共查询到20条相似文献,搜索用时 62 毫秒
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近日记者从中国木制玩具品牌知名度最高,消费群体覆盖面最广,行业最知名的玩具企业——浙江丹妮婴童用品有限公司获悉,该公司已与全国知名的动漫产业机构厦门大拇哥动漫股份有限公司正式签署品牌授权战略合作协议,获得了旗下——《小瑞与大魔王》系列卡通形象,在木制玩具领域享有其品牌形象独家使用权。业内资深人士表示,这是中国木制玩具行业又一次把动漫文化融入其中,并进行全方位、立体化、多层次的产业开发运营,这种强强联合的模式有望迅 相似文献
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This paper presents an integrated model for evaluating purchasers' perceptions of science-based products. The model combines a new approach to benchmarking, known as technometrics, that provides a quantitative profile of a product's key attributes, with direct and indirect methods for measuring buyers' perceptions regarding the relative importance of product attributes as a source of value. A new measure for the demand orientation is proposed, which shows the extent to which a product's 'supply' of characteristics matches the 'demand' for them in the market place. The model is illustrated using several types of industrial pressure sensors. The paper also demonstrates how the integrated model may be made effective for quality function deployment (QFD) during the R&D phase. 相似文献
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在世界金融界流传着一句话“现在还不在中国开展金融业务的银行,50年后将被世界遗忘”。这句话用到品牌的网络营销传播领域同样合适,那就是“现在还不触网的品牌,10年后将被消费者遗忘”。 相似文献
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建立健全内部控制,是现代企业加强经营管理、提高经济效益、保护财产安全、实现经营方针目标的有效工具和手段。由于煤炭运输销售业务处理过程中固有风险水平很高,因此煤炭企业迫切需要加强销售内部控制评审。 相似文献
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传统的煤炭企业物资管理主要以增加物资库存为代价,来确保矿井安全生产对物资的需求.减少因物资供应不及时所产生的缺货成本,但同时导致储备成本上升,影响煤炭企业的经济效益。因此加强物资储备管理、合理优化储备结构是煤炭企业物资供直工作的一项重要内容。 相似文献
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We investigate how feedback scores and alternative reputation mechanisms can mitigate asymmetric information in auctions of second-hand electronic items. In contrast to previous studies, we exploit the information available across heterogeneous goods and avoid the problems caused by different degrees of wear and tear by studying remanufactured products. We find the presence of relevant scale effects in the value of such reputation mechanisms that become complements or substitutes depending on the value of the transactions. Feedback scores are not valuable when alternative contractual devices are in place, such as refurbishment by a manufacturer-approved vendor and the availability of return policies. However, when we partition the sample according to the value of the auctions, feedback scores become effective for cheap items, whereas return policies are important for expensive goods. 相似文献