Innovation and imitation effects in the mobile telecommunication service market

This study investigates adoption patterns of the first mover and the followers in the Information and Communication Technology industry. The continuous behavior of adopters over time is difficult to analyze and most previous studies were cross-sectional rather than longitudinal. In order to overcome these limitations, a mathematical diffusion model with verified official time-series data is used to analytically investigate the impact of both innovation and imitation effects on the mobile phone adoption in South Korea. The results showed that the imitation effect of the first mover was larger than those of the followers in the mature mobile telecommunication services market in South Korea. The innovation effect of the follower was larger than that of the first mover, and the innovation effect was larger than the imitation effect in the market.     

Innovation and imitation effects in Metaverse service adoption

This study examines the innovation and imitation effects in Metaverse service adoption. “Metaverse services” is a collective term for services such as Augmented reality, Life logging, Mirror world, and Virtual world. Among them, Twitter, Google, iPhone, and Secondlife (T.G.I.S) are the most popular services/products these days. To measure the adoption of these product/services, the most commonly used are IP traffic and iPhone sales. Thus, in this study, we measured adoption by measuring changes in the IP traffic volume of , , , and sales for iPhone during a 2-year period (from the first quarter of 2008 to the fourth quarter of 2009). To analyze this time series data to reveal the innovation and imitation effect, we employed the Bass model. The results showed that each of these services yields different innovation and imitation coefficient values. Imitation effects for all Metaverse services are greater than innovation effects, and Secondlife’s innovation effects are larger than others. Also, iPhone sales, as a measurement for information and communication technology (ICT) products, showed greater innovation effects than the other services. Implications are drawn to explain these differences, such as, Googlemap’s imitation effects are based on network externalities, while Twitter’s imitation effects are caused by the interactions of individuals; iPhone sales’ innovation effects are explained by the timing of the measurement.     

浅析中国传统元素在手机UI界面设计中的应用

随着手机移动互联网的发展,手机的UI界面设计也越来越受到人们的重视,在雨后春笋般涌现的优秀UI设计中,很多都融入了具有中国特色的传统文化元素,它是一个民族文化的结晶。传统图案与现代UI的完美结合,赋予了新的时代感和生命力,使UI的表现具有更加丰富的文化内涵和历史底蕴,同时让古老的艺术得以传承而不断发扬光大。     

Cultural Change and Marketing

ABSTRACT

The results of this study suggest that marketing strategies need to be adjusted to changing cultures. Culture affects marketing decisions regarding product, price, promotion and place (the 4 Ps). Many marketing studies have been reported based on Hofstede's seminal work on national culture (1980). Marketing managers need to be cautious about assuming the validity of the Anglo cluster equating the cultures of the United States (U.S.) and Canada. We should recognize that national cultures are changing in the U.S., Canada and Mexico, as well as most other countries in the world. Our findings for a very recent sample of people attending executive and MBA programs would seem to apply to the upwardly-mobile business class. Contrary to the ubiquitous Hofstede data found in textbooks, we found no significant differences in Power Distance between the U.S., Mexico and Canada. Our findings regarding differences in Uncertainty Avoidance show that Mexico did not have a significantly higher mean than the U.S., but that the U.S. had a higher mean than Canada. The U.S. and Canada did not differ significantly on Individualism/Collectivism. Our results suggest that caution should be taken in automatically assuming cultural parity between the U.S. and Canada and that established cultural positions between the North American Free Trade Agreement (NAFTA) member nations may be changing.     

A cross‐national investigation of trait antecedents of mobile‐banking adoption

Although there is a near agreement in the literature on the main predictors of consumers' attitudes toward technological innovation, the potential ways through which personal traits and national environmental differences contribute to significant variations in mobile‐banking adoption have received limited attention. Based on insights from innovation adoption and personality research, this study tested a model of mobile‐banking adoption using data from a developed and a developing country. Survey data came from a sample of 1,340 participants from the United Kingdom and Ghana. The results indicate that intrinsic traits are stronger in explaining consumers' attitude toward mobile banking in Ghana than in the United Kingdom. However, no significant variance between the two countries was observed with regard to the mediation effect of consumers' attitude on the intention to use mobile banking. The practical and theoretical implications of this study are discussed.     

Does the Use of Mobile Phones by Smallholder Maize Farmers Affect Productivity in Ghana?

