旅游管理专业课程结构的系统分析与优化设计

本文通过对国内几十所高校旅游管理专业课程结构的调查,从总体上描述了旅游管理专业(本科段)课程体系的基本结构,并进行了初步评价,指出课程结构所包含的主要问题,并提出了进一步优化的建议.     

旅游管理专业的学科认同:量表开发与维度测量

学科认同是表现学习者认可自身价值和追求职业发展目标的重要衡量指标之一.文章在文献分析、成熟量表测度语句借鉴、访谈和自编测度语句基础上开发了旅游管理专业的学科认同问卷,通过对西安6所高校旅游管理专业本科生的正式调查,采用探索性和验证性因子分析方法验证了旅游管理专业学科认同的结构和关联维度.研究结果表明:所开发的量表具有较好的整体结构和关联维度;旅游管理专业的学科认同由专业学习、专业前景、专业意识、职业发展、专业投机、社会偏见、专业归属等7个维度构成;7个维度中专业学习、专业前景、专业意识对旅游管理专业的总体学科认同影响力最大.该研究对于未来旅游管理专业学科优化、学生职业教育培养和引平等均具有参考价值.     

应用型本科旅游管理专业实践教学模式创新探究

旅游管理学科实践应用性较强,因此大多数旅游管理专业教师逐渐将实践教学作为该学科的主要教学形式之一。但不少本科院校旅游管理专业所创设的实践教学模式受到各类外界因素的影响,无法发挥其本身所具有的效用,学生的动手能力也难以得到提升。基于此,文章主要围绕应用型本科旅游管理专业实践教学模式展开探讨,并提出合理方法解决实践教学模式中存在的问题,以期完善旅游管理专业实践教学体系。     

旅游管理信息化探析

随着互联网背景下的信息工程的不断推进,让"数字城市"不再是一纸空谈,而是逐渐变成现实。当前,很多城市在进行旅游管理上,都是通过了信息工程实现基础管理工作,在这项工作的开展中,很多管理机构都针对旅游信息进行筛选,并针对上述信息,实现优化行业结构、整合内部组织、发展旅游经济有重要作用。本文针对旅游管理信息化开展研究,从管理学的角度,针对旅游管理信息化的发展优势、旅游管理信息化的结构建设进行分析,希望能够通过本文的研究,对于旅游管理信息化的发展有一定的促进作用。     

实践导向下的旅游管理专业教学改革策略研究

近些年来,我国市场经济发展速度,带动了旅游产业的发展。旅游产业的快速发展导致其需要大量的旅游管理人才,然而当前高校所输出的人才并无法快速的适应旅游产业的发展,因此推动实践导向下的旅游管理专业教学改革对旅游产业的发展至关重要。本文主要就该问题进行分析。     

品牌契合对品牌关系质量和重购意向的影响

随着市场环境和技术的发展,品牌沟通已从"打扰时代"进入"契合时代".顾客不仅可以与旅游品牌进行互动和共创价值,而且在品牌推荐、共享体验等非交易性行为方面发挥了重要作用.在此背景下,品牌契合成为旅游企业提升品牌绩效和获取竞争优势所必需的战略要求.该研究以酒店和旅行社两类旅游品牌为例,探讨旅游品牌契合的结构及其对品牌关系质量和重购意向的影响.实证研究发现,旅游品牌契合是一个包括认同、关注、激情、专注和互动5个维度的二阶构念,品牌契合对品牌关系质量各维度均具有显著的正向影响,并通过影响品牌关系质量正向影响重购意向.最后,对旅游企业如何更好地进行品牌契合管理提出了管理建议,并就未来研究方向进行了展望.     

旅游管理的被动性缺位研究及其对策

旅游业是一个具有综合特征的新型产业,旅游业的发展在国民经济发展中占有重要的地位。旅游业所具有产业群的重要特征管理过程中没有能够得到有效的体现。旅游产业特征与管理方式的不对成造成了目前在旅游管理过程中的被动性成为的现实问题。对旅游管理中被动性缺位成因进行了深刻探讨,并提出了具有可行性的解决方案以及对策。     

生态旅游管理理念下的旅游企业管理新模式探析

近年来生态旅游逐渐被人们所了解并追捧。旅游业的快速发展催化着生态旅游观念开始不断发展、完善并逐渐深入人心。国内相关旅游企业对于旅游管理的模式也正在不断更新着,特别是生态旅游管理观念下的新型管理模式,近年来被逐渐认可和普及。本文将以简要介绍生态旅游管理的基本概念,并就传统旅游管理中所存在的一些问题,探析落实旅游企业管理新模式的相关策略。     

论市、县级政府在旅游行政管理中的 “位”与“为”

本文对当前市、县级政府在旅游行政管理中的“无位”与“无为”原因进行了分析，并从政府行政组织的结构、体制与实施机制角度出发，研究如何解决旅游行政部门在旅游行政管理中的“位”与“为”问题。     

对旅游酒店管理创新模式的研究与分析

随着我国的经济的快速发展,酒店服务行业逐渐占据了重要的地位。但同时酒店行业也面临了巨大的竞争,因此在旅游酒店院校的管理模式上必须要进行改变,只有积极创新才能满足市场的需求。本文通过对当前旅游酒店管理当中所遇到的问题进行了探究,并对其管理创新模式进行了研究分析,找到合适的解决措施,为旅游酒店管理行业培养更多的人才,促进旅游酒店管理行业的发展[1]。     

Curriculum analysis of foods and beverage management of technological and vocational education in Taiwan

The purposes of this study are to analyze developmental trends, hospitality curricula structures and strategies of curriculum development for planning the integrated curriculum of foods and beverage (F&B) management of the vocational and technological educational system in Taiwan. The qualitative and quantitative research methods – theoretical analysis, document analysis, focus group in-depth discussion, and questionnaire investigation – were applied to this study. The vertical curriculum design – from vocational high school level to college and university level – and contents were developed by this study. The major findings of the research provide a basis for curriculum development of F&B management education.     

