The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands

The reach of internet technology and social media has opened abundance of opportunities for marketers as well as for consumers across the globe. To anticipate future purchase behavior of consumers, marketers are not leaving any stone unturned. The main objective of this study is to investigate the direct and indirect impacts of social media marketing activities (entertainment, customization, interaction, word of mouth, and trend) on consumers' purchase intentions in luxury fashion brands. This study employed higher order Structural Equation Modeling to test the study model with (n = 243) sample data. We found positive significant impacts of social media marketing and customer relationships on consumers' purchase intentions. In addition, our study model confirmed full mediation of customer relationships in the relationship between social media marketing and consumers' purchase intentions. Based on our research findings, we strongly recommend that marketers of luxury fashion brands engage in social media marketing activities to provide value to customers.     

Antecedents of Purchase Intention in the Online Context

The understanding of the determinant factors of customer purchase intention is necessary, and it is equally important to study the online purchase context, since this context is disseminated among customers. A theoretical model has been elaborated on and tested, considering the constructs of information quality, distrust, and perceived risk as antecedents of purchase intention, and aiming to analyze the relationship among these constructs in the online purchase context. A quantitative research study has been performed by means of the application of a survey. Multivariate statistics techniques have been applied for data analyses, including structural equation modeling. This study contributes to the evolution of the empirically tested concepts by providing a greater individual understanding of each construct presented in the theoretical model, as well as the relationship among them as determinants of purchase intention; the indication is that meaningful relationships were found which may impact greater profitability and, consequently, greater competition for online retailers.     

Online Purchase Intentions: An Empirical Testing of a Multiple-Theory Model

Manufacturing is a complex application domain, traditionally a realm of engineers and factory workers. As we are in the information age, the manufacturing domain has become more dependent on information through the use of computers and computer‐controlled machines. In the arena of advanced manufacturing, a number of concepts such as the “virtual corporation”; and “virtual factory”; have emerged, requiring that manufacturing be highly information‐intensive and knowledge‐based.

This article examines the role of the information infrastructure and explores the use of intelligent agents in its implementation for advanced manufacturing enterprises. The information infrastructure forms a complex hierarchy of distributed, heterogeneous information systems. Intelligent agents play various roles at different levels of the hierarchy to provide interoperability, reliability, programma‐bility, and controllability.     

Studying Ethical Judgments and Behavioral Intentions Using Structural Equations: Evidence from the Multidimensional Ethics Scale*

The linkage between ethical judgment and ethical behavioral intention was investigated. The Multidimensional Ethics Scale (MES) was used to measure ethical judgment ratings of hypothetical behaviors in retail, sales, and automobile repair scenarios. Confirmatory factor analysis on a sample of 300 undergraduate business students showed that a model with three latent variables representing three correlated ethical dimensions of moral equity, relativism, and contractualism, three correlated scenario latent variables, and correlated residuals presented a good fit to the data. Further, structural models of the relationship of ethical judgment to behavioral intentions revealed that behavioral intentions were more highly related to the scenario factors than to the ethical dimensions across three scenarios. Adding a method factor to the model improved goodness-of-fit and changed some structural model conclusions.

The Role of Telepresence and User Engagement in Co-Creation Value and Purchase Intention: Online Retail Context

Using the technology of three-dimensional (3D) product presentation within online retailing, the current study aims to explore the role of telepresence and its determinants (control, color vividness, and 3D authenticity) in enhancing user engagement, which in turn impacts co-creation value and purchase intention. To test the proposed hypotheses, this research developed a hypothetical online retailer website, which presented a variety of 3D laptops that users could co-create, change the color, and control the content and form of. This research collected the data from Jordanian consumer panel members via online self-administered questionnaires. This research finds that control, color vividness, and 3D authenticity are the main determinants of telepresence. Furthermore, this research finds that telepresence has a positive impact on user engagement, which in turn positively impacts co-creation value and purchase intentions. This research finds that co-creation value impacts purchase intentions. The current findings contribute to the online retailing literature by connecting user engagement with co-creation value, as previous research had focused on one of them but not the link between them.     

