探究公共外语的词汇教学新方法

本文拟从公共外语课堂上词汇的讲解方法上探究词汇学习的有效途径，将词汇的单词展示、记忆方法和检测方式等导入词汇学习的内容当中，从而在词汇教学当中融入趣味性和知识性，达到教学和学习均能事半功倍的效果。     

论激活扩散模型对DRM范式虚假记忆现象的解析及其对二语词汇教学的启示

本文从心理语言学的角度,运用激活扩散理论模型,尝试解析DRM范式下引发的虚假记忆现象的认知原因,并探讨在词汇教学中如何利用这一现象设计词汇教学的任务,改善词汇记忆的效果。     

英语词汇在篇章分析中的有效教学研究

词汇是英语阅读和语言交流的基本要素,因此英语词汇的教学显得尤其重要.本文针对目前教学界普遍存在的两种片面倾向,通过分析如何把词汇的习得与篇章分析相结合,提出在篇章中学习英语词汇的几种有效方法.     

高中英语词汇教学探析

词汇学习对大多数学生来说是一个难点,许多学生都为记单词而苦恼,要么记不住,即使记住了,很快又忘了。学生英语成绩的分化往往也从词汇开始。那么如何进行词汇教学才能激发学生记单词的兴趣,帮助学生轻松地记住并运用所学的单词呢?下面就谈谈自己的做法。我认为其实学生对于单词记忆的困难主要原因更多大     

英语词汇与记忆捷径

从词汇的意义、词汇的形成、词汇的运用等几方面，通过大量的例子，探讨了词汇学习在英语学习过程中的重要性，并介绍了一种适于成人记忆词汇的有效方法。     

隐喻认知功能对英语词汇学习的应用价值研究

从隐喻的认知功能可以帮助人们认识新事物的事实出发,论述了英语词汇学习中隐喻认知功能的应用价值的语言学和教学法理论依据,并对隐喻的各项认知功能在不同的词汇学习方法中的应用价值进行了详细解析,从理论上证实了词汇学习中的隐喻的认知功能的必要性和重要性。     

从记忆心理学的角度研究高校多媒体环境下英语词汇再认能力的提高

语言的学习离不开词汇的学习,词汇是各项语言能力的基础。论文从记忆心理学的角度对词汇再认进行了理论和实证研究,研究表明词汇量增长与词汇再认能力的提高是密切相关的。     

浅谈词汇记忆策略

词汇的记忆是外语学习的基础,依据遗忘曲线、回忆高点、短时记忆以及认知心理学的研究成果来改善相应的词汇记忆策略,即运用全身各种器官进行词汇记忆、扩大组块记单词、通过词汇输出加强单词记忆、随机检查加强单词记忆等可以行之有效地帮助学生提高英语词汇学习效果。     

英语汇词与记忆捷径

从词汇的意义、词汇的形成、词汇的运用等几方面，通过大量的例子，探讨了词汇学习在英语学习过程中的重要性，并介绍了一种适于成人记忆词汇的有效方法。     

大脑记忆规律在英语词汇教学中的运用

词汇是学习英语的基础。只有掌握了足够的词汇量 ,才能保证在听、说、读、写、译各个方面的发展。根据心理学中大脑记忆的规律 ,运用比较记忆法、归类记忆法及联想记忆法 ,可提高学习者词汇记忆效率。     

团队交互记忆系统及其对营销团队绩效的影响

随着市场竞争的加剧,企业开始重视知识型员工对于企业的价值,并实现产品和服务的创新。如何促使知识型工作团队有效运转成了学术界和企业界共同关注的问题,交互记忆系统由此而受到重视。营销团队作为一种特殊的富于开放性的创新团队,不仅团队成员之间,每个团队成员与团队外部进行的沟通也更为密切与频繁。在实证研究调查了不同营销团队的关键绩效指标及其团队交互记忆系统的发展状况后,可考察团队的交互系统与团队关键绩效指标之间的关系。     

关于提高广告记忆效果的几点思考

广告信息的可记忆性是评价广告的重要指标,可以说在消费者产生购买行为之前,广告的效应主要表现为对广告信息的记忆,它对以后的购买行为起到直接或间接的促进作用。因此,在广告宣传中增强消费者对广告内容的记忆就显得尤为重要。     