ABSTRACT

This study evaluates the effects of mobile technology on productivity and the channels of transmission of these effects. Using propensity score matching procedures, the results show that mobile phone ownership and use significantly improves agricultural productivity. Specifically, the mobile phone improves the productivity of user-farmers by at least 261.20 kg/ha per production season. Further, we find that phone ownership and use impacts productivity more than phone use only. The identified channels of effect are extension services, adoption of modern technology and market participation. These results have key policy implications for Ghana and developing economies at large.     

准入规制与技术创新:基于自然垄断行业的经验分析

准入规制对自然垄断产业技术创新的影响依据其类型而不同.与竞争性市场相比,进入规制对成本节约的Ⅰ型技术创新不产生特别影响,但对创造产品需求的Ⅱ型技术创新产生抑制作用.另一方面,Ⅰ型技术创新对既有的准入规制有一定的强化作用,而Ⅱ型技术创新通过刺激需求,改变原垄断行业的自然垄断特征,会导致放松规制.对移动通讯业与治污行业的实证研究支持了上述论断.     

Nationality and work role interactions: A cultural contrast of Israeli and U.S. entrepreneurs' versus managers' needs

The globalization of business ventures and the parallel search for sources of international competitive advantage have stimulated research relating cultural differences to entrepreneurial and managerial behaviors. Recent work by McGrath, MacMillan, and Scheinberg (1992) encouraged studies of managers and entrepreneurs in different cultures, suggesting that these comparisons may “… shed additional light into the interrelations between social structure, wealth creation, and cultural beliefs” (McGrath el at. 1992, p. 116). This study follows that advice.Cultural differences are powerful determinants of behavior, and many studies support the notion that managerial behavior must adapt to the national cultural setting to achieve success. A growing stream of entrepreneurial behavior research has explored differences in motivational needs between entrepreneurs and non-entrepreneurs of different countries, and found parallel differences across cultures. Given these views, we might expect to find need differences between entrepreneurs and managers within countries however, some entrepreneurship researchers have concluded that U.S. managers and entrepreneurs are more alike than different.To better understand need profile differences between and within cultures, we use a theory that suggests that culture is an important determinant of work behavior. The process through which culture affects work behaviors is described in “Cultural Self-representation Theory” (Erez and Earley, 1993). Based upon this theory, inferences from the entrepreneurial archetype, and analysis of the contrast between the cultures of Israel and the U.S., we propose that: (1) entrepreneurs and managers have different motivational needs within some national cultures, and (2) across national cultures there are systematic differences in motivational needs. Based on these premises, an interaction hypothesis between work role and nationality is suggested because of the importance of both culture and work role in determining motivational need differences. Data are collected from over 370 Israeli and U.S. entrepreneurs and managers.Results support cultural self-representation theory for the Israeli-U.S. and entrepreneur-manager case, because interactions between nationality and work role are exposed for various needs. This finding suggests that cultural differences are indeed important for understanding management motivational needs in different nations, and that the effectiveness of entrepreneurial approaches to management may be culture-sensitive. The study illustrates work-role differences between Israeli managers and entrepreneurs. We confirm past conclusions about U.S. entrepreneur-manager need similarities, and suggest that these need similarities are supported by the individualistic culture within U.S. organizations.     

The direct and indirect effects of economic wealth on time to take-off

Our objective is to decompose the influence of the economic wealth on the time to sales take-off into a direct effect and an indirect effect through time to introduction. We use a traditional regression based and an advanced counterfactual framework for our analysis, based on adoption data for four generations of mobile phone from 172 countries. Our study extends the sales take-off literature by better understanding how the commercialization stage (time to introduction) affects the confirmation stage (time to sales take-off) in innovation diffusion while controlling for local market structure, socio-economic, demographic and cultural variables suggested in the literature. We show that economic wealth exerts: a positive direct effect by shortening sales take-off time; a negative indirect effect by shortening time to introduction which tends to extend time to sales take-off. The uncovering of this relationship is achieved by treating time to introduction as a mediating variable, departing from previous studies where it is treated as an exogeneous variable. We further show that the negative indirect effect is diluted in the case of high income countries but not in the case of upper middle-income countries. A sensitivity analysis shows the robustness of our findings. Our findings will help firms develop optimal market entry strategies considering the resources available.     

