高校农林经济管理专业教学改革研究

根据农林业的特点及其差异特征,提出针对我国林业高等院校的农林经济管理专业培养模式、课程体系设置的理论基础和政策支撑。高等院校人才培养其实是一种固定化和标准化的模式,这种模式培养出来的人才与社会需求有很大的差距。特别是农林院校人才培养的固有模式更加难以适应社会需求,各高校都急需进行教学改革和人才培养研究。为此,以高校农林经济管理专业为例,探索教学教育和人才培养模式改革的新思路。     

物流管理专业应用型人才培养模式探讨

随着经济的发展,应用型物流管理人才越来越受到重视,从物流管理专业应用型人才培养模式入手,首先分析了物流管理专业应用型人才培养的重要性和必要性,其次分析了物流管理专业应用型人才培养模式中存在的问题,最后提出了相应的对策,希望能为以后的物流管理专业应用型人才培养提出几点参考。     

旅游管理专业应用型人才培养模式研究

近几十年中国经济的快速发展,不仅为旅游人才提供了巨大的市场,也为其培养模式提出了新的要求。如何帮助毕业生在机遇与挑战同时存在的劳动力市场竞争中占据有利地位,实现毕业生个人就业与社会需求的“无缝”结合,培养能够应对WTO、适应经济全球化社会需求和旅游业发展的应用型旅游管理类人才,实现个人成长与社会发展的和谐统一是我们面临的课题。     

中等职业学校培养农林经济管理高素质人才的思考

当前农林经济管理专业的人才培养模式存在一定的偏差,所培养出来的人才不能满足新农村建设对人才的需求,这里面既有学校的原因,也有学生自身的原因,因此,促进农林经济管理专业毕业生与社会主义新农村建设的有机结合需要各方达成共识,密切配合,充分发挥各自的作用,共同努力.     

高校农林经济管理专业实践教学改革思路探讨

实践教学是高等院校专业教学过程中不可或缺的重要环节。本文从高等院校农林经济管理专业实践教学的教学与改革现状、存在问题、优化措施三个方面,对实践教学的改革思路进行探讨,从改进优化实践教学的内容与目标、教学组织方式和实践教学条件等着手,以期增加学生的实践能力,提升高等院校农林经济管理专业实践教学的质量,为社会、农村输出有知识、懂农业、能动手的优秀人才。     

独立学院经济管理系人才培养模式研究

独立学院经济管理系培养的学生要根据我国经济发展的需要,立足于地方经济,体现出“应用型”的特点。所以,独立院校经济管理系要从课程设置、教学理念和教学方法等方面注重学生实践能力的培养,抓住企业对人才的需求,形成独立学院经济管理系独有的特色。     

计算机专业学生管理人才培养模式探讨

各高校在计算机专业人才的培养,必须以市场需求为导向,确定人才培养方案.加强实践性教学环节、学生实际能力、实现专业化的技能培养,以提高其就业竞争力,培养出研究型、应用型等符合市场需求的人才.     

计算机专业学生管理人才培养模式探讨

各高校在算机专业人才的培养,必须以市场需求为导向,确定人才培养方案.加强实践性教学环节、学生实际能力、实现专业化的技能培养,以提高其就业竞争力,培养出研究型、应用型等符合市场需求的人才.     

经济管理专业教学在我院应用型人才培养定位中的思考

应用型人才培养是我院升本后的定位方向.市场营销课程教学在相关专业对应用型人才的培养举足轻重,而原有的教学模式已远远不能适应新形势下对人才培养的需要,为此文章提出了思考,并进一步指出其是一个不断深入的过程.     

高职财经类专业学生实践能力培养的思考

实践能力是高职院校学生素质的重要组成部分,是评价高职院校在专业设置、教育教学模式、教学设计、人才培养质量等方面是否成功的关键,是办有特色的高职教育的需要。从实践能力的相关概念入手,分析财经类专业学生实践能力培养中存在的问题,如人才培养模式单调,学校重视程度不够等,并提出相应解决对策,如建立复合型人才培养模式,打造实践能力强的师资队伍等。     

以就业能力为导向的市场营销专业创新型人才培养模式

市场营销是现代企业经营与管理活动的重要组成部分,市场营销人才是企业发展壮大的重要基石。目前,市场营销专业传统人才培养模式存在高校对学生的培养针对性差,实践教学流于形式化,学生创新精神和创新意识培养缺乏等问题。而当今社会要求市场营销专业创新型人才具备社会性、差异性、实践性、预测性、创造性、挑战性等特征,高校应适应时代的发展要求,强化实践教学环节,扩大学生的实践技能训练,通过团队项目式训练等模式,突出市场营销专业人才创新能力的培养,实现市场营销专业的人才培养目标。     

A Conceptual Model of Political Market Orientation

SUMMARY

This article proposes eight constructs of a conceptual model of political market orientation, taking inspiration from the business and political marketing literature. Four of the constructs are ‘behavioural’ in that they aim to describe the process of how information flows through the organisation. The remaining four constructs are attitudinal, designed to capture the awareness of members to the activities and importance of stakeholder groups in society, both internal and external to the organisation. The model not only allows the level of a party's political market orientation to be assessed, but also aids the party in making a context-specific decision with regard to the reallocation–or not–of party resources in order to attain the party's long-term objectives.     

