Book reviews

MARKETING BUDGETING by Nigel Piercy (Croom Helm, 1986) 522 pages, £27.50 hb. ISBN 0–7099–2092‐X.

STATISTICS FOR MARKETING by Leslie W. Rodger (McGraw‐Hill, London, 1984), 280 pages, £10.95. ISBN 0–07–084728–2.

ANALYSIS FOR STRATEGIC MARKET DECISIONS by George S. Day (West Publishing Co., St. Paul, Minnesota, 1986), ISBN 0–314–85227–1.

MARKETING FOR THE CONSTRUCTION INDUSTRY by Norman Fisher (Longman, Harlow, Essex, 1986), 270 pages, £19.95 HB. ISBN 0–582–503302.

SOURCES OF UNOFFICIAL UK STATISTICS by David A. Mort and Leona Siddall (Gower Publishing Co., 1985), 457 pages, £45.00. ISBN 0–566–02620–1.

HOTEL & FOOD SERVICE MARKETING by Francis Buttle (Holt, Rinehart and Winston, London, 1986) 406 pages, £9.95. ISBN 0–03–910682–9.

POSITIONING: THE BATTLE FOR YOUR MIND by Al Ries and Jack Trout, first edition revised (McGraw‐Hill, New York, 1986), 213 pages, £17.95 hardcover. ISBN 0–07–065264–3.

BUSINESS WARGAMES by Barrie G. James (Abacus Press, Tunbridge Wells, 1984), 254 pp., £14.95. ISBN 0–85626–441–5.     

Book reviews

INDUSTRIAL MARKETING MANAGEMENT: A STRATEGIC VIEW OF BUSINESS MARKETS by Michael D. Hutt and Thomas W. Speh (Holt‐Saunders International Editions, New York, 1985), 632 pages, £14.95. ISBN 4–8337–0256–8.

STRATEGIC MARKET PLANNING: THE PURSUIT OF COMPETITIVE ADVANTAGE by George S. Day (West Publishing Company, St. Paul, Minnesota, 1984), 237 pages £19.00. ISBN 0–314–77884–5.

INDUSTRIAL PRODUCT INNOVATION: ORGANISATION AND MANAGEMENT by Dr. F. A. Johne (Croom Helm, London, 1985), 192 pages, £15.95 hardback. ISBN 0–7099–1444‐X.     

Book reviews

Successful Product Development: Management Practices in American and British Firms by Axel Johne and Patricia Snelson. (Basil Blackwell Ltd, Oxford, 1990). 240 pages. £29.50. ISBN 0 631 17448 6.

Customer Driven by Linda Silverman Goldzimer (Hutchinson Business Books, London, 1990). 233 pages. £14.95 hardback, ISBN 0 091 74442 3 (csd). £7.99 paperback, ISBN 0 091 74443 1 (ppr).

Marketing for the National Health Service by Rod Sheaff. (The Open University Press, Milton Keynes, 1991). £11.95 paperback. ISBN 0 335 15427 1.     

Book Reviews

Adjusting to Policy Failure in African Economies, DAVID E. SAHN (ed.) (Ithaca, london, Cornell University Press, 1994), pp. xiv and 421, £41.30 hardback, £16.50 softback, ISBN 0 8014 8136 8. Economic Crisis in Africa, Perspectives on Policy Responses, MAGNUS BLOMSTRÖM and MATS LUNDAHL (eds.) (London, New York: Routledge, 1993), pp. xiii and 353, £45.00 hardback, ISBN 0 415 09629 4. Labour and an Integrated Europe, LLOYD ULMAN, BARRY EICHENGREEN and WILLIAM T. DICKENS (eds.), (Washington DC, Brookings Books, 1993), pp. viii and 295, US $36.95 hardback, US $16.95 softback, ISBN 0 8157 8682 4 and 0 9157 8681 6. The Political Economy of Policy Reform, JOHN WILLIAMSON (ed.), (Washington, Institute of International Economics, 1994), pp. 596, £19.99 softback, ISBN 0 88132 195 8. Human Development Report 1994, THE UNITED NATIONS (Oxford, New York, Oxford University Press, 1994), pp. xi and 226, ISBN 0 19 509170.     

