Poisonings

Manufacturers of household products – including appliances, exercise equipment, and even some children's toys – expect consumers to supervise their children to prevent product related injuries. This approach to hazard prevention places the burden of safety on parents and caretakers. This study examined actual supervision practices of parents of children between the ages of two and six years. 59 parents, aged 31 to 40 years, residing in Montgomery County, Maryland, completed a 24-item self-administered questionnaire, consisting of multiple choice and open-ended questions. Nearly all respondents reported that there are times when their children are in a different room from them. When the children are out of sight, parents reported checking on their children periodically, with increasingly longer periods between observations, as the child gets older. Nearly half of the children got out of bed in the morning always or often before a parent. Ninety-five percent of parents perceived that their child was at no risk or slight risk of injury when getting up in the morning before them. In conclusion, it can be said that many parents supervise their children by being close-by and on-hand as needed, rather than being directly involved in the child's activities. Manufacturers are encouraged to employ passive measures and sound designs, rather than rely on close parental supervision for injury prevention.     

The program-length commercial: A study of the effects of television/toy tie-ins on imaginative play

A study was done examining the impact of toy-based television programs and program-related toys on children. One hundred and ten first- and second-grade children participated in an experiment which focused on imaginative play. The results indicated that, in general, the combination of watching a toy-based cartoon, followed by playing with a set of cartoon-related toys, produced stories that were more imitative of the immediately preceding experience, whereas watching the cartoon alone or playing with the cartoon-related toys alone led to more imaginative productions from other sources. However, for certain aspects of imagination at a more advanced cognitive level, the cartoon, especially when combined with cartoon-related toys, actually stimulated the imaginative processes of the younger children, thus serving as a learning tool at a transitional stage of cognitive development.     

From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying

ABSTRACT

The liberalisation of Western society has led to the destruction of certain taboos, but on the individual level, taboo destruction may be curtailed by opposing conventions. This study investigates the boundaries of taboo destruction in relation to buying products that were once considered as taboo but are increasingly subject to liberalisation, namely, sex toys. Adopting an exploratory mixed-method approach, which combines a consumer survey with expert interviews, this study establishes a framework suggesting that self-protection and status maintenance are the core forces behind individual-level taboo construction. Additionally, consumers may voluntarily construct taboos regarding sex toys as the controlled violation of a taboo is associated with sexual excitement. Implications about how the results diverge from societal taboo destruction, on which sex toy retailing is currently built, are discussed.     

The influence of model age on children's reactions to advertising stimuli

Two studies are reported that explore the role of age of model as a nonverbal cue in advertising directed to children. Conventional advertising wisdom holds “older is better” when casting for commercials directed to children. The purpose of the current work is to focus on the merits of this wisdom. Three different age ranges of models were paired with either toys (Study 1) or foods (Study 2). Preschoolers' attitudinal (affective, evaluative, and behavioral intent) responses to the products were measured. Study 1 (n = 36) with toys suggested support for the conventional wisdom. Study 2 (n = 36) was a replication of procedures from the first study with substitution of food items for toys. Study 2 resulted in no statistical differences at the traditional .05 level, but a trend appeared on behalf of the older- and younger-age models outperforming the same-age ones. The second study's results suggested that the nature of the product may moderate the effects of the adage, “older is better.”     

Playing with class: Middle‐class intensive mothering and the consumption of children's toys in Vietnam

This article explores the way in which Vietnamese mothers purchase, gift and share toys with their children. The study utilises a qualitative design comprising semi‐structured interviews with 10 Vietnamese middle‐class professional working mothers of children aged between 5 and 9. This research highlights the way in which toys defined as “good” by mothers need to fulfil a number of important practical and social functions: they act as an investment in the child's future, as a reward, and as a means for mothers to buy time for themselves. The findings illustrate how these functions are influenced by Confucian and Western discourses of intensive mothering, generating a localized style of middle‐class intensive mothering, characterized by what we have called the ideal of the triple excellent and intensive mother.     

Macrotransition,Microtransition

Summary

The impact of the macroeconomic policy on the micro variables comes with a significant delay and is not well understood at the microlevels (enterprises, citizens, etc.) in postcommunist societies. Because of the time lag in obtaining or perceiving measurable results at the microlevels, sound macropolicies are at risk of being derailed by populist propaganda by forces stemming from the old System.     

Current activites in the field of child safety within CEN aand ISO

Abstract

Many countries have implemented safety and performance requirements for children's products. There is, however, a need to harmonize existing legislation and standards to facilitate a uniform flow of trade. At the same time, it is essential to extend existing requirements to restrict certain hazards which have not been covered in the past.

