组织者视角下节庆旅游吸引物的符号化生产——以广府庙会为例

旅游吸引物兼具客观和符号的双重属性。节庆既是一种文化活动,又是重要的旅游吸引物。本文从符号学视角出发,采用扎根理论的质性研究方法,以广州广府庙会为研究对象,探讨组织者视角下的节庆旅游吸引物的符号化生产机制。研究发现,节庆吸引力、节庆的组织管理、节庆的策划理念和节庆场景构成节庆旅游吸引物符号化生产的基础、路径、思路和内容。具体而言,节庆组织者基于对节庆吸引力的理解,通过调动多部门的工作积极性,建立清晰的组织结构,组织和管理符号生产所需的各种资源,秉承弘扬传统文化、注重文化创新、紧跟国家战略、顺应时代潮流等多思路的策划理念,塑造了包含安全保障、节目表演、创意互动、美食小吃、商贸展销、人员服务、辅助设施和节庆氛围所构成的节庆场景,该场景浓缩了节庆文化内涵,其灵活多样、可塑性强,组织者可不断调整以形成节庆文化的独特性,从而增强游客的体验感。     

Relationship between customer complaint behavior and demographic characteristics: A study of hotel restaurants' patrons

This study documented customer complaint behavior in hotel restaurants in Deadwood, USA, and examined the relationship between complaint behavior and demographic characteristics. The sample consisted of 250 hotel restaurant customers. It was found that the hotel restaurant customers tended to complain privately rather than taking public actions. Older, well-educated, customers with higher incomes tended to take private action to complain about their dissatisfaction more than younger, less educated customers with lower incomes. Based on results of the study, implications were suggested for industry practitioners to diminish the negative impact of complaint on hotel restaurants.     

Conflict,exhaustion, and motivation: A study of frontline employees in Northern Cyprus hotels

This study develops and tests a model that investigates the effects of work-family conflict, emotional exhaustion, and intrinsic motivation on affective job outcomes using data from frontline employees in Northern Cyprus hotels. Results show that work-family conflict is positively related to emotional exhaustion. Work-family conflict was found to be negatively associated with job satisfaction. However, the study results demonstrate that work-family conflict did not depict any significant relationships with affective organizational commitment and intention to leave. Results indicate that emotional exhaustion leads to job dissatisfaction, decreased affective organizational commitment, and high levels of intention to leave. Results reveal that intrinsic motivation is significantly related to emotional exhaustion, job satisfaction, and affective organizational commitment. In addition, the study results provide empirical support for the positive impact of job satisfaction on affective organizational commitment and the negative effects of job satisfaction and affective commitment to the organization on intention to leave. Discussion and implications of the results are presented in the study.     

Destination selection by smart tourists: the case of Isfahan,Iran

The paper is concerned with tourist behavior when selecting a tourist destination to visit in the age of smart tourism associated with modern information communication technologies. The theory of planned behavior is applied in a study of the issues with particular reference to Isfahan which is a very popular tourist center in Iran and one where technological innovations are being introduced to facilitate tourism. Results reveal that tourist attitude significantly and directly affects intention to travel to a smart destination while behavioral control does not have such an effect. Tourist beliefs and subjective norms are additionally found to positively influence visit intention and destination selection. Smartness emerges as an important force in shaping demand, to which the tourism industry must be responsive and attempt to ensure suitable provision. The research enhances knowledge and understanding of these aspects of the smart tourism phenomenon, the literature about which is still relatively limited, and further work is recommended.     

Investigating the moderating effects of service climate on personality,motivation, social support,and performance among flight attendants

As service work becomes more complex and diversified, proactive behaviors become even more critical as determinants of organizational success. This study investigates the moderated mediation and three-way interaction effects that exist in the relationship between the variables ‘proactive personality’ and ‘service performance’. A self-administered questionnaire collected data from 205 flight attendants. Using hierarchical regression analysis, the results show that the relationship between ‘proactive personality’ and ‘service performance’ is moderated by other variables, namely ‘social support’ and ‘service climate’. Another variable ‘intrinsic motivation’ is found to be important when a low ‘service climate’ would otherwise inhibit service performance. The implications of the research findings are provided and discussed.     

