Examining the win-win proposition of shared value across contexts: Implications for future application

This article examines the concept of creating shared value (CSV) as articulated by Michael Porter and Mark Kramer, in non-Western and Western contexts. We define non-Western contexts as those in so-called “developing” countries and emerging economies, whereas Western ones pertain to dominant thinking in “developed” regions. We frame our research in postcolonial theory and offer an overview of existing critiques of CSV. We conduct a critical discourse analysis of 66 articles to identify how CSV is being cited by authors, and potential underlying power dynamics that affect its relevance for non-Western contexts. Our review exposes increasingly critical views about the paradoxical positioning of CSV as an instrumental concept that can offer “win-win” solutions, particularly from those working in non-Western settings. Western perspectives generally tend to be more supportive of its instrumental nature, but also recognize the increasing complexity of the business-society nexus and stakeholder engagement. We argue that the CSV framework requires further development to maintain credibility and applicability, especially in non-Western domains.     

40年来国内首套加氢裂化装置发展及技术改进建议

回顾了国内第一套大型加氢裂化装置40年来的发展情况,并对今后装置的技术改进提出了建议.     

Reconsidering the venture capitalists' “value added” proposition: An interorganizational learning perspective

This study examines the interorganizational relationships among venture capitalists (VCs) and new venture teams (NVTs) for their contribution to long-term improvement in the performance of a venture. Research in (1) learning assistance, (2) NVT dismissal and (3) procedural justice provide important insights into the unique interorganizational relationship that exists among VCs and the NVTs they fund. We found the following: (1) no statistically significant support for strategic information, (2) a negative association for dismissals and (3) positive support for procedurally just interventions. These longitudinal findings suggest important future research on interorganizational relationships.     

The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

Private Label Brands are of strategic importance to retailers worldwide. However, there is a dearth of knowledge, particularly in emerging markets, as to the manner in which consumers cognitively assess these brands. At the heart of the issue is a gap in knowledge as to how consumers formulate a value proposition in their minds and the effect of loyalty to existing brands. This paper assumes a positivist, hypothetico-deductive approach by attempting to address the question: What are the key drivers of perceived value of private label branded breakfast cereals, taking price, perceived risk and perceived quality into account? Moreover, the study considers how various attributes of brand image contribute to the perception of brands and the extent to which loyalty to established national brands inhibits purchasing intent of private label merchandise. A conceptual model was developed, and tested by means of Partial Least Squares path analysis, using a sample of 482 respondents. The outcome reflects that consumers take cognisance of value through price, risk and quality cues, but that loyalty to existing brands has a minimal effect in the final stage of the model. Moreover, both in- and out-of-store influences were found to play a significant role in the determination of product quality. Retailers therefore possess a number of levers at their disposal to influence perceived value, most notably price, product quality and the perceived risk portfolio, as well as packaging, shelf placement, store environmental factors, etcetera.     

Value proposition evolution and the performance of internal corporate ventures

The success of internal corporate ventures (ICVs) is contingent upon their ability to: (1) anticipate the bases on which their offerings appeal to their target markets, (2) adjust these value propositions as the venture develops, and (3) leverage their parent corporations' relevant knowledge stocks. Aimed at developing a deeper understanding of the process requirements of successful exploratory initiatives, we build and test a model of venture performance using data from 145 ICVs. We find that value proposition evolution is related to venture performance in a curvilinear manner. ICVs whose value propositions exhibit moderate evolution perform better than ICVs whose value propositions exhibit no evolution or extensive evolution. Furthermore, the value proposition evolution–performance relationship is moderated by the parent corporation's familiarity with the venture's target market.     

