Consumer Attitudes Toward Shoplifting

This paper reports the findings of a consumer survey on shoplifting conducted during October, 1976 in three shopping centers in Omaha, Nebraska. It explores consumer awareness of shoplifting, attitudes toward shoplifting, and factors affecting attitudes toward shoplifting. It concludes that an educational program to inform and change attitudes would be In the consumer interest.     

Consumer Attitudes Toward Health and Health Care: A Differential Perspective

Measures of attitudes of health care consumers toward their own health behaviors and health care institutions reveal the overall pattern of their views as well as their segmented views. Results suggest that some consumers may take a more scientific approach to health care and prevention than others and that demographics, health status, and health consciousness are partial predictors of that consumer approach. Policy makers for health care should formulate and target programs with different segments of the population in mind.     

Consumer Attitudes Toward Professionals' Television Advertising

No abstract available for this article.     

A Cross-Cultural Study of Consumer Attitudes Toward Time

Abstract

Since consumer behavior can be considered an activity that occupies time and attitudes toward time and its value differ across cultures, then differences in attitudes toward time may prove to be a meaningful way to segment markets. This study investigates differences in American and Mexican consumers' attitudes toward time. After a brief review of the literature relating to the role of time in consumer behavior, a cross-cultural study of consumer attitudes towards time is described and analyzed. Implications for adapting marketing messages based on culturally-based attitudes toward time are then discussed.     

Consumer Attitudes Toward and Preferences for Food Standards of Identity

Abstract

Federal food standards of identity protect consumers from nutritional and economic fraud by establishing standardized names and characteristics for some products. Standards have been criticized for a variety of reasons, raising the possibility that standards may be harmful to the consumers' interests that they are designed to protect. The authors conducted focus groups to collect information on consumers' attitudes toward food standards and their perceived usefulness. Many participants believed that standards are useful and deemed standards to be more important for some types of products than others. Regulators can use the study findings to guide policy decisions on food standards.     

Ethnic Differences in Nigerian Consumer Attitudes Toward Foreign and Domestic Products

Abstract

This paper uses conjoint analysis to investigate ethnic differences in the importance of a product's country-of-manufacture relative to other attributes in the Nigerian consumer choice. It was found that the country-of-manufacture was more important to Yoruba than Hausa respondents, price was more important to Ibo than Yoruba respondents, and reliability was more important to Hausa than Ibo respondents. Additional analyses indicated that prestige was important to Yoruba respondents in the preference for foreign cars while it was important to Ibo and Hausa respondents in the choice of foreign TV sets. Implications for foreign marketers, domestic governments and domestic manufacturers are discussed.     

Indian Consumer Attitudes Toward Food Safety: An Exploratory Study

The aim of this research is to segment Indian consumers based on their attitudes toward food safety and to demographically characterize each segment with sound risk communication strategies and outreach program may be developed to target vulnerable groups. This article uses exploratory factor analysis and hierarchical cluster analysis to find the factors that accentuate consumers’ attitude toward food safety and generalizes the heterogeneity of consumer attitudes based on five factors: apprehension, trust, appetence for a high degree of regulation, acknowledgment from foodborne illness, and propensity for the right to purchase foods that are not guaranteed to be safe.     

Retail Salespeople's Training and Its Impact on Attitudes Toward Handling Consumer Complaints

Abstract

This paper reports the results of a study of retail salespeople's training and its impact on attitudes toward consumer complaints. A sample of 59 retail salespeople from a variety of retail stores were surveyed via a self-administered questionnaire.

Significant differences were found between salespeople with more formal training and those who received informal/no training when they were hired into the sales positions. Findings indicate that proper training can equip salespeople to deal with customers who complain.     

The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General

Despite the wide array of contemporary advertising formats and media, television advertising remains the most dominant form to which typical consumers are exposed. Research on attitudes toward advertising in general (Att-AiG) implicitly assumes that the Att-AiG measure represents advertising as a whole. A major finding of the current research is that consumers tend to have a mental representation, or exemplar, of the most typical type of advertising—television advertising—when they report their Att-AiG. Therefore, in reality, Att-AiG primarily reflects attitudes toward television advertising. In addition, the results of our experiments indicate that television ad exemplars generate temporal changes in consumers’ reported Att-AiG and attitudes toward television advertising. Theoretical and practical implications are discussed.     