Food tourist segmentation: Attitude,behavioral intentions and travel planning behavior based on food involvement and motivation

This study assessed attitudes, intentions, and travel planning behavior for potential food tourists. Using two-step cluster analysis, respondents were segmented into three groups based on food involvement and motivation. These clusters had high, moderate, and low food involvement and motivation levels, respectively. Findings suggest moderate motivation and involvement food tourists are the largest group, but high motivation and involvement food tourists should be pursued by practitioners. They have the most positive attitudes and strongest intentions to consume local cuisine. Further, high motivation and involvement food tourists are most likely to select a destination based on the availability of food-related activities.     

Information technology usage,motivation, and intention: a case of Chinese urban senior outbound travelers in the Yangtze River Delta region

Chinese outbound travel is thriving, with seniors taking an increasing market share. However, although outbound travel in general has been researched quite well, little is known specifically about the outbound travel behavior of Chinese seniors, or the effects of information technology (IT) on their vacation patterns. This study is an initial and exploratory attempt to understand the relation between IT usage and tourism behavior (travel motivation, travel intention, and sociodemographics) of Chinese senior outbound travelers. The results reveal four segments of IT usage, each with significantly different traveler profiles in terms of sociodemographics, travel motivation, and travel intention.     

Decisive factors in medical tourism destination choice: A case study of Isfahan,Iran and fertility treatments

The birth of the first in vitro fertilized baby, followed by further advances in the field of assisted reproductive technology (ART) has made this technology one of the most attractive tourism innovations among the different categories of medical tourism. In addition, factors such as legal, moral, religious and ethical issues play important roles in choosing reproductive tourism destinations. The aim of this study was to examine the factors influencing destination choice in infertile couples who referred to the Isfahan Fertility and Infertility Center in Isfahan, Iran. Field evaluation was carried out based on a documentary survey and questionnaire completed by interviewers. Among a target group of 80 infertile couples, 67 were interviewed. The majority of participants in this study were Muslim couples who traveled for reproductive tourism to Iran. It can be concluded that religious affinity may have paramount importance in reproductive medical tourism for Muslim infertile couples.     

Validating a multidimensional perspective of brand equity on motivation,expectation, and behavioural intention: a practical examination of culinary tourism

This study presents a brand equity theory of culinary tourism by integrating behavioural theory with the mediation-moderation model. The culinary tourism brand-equity model underscores the value of tourists’ expectations as a means to enhance the effects of travel motivation on behavioural intention. This study empirically tests this theory using a sample of 513 foreign tourists and provides evidence that travel motivation mediates the relationship between the four critical attributes of brand equity and behavioural intention. Furthermore, the results confirm the interrelationships within brand equity and reveal that tourist expectations positively moderate the relationship between travel motivation and behavioural intention. Implications for theory, research, and practice are discussed.     

Applying destination attribute segmentation to health tourists: A case study of Polish spa resorts

The present research presents an effective segmentation of visitors to Polish spa resorts and thereby provides useful insights contributing to the understanding of the attributes determining the perceived spa resort’s image and nature of the delineated segments. The research is based on the findings from a self-administered questionnaire, an instrument consisting of 11 pull-motivational items, developed and used in a survey of 2050 Polish spa resort visitors. Based on destination attributes and relevant socio-demographic characteristics, a clustering method identified three distinct segments of visitors to Polish spa resorts.

Abbreviations: ANOVA: analysis of variance; NFZ: National Health Fund, ZUS Polish Social Insurance Institution; PCA: principal component analysis; WHO: World Health Organization     

An examination of the effects of motivation on visitors' loyalty: case study of the Golestan Palace,Tehran

This study investigates a causal relationship between three motivational dimensions, three evaluative constructs (perceived value, experience quality and satisfaction) and destination loyalty. A total of 389 respondents completed a survey conducted at a main World Heritage Site - Golestan Palace- in Tehran. Using structural equation modeling (SEM) technique, the results show that the effect of motivation on loyalty occurs by its certain dimension(s), through mediating evaluative variables. That is, the quality of experience has a direct effect on perceived value and perceived value has a direct effect on satisfaction and an indirect effect on loyalty. Satisfaction also has a direct effect on loyalty. The findings are expected to help heritage managers understand heritage visitors and adopt effective marketing strategies for target segments.     