Book Reviews

Geography and Trade by PAUL KRUGMAN (Cambridge MA, London, MIT Press, 1991), pp. xi and 142, £15.95 hardback, ISBN 0 262 11159 4. Reforming Central and Eastern European Economies — Initial Results and Challenges by VITTORIO CORBO, FABRIZIO CORICELLI and JAN BOSSAK (eds.), (Washington: The World Bank, 1991, obtainable in the UK from Microinfo Ltd., Po Box 3, Omega Park, Alton, Hampshire, GU34 2PG) pp. xiv and 299, ISBN 0 8213 1893 4. Financial Enterprise in South Africa Since 1950 by STUART JONES (ed.), (Basingstoke: Macmillan, 1992), pp. xiv and 316, ISBN 0 333 52412 8. Commodities in Crisis by ALFRED MAIZELS (Oxford, New York, The Clarendon Press, 1992), pp. xviii and 307, £35.000 hardback, ISBN 0 19 828387 An Economic Analysis of the EC by JØRGEN ULFF-MØLLER NIELSON, HANS HEINRICH and JØRGEN DRUD HANSEN (London, New York: McGraw-Hill, 1992), pp. xiii and 247, £17.95 softback, ISBN 0 07 707422 X. Economic Integration and Financial Liberalization, Prospects for Southern Europe by HEATHER D. GIBSON and EUCLID TSAKALOTOS (eds.), (Basingstoke: Macmillan in association with St Antony's College, Oxford, 1992), pp. xiv and 209, ISBN 0 333 54444 7. Dynamic International Oil Markets, Oil Market Developments and Structure 1860–1990 by COBY VAN DER LINDE (Dordrecht, Boston, London: Kluwer Academic Publishers Group, 1992), pp. 224, Dfl 165.00, US $94.00, £56.00 hardback, ISBN 0 7923 1478 6. GATT and Conflict Management, A Transatlantic Strategy for a Stronger Regime by REINHARD RODE (ed.), (Oxford: Westview Press, 1990), pp. 125, US $28.50, £18.95 softback, ISBN 0 8133 7967 9.     

Book Reviews

Competing in a Global Economy by HELMUT FORSTNER and ROBERT BALLANCE (London, Boston: Unwin Hyman, 1990), pp. xvi and 225, ISBN 0 04 445619 0. The Order of Economic Liberalization — Financial Control in the Transition to a Market Economy by RONALD I. McKINNON (Baltimore, London: The Johns Hopkins University Press, 1991), pp. xii and 200, £20.00 hardback, ISBN 0 8018 4170 4. North American Free Trade—Issues and Recommendations by GARY CLYDE HUFBAUER and JEFFREY J. SCHOTT (Washington: Institute for International Economics, 1992), pp. xv and 369, US$35.00 hardback, US$25.00 softback, ISBN 0 88132 145 1 and 0 88132 120 6. Issues in Contemporary Economics, Volume I Markets and Welfare by KENNETH J. ARROW (ed.) (New York: New York University Press, 1991), pp. xviii and 294, US$75.00 hardback, ISBN 0 8147 0598 7. International Business and Global Integration, Empirical Studies by MARK CASSON (ed.) (Basingstoke: Macmillan, 1992), pp. xiii and 271, £40.00 hardback, ISBN 0 333 560353. The Growth of the International Economy, 1820–1990, Third Edition by A.G. KENWOOD and A.L. LOUGHEED (London, New York: Routledge, 1992), pp. xi and 327, £45.00 hardback, £14.99 softback, ISBN 0 415 07604 8.     

Book Reviews

The United States and the Politicization of the World Bank, BARTRAM S. BROWN (London, New York: Kegan Paul International Ltd, 1992), pp. xvii & 295, £45.00 hardback, ISBN 0 7103 0424 4. Open Economies: Structural Adjustment and Agriculture, IAN GOLDIN and ALAN WINTERS (Cambridge, New York: Cambridge University Press, 1992), pp. xxi & 320, £35.00, US $59.95 hardback, ISBN 0 521 42056 3. Current Issues in Development Economics, V.N. BALASUBRAMANYAM and S. LALL (eds.) (Basingstoke: Macmillan, 1991), pp. xii & 287, £40.00 hardback, £12.50 softback, ISBN 0 333 51323 1 and IBSN 0 333 51324 X. International Financial Markets, Integration, Efficiency and Expectations, JEROME L. STEIN (Oxford, Cambridge, MA: 1992), pp. x & 159, £30.00 hardback, ISBN 1 55786 230 3. Tax Policy in Developing Countries, JAVAD KHALILZADEH-SHIRAZI and ANWAR SHAH (Washington: The World Bank, 1991, obtainable in the UK from Microinfo Ltd, PO Box 3, Omega Park, Alton, Hampshire GU34 2PG), pp. xxiv & 252, softback, ISBN 8213 1990 6. Does Debt Management Matter?, JONAS AGELL, MATS PERSSON and BENJAMIN M. FRIEDMAN (Oxford: Oxford University Press, 1992), pp. viii & 155, £25.00 hardback, ISBN 019 828361 X. Authority and Academic Scribblers — The Role of Research in East Asian Policy Reform, SYLVIA OSTRY (ed.) (San Francisco: International Center for Economic Growth, 1991), pp. xiii & 181, $A24.95 hardback, $A12.95 softback, ISBN 1 55815 133 8 and 1 55815 132 X. Global Protectionism, DAVID GREENAWAY, ROBERT C. HINE, ANTHONY P. O'BRIEN and ROBERT J. THORNTON (eds.) (Basing-stoke: Macmillan, 1992), pp. ix & 310, £45.00 hardback, ISBN 0 333 52969 3. Japan and the Third World, WILLIAM R. NESTER (Basingstoke: Macmillan Press, 1992), pp. x & 323, £45.00 hardback, ISBN 0 333 52642 2.     

