas in key respects in ways that may act to assimilate his thought to egoism.     

Trans-European networks: The white paper and beyond

The desire to enhance the gains from the internal market programme has led the European Union (EU) to emphasize the importance of the development of a coherent set of infrastructure networks in the telecommunication, transport and energy sectors. What steps must be taken to realise such trans-European networks? How can the massive financing problems be overcome?     

China: Getting beyond the headlines

China's continued economic growth even in these tough times attracts headlines. But China appears to be taking a disturbingly harder line with foreign business. By examining the deep political and social dynamics—China's “Four Basic Questions”—that propel China's rise, we can begin to understand and come to grips with what underlies this apparently new attitude. Surveys by the World Bank and other international organizations show that China's business environment fundamentals might not be as strong as we think. Still, China's economic momentum will continue despite the many problems the country faces. While foreign businesspeople today may express concern over negative trends in the business environment, they should be realistic. Behind the ups and downs of the Chinese scene, the country is struggling to resolve issues left over from history. Clear thinking about these basic issues is needed to survive—and perhaps prosper—in this environment. © 2011 Wiley Periodicals, Inc.     

China-ASEAN Free Trade Area:Ready?Go!

At the beginning of 2010,the overall start of China-ASEAN Free Trade Area(CAFTA)came as a milestone in the annals of China-ASEAN relations,and it may well serve as a model for regional cooperation not only in Asia,but also other parts of the world.     

International strategy: From local to global and beyond

To survive and thrive, multinational enterprises (MNEs) have had to adapt to dramatic changes and increasing complexity in the global competitive landscape over the past 50 years. MNEs’ international strategies and the academic research on the various attributes and outcomes of these strategies have evolved accordingly. This work reviews the evolution of international strategy research over the past five decades. In particular, the research on international diversification and the timing and speed of entering international markets is closely examined. In recent years, the influence of formal and informal institutions on international strategy has become a central research topic. Furthermore, MNEs’ strategies often seek to explore and exploit critical capabilities to build advantages in international markets. Finally, emerging research themes, such as institutional complexity, business sustainability, emerging economy firms and international new ventures are highlighted.     

Growth beyond Gibrat: firm growth processes and strategies

Firm growth studies have been focused on the question of whether firm growth is independent of firm size. This shadow of Gibrat’s Law has drawn attention to the randomness in firm growth. However, it has also clouded relevant research avenues that enquire into the role of firm growth processes and strategies. This paper takes stock of the current state of the art of firm growth studies in small business economics, and makes a plea for more specific research approaches that highlight the nature of the firm, organization, and growth paths. This rejuvenation of firm growth studies comprises a search for necessary mechanisms and contingent conditions for the growth of firms.     

Find your Passion and Go for It

<正>Q《现代广告》A Dagmara Szulce Q提到“她力量”,您最先想到的是什么？A对我来说,“她力量”是当女性在可能让其感到无能为力的情况下采取强大有力的行动。它是女性不被其他人有限的想象力所限制的能力,这样她就能把自己的翅膀张得更高更宽。 Q目前看到很多品牌也会进行一些“她力量”的宣传,对此您怎么看？以及,您觉得品牌在进行女性营销的时候,应该注意什么？     

“牛市”还能牛多久?——来自个人投资者的调查报告

<正>在2006年末最后一个交易周里,上证指数一路飙升,相继突破2400点、2500点、2600点,12月29日的最后一个交易日里,上证指数最终定格在2675点。2006股市强劲增长,“牛市”的称号也非徒有虚名。有人乐观的认为,中国股市将一绝“熊市”,进入良性循环的发展阶段。也有人谈到06股市的强劲积累了巨大的泡沫,进入2007年我们需要保持冷静的头脑,理性地进行投资。     

Household production: beyond the economic perspective

The effects on the family of an environment which places high value on economic productivity are considered. The paper emphasizes the importance of the social productivity of families, the management processes which contribute to improvements in economic and social productivity, and the importance of maintaining the social-psychological perspective in family economics. The discussion outlines the resource and value contexts in which household production and its resulting family productivity are evaluated, the various dimensions of family productivity, and the integrative management processes which mobilize resources for conscious achievement of desired quality of life. Social productivity differs from economic productivity in its emphasis on the development of human resources attributes, effectiveness rather than efficiency, process more than product, quality more than quantity, and group rather than individual orientation. The innovative, creative problem-solving process is contrasted to the economic decision process by application to the role and value conflict situations and divergent problems in families. The importance of going beyond the economic perspective of household production in understanding family productivity is essential for scholars of the family.