文化资本、社会阶层与文化消费的关系研究

在文化艺术高度商业化的今天,文化消费既是人民群众日常生活的一部分,也是文化产业能否创造价值的关键性因素,更是国民经济转型升级的重要途径.以受教育水平为主要表征的文化资本不仅可以直接正向影响居民的文化消费,还可以经由社会阶层的中介作用间接实现文化消费的增长.文章基于文化资本积累理论、文化再生产理论和需求层次理论对文化资本...     

文化消费视域下的江苏电影消费现状探析

电影消费是文化消费市场中的亮点,而且电影消费备受政策眷顾。电影消费依赖消费观念与消费习惯的培育,具有体验性、仪式感及象征性等特点,与地域因素也密切相关。江苏电影消费现状及影院与院线发展状况充分彰显了江苏的地域特征。     

Cultural differences affect interactive television advertising

Comparing results from the UK and the USA, this study shows that even subtle cultural differences between two very similar countries can affect new forms of advertising such as interactive television (iTV) commercials. The UK pioneered the mainstream use of iTV advertising, and now it is a mainstream advertising option in the USA on cable networks and online TV networks like Hulu. This study tests whether effective iTV-ad execution factors identified by a previous study of 500 UK iTV campaigns are similarly effective in the USA based on data from 257 iTV campaigns run on the experimental Wink platform between 1998 and 2004. It finds that specific cultural differences make iTV advertising in the USA unique, but also identifies potential globally effective universals for iTV ads. The results of this study allow advertisers to predict the most effective alternative ideas for iTV advertising campaigns run in the USA and potentially in other countries around the world.     

城镇居民文化消费与文化产业发展

随着收入水平的不断增长与消费结构的不断变化,我国城镇居民的文化消费呈现出一些新的特点。从近五年来我国城镇居民的文化消费现状出发,结合相关统计数据,运用相关性分析等方法,识别出文化消费的关键影响因素,并对文化产业的发展提出了相应的政策性建议。     

Cultural and recreational industries in the United States

This article focuses on cultural and recreational industries in the United States. Cultural industries are defined as arts, entertainment, and recreation, as well as components of education, the information sector, wholesaling and retailing, manufacturing (for example, musical instruments), and accommodation and food services. Consumption patterns of cultural industries are shown to have changed significantly over the past 40 years in the United States. This change has been associated in part with changing information technologies, and in part by changes in policies permitting new types of recreation, especially gambling. The study documents the changing level of employment in these industries by state, using data for both employers and proprietors. Some sectors are highly concentrated spatially, while others are distributed widely.     

网络数字时代提升我国文化贸易发展水平研究——以博物馆为例

博物馆是促进文化贸易、提升文化软实力的重要途径,网络数字技术发展为博物馆提升文化贸易水平创造了良好条件。本文在系统梳理我国博物馆运用网络数字技术现状的基础上,提出了还存在技术应用不足与技术应用过度、文化内涵挖掘展陈不够、与海外观众沟通不充分、国际交流水平不高等问题,并从宏观层面和微观层面对提升我国博物馆文化贸易发展水平提出了具体对策建议。     

我国博物馆旅游的开发现状与对策分析

近年来,随着旅游业的蓬勃发展,特别是文化旅游的日益繁荣,博物馆旅游迅速兴起并且有着广大的发展空间。本文论述了我国博物馆旅游开发中存在的问题,分析了产生问题的主要原因,并提出了相关对策和建议。     

多元主体参与的科技馆区域协同发展模式研究

科技馆作为提升全民科学素质的重要基地,面临进一步提升科普服务能力、优化科普资源配置的急切需求。近年来,我国科技馆在区域协同发展、资源共建共享等方面取得了一些成功经验,逐渐摸索出总分馆制、科普联盟、社会共建等区域协同发展模式,有效推动了资源共享与社会协同程度,但也面临着发展不平衡、运行管理制度欠缺等困境。为了推进构建多元主体参与的科技馆区域协同发展新格局,应当坚持开放共享的发展思路,通过加强顶层设计,增强自身造血功能,构建评价体系等途径实现科技馆健康有序发展。     