The “Ecotourism Curriculum” and Visitor Learning in Community-based Ecotourism: Case Studies from Thailand and Cambodia

Visitor learning is a basic component of community-based ecotourism (CBET), yet has seldom been the subject of research. This study examines how local environmental, cultural and livelihood knowledge comprise the ecotourism curriculum in two CBET projects located in southern Thailand and Cambodia, respectively. Following an accounting of local ecotourism curriculum content and teaching pedagogies employed at present in the two projects, recommendations are made for enhancing visitor learning in CBET. These include curriculum development, which recognizes and incorporates the particular forms of local knowledge present in a given CBET community, and the application of pedagogies of experiential and transformative learning in the teaching of this curriculum.     

Curriculum Planning for Tourism Education

ABSTRACT

Tourism education has grown rapidly in the last quarter of the twentieth century. However, the relative youth of the subject area renders the educator's task of developing a curriculum difficult in comparison to more established fields. Educational theory provides a range of approaches to assist in this task, not only in terms of models of the curriculum, but also in terms of the relationship between the curriculum and its social and economic context. This paper draws together the main threads of educational theory and applies them to tourism with additional insights from the development of a university-level curriculum for Jordan.     

Examining the Use of Leisure for the Sociopolitical Development of Black Youth in Out-of-School Time Programs

Abstract

The current social and political climate in the U.S. requires a reexaminationof how marginalized groups shape their leisure around political identity development and resistance. This paper will first provide a brief introduction to the concept of sociopolitical development (SPD) and its role in culture specific out-of-school time programs that serve Black youth. Next, using a multiple case study approach, the authors examined how leisure informs the SPD of Black youth. Results identify SPD as a critical component of these recreational program’s theoretical approaches, leadership structure, staff selection and training, and curriculum design. Study results inform the ways recreational agencies can serve as sites for SPD and activism for marginalized groups like Black youth.     

Why do we teach what we teach? Perspectives from Asia’s hospitality and tourism program directors

This study investigates the forces shaping curriculum design of hospitality and tourism undergraduate programs in Southeast and East Asia. The topic has received little attention in the past. In-depth semi-structured interviews were conducted with 11 hospitality and tourism program directors from 8 regions in Southeast Asia (Indonesia, Malaysia, Thailand, the Philippines) and East Asia (China, Hong Kong, Macao, South Korea). The results indicated that the industry as one major stakeholder has strong influences on curriculum in multiple ways. This can be seen in the way industry commentary shapes the objectives of the programs, graduate competencies, and the subject material favoring employability for the hospitality and tourism industry. Accreditation was viewed as more essential in designing a curriculum for the higher institutions in the Southeast Asia compared to East Asia. The availability and expertise of staff were viewed as the least important forces in shaping the curriculum.     

Internationalising higher tourism education: the case of curriculum design in the Central Baltic Area

ABSTRACT

The aim of this article is to increase understanding of the process of curriculum design when incorporating an international dimension into a curriculum in higher tourism education. The process of the internationalisation of the curriculum design is investigated against a theoretical basis and described from a practical perspective by presenting a case from the Central Baltic Area. In this case, the purpose of the internationalisation of the curriculum is to provide an aligned skillset and knowledge necessary to support the development of the Central Baltic Area as a common tourism destination. First, a relevant and mutual skillset was identified by reviewing the existing curricula (N = 17) and national tourism strategies and plans (N = 3) as well as by interviewing representatives of tourism organisations (N = 103). Then, the identified skills and knowledge were translated into a joint curriculum and teaching processes.     

Curriculum,Development and Conflict

ABSTRACT

This article is a case study examining the process and products of THEME (Tourism Higher Education for Moldova with the EU), a curriculum development and innovation project. The project is part of the EU's Tempus Tacis plan to stimulate institutional modernisation and economic diversity in the NIS (Newly Independent State) region. A method for curriculum design and development is elaborated based on strategic management techniques. Specifically, three aspects of situational analysis are utilised. These are needs analysis, capability analysis and force field analysis. A curriculum, with supporting measures, is developed and presented based on the findings of this analysis. Finally a critical evaluation of the process and product finds conflict with opposing views providing different stories of success and failure for the project.     

A reflexive journey through curriculum space(s)

ABSTRACT

Tourism education has the power to transform how students see and think about tourism and, ultimately, how they act within and for tourism. Yet students are likely to have different outcomes depending on the curriculum space(s) they journey through. In this article, I present a Reflective Topical Autobiography that explores the ways in which my praxis has been shaped and moulded by tourism education. Drawing on my experiences of journeying through three different curriculum spaces, I will illustrate the dynamic relationship that exists between the curriculum, pedagogy and learning. In doing so, I aim to further elucidate the benefits associated with values-based teaching and learning.     

Hospitality and Tourism Curriculum Development

Abstract

This project presents a case study illustration of a qualitative research approach for enhancing an undergraduate curriculum of a hospitality and tourism management program at a large university. Four focus groups consisting of current students, alumni, faculty, and industry practitioners provided extensive information about past and current performance of the travel and tourism program. The data collected indicated areas of concern in three different levels: the university, the hospitality and tourism program, and the university's relationships with external constituencies. Recommendations and suggestions for curriculum enhancement took into consideration the perceptions of the focus groups' participants.