Effect of cultural distance on tourism: A study of pleasure visitors in Hong Kong

ABSTRACT

This article investigates the effect of cultural distance on pleasure visitors, mainly vacation overnight visitors, in Hong Kong. Secondary data on 10 source markets are extracted from the annual report of visitor profile 2014 published by Hong Kong Tourism Board (HKTB). The data are compared to recognize the influence cultural distance can have on visitor profiles and trip characteristics, including travel patterns, expenditure, and satisfaction levels. Deteriorating effects ascribed to cultural distance are clearly observed in the following three important aspects: repeated visit, length of stay, and expenditure; however, these effects do not extend to all aspects. Therefore, cultural distance may be used to complement physical distance in order to explain the tourist flow, and it should be further studied.     

情感凝聚对旅游者环境负责任行为的影响研究——晋东南地区传统村落民宿情境下的实证检验

旅游者环境负责任行为对乡村旅游的高质量发展意义重大。本文基于情感凝聚理论,探讨旅游者与民宿主之间的情感凝聚对其环境负责任行为的预测效果。以晋东南地区传统村落为案例地收集数据,采用定性和定量相结合的研究方法,对乡村民宿情境下,旅游者环境负责任行为的维度及“情感凝聚—环境负责任行为”影响路径的存在与否,进行实证检验。结果显示：（1）乡村民宿情境下,旅游者环境负责任行为既包括生态环境负责任行为,亦包括社会环境负责任行为和经济环境负责任行为;（2）旅游者与民宿主之间的情感凝聚能够显著促进其环境负责任行为,影响程度从高到低依次是生态环境负责任行为、社会环境负责任行为和经济环境负责任行为;（3）情感凝聚的3个二阶构念对旅游者环境负责任行为的影响程度从高到低依次是同情理解、情感亲密度和受欢迎程度。本文拓展了情感凝聚理论的应用范畴,为旅游者环境负责任行为相关研究提供了新的视角,亦为乡村旅游目的地政府和企业激发旅游者环境负责任行为提供了实践启示。     

中小城市老年人日常休闲活动的时空特征——以常德市武陵区为例

日常休闲活动是老年人健康幸福生活不可或缺的部分。本研究以常德市武陵区为例,运用地理空间分析方法,按照需求-行为-设施分析思路,揭示城市老年人日常休闲活动需求与供给的时空规律。分析发现：（1）益智和康体是城市老年人主要休闲活动类型,休闲活动时间分配存在显著的类型差异,益智类平均时长最长,其次为康体类,公益类休闲活动的平均时长最短。（2）老年人户外休闲活动主要集中在10:00、15:00、19:00三个时间段,对应的活动空间主要集中在居住区、附近街道和城市广场、公园等,活动空间半径存在显著的类型差异。（3）老年人休闲活动需求以及建立在休闲活动需求上的闲暇行为与城市休闲设施供给总体空间匹配度较高,其中游憩类休闲活动与休闲活动设施的匹配度最高,其次是文化类活动,最后是康体类活动。据此建议,中小城市应进一步重视老年人日常休闲活动需求-行为-设施供给三个层面之间的匹配,加强老年友好城市与社区建设。     

乡村居民休闲权利的制约因素与协商机制研究——以浙江省为例

共同富裕示范区建设让浙江乡村成为社会瞩目的焦点,也让浙江乡村居民的休闲生活成为了学者们关注的话题。共同富裕不仅是物质富裕,也包括精神富有。乡村居民休闲需求的满足是实现精神富有的重要路径。为深入研究共同富裕背景下如何保障乡村居民的休闲权利,本文基于休闲制约理论,以问卷调查、深度访谈和参与观察为基础,以浙江乡村居民为研究对象,探讨浙江高质量推进共同富裕示范区建设中乡村居民实现休闲权利的制约及其协商机制。研究发现,浙江乡村居民休闲权利的实现受制于个人内在制约、人际间制约和结构性制约,休闲制约在不同群体、个体间具有显著的差异性。为了应对这些制约因素,政府和乡村居民采用了5种应对策略：嵌入式休闲、以文化人、主客和谐共享、出行条件改善和社交型休闲。本文认为,经济、政策、文化、组织和环境等外部条件的不断改善,能够有效激发乡村居民的休闲动机和休闲参与,进而保障乡村居民的休闲权利。本研究对其他地区乡村居民休闲权利的实现具有一定的借鉴价值,为促进乡村居民的精神富有和全面发展提供了可供参考的实践路径。     

Effects of social and personal norms,and connectedness to nature,on pro-environmental behavior: A study of Western Australian protected area visitors