Place as a site and item of consumption: an exploratory study

While places are recognized as sites of consumption within the field of consumer behaviour, they have yet to be generally accepted as forms of consumption. This study investigates the idea of place as a consumption object by comparing conceptions of city and country within a cross‐cultural sample. Thirty‐six consumers living in the US, the UK and Australia were interviewed to explore their thoughts and feelings relating to the cities and countries in which they reside. The findings provide empirical support for key conceptualizations of place in the sociology literature and extend consumer behaviour theory to include considerations of the physical, social and cultural aspects of place that impact upon consumption. In addition, the findings portray places as entities that are assessed, selected and experienced in comparable ways to products.     

基于激光切割技术的科技馆文创产品开发实践研究——以“记里鼓车拼装玩具”为例

科技馆开发文创产品,能够更好地实现自身的社会功能,对于延伸科技馆科普教育功能、满足公众对科普事业的需求具有重要意义。激光切割技术,作为一种加工制作方法,为文创产品研发设计提供了技术支持。本文基于激光切割技术的文创产品（拼插玩具）的开发实践,阐述激光切割技术在文创产品开发中的应用、科普文创产品设计理念与开发策略、自研科普文创产品研发思路与开发流程等,以期对科技馆行业内的文创产品开发工作有所启示。     

Sustainable consumption: consumption,consumers and the commodity discourse

This paper examines the concept of sustainable consumption by focusing on the consumption habits of Irish consumers. The key research findings fit into three broad and interrelated categories. Firstly, whilst recent sustainable consumption literature suggests that new research should focus on the issue of consumption, in and of itself, our study shows that consumers themselves view environmental problems from a supply and not a demand perspective. They focus on issues such as recycling and waste and not consumption itself. Secondly, our study shows that consumers have green opinions about very diverse issues and these are directly related to the individuals' lifestyles. Finally, our research shows that “material green” consumers are buying into a particular image in their consumption practices. This is very much connected to the meanings of their consumption that are derived from the communication value they attach to commodities. As such our study provides support for earlier conceptual research which suggests that in order to encourage less consumption we must use existing commodity discourse to achieve such ends.     

How practices inform the materialization of cultural ideals in mundane consumption

This study examines how consumers enact cultural ideals in mundane consumption. The empirical context is a weekday dinner practice among Finnish households. The findings demonstrate how practices inform consumers how, where, when, and with whom to enact and compromise cultural ideals and identity projects. Thus the practices guide food consumption choices and the meanings that the consumers ascribe to food consumption objects. The consumers are pragmatic, flexible and fragmented as they enact identity projects and cultural ideals in mundane consumption in relation to practices. They compromise the identity projects and the cultural ideals in some practice(s) but not across practices. As the practices serve different ends for the consumers at different times, the meaning of the practices is constantly re-created by the consumers. The perceived value of mundane consumption is related to how well and how frequently the consumers can enact their identity projects and cultural ideals in practices.     

Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters

ABSTRACT

This qualitatively-based empirical research explored the strategies used by two museums to manage their roles in co-production as well as how they manage, motivate and guide visitors through the process of co-production. We also gained insights into how visitors responded to these strategies. Our findings suggest that the two museums employ different strategies to co-produce the consumption experience and that their strategies were linked to the nature of authenticity that is apparent in the museums. Strategies included explicitly controlling the visitor experience through empowering visitors to design their own visitor experience. The success of these strategies relied on the two museums recognising the situational variables of the context of consumption and adopting appropriate strategies that enabled them and the visitors to leverage the value of the visitor experience. The findings from this study suggest that further research should be undertaken on how authenticity might be integrated into a service-dominant logic paradigm and service strategies aimed at enhancing the co-creation of value.     

