电子商务对社会经济的影响

在社会经济快速发展的同时,电子商务也在不断发展,本文从电子商务模式的类型出发,分析了电子商务对社会经济的影响.     

浅谈电子商务对社会经济的影响

随着经济社会全球化,我国社会经济的大力发展,计算机网络的普遍应用,一种称之为电子商务的经济活动应运而生。在社会经济快速发展的同时,电子商务也在不断发展,它的形成给整个社会经济全球化带来巨大的影响。     

电子商务与社会经济的互动影响分析

当今的社会经济置身于电子商务环境中，其发展与电子商务的发展呈现着动态关联效应。本文从社会经济的发展对电子商务需求，社会经济对电子商务发展的影响，以及电子商务对社会经济的影响三个方面论述了二者的关联性。     

电子商务与社会经济的互动影响分析

当今的社会经济置身于电子商务环境中,其发展与电子商务的发展呈现着动态关联效应.本文从社会经济的发展对电子商务需求,社会经济对电子商务发展的影响,以及电子商务对社会经济的影响三个方面论述了二者的关联性.     

电子商务与社会经济的互动影响分析

当今的社会经济置身于电子商务环境中,其发展与电子商务的发展呈现着动态关联效应。本文从社会经济的发展对电子商务需求,社会经济对电子商务发展的影响,以及电子商务对社会经济的影响三个方面论述了二者的关联性。     

试论电子商务的发展对全球经济一体化的影响

伴随着互联网的日益普及、网络技术的不断革新,信息时代的时空界限已逐渐变得模糊。在此基础上发展起来的电子商务以其特有的优势正逐渐成为促进全球经济一体化的一种主要驱动力,电子商务的全球化已成为不可抗拒的时代潮流。     

论电子商务对跨省经济合作的影响

在我国,电子商务经过多年的发展历程,产业规模越来越大,从事该行业的人数也越来越多。毫无疑问,电子商务和国家的经济有着密切的关系,使得其对国家的经济有着巨大的提升作用。随着计算机网络技术和信息通讯技术的高速发展,电子商务已成中国信息经济的基础设施,对各省经济跨省合作起着重要的作用。     

试论黑客行为对网络电子商务的影响

随着网络电子商务的发展,黑客行为对交易安全构成了严重威胁。它破坏了网上交易的安全性,使网络贸易商和消费者蒙受了经济损失。对黑客行为除用刑法和行政法调整外,主要应作为一种民事侵权行为受民法调整。     

试论黑客行为对网络电子商务的影响

随着网络电子商务的发展,黑客行为对交易安全构成了严重威胁.它破坏了网上交易的安全性,使网络贸易商和消费者蒙受了经济损失.对黑客行为除用刑法和行政法调整外,主要应作为一种民事侵权行为受民法调整.     

电子商务下的粮食配送问题思考

物流配送成为我国电子商务的短板,也是我国粮食业发展的瓶颈。粮食因其特殊的使用价值,顾客对它的空间性和时间性存在硬性要求,因此,从国家宏观战略的角度看,物流配送首先要按照国家和社会需求的总体战略目标进行规划和调整,粮食物流配送成本是其次应考虑的问题。如何从战略的高度来建立我国的粮食配送体系,最大限度的满足电子商务下人们对粮食配送的特殊需求,减少制约因素,迅速发展粮食物流是本文研究的重点。     

Coordinating electronic commerce activities in MANIFOLD

Modern electronic commerce environments are heavily web-based and involve issues such as distributed execution, multiuser interactive access or interface with and use of middleware platforms. Thus, their components exhibit the properties of communication, cooperation and coordination as in CSCW, groupware or workflow management systems. In this paper we examine the potential of using coordination technology to model electronic commerce activities and we show the benefits of such an approach. Furthermore, we argue that control-oriented, event-driven coordination models (which enjoy some inherent properties such as security) are more suitable for electronic commerce than data-driven ones which are based on accessing an open shared communication medium in almost unrestricted ways. This revised version was published online in August 2006 with corrections to the Cover Date.     

Dynamic supernetworks for the integration of social networks and supply chains with electronic commerce: modeling and analysis of buyer–seller relationships with computations

In this paper, we develop a dynamic supernetwork framework for the modeling and analysis of supply chains with electronic commerce that also includes the role that relationships play. Manufacturers are assumed to produce a homogeneous product and to sell it either through physical or electronic links to retailers and/or directly to consumers through electronic links. Retailers, in turn, can sell the product through physical links to consumers. Increasing relationship levels in our framework are assumed to reduce transaction costs as well as risk and to have some additional value for both sellers and buyers. Establishing those relationship levels incurs some costs that have to be borne by the decision-makers in the supernetwork, which is multilevel in structure and consists of the supply chain and the social network. The decision-makers, who are located at distinct tiers in the supernetwork, try to optimize their objective functions and are faced with multiple criteria including relationship-related ones and weight them according to their preferences. We establish the optimality conditions for the manufacturers, retailers, and consumers, derive the equilibrium conditions, and provide the variational inequality formulation. We then present the projected dynamical system, which describes the disequilibrium dynamics of the product transactions, relationship levels, and prices on the supernetwork, and whose set of stationary points coincides with the set of solutions of the variational inequality problem. We also illustrate the dynamic supernetwork model through several numerical examples, for which the explicit equilibrium patterns are computed.     