Book Reviews

The Economic Value of Biodiversity by DAVID PEARCE and DOMINIC MORAN (London, Earthscan, 1994), pp. xii & 172, £32.50 hardback £12.95 softback, ISBN 1 85383 195 6 1 85383 225 1. Applied General Equilibrium Modelling, Imperfect Competition and European Integration by DIRK WILLENBOCKEL (Chichester, New York, John Wiley, 1994), pp. vii & 261, £39.95 hardback, ISBN 0 471 95038 6. Strengthening the Financial Sector in the Adjustment Process by ROBERTO FRENKEL (ed.) (Baltimore, Johns Hopkins University Press, 1995), pp. vi & 254, £15.50 softback, ISBN 0 940602 78 4.     

Book Reviews

Informal Financial Markets in Developing Countries by PETER J. MONTIEL, PIERRE-RICHARD AGENOR and NADEEM UL HAQUE (1993), pp. xi & 212, £40.00 hardback, ISBN 1 55786 357 1. Protectionism and World Welfare by DOMINICK SALVATORE (ed.) (Cambridge, New York: Cambridge University Press, 1993), pp. xiv & 447, £45.00, US $69.95 hardback, £16.95, US $19.95 softback, ISBN 0 521 41455 5, 0 521 4 2489 5. The Bias Against Agriculture, Trade and Macroeconomic Policies in Developing Countries by ROMEO M. BAUTISTA and ALBERTO VALDÉS (San Francisco: Institute of Contemporary Studies, 1993), pp. xxii & 339, ISBN 1 55815 245 8. The British Economy Since 1945 by N.F.R. CRAFTS and NICHOLAS WOODWARD (eds.), (Oxford, New York: Oxford University Press, 1991, pp. 549, £15.00 softback, ISBN 0 19 877273 4. European Monetary Integration, From the European Monetary System to European Monetary Union by DANIEL GROS and NIELS THYGESEN (London, New York: Longman, 1992), pp. xiii and 495, £19.99 softback, ISBN 0 582 07921 7. The Growth of the Public Sector, Theories and International Evidence by NORMAN GEMMELL (ed.), (Aldershot, Brookfield Vermount: Edward Elgar Publishing, 1993), pp. xiv and 261, £49.95 hardback, ISBN 1 85278 525 X.     

Book reviews

Professor Paul Joyce
Nottingham Business School
Nottingham Trent University The Leadership Lifecycle Andrew Ward, 2003. Published by Palgrave Macmillan, Basingstoke, UK. ISBN 0‐3339‐9362‐4. £25.00 hardback, 178 pages. Jim Bray
Senior Lecturer in HRD
Department of Management and HR
University of Central England Mediation for Managers: Resolving Conflict and Rebuilding Relationships at Work John Crawley and Katherine Graham, 2002. Nicholas Brealey Publishing, London, UK and Maine, USA. ISBN: 1‐857‐8831‐5. £14.99 ($19.95 paperback), 227 pages.     

Book reviews

The Internationalization of the Firm edited by Peter J. Buckley and Pervez Ghauri (Academic Press, London, 1993). 371 pages. £16.95. ISBN 0 566 02516 7.

Practical Marketing Research by Neil B. Holbert and Mark W. Speece (Prentice‐Hall, Í993). 302 pages. Paperback £16.95. ISBN 0 13 145954 6.     