An examination of mobile app usage and the user’s life satisfaction

Increased engagement with mobile apps is an emerging trend with people today. Mobile devices have become so personalized that many people consider their mobile device as an extension of themselves. Research has suggested that one driving factor in a person’s adoption of mobile apps is the pursuit of happiness. However, there is little research regarding the influence of apps on a person’s well-being. The purpose of this paper was to examine mobile app usage among college students and the relationship between app usage and one’s satisfaction with life. Findings suggest that there is a correlation between mobile app usage and a person’s level of satisfaction with life. Gender differences in app usage were also found.     

Culture's consequences for emotional attending during cross-border acquisition implementation

Building on psychology research about culture's influences on emotional expressions and experiences, I considered culture's consequences for acquirers’ emotional attending during post-merger integration. Analyses of cross-border acquisitions by multinational companies from the United States showed support for a subtle role of culture – on the one hand, cultural differences constrain emotional attending during post-merger integration; on the other hand, when acquisitions are made in cultures that are characterized by more humane orientation, U.S. acquirers seem to adapt to this local context and showed more emotional attending than in less humane-oriented cultures. The findings further suggest that these effects depend on an acquirer's multiculturalism.     

Government quality determinants of ICT adoption in sub-Saharan Africa

This study investigates government quality determinants of ICT adoption using Generalised Method of Moments on a panel of 49 sub-Saharan African (SSA) countries for the period 2000-2012. ICT is measured with mobile phone penetration, internet penetration and telephone penetration rates while all governance dimensions from the World Bank Governance Indicators are considered, namely: political governance (consisting of political stability and “voice & accountability”); economic governance (entailing government effectiveness and regulation quality) and institutional governance (encompassing the rule of law and corruption-control). The following findings are established. First, political stability and the rule of law have positive short-run and negative long-term effects on mobile phone penetration. Second, the rule of law has a positive (negative) short-run (long-term) effect on internet penetration. Third, government effectiveness and corruption-control have positive short-run and long-term effects on telephone penetration. Institutional governance appears to be most significant in determining ICT adoption in SSA.     

Effects of social influence on consumers' voluntary adoption of innovations prompted by others

Research on innovation adoption focuses on voluntary adoption, although non-voluntary or prompted adoption decisions are prevalent in real life, especially for high-tech products and services. This study aims to investigate the effect of social influence on consumers' innovation adoption in the context of prompted adoption. In particular, the present paper models the duration of voluntary adoption as a function of social norms, attractiveness of the prompter, number of prompters, and so on. Prior knowledge is not only a control variable, but also a moderating variable for a few social factors. This paper validates models relying on the illustrative application of a mobile gift service called Gifticon. The results provide much insight for marketing practitioners on how to accelerate consumers' adoption behavior and therefore the diffusion of innovative products.     

What leaders need to know about organizational culture

A major factor in the success of an organization is its culture. Organizational culture can significantly influence the performance and effectiveness of a company; the morale and productivity of its employees; and its ability to attract, motivate, and retain talented people. Unfortunately, many leaders are either unaware of the significant impact culture can have, are aware but overwhelmed by the extensive and sometimes conflicting information available on culture, or are not well informed about how to build and sustain cultures effectively. This article integrates the most consistent findings that leaders need to know about culture and what they can do to build strong, successful cultures that bring out the best in people. Developing organizational culture requires far more than talk about culture and emphasis on its importance. In order to achieve the best results, culture development requires leaders who see it as one of their key tasks and who understand the importance of aligning organization strategies and decision making with cultural ideals.     

Evolution of firms' product strategy over the life cycle of technology-based industries: A case study of the global mobile phone industry, 1980–2009

This paper adopts industry life cycle approaches to understand better the changing rationales for product strategy development in the worldwide mobile phone industry. Based on both primary and secondary sources, we find that mobile phone manufacturers have radically changed their product strategy over the industry life cycle in response to various factors, such as the intense global competition and the need to respond rapidly to changes in technology and mass-consumer preferences. We also find that, when the mobile phone industry entered a stage of shake-out in the 2000s, contrary to the prediction of the classical product–process life cycle model, mobile phone manufacturers focused their strategy not only on process but also on product innovations. The continuous launch of new and advanced product technologies served mainly to stimulate the demand for replacement purchases. We observe this unexpected key role of product innovation to be very strong also in the stage of industry maturity.     

