银行业的品牌塑造与营销推广

中国金融业已迎来品牌全球营销的时代,品牌竞争已经成为金融企业的新战场。金融危机环境下,银行品牌建设正当时．中国的银行业品牌建设在悄然变化。     

Islamic business research

The Islamic finance industry, which is deeply rooted in Islamic law (Sharia), will undoubtedly have an increasingly large impact on modern finance in the years to come. Since its formal establishment in the 1970s, the industry has already grown to US$2.2 trillion, with a growth rate that outpaces that of conventional finance. The purpose of this special issue is to inspire academic researchers, regulators and standard setters, and providers and users of Islamic funding to advance the research of critical issues related to the efficiency of Islamic finance.     

金融危机后的品牌营销

如果要说这一次金融危机下广告主最大的变化,那就是对广告的要求也变高了,分众传媒总裁江南春最近也表示：金融危机之后,广告主有3点新变化：一是广告主对精准化要求越来越高;第二,不仅要求品牌知名度上升,还要看有没有推动销售;三是对时空的独到性有要求。江南春的这席话,应该是对当前市场比较客观的看法。     

Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage

Kindness can strengthen your employer brand. The business environment is changing, and the value of kindness in the corporate world is garnering increased attention. Paying it forward is a way to pass acts of kindness on to others. This allows employees and business partners to go above and beyond formal expectations that not only benefit the individuals involved but also the businesses they represent. Paying it forward can potentially create competitive advantage for firms from an employer branding perspective (to attract and retain talent) and in the broader market sense. This behavior can strengthen the employer brand in numerous and effective ways, and managers must understand, engage in, and encourage such conduct. In this article, we discuss different examples, benefits, and risks of paying kindness forward on a micro-, meso-, and macro-level. After providing this foundation, we introduce practical guidelines for managers on how to foster a paying-it-forward mindset among employees and the broader organization. The guidelines were created using insights from interviews we conducted with stakeholders in a business ecosystem in northern Sweden.     

浅谈小企业市场营销策略

本文论述了小企业市场营销策略.     

Islamic business scorecard and the screening of Islamic businesses in a cross‐country setting

Screening of shari'ah compliant firms is incomplete without the inclusion of ethical and social responsibilities. The existing “activity screen” does not directly capture the ethical and social footprints of firms. The purpose of this study is to create and test an Islamic business scorecard that combines activity, ethical, and social responsibilities that Islamic businesses must comply with. This new Islamic business scorecard replaces the existing activity screens and is added to the financial screens to create an integrated business screening mechanism to identify shari'ah compliant firms. This study utilizes data from a sample of 410 shari'ah compliant companies listed with stock exchanges in Malaysia, Pakistan, and Bangladesh. Out of the five newly developed constructs of the Islamic business scorecard, the results indicate Islamic firms are less committed to social responsibilities and tend to push forward economic responsibilities that focus on profitability and growth. Of the three countries, this study reports Malaysian firms have the highest compliance scores, while Bangladesh displays characteristics of the “next‐big shari'ah destination”. Financial screens are more important than the Islamic business scorecard for firms in the construction, industrial, technology, and trading/services sectors. Because of its connection with the economic, ethical, and social dimensions, the scorecard helps to identify the true nature of shari'ah compliance as a useful decision tool for investors and policymakers.     

How Islamic banks deal with problem business situations: Islamic banking as a potential model for emerging markets

Models of emerging markets often ignore corporate crises and business failure and are based on research in western economic situations, assuming western institutional patterns and attitudes. This study is based on an empirical analysis of companies in the GCC region of companies within the Islamic Banking System. A “sharp‐bending” orientation model is used to review the role of banks and their methods of managing difficult client situations, triggering early problem‐recognition, and the sequence of recovery. As many emerging markets have large Moslem populations and as Islamic banking continues to be a vibrant growth sector, these findings have wider implications. © 2005 Wiley Periodicals, Inc.     

Service marketing and franchising: A practical business marriage

Service businesses and franchising both have shown steady growth in the last 15 years, and the authors say that's no accident. In fact, they claim, the two are made for each other.     