Integrating Multiple Factors Affecting Consumer Behavior Toward Organic Foods: The Role of Healthism,Hedonism, and Trust in Consumer Purchase Intentions of Organic Foods

Consumer awareness about organic foods has been growing. However, this trend is not always translated to consumer organic food purchases. It is argued that when it comes to assessing organics, one should expect consumers to use multiattribute evaluations due to credence attributes and organic standards that organic foods need to adhere to. A thorough review of the existing literature on consumer buying behavior of organic foods identifies healthism, hedonism, and trust among some factors that enhance consumer experiences with organic foods and therefore can affect their purchase intentions. This article is one the few studies that integrated multiple factors in one research framework to empirically evaluate their role in explaining consumer purchase intentions of organic foods. Results from a demographically representative sample completed by an online survey in Australia (N = 1011) provides support for the research hypotheses by revealing positive and statistically significant effects of healthism, hedonism, and trust on consumer purchase intentions. The study concludes with implications and suggestions for future research.     

Extending Expectancy Violations Theory to Multiplayer Online Games: The Structure and Effects of Expectations on Attitude Toward the Advertising,Attitude Toward the Brand,and Purchase Intent

This study identified the underlying structure and the dimensional properties of multiplayer online game (MOG) expectations by adopting expectancy violations theory (EVT) and examined its effects on attitudes and behavioral intention for in-game ads. We found a multi-dimensional structure for MOG expectations consisting of three factors. While each of the expectation factors significantly predicted attitudes toward the advertising, no specific factor predicted purchase intent or brand attitude. Attitudes toward the advertising partially mediated the effects of MOG expectations (centrality, socialness, and features) on brand attitudes and fully mediated the effect of socialness on purchase intent. Theoretical and managerial implications are discussed.     

江苏省中小企业生态环境评价研究

企业与其所处的环境是一个完整的生态系统,该系统对企业发展有着举足轻重的影响.本文从企业角度出发,采用结构方程模型方法构建中国中小企业生态环境的二阶验证性因子模型.以江苏省为例,通过该省2296家中小企业的问卷调研数据对模型进行实证验证,最终企业生态环境评价模型获得了数据支持,模型拟合良好,评价结果与实际情况相符,对进一...     

绿色属性中心性对消费者购买意愿的影响机制研究：产品类型的调节作用与收益感知的中介效应

以往关于产品绿色属性对消费者购买意愿影响的研究尚未达成一致结论。文章通过两个情境实验系统性地探讨了不同产品类型情境下产品绿色属性对消费者购买意愿的影响机制。结果表明,对于享乐型产品,高绿色属性中心性相较于低绿色属性中心性会激发消费者更强烈的购买意愿。对于实用型产品,低绿色属性中心性相较于高绿色属性中心性会激发消费者更强烈的购买意愿。此外,在享乐品情境下,自我表达收益在高绿色属性中心性提升消费者购买意愿的过程中起中介作用;在实用品情境下,环境功利收益在低绿色属性中心性提升消费者购买意愿的过程中起中介作用。     

A new theoretical framework of shopping motives and channel preference behaviour in the digital era

The unprecedented dissemination of digital technology has changed people's psychology including their shopping behaviour in the last two decades. Smartphone led digital applications and advancements have disrupted consumers' shopping processes, purchase decisions, and priorities as well as increased their exposure, aspirations and expectations inevitably. Therefore, it is imperative to examine the relevance of various elements of shopping motives holistically. Therefore, the present study aims to develop a new theoretical framework based on significant elements of shopping motives for physical products in the digital technology era. For this purpose, an exploratory study, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modelling (SEM) were used. EFA generated five latent factors by grouping 18 independent variables. CFA validated latent factor construct and measured model fit. SEM visualized the path analysis and portrayed the pattern of relations between latent factors into a single factor structural model (consumer shopping motives framework). Results show that consumers' shopping priorities are changing as 3 conventional variables (‘role-playing’, ‘status and authority’, and ‘pleasure of bargaining’) became obsolete and 3 new (‘anywhere and any-time shopping’, ‘safe and secure digital transaction’, and ‘unbiased reviews and ratings”) came into existence prominently. The format and perspective of ‘fun, entertainment and recreation’ ‘social interaction and communication’, and ‘exposure to new and latest trends' have been changing. Consumers are becoming more technology-dependent in their shopping processes and purchase decisions. The validation of the framework on channel preference behaviour revealed that consumers largely prefer offline channels for the fulfilment of risk-free and social sub-motives, and online channels for convenience sub-motive. Therefore, broad structural change and clarity, specification of priorities, a shift in the format and perspective of few elements of shopping motives, intrinsic passion for the use of digital technology and web service in the shopping journey, and simplification of antecedents for growing popularity of multi-channel shopping paradigm are the key novelty of this study.     