Consumer Adoption of Mobile Internet Services: An Exploratory Study

This study provides a framework that captures the antecedents of mobile internet adoption and the willingness to pay for such service. The theory of reasoned action and components of a theory of innovation adoption were integrated into a research model of consumer adoption of the mobile internet. The hypothesized model included service quality perceptions (fixed internet and mobile technology service), beliefs about mobile internet, and individual difference variables to explain intention to adopt mobile internet. An online questionnaire was used to gather data. The results showed that beliefs and quality perceptions play a significant role in influencing intentions to adopt mobile internet. In particular, beliefs about mobile internet are positively related to the adoption; quality perceptions of fixed internet are found significant to negatively influence adoption intentions, but positively relate to willingness to pay for using mobile internet. Mobile service usage, and peer influence are found non-significant to influence adoption intentions. Fixed internet usage was found negatively affect adoption intentions. Computer skills, knowledge of mobile internet and career mobility are all found positively related to the adoption. In addition, innovation driven consumers are more likely to adopt mobile internet, and intention to adopt plays an important role in shaping actual mobile internet use. Implications of results and directions for future research are examined.     

Mobile Shoppers: Types,Drivers, and Impediments

The technology adoption of mobile commerce has frequently been studied by considering the extended technology acceptance model (TAM). However, the role of the perceived drivers and impediments affecting potential mobile shoppers' acceptance has been scarcely analyzed. This article highlights: (1) the typology of potential m-shoppers described by their reasons for, and perceived impediments to, mobile shopping and (2) the possible differences in the extended TAM in the resulting categories. In order to do so, we advance a single hypothesis about moderation of the m-shopper type on the relationships presented in the extended TAM. The study was conducted in Spain, a country with significant current and forecasted use of mobile shopping. Data from 476 Spanish mobile phone users were analyzed. The use of latent class cluster allowed us to identify three types of mobile shoppers that show different profiles based on their perception about drivers and impediments. Differences in the extended TAM relations across the clusters were identified using the multigroup approach of structural equation models. The results show support for the moderation effect, providing valuable information for practitioners to understand how consumers develop mobile shopping intentions, which is necessary to implement effective marketing strategies.     

Cross-country differences in ICT adoption: A consequence of Culture?

The diffusion of information and communication technology (ICT) has witnessed a surge in recent years. The rate of adoption across countries diverges considerably regardless of the income levels. In this paper, we attempt to explain the differences in ICT adoption rates across countries by using Hofstede's cultural framework. The effect of culture on ICT adoption is explored by applying two different measures of ICT adoption, namely the average share of ICT spending in GDP across 42 countries, and per capita computer across 49 countries. The results suggest that the national culture and the ICT adoption rate of a country are closely related. It appears that most of the Hofstede dimensions are important in influencing ICT adoption, thereby confirming our hypotheses. In particular, the power distance and the uncertainty avoidance dimensions seem to be the most important ones. These results are robust in both datasets, even after controlling for levels of education and income.     

“Norming” and “Conforming”: Integrating Cultural and Institutional Explanations for Sustainability Adoption in Business

Sustainability is increasingly a matter of concern in the corporate world. Many business scholars have analyzed the phenomenon from institutional and cultural perspectives, addressing the key questions of what drives the spread of sustainability principles, and also why sustainability adoption varies so widely among organizations and cultures. In this article, we propose that sustainability adoption can be better explained by integrating the insights from the institutional and cultural perspectives. This would break the current practice of choosing one approach or the other, a trend that has estranged these fields despite their obvious overlap in questions, core constructs, and theoretic arguments.?We therefore introduce a model that emphasizes a dual-effect of culture??namely, culture plays a role in ??norming?? the proliferation of sustainability-relevant institutions, while also influencing the ??conforming?? to pressures for sustainability emanating from these institutions. We offer theoretic insights not only for explaining sustainability adoption but also for addressing the recognized challenge of bringing culture back into institutional theory.     

基于文化视角的淮安水利枢纽风景区旅游项目开发研究

水利旅游项目只有充分体现地域文化内涵,才有地方性、特色性、新颖性。文章在梳理了淮安水利枢纽风景区的苏北灌溉总渠与淮河文化、淮安京杭大运河文化、淮扬美食文化等八大地域文化的基础上,提出了以文化为主题的水利旅游项目开发方案,并在此基础上构建水利文化旅游产品体系。