The Effects of Comparative Advertising on Young Consumers’ Perceptions: Cross-Cultural Comparison Between the United States and Taiwan

This study aims to examine the effectiveness of comparative advertising of a high involvement product in two countries, the United States and Taiwan. The results show that different types of comparative advertising moderate the relationship in the proposed model and exert different levels of influences on consumers. The United States and Taiwanese consumers are significantly different in attitudes toward the ad, attitudes toward the sponsored brand, and purchase intention. The results show that direct comparative advertising might be suitable for promoting a new brand in countries with individualistic cultures. However, global marketers should be cautious when employing comparative advertising formats in collectivist cultures.     

A Comparison of Young Publics’ Evaluations of Corporate Social Responsibility Practices of Multinational Corporations in the United States and South Korea

The purpose of this study was to examine how young publics in the United States and South Korea perceive the corporate social responsibility (CSR) practices of multinational corporations and evaluate the effectiveness of CSR practices in terms of organization–public relationship (OPR). Results showed that young publics in the United States and South Korea differently characterized CSR practices of multinational corporations and evaluated relationships with them. Young American participants evaluated the CSR practices of multinational corporations more favorably than did the young Korean participants. In addition, four CSR practices (internal environment, moral, discretionary, and relational) were associated with OPR dimensions in the United States, while only relational CSR practices were significantly related to OPR dimensions in South Korea. Overall, the findings highlight that cultural and societal meanings were embedded in identifying CSR practices and evaluating the relationship with multinational corporations involved in CSR practices.     

Women’s entrepreneurship policy research: a 30-year review of the evidence

Small Business Economics - This paper focuses on women’s entrepreneurship policy as a core component of the entrepreneurial ecosystem. We use a systematic literature review (SLR) approach to...     

Questionable Language in ‘Help Wanted’ Advertising: A Comparison of the Practices of Small and Large Newspapers

For 25 years the US Congress and the courts have expanded employment protection for workers. Despite such actions ‘help wanted’ (i.e., situations vacant) advertisements in newspapers utilize phrases and words which are questionable or overtly discriminatory. Previous studies have analysed the type and rates of incidence of such advertisements in large metropolitan areas. The present study expands earlier research by contrasting the practices of small and large newspapers. Recommendations are made regarding actions to provide fairer employment practices.     

Towards ��An Intellectual Capital-Based View of the Firm��: Origins and Nature

Economic and social activities are undergoing radical changes, which can be labelled as ??knowledge economy and/or society??. In this sense, intellectual capital (IC), or knowledge assets, as the fourth factor of production, is replacing the other ones ?C job, land and capital. This article tries to offer the origins and nature of the firm??s IC that can be labelled as ??An Intellectual Capital-Based View of the Firm Competition??. This framework tries to highlight the strategic role of different intangible assets like talented and committed workers, cultural values, or long-term relationships among the firm and its stakeholders ?C customers, allies, suppliers and society in general ?C in gaining and sustaining competitive advantages, being the management of IC a key issue in the management agenda.     

Women’s Careers at the Start of the 21st Century: Patterns and Paradoxes

In this article we assess the extant literature on women’s careers appearing in selected career, management and psychology journals from 1990 to the present to determine what is currently known about the state of women’s careers at the dawn of the 21st century. Based on this review, we identify four patterns that cumulatively contribute to the current state of the literature on women’s careers: women’s careers are embedded in women’s larger-life contexts, families and careers are central to women’s lives, women’s career paths reflect a wide range and variety of patterns, and human and social capital are critical factors for women’s careers. We also identify paradoxes that highlight the disconnection between organizational practice and scholarly research associated with each of the identified patterns. Our overall conclusion is that male-defined constructions of work and career success continue to dominate organizational research and practice. We provide direction for a research agenda on women’s careers that addresses the development of integrative career theories relevant for women’s contemporary lives in hopes of providing fresh avenues for conceptualizing career success for women. Propositions are identified for more strongly connecting career scholarship to organizational practice in support of women’s continued career advancement.     

Corporate Social Responsibility and Multi-Stakeholder Governance: Pluralism,Feminist Perspectives and Women’s NGOs

The corporate social responsibility (CSR) literature has increasingly explored relationships between civil society and social movements, including non-governmental organizations (NGOs), and corporations, as well as the role of NGOs in multi-stakeholder governance processes. This paper addresses the challenge of including a plurality of civil society voices and perspectives in business–NGO relations, and in CSR as a process of governance. The paper contributes to CSR scholarship by bringing insights from feminist literature to bear on CSR as a process of governance, and engaging with leaders of women’s NGOs, a group of actors rarely included in CSR research. The issues raised inform contributions to the CSR literature relating to the role of women’s NGOs with regard to the gender equality practices and impacts of corporations, and with respect to defining the meaning and practice of CSR. The paper frames marginalized NGOs as important actors which can contribute to pluralism, inclusion and legitimacy in CSR as a process of governance. It identifies several key barriers to the participation of women’s NGOs in CSR, and concludes by making suggestions for future research, as well as practice.     

Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)’s Advertising Guidance: Provision and Readability of Advertising Disclosure

This research provides an initial investigation of whether US retirement mutual fund providers complied with the Investment Company Advertising Rules (2003) adopted by the Securities and Exchange Commission (SEC). A content analysis was used to examine advertising disclosures presented in 953 retirement mutual fund magazine advertisements from 2004 to 2010 based on SEC’s advertising guidance. The results suggest that during the given period, retirement mutual fund providers generally presented mandatory and triggered advertising disclosures, but paid less attention to the readability of advertising disclosures. Implications for regulators, consumer groups, and financial services marketers are discussed in light of financial literacy and consumer welfare.     

Advertising and Steiner’s Dual Stage Model: Our Assessment

Between 1967 and 1979, we produced a number of studies that explored different facets of the economics of advertising. This work culminated in our 1974 book entitled Advertising and Market Power. Our leading hypothesis was that heavy advertising expenditures often but not always had anti‐competitive effects. And our primary empirical evidence in support of this hypothesis was that industries with heavy advertising expenditures also reported higher profit rates, which we interpreted as indicating that higher prices followed when manufacturers can effectively spend large amounts on advertising. Since that time, Robert Steiner has developed a model of firm behaviour for consumer goods industries. He finds that distribution margins are generally higher where manufacturer prices are lower. Furthermore, heavy manufacturer advertising is likely to depress distribution margins for heavily advertised products. While our earlier work implicitly assumed that distribution margins are generally the same regardless of the volume of advertising, Steiner’s results raise doubt on this assumption. Steiner’s model must therefore be acknowledged when interpreting our earlier findings.     

Consumption to compensate for the feeling of “loss of ownership of self” Women’s journeys through the liminal transitions of marriage

This interpretive study derives a conceptual framework explaining how Indian women experience a loss of self through the transformational event of marriage. The self-discrepancy of losing one’s self motivates these women to renegotiate their sense of self through consumption. Data were collected through 76 in-depth interviews analyzed by a constant comparative method and grounded theory. Our research question is to what degree and in what ways do women in India experience a loss of self upon marriage and, if they do, through what consumer practices (if any) do they attempt to compensate for this feeling of loss? Analysis revealed three common stages in Indian women’s married life (1) marriage as a life transitional event inducing liminality (2) loss of Self: dissonance (3) compensatory consumption as a response to dissonance. Our research contributes to life cycle theory by focusing on liminal transitions. We find that self is a possession that women can lose after marriage in India. Based on these findings we argue that understandings of identity and life cycle must be amended to consider self-discrepancy and coping processes. We develop a model of consumption that results from a perceived loss of self. This is all part of a process of self-identity reconstruction. We also expand psychological ownership theory to include ownership of self.     

Young SMEs as a Motor of Europe’s Innovation Machine

Intereconomics - Using large scale EIB Investment Survey evidence for 2016 covering 8,900 non-financial firms from all size and age classes across all sectors and all EU member states, the authors...     

Public Policy of Urban Mobility: Impact of the History and Practices on Young Drivers’ Social Representation of 30 km/hr

The research is part of the project of generalization of the 30 km/h in Angers (France) that funded the study. It aims at providing material to build awareness campaigns for young drivers. The goal is to understand their representations of the 30 km/h within the structural approach of social representations. We focus on the “calling into question” technique in order to confirm the central core composition. The sample is composed of French students living in Angers. Results reveal the role of both historical aspects and the experience of driving in the structuration of the representation. Drivers and non-drivers do not have the same representation of the 30 km/h. Men and women share the same representation under the definition of the central core theory. But our results highlight peripheral differences related to individuals’ practices. Finally, we discuss the definition of representational elements and we explain the relevance of this study for communication.     

Benchmarking and Transparency: Incentives for the Pharmaceutical Industry’s Corporate Social Responsibility

With over 2 billion people lacking medicines for treatable diseases and 14 million people dying annually from infectious disease, there is undeniable need for increased access to medicines. There has been an increasing trend to benchmark the pharmaceutical industry on their corporate social responsibility (CSR) performance in access to medicines. Benchmarking creates a competitive inter-business environment and acts as incentive for improving CSR. This article investigates the corporate feedback discourses pharmaceutical companies make in response to criticisms from benchmarking reports. It determines whether these responses are part of a healthy process in increasing access to medicines or a barrier to improvement. A qualitative analysis on the feedback the industry provided was performed, and the responses seen in these statements were grouped by analysing the language used, the ideas portrayed and atti-tudes of the companies. Increasing transparency through benchmarking is a powerful tool which reveals the industry’s shortfalls to the public, affects the decisions of socially responsible investors, and is a risk to their financial bottom line. This article demonstrates the importance of benchmarking and transparency in creating inter-business competition and the translation of these responses to actual access to medicine practices.     