The effect of social and ambient factors on impulse purchasing behavior in social commerce

Social commerce is an exciting new business model in the e-commerce world. Because it is a relatively new concept, the strategies that achieve the best market performance remain unclear. To better understand consumer purchasing behavior and develop corresponding strategies, special characteristics of social commerce need to be considered. This study uses the stimulus-organism-response framework to examine the effect of social presence and ambient factors from the impulse purchasing perspective in a social commerce context. Experimental data were collected from 300 social commerce users related to nine social commerce deals, and hypothesis testing was performed using a partial least squares model. First, the results of our study indicate that social presence in a social commerce site replicates the presence of consumers in the retail environment and makes consumers feel like shopping together, which leads to higher impulse purchasing behavior. Second, this study identifies music tempo as a potentially important ambient factor in the success of a social commerce site. Third, this study finds a very interesting phenomenon that the scarcity of a deal can have a negative effect as a moderator between music tempo and pleasure. The findings of this study suggest that a pleasant and entertaining experience is necessary and a social aspect needs to be incorporated for better performance in social commerce sites.     

Brand trust and engagement in social commerce

With the surge in social media (SM) users around the world, the scope of social commerce (SC) in brand engagement is a prominent area of discussion. The present study empirically investigates the effect of social commerce construct (SCC), multi-dimensional constructs of social presence theory (SPT) and consumer generated content (CGC) on brand trust and brand engagement in SC platforms. An online survey was conducted among 625 Indian consumers who had made more than one purchase using SC platforms in the previous 6 months. Structural equation modelling technique was employed for testing the hypotheses and conceptual model. The results suggest that each element of SCC, SPT and CGC positively contributes to brand trust and engagement. Further, the study provides insight into brand trust and brand engagement in SM, which prompts brand usage intention of the consumers. The insights can be used by managers to create long-term customer relationship management action plans that emphasize brand trust and engagement.     

河南省农产品电子商务发展现状及对策分析

河南省是全国农业大省,但农产品销售困难一直困扰河南农业快速发展。在河南农业领域积极应用信息平台,实施电子商务,可以提升农业价值链,提高农业竞争力。发展河南省农产品电子商务,要在加强交易主体的综合能力的基础上,多渠道建设河南省农产品电子商务网站体系,强化河南省农产品电子商务发展的支持条件建设。     

Mobile social commerce content,consumer emotions and behaviour

Mobile social commerce (MSC) is exhibiting a growing interest from businesses and buyers due to the increasing number of mobile app users and combination of e-commerce and sharing features of MSC platforms. The limited existing research on MSC recommends that the impact of MSC platform features/content on consumer behaviour should be further explored, while the social commerce literature emphasizes the necessity to investigate impulse buying (IB) and social participation (SP). Thus, this study adopted the Stimulus-Organism-Response (SOR) theory to investigate the impact of MSC content's usefulness, interactivity, entertainment and authenticity, built from the literature, on consumer emotions (arousal and pleasure), and their relationship with IB and SP. A sample of 345 Generation Y Chinese consumers was employed, while responses were collected through a survey, being used partial least squares (PLS) structural equation modelling to test our hypotheses. Significant relationships were established between the content characteristics and emotions, entertainment exhibiting the strongest impact on arousal, and authenticity on pleasure. Arousal had a significant impact on pleasure, and arousal and pleasure significantly affected IB and SP, with arousal displaying a stronger impact. This research expands the MSC theory through the grouping of content characteristics, documentation on the impact on consumer emotions, the relationship between arousal and pleasure, and the effect on both IB and SP, extending the SOR theory applicability. Practical recommendations for Generation Y MSC marketing are proposed. The model could be extended by introducing privacy concern, content personalization, perceived risk as independent factors, and trust and planned behaviour as explained variables.     

An empirical study on critical success factors for electronic commerce in the Chinese publishing industry

Critical success factors for electronic commerce (e-commerce) have been a hot topic in both the academe and industry. This paper puts forward hypotheses on success factors for e-commerce of traditional companies first. Then, it conducts an empirical study on the Chinese publishing industry in order to verify the hypotheses. After testing the validity and reliability of the data, this paper verifies the hypotheses with regression analyses, and finally identifies factors impacting e-commerce success such as leadership, strategy, organization, management, IT, customers, comprehensive functions of website and customer-oriented functions. In addition, customers, strategy, IT and comprehensive functions of website are identified as the critical factors impacting e-commerce success. This research not only stimulates e-commerce research in China, but also has an instructional effect on the implementation of e-commerce so that Chinese publishing enterprises can increase the success rate of their e-commerce objectives. Translated from Xitong Gongcheng Lilun yu Shijian 系统工程理论与实践 (System Engineering Theories and Practice), 2006, 26(2): 27–35     

项目教学法在高职院校《电子商务概论》教学中的应用研究

《电子商务概论》是一门典型的知识高度复合的课程,课程内容既包含一定的基础理论知识,同时又要有一定的综合实践,为了培养学生学习的主动性与自主创新思维,本文结合高职院校教育教学和课程本身的特点,对项目教学法在《电子商务概论》课程中的应用进行阐述,并介绍了项目教学法在实际教学过程中的具体实施。     

论电子商务企业员工培训管理体系的构建

构建有效的培训管理体系是电子商务企业解决人才紧缺问题的重要手段。电子商务企业培训具有培训对象复杂、培训知识跨度大和培训内容更新快的特点。电子商务企业应通过引导员工辨识自我培训需求、切实做好培训需求分析、制定合理的员工培训计划、严格执行培训评估。采取有效措施促进培训效果转化和成立培训管理监督办公室等手段来构建有效的培训管理体系。