In CEN, the European Committee for standardization, several technical committees are developing European Standards for products to be used by or for children. On a global level as well, within ISO, there are standardization projects covering such products.

Child safety is the main objective for the standardization work on:

?Safety of toys (CENATC 52, ISO/TC 181)

? Child use and care articles (CEN/TC 252)

?Playground equipment for children LCEN/TC 136/SC 1)

? Children's furniture (CEN/TC 207, ISO/TC 136(

?Child-resistant packaging (CEN/TC 261/SC 2, ISO/TC 122) Children's products constitute a group of consumer products with large variations between the different products. Nevertheless, since they all come in contact with children (and their parents), several hazards associated with these products are similar for the various products. This is reflected in the work of CEN/TC 252, Child use and care articles, established in 1990.

To establish a horizontal framework for the hazard-based approach, CEN/ TC 252 created a working group with the task to specify general and common safety requirements (WG 6). Five working groups started the elaboration of product standards in parallel.

The traditional concept of a standardization project was found inadequate and other solutions were sought. Finally, it was decided to combine the results from working group 6 into one guidance document, to be published as a CEN Report.     

Employment of Ecology Themes in Magazine Advertisements Directed to Children

Abstract

The study described here was undertaken to assess the degree to which magazine advertisements depicted environmentally sound behavior on the part of children. Analyses were conducted on which environmental issues were emphasized and the extent to which large and small firms and companies in different industries utilized such advertisements. A content analysis permitted comparisons of the advertisements in 1987, 1997 and 2002. Various conclusions were reached regarding the extent and nature of the advertisements employed during both years.     

Bicycle-related injuries: Injury,hazard, and risk patterns

Abstract

This paper provides the results of a U.S. Consumer Product Safety Commission (CPSC) study to determine the circumstances involved in bicycle-related injuries treated in U.S. hospital emergency rooms. It also includes information from a CPSC exposure survey of the U.S. population of bicycle users and their patterns of bicycle and helmet use. Together, these data were used to identify and evaluate risk factors currently associated with bicycle use in the United States

Risk models identified factors specifically associated with injuries to children and to adults. Children were at particular risk of injury, and appeared to be especially vulnerable to head injury. In addition, the risk of injury for children was significantly increased when riding in non-daylight conditions. For both adults and children, there was a higher risk of injury on streets than in such areas as bike paths or unpaved surfaces. While some problems associated with bicycle assembly, operation, and maintenance were observed, the data did not suggest that any mechanical remedy is likely to reduce injuries substantially.     

Tone quest: exploring the (ir)resolvable paradoxes and infinite (im)possibilities of “epic tone” in (rock ‘n’ roll) musical consumption constellations

ABSTRACT

One of the driving forces for consumer-musicians in the market of rock ‘n’ roll musical creation is the quest for “epic tone” (i.e. production of a distinct and unique sound). Such tone is not the result of a single product or practice, but of a complex consumption constellation composed of a multitude of cultural processes and material factors in which the sum is often greater than the parts. The purpose of this paper is to explore how the market forces that directly impact these musical consumption constellations have exposed (and exacerbate) the inherent paradox in the quest. To help consumers create virtually any possible tone, the marketplace has increased the focus on the structural and functional components that compose these constellations, while subsequently decreasing the focus on the anti-structural and anti-functional aspects that underlie actual sound production. Consequently, the marketplace both stimulates and inhibits the (im)possible quest for epic tone.     

Mental Imagery and Sound Effects in Radio Commercials

Abstract

Advertising researchers have not investigated the impact of the imagery-evoking sound effects included in radio commercials on learning, feelings, and attitude formation. Results of the current study indicate that the inclusion of sound effects can increase imagery activity and that there is a relationship between degree of imaging and feelings. Further, it is found that imagery evoking sound effects can result in more favorable attitude toward the commercial and in improved recall and recognition of ad claims. Implications for theory and advertising practice are discussed.     

Celebrity influences on consumer decision making: new insights and research directions

ABSTRACT

Throughout human history, people have expressed admiration for heroes who possessed extraordinary abilities and achieved superhuman goals. For many, modern-day celebrities fulfil this role and are prominent in various marketing communications activities. This paper addresses the literature review gaps and provides an in-depth review of the psychological and social psychological perspectives which are relevant to the celebrity endorsement literature. The contributions of this paper consist of a detailed analysis of important types of consumer-celebrity relationships, key emotional drivers (e.g. envy and admiration) of celebrity influence and the development of an original conceptual model. The conceptual model pulls together the past research and identifies new research gaps, which synthesises different research perspectives and provides a sound theoretical basis guiding future researchers and marketing managers.     