Pro-environmental behaviors play a key role in the management and sustainability of parks and protected areas. An understanding of the antecedents of visitors' pro-environmental behaviors is vitally important in advancing knowledge, encouraging sustainability, and bettering management practice. This study developed and tested a behavioral model which integrated personal norms and social norms as normative influences, with connectedness to nature as a personality trait, as antecedents of pro-environmental behaviors. Data were collected through a visitor survey across three protected areas in Western Australia and analyzed via structural equation modelling. Results indicated that personal norms and connectedness to nature had a positive effect on pro-environmental behaviors, whereas social norms did not. The results highlight to protected area managers the need to consider moral obligations and personal identification with nature to foster on-site pro-environmental behaviors and encourage a positive spill-over effect off-site.     

地域功能视角下旅游引导山地城乡一体化发展策略研究——以河南鲁山县为例

旅游业已经成为中国城乡发展的新动力,在城乡地域功能演化中起到的作用越来越显著。山地丘陵地区在旅游业驱动下,多种地域功能交互重叠,构成了多类型复杂耦合空间,面临着区域可持续发展的模式抉择。本研究以河南鲁山县为例,探讨山地丘陵地区在旅游引导下的城乡一体化发展策略。研究发现：（1）山地丘陵地区的地域功能正在从传统单一的“居住-农业非农业生产”向综合功能的“生态保障-居住-农业非农业生产-休闲文化服务”转变,多类型空间交互特征明显。（2）鲁山县由农业经济主导向旅游经济主导转变,可划分为旅游服务承接平台区、山地生态旅游发展区、特色林业旅游融合区、平原高效农旅融合区,进行中心城区-中心镇-一般镇-中心村的层级划分和产业方向优化。（3）发展策略应强调分层实施、分类引导,优化城乡利用空间,做好城乡地域分类引导,实现资源要素合理配置。研究成果为认识山地丘陵地区地域功能演化规律、制定城乡一体化发展策略提供了科学案例。     

生态节事活动投射形象与感知形象的差异研究——以2019北京世界园艺博览会为例

生态节事活动的成功举办与形象传播对建设生态城市、弘扬生态文明理念具有重要意义。以2019北京世界园艺博览会为案例,基于"投射形象-感知形象"的分析框架,运用内容分析、对应分析、成分分析方法,评估了典型生态节事活动的形象投射与感知差异。研究发现：（1）北京世园会形象可以划分为旅游吸引物、环境与地方氛围、设施与服务、旅游体验4个维度。（2）投射形象与感知形象仅在旅游吸引物维度方向差异小,在环境与地方氛围、设施与服务、旅游体验维度方向差异大。（3）投射形象与感知形象在旅游体验、环境与地方氛围维度上成分差异大;在旅游吸引物和设施与服务维度,投射形象内部存在明显分异,反映在官方微博的投射形象与感知形象成分差异大,设施与服务维度官方公众号的投射形象与感知形象成分差异大。（4）北京世园会努力建构的绿色生态的环境与地方氛围在游客感知层面接受度较差,核心原因是供需两侧的目标、需求与策略的不匹配。本研究对北京世园会投射形象与感知形象的方向差异与成分差异进行了重点分析,揭示了其在不同主题维度的区别化特征。这有助于促进生态节事活动的科学化、精细化评估,为其形象传播效果提升提供支持。     

Barriers to the development of medical tourism in East Azerbaijan province,Iran: A qualitative study

The purpose of the present study was to determine factors impeding the development of medical tourism in East Azerbaijan province, Iran. The data were derived from interviews with 16 key informants. Data analysis of the study was conducted through employing the software MAXQDA-12. The results show that marketing, international issues, culture, transfer, brokerage, management, and policy problems are the main barriers to the development of medical tourism. It seems that East Azerbaijan province should provide necessary context for the participation and investment of private sector in the field of medical tourism. Further, it should design and implement long and short-term strategies in proportion to the problems raised.     

Formal and informal tourism sectors: A case study in Pattaya,Thailand

In view of increasing disparities in socioeconomic development, the importance of enterprises of smaller scales of operation is increasingly emphasized by recent development theories. The ILO has proposed strategies to promote the informal sector which is composed of self-employed businessmen and enterprises of a petty scale of operation. The dichotomy of formal and informal sectors and its implications are examined in a study of the tourism sector in Pattaya, Thailand. Findings on the informal tourist sector disprove major hypotheses regarding the development potential of the informal sector.