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“蓝海”指利用自己优势所获得的市场。相对于“蓝海”来说,“红海”则指已经微利竞争的市场。饮料行业竞争惨烈是有目共睹的,看似“红海”,危机重重,实则蕴涵着一线生机。如何在浩瀚的“红海”中发现平静的“蓝海”?如何运用营销创新来创造“蓝海”?如何有效运用产品差异化、渠道差异化、试点市场的概念来切实运作市场?是华龙冲击饮料市场成败的关键。[编者按] 相似文献
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2007年的暑假来临,暑期市场每年都是媒体的必争之地。随着选秀节目的诞生,暑假期间电视收视被它赚去了大部分眼球,而网络媒体对青少年超强的吸引力也使很多原本属于电视媒体的市场份额遇到挑战。在差异化竞争的电视发展趋势下,电视媒体如何开辟暑期市场的蓝海?暑期收视高峰,谁会赢得优异的市场表现?安徽卫视作为国内卫视的电视剧第一品牌媒体,在去年成功抢占暑期电视市场的基础上,2007年又将全力出击。运用独播的理念,安徽卫视在暑期收视的蓝海中启航……[编者按] 相似文献
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空调行业的利润增长点在于其持续不断的向产业利润微笑曲线两端的爬升,即在产品与技术研发,品牌上下功夫;在于其市场角色的本质回归;在于其率先对中国三四级市场的占有。[编者按] 相似文献
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中之杰是长春的一家食品企业,2005年初次涉水月饼市场,在毫无经验的情况下以“冰皮”这个差异化的产品小获市场成功;2006年,中之杰欲在月饼上谋取更大市场份额。最终我们承接了这单业务。 相似文献
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在产品过剩、需求饱和的情况下,市场机会将越来越稀缺并难以发现。一旦市场显示出某种有利可图的机会,那些具有竞争优势的企业就会大规模介入,并不惜牺牲短期利益,将对手击垮。现实如此来严酷,但绝大多数企业为了生存和发展,仍然要挖空心思去追寻那些需求高速增长,能够持续并且前景远大的机会。那么,怎样才能找到这样的机会呢? 相似文献
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2008年的北京奥运会向世界很好的宣传了中国,作为实时转播奥运的另一个传播平台,移动电视厂商也很好的向广告主宣传移动电视影响力。2009年,尽管受到金融危机等大环境的影响,但是整个移动电视市场依旧蓬勃发展,市场规模依然呈 较快增长趋势。 相似文献
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George Bragues 《Journal of Business Ethics》2006,67(4):341-357
Nothing is more common in moral debates than to invoke the names of great thinkers from the past. Business ethics is no exception. Yet insofar as business ethicists have tended to simply mine abstract formulas from the past, they have missed out on the potential intellectual gains in meticulously exploring the philosophic tradition. This paper seeks to rectify this shortcoming by advocating a close reading of the so-called “great books,” beginning the process by focusing on Aristotle. The Nichomachean Ethics and The Politics points to Aristotle’s emphasis on tying business morality to a universal conception of the good life. This conception defines personal happiness to chiefly consist in practicing the virtues, a life in which both desire and the pursuit of wealth is kept under check. According to Aristotle, virtue reaches its height with the exercise of the intellectual virtues of prudence and wisdom – the first manifest in the leadership of organizations, and the second in the philosophic search for truth. From an Aristotelian point of view, therefore, the greatest ethical imperative for business is to give individuals opportunities to thoughtfully participate in the management of company affairs and to contemplate the ultimate meaning of things. 相似文献
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Heilongjiang Shengxing Group Co. Ltd. is a comprehensive private enterprise with the main business in wood processing integrating science industry trade agriculture forestry.…… 《中国对外贸易(英文版)》2007,(3):54-57
Shengxing's cooperation with Ukraine has solved the problem of shortage of row marelials in the coming years, which is also beneficial to the two countries and peoples in the long run. 相似文献
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Yang Xiaoyi 《中国对外贸易(英文版)》2006,(24):50-53
Shengxing's cooperation with Ukraine has solved the problem of shortage of raw materials in the coming years, which is also beneficial to the two countries and peoples in me long run. 相似文献
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《中国对外贸易(英文版)》2009,(23):41-41
A Chinese trade delegation and representatives from Algerian companies met in Algiers, capital of Algeria on November 15 seeking further cooperation in areas such as infrastructure construction, machine building, finance, service and agriculture. 相似文献
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Phillip J. Bryson 《Intereconomics》2003,38(5):276-282
The arrival of the 2001–2003 recession caused many to suppose that the so-called “New Economy” was now defunct. This article
addresses a number of related issues, including the question of the durability and viability of business cycles in the face
of the technological developments of the information age. It asks what went wrong with the New Economy and examines its characteristics
as well as its remaining possibilities and prospects for the future. Finally, it considers the spread of the Information Economy
to Europe, especially to Germany, the country that one might expect to be the leading European player, but which is not at
present actually a strong competitor for that role. 相似文献
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《中国对外贸易(英文版)》2009,(14):38-41
Named after Qinghai Lake, the largest inland salt-water lake in China, Qinghai Province is located in the northeastern part of the Qinghai-Tibetan Plateau in western China. Qinghai, owing to its location in the heart of China, is close to Mongolia and near the Silk Road. 相似文献
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Business Economics - 相似文献
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