江苏夜间文旅消费集聚区模式及实现路径研究

夜间文旅集聚区的建立对于扩大有效投资、拉动文旅消费、解锁经济增长、展现城市魅力等,均具有积极意义.本文针对江苏夜间文旅消费集聚区的建立,提出了开发江苏夜间文旅消费集聚区景区夜游、夜间文旅消费街区、夜间交通"文旅化"开发、夜间文旅景观带开发、夜间文旅综合体开发等新模式;并对如何合理布局、科学规划江苏夜间文旅消费集聚区提出...     

文化旅游产业融合对文化消费的影响

党的十九大报告明确提出健全现代文化产业体系,创新生产经营机制,培育新型文化业态,推动文化事业和文化产业发展的新任务,文化产业部门正在着力推动我国文化产业与国民经济各产业的"跨界融合",从而推动文化业态创新和我国文化消费的转型升级。本文基于耦合协调度模型测算我国2005-2015年30个省市文化旅游产业的融合度水平,印证我国文化旅游新业态的成长与进步。动态面板模型的拟合结果显示我国文化旅游产业融合与文化消费之间存在着互为因果的关系,产业融合对文化消费水平的提升作用十分显著;文化旅游产业融合为市场提供了更复合、多元的供给品,满足了消费者日益升级的文化消费需求。因此,切实贯彻十九大报告精神,坚定文化自信,进一步完善政府职能,培育专业化的文化旅游产业人才,强化文化旅游产业投融资机制,依托文化产业融合带动文化消费的转型升级,是我国文化产业进一步发展的重要途径。     

博物馆化的想象--锡拉史前博物馆的展览语境的构建

本文以圣托里尼岛上的锡拉史前博物馆为例,试图分析在博物馆展览中历史性展览语境的构建。     

基于Panel-Data模型的江苏城市居民文化消费的实证研究

本文运用面板数据和聚类分析对江苏省13个地区城市居民文化消费问题进行了实证分析,研究发现前期文化消费比当期居民可支配收入对城市居民文化消费的正向影响更大,而且各地区文化消费倾向和前期文化消费的影响程度不同,因此,为了提高江苏省各个地区的文化消费水平,政府应因地制宜制定差异化政策。     

文化革命与文化建设

“文化革命”一词是列宁在晚年提出的，在中国的实践可以追溯至新民主主义革命时期，但“文化革命”在中国的实践不仅没能达到其原本的目标，反而给整个社会带来了巨大的灾难，从“文化革命”到“文化建设”，是文化发展史上的一个进步。现阶段，建设中国特色社会主义文化，应在中国特色社会主义理论体系的指导下，吸收继承我国传统文化，发展创新现代文化，同时学习借鉴国外优秀文化。     

Consciousness for fair consumption: conceptualization,scale development and empirical validation

Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially conscious consumption. The present paper focuses on fair consumption as an important aspect of social consumption. In our study, consciousness for fair consumption (CFC) is defined as a latent disposition of consumers to prefer products that are produced and traded in compliance with fair labour and business practices. A scale to measure CFC was conceptualized and tested in three independent empirical studies. Two studies were conducted at European universities (2010 and 2012) and used 352 and 362 undergraduate business students respectively. The third study, conducted in 2011, used 141 employees at a European university. The results confirmed the reliability and validity of the new CFC scale across samples. While being moderately related to other aspects of sustainable consumption such as ecological concern and moral reasoning, CFC was significantly distinct from those concepts. Most importantly, it was established that the CFC, as measured by the new CFC scale, is a strong determinant of consumption of fair trade products that has been neglected in existing research.     

Bridging boundaries in consumption,markets, and culture

ABSTRACT

This article introduces a special issue of Consumption Markets & Culture on “Bridging Boundaries in Consumption, Markets and Culture” presenting research by scholars based around the globe. Together, their work examines ways in which the dynamic relations between consumer actions, the marketplace, and cultural meanings bridge boundaries in consumption, markets, and culture. All of the studies rigorously showcase new ways of addressing enduring problems, demonstrating the rich analyzes that emerge when researchers dare to bridge boundaries between multiple perspectives in theory building.