Injury incidence,risk perception and product-related safety behavior among 18- and 45-year-olds

Abstract

Adolescents generally have twice the injury incidence of adults. This increased risk of injury may partly be a consequence of the types of activities performed, the level of exposure to products and the safety behavior. The purpose of this paper was to identify possible predictors for the increased injury risk of adolescents compared to adults. To this end, all 18- and 45-year-olds in a major city in Norway received a questionnaire asking for information on injury experience, level of use and risk perceptions concerning 14 specific products, and the adoption of safety measures; 686 18-year-olds and 81 o 45-year-olds answered the questionnaire. The adolescents reported a higher injury incidence as compared to adults for all the listed products. The difference was significant even after controlling for level of use. Adolescents also had higher levels of risk perception and decreased adoption of safety measures as compared to adults. Females reported less injuries but higher levels of risk perception than males. Females also adopted more safety measures. An important finding from this study was that adolescents, as compared to adults, also expose themselves to increased risk levels when ‘ordinary’ products are concerned, and not only in terms of well-known high-risk activities (driving fast, skiing downhill, etc.). This tends to support the idea that more general factors or dimensions of risk-related behaviors may exist which should be accounted for in the planning of injury prevention activities.     

Creating Global Brand Names: The Use of Sound Symbolism

ABSTRACT

Creating meaningful brand names for international markets can be particularly challenging because translation may distort intended meaning. To mitigate this issue, marketers can imbue meaning into a brand name with sound symbolism, which refers to the direct linkage between sound and meaning. The aim of this article is to examine whether sound symbolism effects are maintained after translating a brand name from English to Hindi. Results of an empirical study with Hindi-speaking subjects indicate that the sound–meaning relationship can persist after translation. A primary contribution is that sound symbolism can help create global brand names with consistent meaning across languages.     

Home in Balance

Abstract

OBJECTIVE For market control to be successful, two conditions have to be fulfilled. The first is that the authorities succeed in collecting sufficient data on the products and their safety hazards. The second condition is that, after finding a hazardous product on the market, the authorities have sufficient means and methods available to make the manufacturer or importer repair the product or withdraw it from the market. In Finland, the product safety authorities have organized market control in practice through local control authorities, aiming to reach a common goal by means of cooperation. The aim is to clear up and further develop the control of the products placed on the market. The ‘field control’ and testing of the products should form a well-functioning whole. Market control activities must be escalated. There is a need for a common control practice.

METHODS The guidance and training of local authorities is the key element. In order for market control to function efficiently, the local control bodies should be given detailed guidance on all aspects of the products to be controlled, the methods of control and the reporting, feed-back and exchange of information. The motivation of the control bodies is also important. The method used in Finland is to choose a few product groups at a time, each of them being subjected to a short-term control according to the instructions of the leading control authority.

RESULTS In 1992 five product groups were inspected. These were chocolate eggs containing a surprise toy, the fire safety of upholstered sitting furniture, markings on toys, the amount of formaldehyde in textiles and markings on heat candles and lanterns. The number of inspected market places totalled 1268 and that of inspected samples 1919. The control measures used were oral remarks, written demands for changes, product specific instructions and others, which amounted to 1093. In the spring of 1993 four product groups were inspected, namely the markings on jacks, chocolate eggs containing a suprise toy, the markings on cosmetic products (shampoo, hair care, and shower gel) and the markings on toys. In total, 2370 market places

CONCLUSIONS Market control has had a favorable reception at the local level, perhaps because the need for this kind of guidance and training has been so evident. This has helped the authorities to chart the various problems of market control, which is assumed to increase the efficiency of the control. In addition, the local authorities have gained much valuable experience, which will be of great assistance when developing market control into a uniform and commensurable system. The leading control authority must know the results of the control in order to be able to set priorities for its activities and to have a truthful picture of the market situation. What is the best way of organizing continuous collection of control data at the local level is a question that must also be solved.     

Seating position and patterns of severely injured body parts among child passengers in motor vehicle crashes: Japan as a distinct case

ABSTRACT

This study describes injury patterns and outcomes related to the seating position of child passengers involved in motor vehicle crashes in Japan. Using data obtained from a national trauma registry database, we compared the occurrence of injuries by body parts, length of hospital stay and in-hospital deaths between front-seating and rear-seating among children. We analysed 166 children aged 0–5 years and 205 children aged 6–12 years. No significant differences were observed between front- and rear-seating for injured body parts, length of hospital stay or in-hospital deaths in the 0–5-year-old victims. Among those aged 6–12 years, rear-seating was associated with a higher incidence of head and chest injuries but the length of stay or in-hospital deaths did not differ. These findings contrast those of previous studies, which found that rear-seating reduces injury risk, possibly attributed to low age-appropriate restraint use among school-aged children in Japan.     