包容性增长:国际国内复杂形势下的新命题

从国际经济的视角看,强调"包容性增长",体现了世界均衡发展、共同发展的内涵。从国内形势而言,包容性增长是广大社会公众更好地分享改革开放与发展成果的选择。为此,需要实现利益的均衡和机会的平等,协调政府、地方、部门、企业、个人之间的利益关系。     

Marketing Jihad: the rhetoric of recruitment

ABSTRACT

The key question from a marketing perspective is why has Islamic State (IS) been so successful and how did it displace Al Qaeda (AQ) as the most prominent brand of global jihad from 2014 to 2016? The political and military elements have been examined but comparatively little attention has been paid to the ability of IS to commandeer the AQ narrative by appropriating and extending key themes and using them via social media to market itself as a choice for disaffected youth. It is suggested that IS has done this by making skilful use of rhetoric to position its brand and facilitate recruitment. To illustrate this, eight major themes of jihadi social media communications are identified and then analysed. Then a comparison is made between the way that AQ has used these themes in the online journal Inspire and the way that IS has used them in their online journals, Dabiq and Rumiyah.     

Employer branding: strategic implications for staff recruitment

Abstract

In many developed economies, changing demographics and economic conditions have given rise to increasingly competitive labour markets, where competition for good employees is strong. Consequently, strategic investments in attracting suitably qualified and skilled employees are recommended. One such strategy is employer branding. Employer branding in the context of recruitment is the package of psychological, economic, and functional benefits that potential employees associate with employment with a particular company. Knowledge of these perceptions can help organisations to create an attractive and competitive employer brand. Utilising information economics and signalling theory, we examine the nature and consequences of employer branding. Depth interviews reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers’ brand signals; perceptions of the employers’ brand investments; and perceptions of the employers’ product or service brand portfolio.     

试论我国硕士研究生招生制度

研究生教育是国家最高层次教育,而硕士研究生教育制度中的招生制度则是培养高质量研究生的重要前提。在当前研究生教育的快速发展中,招生公正公平性不强、招生过程过于繁杂、人才选拔方式单一、高等学校师资配备的数量和结构与水平落后于招生规模的发展等问题,已经严重影响了研究生教育。应切实改革研究生的考试流程与人才选拔方式,实行研究生教育适当收费,正确处理研究生招生中的平等与效益的关系,大力推进研究生教育向更加科学化方向发展。     

U.s. Multinational staffing practices and implications for subsidiary performance in the u.k. And thailand

This study addresses two questions about the U.K. and Thai subsidiaries of U.S. multinationals: (1) What is the relationship between a company's staffing policy and subsidiary performance? and (2) When are companies more likely to use an expatriate rather than a local manager? The study concludes that local managers are most effective in subsidiaries located in a developing country, subsidiaries that rely on a local customer base, and subsidiaries with marketing themes similar to the themes used at their U.S. headquarters. Expatriates are more likely to be in charge of larger subsidiaries and those with a marketing theme similar to that of the headquarters. ? 2001 John Wiley & Sons, Inc.     

规范劳动用工管理优化劳动力资源配置

规范劳动用工管理,控制用工总量,优化劳动力资源配置是提高企业效益的重要途径.2010年哈尔滨铁路局先后出台了加强劳动用工管理,清理其他用工和岗职不符等相关政策,是解决哈局多年形成的职工总量大,富余劳动多且分布不均衡,职工工资水平低,而企业人工成本大的问题的一项重要举措.结合工作实际,针对企业用工总量得不到有效控制的原因及解决办法谈一下粗略认识.     

Building value with packaging: Development and validation of a measurement scale

In the absence of studies that include holistically all the current functionalities of packaging, this research develops and validates at confirmatory level a third-order scale for measuring the functional value of packaging. The measure accounts for protection, convenience, portability & storage, information, branding, engagement, sustainability and economy and considers active and intelligent functions. The psychometric properties of the scale are analysed in a total of 5 studies. Results indicates that protection, sustainability and information are the most relevant functions. This scale amounts to a useful tool that can serve as a framework for managers in numerous sectors.     

Co-creating value for luxury brands

The global market for luxury brands has witnessed dramatic growth over the last two decades but the current challenging economic environment contributes to the difficulty brand owners experience in ensuring that customers perceive sufficient value in their luxury brands to compensate for the high prices. According to recent service-oriented research, customers and suppliers co-create value as a result of a shift from a firm- and product-centric view of value creation to one that focuses on personalized brand experiences. In this paper, the authors develop a theoretical framework of types of value for luxury brands, and use case study research to identify processes of value creation in this particular setting. The findings highlight the variety of interactions taking place between luxury brand owners, their customers and members of their respective networks, which help to differentiate luxury brands and co-create a superior value proposition.     