口译教学中的工作记忆训练策略探究

口译是一个复杂的信息处理过程,要经过一系列的认知处理活动来完成两种语码之间的转换。在口译课堂中教师可以通过单语复述练习、语篇意义记忆、语块记忆训练和意像记忆法来提高学生的工作记忆能力。     

运用联想圆周法进行英语词汇教学的研究

运用结合几何圆周图形的形象联想记忆英语单词,能提高单词记忆效率,增强英语课堂教学效果,提高大学生的英语听说能力。     

红色经典的改写与革命集体记忆 --以小说《红色娘子军》《沙家浜》为个案的分析

该文联系当前小说创作着意对革命经典改写的现象，通过分析这些小说的创作指导思想，即对政治话语重压下所谓“人性”的复活，来反思当前红色经典改写的怀旧文化态度与商业化叙事策略，指出部分小说的创作侵犯了人民心中的革命历史集体记忆。同时强调革命经典改写和革命故事叙述的一些原则，及不能在人性这面旗帜下随心所欲书写的现实文化背景。     

多媒体英语教学模式探讨——设计符合大脑神经科学规律的多媒体课件

依据心理语言学家对大脑神经科学的研究,应设计符合大脑神经学习规律的多媒体语言输入课件。课件应强调对视觉和听觉系统的刺激作用,能激活大脑神经中枢、开发人的程序性记忆、使语言输入模式次序化并突出语言项的结合力量。此外,教学要有助于语言学习技能的拓展,要将计算机辅助语言教学与教室人性化教学相结合。。     

The relationship of learning and memory with organizational performance: The moderating role of turbulence

Extensive research has documented how firms’ learning orientation and memory are related to organizational performance. The objective of this study is to examine the moderating role of turbulence on the relationships between firms’ learning orientation and memory and their organizational performance and innovativeness. The study also provides insight into the differential relationships of firms’ learning orientation and memory to their performance and innovativeness. Using survey data collected from 200 supply management professionals, the results suggest that the extent to which learning and memory are associated with organizational performance is contingent on the level of environmental turbulence. Specifically, under low environmental turbulence, learning orientation and organizational memory appear to be related to performance and innovativeness; however, under high environmental turbulence, only learning orientation is a useful predictor. Sangphet Hanvanich (hanvanich@xavier.edu) is an assistant professor of marketing at Xavier University. She received her PhD from Michigan State University. She has published in various journals including theJournal of Service Research andStrategic Management Journal. Her primary research interests are in the areas of marketing strategy, marketing alliances, international business, and international marketing. K. Sivakumar (k.sivakumar@lehigh.edu) (PhD, Syracuse University) is the Arthur Tauck Professor of International Marketing and Logistics, chairperson, and a professor of marketing in the Department of Marketing at Lehigh University. Before joining Lehigh in 2001, he spent 9 years as a faculty member with the University of Illinois at Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published in theJournal of the Academy of Marketing Science, the Journal of Marketing, theJournal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, the Journal of Interactive Marketing, theJournal of International Marketing, International Marketing Review, theJournal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, Marketing Science Institute’s Working Paper Series, and other publications. He has won several awards for his research (including the Donald Lehmann Award) and is on the editorial review board of several scholarly journals. He has won outstanding reviewer awards from two journals. Home page: www.lehigh .edu/~kasg. G. Tomas M. Hult (nhult@msu.edu) is a professor of marketing and supply chain management and director of the Center for International Business Education and Research at Michigan State University. He serves as executive director of the Academy of International Business. He is associate editor of theJournal of International Business Studies, Decision Sciences, and theJournal of Operations Management. His research has been published in theJournal of the Academy of Marketing Science, Academy of Management Journal, Strategic Management Journal, theJournal of Marketing, Decision Sciences, theJournal of Operations Management, theJournal of Management, and theJournal of Retailing, among others.     

金融市场的长期记忆性

讨论了金融市场实证研究领域的一个热门话题：长记忆性。其特征是自相关函数具有高阶的滞后,并且以缓慢的双曲率衰减,而不是以标准的ARMA过程的指数率衰减。因此,今天发生的事件对序列中今后所发生事件的影响会持续数月,甚至数年。而这正是金融市场的特征之一。     

词块对英语听力理解的影响

词块这一语言现象出现频率高,具有整体性、固定性、可预测性等特点。增强词块意识,把词块作为记忆的基本单位,可扩大短时记忆的信息加工量,有效地提高英语学习者的听力理解水平。