嗜机如命的狂热份子——黑色广告文集（三）

离开爱人有一千种方法，离开飞机舱，只有六个逃生口。     

打掉THC不手软

1月15日,外国船公司联盟班轮公会单方面宣布,在中国境内各港口开始向货主推行加收"THC 码头作业费"(在广东地区原称为 ORC),这一举动大大地激怒了中国货主。1月25日,广东省国际贸易货主协会正式成立,作为被收取此项附加费的起始省份,新成立的广东货主协会能否遏制住这项不合理收费的源头,引起全国关注。     

Consuming together (versus separately) makes the heart grow fonder

Marketing Letters - Across three studies, we investigate how consumers in romantic relationships make decisions when choosing an item to share with their partner. We show that consumers will forgo...     

Falling in love with brands: a dynamic analysis of the trajectories of brand love

This article presents a study designed to investigate and map the trajectories of brand love. Consumers described experiences related to the initiation and evolution of their relationships with their most loved brand. Participants were asked to graphically trace the course of their feelings toward their currently most loved brand and to recall the events that influenced those feelings. The paths toward brand love followed five distinct trajectories, labeled as “slow development,” “liking becomes love,” “love all the way,” “bumpy road,” and “turnabout.” The formative experiences shaping these trajectories often include individual, personal, and private experiences that are largely outside any marketer’s control.     

专业代理央视推动品牌成长——中视电传总经理李学慧谈企业发展经验

中视电传总经理李学慧一直以“能否用好企业的每一分钱”来衡量企业专业服务水平。在十多年的媒体市场迅速发展中，电传不得不面对需求急速变化的客户群体，更加专业的媒体策划和永远为客户多想一点的服务意识是中视电传拥有优质客户群体的根本保证。     

网商故事之二网上贸易网下功夫

最好的年代?最坏的年代? "这是一个最好的年代,这是一个最坏的年代……."用狄更斯这句话来描述中国电子商务发展的现状,恐怕是最恰如其分的了.     

英特尔：与中国IT业成长共生

中国国粹艺术京剧中精致而柔美的花旦造型、在光芒下熠熠生辉的英特尔芯片，被左右分割，安排在同一个画面里。白色的字体“不同的艺术，同样的精彩”分置两边。     

华晨汽车"与中国汽车工业共成长"

在第二届上海国际汽车展上华晨汽车以“与中国汽车工业共成长”为主题展示了旗下中华、金杯海狮两大自主品牌所隆重推出的三款新产品：中华轿车2.0L自动挡、金杯海狮超级领航者豪华型、金杯海狮优越者半高顶豪华型。此外，华晨汽车还展出了中华轿车中华轿车2.0L自动挡顶级版和新近推出的中华轿车2.4L手动档。     

The role of love in satisfied customers' relationships with retailers

This study proposes and tests a model that includes customer love as a measure of satisfied customers' emotional responses to retailers specifically in apparel and grocery store contexts. Customer love was found to partially mediate the effect of service quality on positive word-of-mouth and willingness to pay more. In contrast, customer love was proven to fully mediate the effect of service quality on self-disclosure and competitive insulation. As a control variable, emotional intensity had a positive effect on customer love. The implications of the customer love construct are discussed, as well as limitations and areas for future research.