Can good marketing carry a bad product? Evidence from the motion picture industry

We examine the relative roles of marketing actions and product quality in determining commercial success. Using the motion picture context, in which product quality is difficult for consumers to anticipate and information on product success is available for different points in time, we model the effects of studio actions and movie quality on a movie’s sales during different phases of its theatrical run. For a sample of 331 recent motion pictures, structural equation modeling demonstrates that studio actions primarily influence early box office results, whereas movie quality influences both short- and long-term theatrical outcomes. The core results are robust across moderating conditions. We identify two data segments with follow-up latent class regressions and explore the degree of studio actions needed to “save” movies of varying quality. We finally offer some implications for research and management.     

Foreign competition and quality sorting: Overlaps in US and Chinese exports

The paper studies the performance of US exports conditional on presence and magnitude of Chinese exports in the same foreign markets. Outcomes within product—destination markets are analysed in a panel covering 4,219 products, 67 destinations and 11 years (1996–2006). Generally, an increasing exposure to Chinese export competition is related with lower US export revenues, quantity and market shares. Robustness checks support existence and direction of a causal relationship. Other outcomes, such as product switching, market exit and export unit value adjustments are less clear‐cut. Detailed analyses of responses in individual destinations and product categories suggest that this is, partly, because Chinese and US exports compete only in some markets. In product markets where lower US export quantity coincides with adjustments of export unit value, quality sorting appears to be prevalent. In some cases, however, lower export unit values appear to help export quantities remain unchanged. Overall, the average estimated displacement effects obtained from a pooled sample mask substantial panel‐unit heterogeneity.     

EMU and trade: A PPML re-assessment with intra-national trade flows

This paper examines the EMU effect on trade for the eleven early joiners and Greece relying for the first time on data that include both international and intra-national trade flows, in line with all the microfoundations of the structural gravity model of trade. We find that the overall EMU impact on trade is positive between its members and, specially, for trade between members and non-members. Interestingly, we further show that the effect of the EMU on bilateral trade remarkably differs across countries. For Ireland, Belgium–Luxembourg, Spain, Portugal and Austria, we find robust evidence that EMU has boosted trade both with other members and with third countries, while for Finland, France, Germany, Italy and the Netherlands, the results suggest that only trade with third countries has been enhanced by the EMU. Greece is the only country that shows a negative impact in trade with other EMU members and no effect in trade with non-members. Finally, the results across countries according to the direction of the trade flows (exports versus imports) do not show significant differences in any case.     

Migration and trade: Theory with an application to the Eastern-Western European integration

The remarkable increase in trade flows and in migratory flows of highly educated people are two important features of globalization of the last decades. This paper extends a two-country model of inter- and intra-industry trade to a rich environment featuring technological differences, skill differences and the possibility of international labor mobility. The model is used to explain the patterns of trade and migration as countries remove barriers to trade and to labor mobility. We parameterize the model to match the features of the Western and Eastern European members of the EU and analyze first the effects of the trade liberalization which occurred between 1989 and 2004, and then the gains and losses from migration which are expected to occur if legal barriers to labor mobility are substantially reduced. The lower barriers to migration would result in significant migration of skilled workers from Eastern European countries. Interestingly, this would not only benefit the migrants and most Western European workers but, via trade, it would also benefit the workers remaining in Eastern Europe.     

Trade Liberalization in Textiles and Clothing and Developing Countries: An Analysis with Special Emphasis on the US Import Market

This article examines the role and importance of the textiles and clothing sector in the economies of the United States and developing countries as well as the qualitative changes in the dynamics of the industry. After briefly looking at the history of protectionism in the industry, the article addresses the impact of quota elimination on developing countries' exports to the United States. It also discusses the role of China as the dominant supplier. It suggests that with the elimination of quotas, most of the benefits will probably accrue to a handful of efficient suppliers, notably China and India. The article concludes by providing some recommendations to enable many developing countries to cushion the sudden effects of trade liberalization.     

技术标准战略、技术贸易壁垒与出口竞争力的关系——基于浙江出口美日欧的实证研究

本文在量化技术标准战略和技术贸易壁垒的基础上,利用浙江1995-2007年出口美日欧三国的数据构建了时间序列/截面数据模型,实证研究了浙江技术标准战略以及国外技术贸易壁垒的实施对浙江出口美日欧市场竞争力的影响程度。研究结果显示:浙江技术标准战略、国内技术获取、国际市场购买能力等因素与浙江产品出口美日欧市场的竞争力存在显著正相关关系,同时来自美日欧FDI的负向影响和技术贸易壁垒的正向影响都与传统观点不符。在此基础上,本文对提高浙江出口竞争力提出了具体的政策建议,包括将技术标准战略和外国技术贸易壁垒分别作为提高出口竞争力的内部动力和外部动力,以及高度重视从省外的技术获取等。