Changing patterns of global staffing in the multinational enterprise: Challenges to the conventional expatriate assignment and emerging alternatives

We argue that many MNCs continue to underestimate the complexities involved in global staffing and that organisations and academics must take a more strategic view of staffing arrangements in an international context. We suggest that the context for the management and handling of the international assignment has altered significantly, leading in some quarters to a fundamental reassessment of the contribution of, and prospects for, the international assignment as conventionally understood. We explore a variety of supply side issues, cost issues, demand side issues and career issues as triggers to this reassessment. Alongside the conventional expatriate assignment, we point to the emergence of a portfolio of alternatives to the traditional international assignment including short-term assignments, commuter assignments, international business travel and virtual assignments. In the context of these developments, we argue that a standardised approach to international assignments is untenable and that it is essential to develop HR policies and procedures that reflect differences in the various forms of emerging alternative international assignments and their associated complexities. Here recruitment and selection, training, reward, and occupational health and safety issues and implications are all explored.     

An empirical study of salesperson stereotypes amongst UK students and their implications for recruitment

The success of recruitment efforts can have a major impact on sales force effectiveness. Students have long been considered a good source of potential sales recruits, but research has found students have generally negative perceptions of selling as a career. One reason for such perceptions may be negative stereotypes of salespeople held by students. However information on the content of UK sales stereotypes remains anecdotal at best. This study empirically examines UK business students' stereotypes of salespeople using a two-stage approach. Findings suggest that these stereotypes are generally negative. However, we create profiles of salespeople using our findings, and consequently uncover some positive aspects to the stereotype. The study provides instruction on how to use stereotypes in subsequent work, as well as how to utilise the profiles in recruitment efforts.     

Exploring the international student recruitment industry through the Strategic Orientation Performance Model

Abstract

International education is an important, and expanding, global industry. However, much remains unknown about the international student recruitment (ISR) industry, its key variables, and its performance outcomes. This study addresses this lack of understanding by developing and empirically testing a conceptual model that investigates ISR performance indicators. The Strategic Orientation Performance (SOP) Model is proposed as an investigative framework. The model is a conceptual representation of the relationships proposed to exist between market orientation, learning orientation, innovativeness, perceived external market effects, and perceived organisational performance. The study adopted a quantitative methodology using a self-administered questionnaire delivered to ISR practitioners via e-mail. Analysis, via partial least squares (PLS), provided support for the SOP Model in the ISR context. The SOP Model extends previous orientation-performance models. Additionally, within a discordant body of market orientation literature, this study aligns with one of the dominant paradigms and, thereby, provides a strong impetus for further research. Furthermore, future research will benefit significantly through the use of the SOP Model as a solid foundation for further discovery in this important research domain.     

4I for ROI——凤凰新媒体营销价值核心

经济寒冬使广告主更加重视营销效果,加速了传统媒体与网络媒体间的预算调整,有利于互联网广告市场的成长,不同的新媒体公司可根据自身特有优势,以提升客户营销投资回报（ROI）为目标,打造媒体的核心营销价值。视频与无线广告潜力巨大,产业与终端融合将催生基于手持PC／TV一体机的无线网络视频广告,从长远的角度上说,     

发展现代物流—西部大开发的先行军

一、现代物流的含义及特点１．现代物流的含义所谓物流（Logistics）是指物质实体（商品或服务）的流动过程，具体包括运输管理、设施构建、存货管理、物料管理和通讯与信息管理等各种活动。根据美国物流协会的定义，物流是指为满足客户需要而对原材料在产品、产成品及相关信息的从源头到消费点的高效流动及储存进行计划、实施及控制的过程，因而完整的物流产业流程就是利用现代信准没保障条件下的物流思想的应用。现代物流实质上是经济物流，它是市场经济发展到一定程度时，对现代技术的一种应用，是信息技术将各产业有机结合的优化组织形…