Influence of Experiences on Memories,Satisfaction and Behavioral Intentions: A Study of Creative Tourism

To date, few empirical studies have focused on the constituents of creative tourists’ experience and its consequences. This study aims to bridge this research gap by examining the effect of creative tourists’ experience on their memories, satisfaction, and behavioral intentions. Data were collected from 296 creative tourists, selected through purposive sampling, at selected resort hotels in the Malaysian states of Terengganu and Kedah. The results show that creative-tourist experience is a second-order factor with five dimensions, namely escape and recognition, peace of mind, unique involvement, interactivity, and learning. The results of structural equation modeling show that creative tourists’ experience is a good predictor of their memories, satisfaction, and behavioral intentions. The proposed model and findings can greatly help researchers and practitioners understand the concept of creative-tourist experience and its complex relationships with their memories, satisfaction, and behavioral intentions.     

The Relationships of Destination Image,Satisfaction, and Behavioral Intentions: An Integrated Model

Built upon the tourism and marketing literature, a conceptual model depicting the relationship among tourism destination image components, satisfaction, and behavioral intentions was proposed. A conceptual model consisting of six hypotheses was empirically tested using survey data from 550 Chinese tourists who visited Zhang-Jia-Jie, a major Chinese tourism destination shown on the list of the World Natural Heritage. The empirical findings reveal that: (a) overall tourism destination is reflected by both cognitive image and affective image, and (b) overall tourism destination image has an indirect impact on behavioral intentions through satisfaction. Theoretical and managerial implications are discussed before the article concludes with limitations and directions for future research.     

Building customer satisfaction with tour leaders: the roles of customer trust,justice perception,and cooperation in group package tours

This research developed a theoretical model to explain the relationship between customer trust, justice perception, cooperation, and satisfaction in the tourism context. Survey data were collected from 309 customers of outbound group package tours in Taiwan. Empirical results indicated that both customer trust and justice perception have direct and positive influences on customer satisfaction. Compared with justice perception, customer trust has a more crucial role in the tour leader–customer satisfaction relationship. Furthermore, customer cooperation partially mediates the effects of customer trust and justice perception on customer satisfaction. Therefore, cooperation is the mechanism that explains how customer trust and justice perception are associated with satisfaction. These results demonstrate the importance of customer cooperation and imply that travel managers should strengthen customer trust and justice perception to enhance customers’ cooperative behaviors and strengthen their satisfaction.     

Examining the Influence of Rapport between Players and Dealers on Customer Satisfaction,Revisit Intentions,and Word-of-Mouth in the Casino Industry: The Moderating Role of Gender

This study explores the role of rapport between players and dealers in the casino industry. More specifically, based on a literature review, it was proposed that (1) rapport positively affects three outcome variables: customer satisfaction, revisit intentions, and word-of-mouth; (2) customer satisfaction has a positive influence on revisit intentions and word-of-mouth; and (3) gender plays a moderating role in this process. Based on the proposed hypotheses, a conceptual model was developed and tested using empirical data from 227 casino table players. Data analysis results showed that rapport is an important determinant of customer satisfaction, revisit intentions, and word-of-mouth. In addition, it was revealed that customer satisfaction bears a significant impact on revisit intentions and word-of-mouth. Lastly, gender has key moderating functions in the relationship between (1) rapport and customer satisfaction and (2) rapport and revisit intentions. The possible interpretations and managerial implications of these findings are provided in the last part of the article.