Effect of Consumption Values on Women’s Choice Behavior Toward Organic Foods: The Case of Organic Yogurt in Iran

The purpose of this study is to examine the effects of consumption values (i.e., functional value, social value, emotional value, conditional value, epistemic value, environmental value, and health value) on women’s choice behavior toward organic yogurt. Structural equation modeling is used to assess data collected by a questionnaire survey. The results indicate that functional value–quality, functional value–taste, and functional value–price; conditional value; epistemic value; and health value have positive effects on choosing organic yogurt by women, and social value, emotional value, and environmental value have no effects on the subject. Among variables, epistemic value and health value have the highest impact on consumer choice behavior toward organic yogurt. So this study concludes that the main influence factors on choice behavior regarding organic yogurt are epistemic value and health value. In fact, consumers have high knowledge about organic yogurt benefits related to their health.     

How Friedman’s View on Individual Freedom Relates to Stakeholder Theory and Social Contract Theory

This article explores the concept of blame in organizations. Existing work suggests that ‘no-blame’ approaches (or cultures) may be conducive to organizational learning and may foster innovation. However, both the apparently strong public appetite for blaming, and research into no-blame approaches, suggest that wider application of ‘no-blame’ in organizations may not be straightforward. The article explores the contribution of the rich philosophical literature on blame to this debate, and considers the implications of philosophical ideas for the no-blame idea. In doing so, it identifies conceptual and practical issues, sheds light on why the benefits of ‘no-blame’ may be difficult to realize, and offers the basis for an alternative approach. The article also contributes by providing foundations for future research, and identifies some fruitful lines of enquiry.     

Toward a More Coherent Understanding of the Organization–Society Relationship: A Theoretical Consideration for Social and Environmental Accounting Research

In this study we analyze the overlapping perspectives of legitimacy theory, institutional theory, resource dependence theory, and stakeholder theory. Our purpose is to explore how these theories can inform and be built upon by one another. Through our analysis we provide a broader theoretical understanding of these theories that may support and promote social and environmental accounting research. This article starts with a detailed analysis of legitimacy theory by bringing some recent critical discussions on legitimacy and corporations in the management literature into accounting research. The notion forwarded by legitimacy theory then serves as an overarching concept to examine the relationship between and among theories. We conclude that two theoretical considerations are important for future social and environmental accounting research. First, it must be acknowledged that some business entities initiate social activities based on direct interactions with stakeholders, whereas others may also undertake similar activities to manage their societal level of legitimacy. Second, from analyzing the perspectives of legitimacy theory, institutional theory, resource dependence theory, and stakeholder theory, it is possible to reach compatible interpretations of business social phenomena, and the selection and application of these theories should depend upon the focus of study.     

Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories

Advertising has the power to influence how consumers experience, think, and feel about brands, but the sequence of these mindset effects may differ by brand and category. This paper analyzes how the mindset factors of cognition, affect, and experience mediate advertising effects on sales, using data from 178 fast-moving consumer good brands in 18 categories over seven years. The authors compare the models proposed in the literature and conclude that the concept of sequentiality in advertising effects holds up well. Importantly, the sequence varies across brands, with the affect → cognition → experience (ACE) sequence being the most common. Brand differentiation and the hedonic versus utilitarian nature of the product category moderate the incidence of the ACE sequence: this sequence is even more likely for utilitarian products and less differentiated brands. For managers, the results show that the last mindset factor in the sequence is the most important in driving sales, with cognition being most responsive to advertising among the mindset factors. Moreover, in utilitarian categories, highly differentiated brands can expect about seven times higher advertising responsiveness of affect than less differentiated brands.     

Maybe It’s Right,Maybe It’s Wrong: Structural and Social Determinants of Deception in Negotiation

Context shapes negotiators’ actions, including their willingness to act unethically. Focusing on negotiators use of deception, we used a simulated two-party negotiation to test how three contextual variables—regulatory focus, power, and trustworthiness—interacted to shift negotiators’ ethical thresholds. We demonstrated that these three variables interact to either inhibit or activate deception, providing support for an interactionist model of ethical decision-making. Three patterns emerged from our analyses. First, low power inhibited and high power activated deception. Second, promotion-focused negotiators favored sins of omission, whereas prevention-focused negotiators favored sins of commission. Third, low cognition-based trust influenced deception when negotiators experience fit between power and regulatory focus, whereas affect-based trust influenced deception when negotiators experience misfit between these structural context variables. We conclude that regulatory focus primes different moral templates: promotion-focused negotiators’ decision to deceive is determined by moral pragmatism, whereas prevention-focused negotiators’ decision to deceive is determined by opportunism. Because each combination of power and regulatory focus was tied to a specific subcomponent of trust, we further conclude that negotiators engage in motivated information search to determine whether they should deceive their opponents.