‘An Empirical Investigation of the Relationships among a Consumer’s Personal Values, Ethical Ideology and Ethical Beliefs’

This study provides an additional partial test of the Hunt–Vitell theory [1986, Journal of Macromarketing, 8, 5–16; 1993, ‘The General Theory of Marketing Ethics: A Retrospective and Revision’, in N. C. Smith and J. A. Quelch (eds.), Ethics in Marketing (Irwin Inc., Homewood), pp. 775–784], within the consumer ethics context. Using structural equation modeling, the relationships among an individual’s personal values (conceptualized by the typology of Schwartz [1992, ‘Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries’, in M. P. Zanna (ed.), Advances in Experimental Social Psychology (Vol. 25, Academic Press, Orlando), pp. 1–65] ethical ideology and ethical beliefs are investigated. The validity of the model is assessed in a two-step procedure. First, a measurement model of constructs is tested for key validity dimensions. Next, the hypothesized causal relationships are examined in several path models, comparing no mediation, partial and complete mediation of ethical ideology. The empirical results indicate that individual differences in value priorities (resultant conservation and resultant self-enhancement) directly and indirectly (through idealism) influence the judgment of ethically questionable consumer practices. These findings may significantly contribute to the theoretical understanding of ethical decision-making.     

E-Government Portal Characteristics and Individual Appeal: An Examination of E-Government and Citizen Acceptance in the Context of Local Administration Portals

E-government applications have become an important interface between citizens and public administration. However, quantitative research on e-government usage shows a tendency toward generic research models and in part lacks statistical rigor. Especially mediating conditions are often not taken into account appropriately. This contribution addresses this gap and provides a conceptually extended model of technology acceptance in the context of online city portals. The proposed model is tested with a large sample (n = 1,273) using structural equation modeling. Ease of use, usefulness, and privacy were found to be determinants of e-government portal acceptance, which in turn determines continuance intention of e-government portals. Furthermore, Internet competence and need for personal interaction were found to be direct determinants of continuance intention on the level of individual user appeal. The findings are discussed in terms of theory, and implications for public managers of online city portals are derived.     

环境信息披露网络特征及其对农业绿色全要素生产率影响

开放经济下区域互动性提高,考察一个地区环境政策对农业经济效率的影响必须置身于与其他地区的关系网络中。基于2008—2019年重点城市污染源监管信息公开指数(PITI),采用社会网络分析方法考察了中国环境信息披露网络的整体结构,从网络点出度、点入度和耦合度三方面对各省在网络中的特征进行刻画,并采用空间计量模型检验环境信息披露网络特征对农业绿色全要素生产率的影响。发现中国环境信息披露网络结构演化是一个渐变过程,网络密度逐年上升,具有较强的自稳定性。网络点出度、点入度和耦合度对农业绿色全要素生产率具有显著、稳健的提升作用。文章证实了环境信息披露网络特征对农业发展绩效的潜在影响,对从空间层面更好评估环境政策的经济效应具有重要启示。     

Effect of community relationship management,relationship marketing orientation,customer engagement,and brand trust on brand loyalty: The case of a commercial bank in Thailand

Business uncertainty due to the COVID-19 pandemic has brought financial and banking industries under stress. This study examines brand loyalty (BL) in the Thai banking industry by integrating community relationship management (CoRM) (4Cs model), relationship marketing orientation (RMO), customer engagement (CE), and brand trust (BT). It analyzes how a Thai commercial bank used four success factors to create new client acquisition, business efficiency, long-term relationships, and BL. We use quantitative data and structural equation modeling (SEM) to identify variables influencing the BL of 1650 customers of a Thai commercial bank. We found CoRM and RMO's key success factors indirectly affected BL by mediating CE and BT. These results may improve sustained performance effectiveness in the banking industry now and in the future.