财经类本科生毕业论文指导模式优化研究

近年来,部分高校在财经类本科生毕业论文指导过程中出现了指导任务大量化、指导时间集中化、指导形式封闭化及指导内容重复化等问题,其主要原因在于对写作缺乏主动性引导,缺乏写作通识教育,缺乏师生互动引导以及缺乏跨期指导等方面。高校应改进本科生毕业论文指导模式,做好毕业论文指导的长期规划,引入非淘汰性竞争压力,增强论文写作通识教育,转型开放式指导,强化跨期指导模式,实现多届循环教育。     

Market Orientation and Performance in the Public Sector

Abstract

Increased calls for transparency and accountability in government organizations underscores the need for a market orientation even in the public sector. The degree of market orientation and its effect on performance and on organizational commitment in government departments in three Australian states is considered. Results provide empirical support for a direct relationship between market orientation and performance and evidence of the mediating role of organizational commitment. Implications are drawn and directions for future research are discussed.     

林业经济学课程的特点及教学研究

林业经济学作为一门专业理论课程,其知识内容具有综合性强,涉及面广,理论体系完整严谨的特点,对农林经济管理专业学生的知识结构及专业综合素质的提高,具有重要的意义。但在传统的教学过程中,还存在着教学方法的单一性,教学过程的简化性等问题。加强课程教学改革,应采用适宜的教学手段,规范教学过程,有效利用课堂时间,开展实践教学,建立综合考核标准,完善教学效果。     

郑州市科技与金融结合的路径及政策取向研究

目前,郑州市科技型中小企业融资需求呈现的特点是高需求、小额度的特点;融资渠道单一,门槛和成本过高,难以获得风险投资以及政府资金的扶持。郑州市应借鉴美国财政性金融对科技的资金供给、金融中介资金供给、科技对金融的技术供给等路径,以及国内科技与金融结合路径的先进经验,结合郑州市科技型中小企业融资需求特点以及科技金融结合的现状,从培育科技创新资金的供给主体、拓宽科技企业融资渠道、健全支撑体系等方面制定相关政策,努力做好科技与金融的结合工作,增强企业的自主创新能力,培育和发展新兴战略产业。     

Market Orientation: An Iterative Process of Customer and Market Engagement

ABSTRACT

Research Purpose. The objective of this research was to examine market orientation in organisations that deliver manufacturing-based services to both client organisations and their customers.

Research Approach. The case study research method employed three data collection methods: in-depth, semi-structured interviews, document analysis and physical artefact analysis. Embedded study units comprising groups of different stakeholders with distinctly different perspectives provided a basis for replication logic to enhance validity of the findings.

Findings. The research revealed that a firm's transition toward a market-oriented state is progressive. At a given point in time, a firm may be adjusting to its markets intuitively or cognitively; market responsiveness may be occurring in specific pockets of the firm, or as an enterprise-wide strategy; and some of the conditions specified may be met, some may be partly met and others may remain to be addressed in the future. A specific customer focus was important to the conceptualisation of market orientation in the case organisation.

Research Implications. Key implications of the research are as follows:

• In conceptualising market orientation as a process as opposed to an ideal state, important issues of structural and policy alignment and senior executive vision and drive are revealed;

• in addition to customer and competitor orientations and intra-organisational co-ordination, other dimensions of a market orientation revealed in the research context are a customer focus and a new knowledge orientation; and

• both inter- and intra-organisational co-ordination facilitate the development of market driven and market driving customer value.

Practical Implications. While the senior executives were aware of the significant performance benefits to be achieved through a national, market-oriented vision, the lack of a co-ordinated plan to achieve cultural change resulted in incremental achievements towards the vision. One key factor inhibiting the envisioned cultural change was the power base of those within the organisation who perceived that a national, market focus would eliminate local autonomy. Specific policy was required to align rewards with required behavioural change.

Contribution. This research provides a unique perspective of market orientation as process of organisational development directed towards aligning the organisation with its served markets. Intervention strategies and incremental changes attempted to achieve a national market perspective, highlight the importance of aligning structure, human resource management strategy, top management commitment and leadership drive in achieving such a cultural change.     

The Impact of Organizational and Environmental Variables on Strategic Market Orientation

Abstract

This paper offers a new look at market orientation by conceptualizing it from a strategic perspective. It differs from the current literature in that it develops a measure that emphasizes managerial attitudes and strategic intent. The new measure is empirically scrutinized by an investigation of its relationship with pertinent organizational and environmental variables, as well as company performance. Based on a survey of nearly 400 companies operating in the U.S., significant relationships emerged between Strategic Market Orientation and three organizational variables, namely strategic priorities, inter-departmental coordination and ownership nationality. Two of the environmental variables, namely intensity of competition and rate of technological change were also significantly related to Strategic Market Orientation. The relationship between Strategic Market Orientation and company performance remained inconclusive.     

论商业秘密民事救济与行政救济的定位与衔接

在商业秘密侵权救济中,商业秘密权利人可以要求民事救济、行政救济和刑事救济,TRIPS协议和国外立法中对商业秘密侵权救济模式也有相应的立法例,笔者试图从这些侵权救济模式出发,分析商业秘密民事救济和行政救济中的法律问题,包括国外行政救济的有限性和我国的主要实践、行政救济的主体和管辖、不足与完善,商业秘密民事诉讼主体的确定和管辖问题。在此基础上研究了商业秘密侵权责任模式的界限,需要注意民事责任和行政责任的竞合以及行政、民事案件审理的交叉和协调,确立以民事救济为主导的救济模式,发挥行政救济的补充作用,完善民事救济和行政救济的定位和衔接。