Cross-National Comparison of Consumer Attitudes Toward Consumerism in Four Developing Countries

This paper analyzes the results of an empirical investigation on attitudes toward consumerism in four developing countries. Comparisons of these consumerism views are made along three different dimensions. Findings provide some support for the “consumerism life cycle pattern.” Alternative reasons for the results are discussed, and directions for research are examined.     

Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings.     

Teachers' Attitudes Toward Consumer Issues and Their Appraisal of the Educational Relevance of These Issues

This article discusses the problem of which group—business teachers, social studies teachers, or home economics teachers—is more consumer oriented and thus a more appropriate choice for the teaching of consumer education. In this study, each of these three groups of teachers was surveyed to determine which was more consumer oriented in attitude and which was more consumer oriented in terms of their appraisal of the educational relevance of consumer issues.     

Housing Activity and Consumer Spending

The current expansion has seen record-high levels of transactions in housing, extraordinary growth in the aggregate value of owner-occupied housing, and large increases in the amount of funds realized from the refinancing of mortgage debt. Many analysts thus have pointed to the strong housing market and rising home prices as a major pillar supporting recent economic growth and have expressed concern that a contraction in housing activity and values could pose a significant risk to consumer spending and real economic growth. This paper explores the channels by which the housing market may affect consumer spending and assesses the potential risk from a softening in the housing market. Our assessment is that while a housing slowdown by itself may slow consumer spending some, it is probably insufficient to precipitate a downturn without some additional shocks outside of the sector. JEL Classification E21,R21     

Impact of Consumer Awareness,Knowledge, and Attitudes on Organic Rice Purchasing Behavior in China

This study examines how Chinese consumers’ awareness, knowledge, and attitudes influences their purchasing behavior for organic rice. The aim is to determine whether regional differences in these factors and in the resulting behavior exist and thereby, to provide the organic rice industry with sufficient information to expand its market and improve profitability. Respondents answered a total of 1,371 questionnaires, whereby 406, 539, and 426 responses came from inland, coastal, and northern regions, respectively. A binary logit regression is applied to analyze the survey data and predict purchasing behavior at the national and regional levels. While the results indicate that consumer awareness, product certification, and product availability factors have a positive impact on the likelihood of purchasing organic rice, the price has a negative relationship with organic rice consumption. Furthermore, the results demonstrate that northern consumers are more likely to buy organic rice than those in inland and coastal regions. In particular, awareness and knowledge factors have a greater influence on purchasing behavior in northern regions. These findings suggest that enhancing consumer awareness of organic rice and providing more purchasing channels could contribute to increasing organic rice consumption.     

International Consumer Attitudes Toward Cloud Computing: A Social Cognitive Theory and Technology Acceptance Model Perspective

The purpose of this article is to examine the factors affecting consumer attitudes toward cloud computing in the United States and Australia. The technology acceptance model and social cognitive theory are utilized to test relationships between technology acceptance model constructs (perceived ease of use and perceived usefulness) with individual characteristics that are shaped by environmental factors as part of social cognitive theory (consumer innovativeness, security concerns, performance expectations, and social networks) on consumer attitudes toward adopting cloud computing services. Consumers in the youth segment are used to test the hypotheses in two different countries (the United States and Australia). The results of the analysis indicate similarities and differences related to behavioral intentions and adoption behavior toward cloud computing services. © 2015 Wiley Periodicals, Inc.     

Changes In Consumer Attitudes Toward Marketing,Consumerism and Government Regulation: 1971–1975

Trends in consumer attitudes toward business philosophy, product quality, advertising, consumer responsibilities, government regulation and price controls are examined. The findings of three national surveys indicate that the level of consumer discontent did not change substantially between 1971 and 1975. Despite expanding efforts to advance the interests of consumers, the basic criticisms and frustrations expressed by respondents in 1971 were echoed again in 1973 and 1975. However there were some notable trends in the kinds and magnitudes of consumer concerns over this period. The need to treat consumer dissatisfaction as a relative concept is emphasized, and it is suggested that comparisons of present levels of consumer unrest to a zero base would probably lead to exaggerated interpretations of current conditions.