International Strategic Alliances

Abstract

This paper reports the findings of an empirical investigation of strategic alliance agreements between UK firms and their European, Japanese and US partners. The aim of this paper is to shed some light on the international strategic alliance activity of UK firms and ascertain the objectives and motives of international strategic alliances. In addition, the perceived performance of the strategic alliance is considered together with the perceived level of satisfaction of a range of alliance activities. The findings should prove to be a useful guideline for researchers and practitioners engaged in understanding international strategic alliances. The analysis should allow managers to examine the important issues in the formation of international strategic alliances and allow them to understand the assessment of performance and satisfaction of the alliances formed.

Key Results: The findings have shown a definite pattern in UK international strategic alliance activity. The results of the study indicate that the majority of UK firms engage in international partnerships for marketing-related activities and are essentially driven by the financial cost and risk of entering a foreign market; access to overseas market and improving market share. The findings have also indicated that the majority of UK managers are satisfied with the overall performance of the international strategic alliance.     

The protective effect of fences: providing protection to the 0-4 year-old

Abstract

In this study the minimum standards are investigated which must be imposed on fences in order for them to act as a barrier to children from the particular risk group (2 and 3-year-olds).The study sought to establish the minimum height usable, because a fence of this type can be climbed more easily by older children and young people, and hence damage due to vandalism (by these older people in order to pass it) is less likely to occur. This is very important, because damage of this kind also destroys the fence's ability to protect very young children.

By means of a literature study parameters were identified that are relevant for the ease with which fences can be climbed. These include: personal characteristics and fence characteristics such as: height, geometry (chain-link fabric, bars, and welded steel wires), top geometry and post flexibility. A design set-up was made having 5 different types of fences and the effective height of the fence could be changed during the study by means of steps in front and behind the fence.

The testers were 31 boys and 35 girls divided according to age (by half years), producing 7 groups of roughly 10 children each. The children were asked to climb these fences. Information is given on the percentage of children (per age group) stopped by each fence, and the mean time required for successful attempts. It must be concluded that it is hard to prevent somewhat older children (4-5 yrs old) from climbing a fence. The fence having flexible posts and the one having bars were found to be the most effective.     

The Precursor Role of Cooperation,Coordination, and Relationship Assets in a Relationship Model

ABSTRACT

Purpose: The primary purpose of this study is to test the importance of activity-oriented precursors in a relationship model. This study supports the theoretical view that firms create trust and knowledge through activities and these activities make a commitment decision less risky (Johanson & Vahlne, 2009). The secondary purpose of this study is to collect and examine data from interorganizational relationships in both Sweden and the United States. By including data from two countries, results will be more generalizable. Results can also lead to several managerial implications.

Methodology/approach: This study focuses on a sample of distributors from both the United States and Sweden. One hundred sixty-one usable surveys were returned from the U.S. survey, for a response rate of 27%. One hundred twenty-four usable surveys were returned from the Swedish survey, for a response rate of 21%. The PLS-SEM method was used to examine the model’s constructs.

Findings: Similar to past research results show that trust and commitment have a direct positive influence on satisfaction, and that trust also has a direct positive influence on commitment. However, this study uniquely supports four out of six newly tested hypotheses. Both cooperation and relationship assets have a direct positive influence on commitment. Cooperation has a direct positive influence on trust and commitment. Relationship assets have a direct negative influence on trust but a direct positive influence on commitment. Surprisingly, two hypotheses were not supported: Coordination did not have a significant relationship with either trust or commitment.

Research implications: Managers who want to achieve a satisfactory relationship based on trust and commitment need to prioritize their attention toward cooperation. They should also be aware that participation in joint activities (i.e., coordination and relationship investments) does not guarantee higher levels of trust or commitment in the relationship. It is the quality of the joint activities and the how dependent firms are on each other and not just participation in joint activities that are likely to create higher levels of trust or commitment. The quality of coordination and manageable levels of dependence may counteract the higher costs associated with joint activities compared to the costs associated with cooperation. Managers may be wise to not make major commitments to other firms unless high quality joint activities have created knowledge and trust between firms. Originality/value/contribution: The model adds the joint activity-oriented antecedents associated with collaboration which is essential to a successful relationship. Because of the high failure rate of collaboration may be due to cooperation and coordination failures and because these two constructs are underspecified in interorganizational research, this study is unique in examining activity-oriented antecedents in a trust/commitment model of relationship satisfaction in a cross-cultural context (i.e., with U.S. and Swedish samples).