Book Reviews

Measuring the Costs of Protection in Japan by YOKO SAZANAMI, SHUJIRO URATA and HIROKI KAWAI (Institute for International Economics, 1994), pp. xi & 76, US$11.95 softback, ISBN 0 88132 211 3. Western Hemisphere Economic Integration by GARY CLYDE HUFBAUER and JEFFREY J. SCHOTT (Washington: Institute for International Economics, 1994), pp. xv & 279, £19.99 softback, ISBN 0 88132 159 1. Banks, Finance and Investment in Germany by JEREMY EDWARDS and KLAUS FISCHER (Cambridge, New York: Cambridge University Press, 1994), pp. xiv & 252, £30.00, US$49.95 hardback. ISBN 0 521 45348 8. Stabilization and Structural Adjustment: Macroeconomic Frameworks for Analysing the Crisis in Sub-Saharan Africa by FINN TARP (London, New York: Routledge, 1994), pp. xvi & 212, £13.99 softback, ISBN 0 415 08180 7.     

Book Reviews

Official Reserves and Currency Management in Asia: Myth, Reality and the Future: Geneva Reports on the World Economy 7 by HANS GENBERG, ROBERT McCAULEY, YUNG CHUL PARK and AVINASH PERSAUD (London: Centre for Economic Policy Research, 2005), pp. 128, £25.00 paperback, ISBN 1 898128 90 1. Growth, Inequality and Poverty: Prospects for Pro‐Poor Economic Development by ANTHONY SHORROCKS and ROLPH VAN DER HOEVEN (eds.) (Oxford: Oxford University Press, 2005), pp. 283, paperback, ISBN 0 19 928824 2. Competition and Growth: Reconciling Theory and Evidence by PHILIPPE AGHION and RACHEL GRIFFITH (Cambridge, MA: MIT Press, 2005), pp. 104, £18.50 hardback, ISBN 0 262 01218 9. The World Trade Organization. A Very Short Introduction by AMRITA NARLIKAR (Oxford: Oxford University Press, 2005), pp. 175, £6.99, paperback, ISBN 0 19 280608 4.     

BOOK REVIEW

Abstract

EMOTION MARKETING: THE HALLMARK WAY OF WINNING CUSTOMERS FOR LIFE. Scott Robinette and Claire Brand (with Vicki Lenz). New York: McGraw-Hill, 2001, 247 pages, $24.95. Reviewed by Mary Ann Hocutt.     

Book Reviews

Companion to Contemporary Economic Thought by DAVID GREENAWAY, MICHAEL BLEANEY and IAN M.T. STEWART (eds.), (London, New York: Routledge, 1991, pp xii and 858, ISBN 0 415 02612 1. International Adjustment and Financing. the Lessons of 1985–1991 by C. FRED BERGSTEN, (ed.), (Washington: Institute for International Economics, 1992), pp xiii and 335, US $34.95 hardback, US $24.95 softback, ISBN 0 88132 142 7 and 0 88132 112 5. Financial Instability and the International Debt Problem by GEORGE MCKENZIE and STEPHEN THOMAS (Basingstoke: Macmillan, 1992), pp ix and 211, $40 hardback, ISBN 0 333 46419 2. Down in The Dumps, Administration of the Unfair Trade Laws by RICHARD BOLTUCK and ROBERT E. LIT AN (eds.), (Washington, DC: The Brookings Institution, 1991). pp xii and 350, US $34.95 hardback, US $15.94 softback, ISBN 0 8157 1020 8, 0 8157 1019 4. Industrial Reform in Socialist Countries, From Restructuring to Revolution by IAN JEFFRIES (Aldershot: Edward Elgar Publishing Ltd., 1992), pp x and 294, $45.00 hardback, ISBN 1 85278 380 X.     

Book reviews

Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2

Emancipating the Professions—Marketing Opportunities from De‐regulation by Aubrey Wilson (John Wiley & Sons Ltd, 1994) £24.95. ISBN 0 471 94437 8     

Book review

Sales Management Concepts and Cases (4th Edition) by Douglas J. Dalrymple and William L. Cron. (John Wiley & Sons, Inc, New York, 1992). 758 pages. £18.95. ISBN 0 471 57258 6.     

Book reviews

Book reviewed 2000 Tips for Trainers and Staff Developers
ed Phil Race, 2001. Published by Kogan Page, London. ISBN 0‐7494‐3688‐3. £22.50, 287 pages.     

Book reviews

Assessing the Value of Your Training: The Evaluation Process from Training Needs to the Report to the Board
Leslie Rae, 2002. Published by Gower Publishing Ltd, Aldershot, Hants, UK. ISBN 0 566 68535 6. £49.50, 240 pages.     

Professions,Competence and Informal Learning – Graham Cheetham and Geoff Chivers

Book reviewed: Professions, Competence and Informal Learning
Graham Cheetham and Geoff Chivers, 2005. Published by Edward Elgar Publishing, ISBN 1‐84376‐408‐3.
£69.95, 337 pages.