Fail better! Samuel Beckett's secrets of business and branding success

Samuel Beckett, the peerless Irish playwright, is widely regarded as the epitome of art for art's sake aestheticism. He hated salesmanship of any kind, famously describing it as “mercantile gehenna.” Yet, despite his anti-business reputation, Samuel Beckett is a perfect role model for our paradoxical times. His “fail better” philosophy is very much in keeping with today's creativity-driven, hyper-competitive, warp-speed world of fads, fashions, and here-today-gone-tomorrow consumer crazes. This article argues that, in a world where every organization is customer oriented and every executive is au fait with best textbook practice, Beckett's idiosyncratic esthetic encapsulates several salient secrets of business and branding success.     

Ethics of business students: Some marketing perspectives

This study explores the reactions of 412 business students to a range of ethical marketing dilemmas. Reviewing some of the comparable Australian and U.S. research in the field, the study examines the ethical judgements for potential demographic differences. The findings suggest that a majority of students are prepared to act unethically in order to gain some competitive or personal advantage. Yielding the highest ethical response are situations of potential and significant social impact. The results support some previous research that shows the existence of gender and age differences in ethical response and likely behaviour. This (gender) difference was most divergent on the issue of portrayal of women in advertising. In particular, females and older students respond more ethically in a majority of situations. The research concludes a number of opportunities for new directions in education, public policy making and further research.Jim Lane is Senior Lecturer in marketing at the Southern Cross University, Lismore, N.S.W., Australia. He lectures in Marketing at the M.B.A. and undergraduate levels, and has recently introduced Ethics to his Faculty's Marketing curricula. Research interests include ethics, corporate identity and positioning, and he has previously published in the Australian Marketing Institute'sMarketing journal.     

The global financial crisis and Islamic finance

The conventional view holds that the current global financial crisis was caused by extraordinarily high liquidity, reckless lending practices, and the rapid pace of financial engineering, which created complex and opaque financial instruments used for risk transfer. There was a breakdown of the lender‐borrower relationship and informational problems caused by a lack of transparency in asset market prices, particularly in the market for structured credit instruments. There was outdated, lax, or absent regulatory‐supervisory oversight; faulty risk management and accounting models; and the emergence of an incentive structure that not only encouraged excessive risk taking but also created a complicit coalition of financial institutions, real estate developers and appraisers, insurance companies, and credit rating agencies whose actions led to a deliberate underpricing of risk. Such a crisis would not have occurred under an Islamic financial system—due to the fact that most, if not all, of the factors that have caused or contributed to the development and spread of the crisis are not allowed under the rules and guidance of Shariah. The current global financial crisis is largely seen as a real test of the resilience of the Islamic financial services industry and its ability to present itself as a more reliable alternative to the conventional financial system. © 2011 Wiley Periodicals, Inc.     

The emergence of new Islamic economic and business moralities

This article aims to explore the sources of the observed transformation in the embeddedness of economic, business, and financial practices of Muslim individuals in comparison to premodern period Muslims. It argues that the predomination of instrumental reasoning in modern times, as opposed to substantive morality in everyday practice, is one of the main reasons behind the transformation of embeddedness of Muslim individuals. Instrumental reasoning, being the dominant methodology, leads to diminished submergence in social relations; that is not limited to interpersonal relationships, but further extended to the core religious acts. How such an emergent economic and business morality is reconciled with the Islamic substantive morality is examined. It is argued that “transformation of exception into norm” is the main method used to reconcile instrumental reasoning with Islamic law in fulfilling religious obligations, at least in terms of fulfilling the form and in complying with the necessities of modern life. This has led to the emergence of new economic and business moralities.     

商业反哺工业，创造互赢商机

“工商一家、互为你我”,这在以往相当长的年代里,始终是支撑市场繁荣的重要基础。然而．随着工商业自身产业形态和经营格局的变化．以及市场竞争态势的加剧,致使工商业间的目标诉求各异．工商互为反哺的机制弱化了,特别是相对处于主动地位和掌握了消费信息资源的商业,反哺工业的力度明显减弱了．其实．在新经济发展态势下,商业反哺工业不仅商机无限,而且对有效扩大内需,推进工商互惠共赢和互动发展．具有更加现实的意义。