芒街高尔夫：中越边境上的一颗璀璨明珠——越南芒街国际高尔夫球会总经理陈光第访谈录

察看越南的版图，位于东部海岸线最北端的，是广宁省的芒街市。与芒街一河之隔的，则是中国大陆最南端的沿海边境城市——广西壮族自治区东兴市。两市相邻，形成了中国第三大陆地边境口岸。连接两岸关口的北仑河大桥上，每天车水马龙，熙熙攘攘。今年以来，在来来往往的过客中，出现了许多背着高尔夫球包的人群，给传统的边民往来场景平添了一些现代生活的气氛。     

基于国际旅游合作视角的自助旅游目的地比较研究——以云南和越南为例

20世纪90年代以来,伴随着国际旅游业的飞速发展,旅游需求日趋多样化,选择自助旅游的人数在全球范围内迅速递增。越南以独特的旅游资源禀赋吸引了大量的国际自助旅游者。云南和越南地理位置相邻,边境相连,口岸互通,旅游合作基础体现为地域环境的相似性、国际旅游发展的快速性和口岸互通的便捷性等特点。从滇越自助旅游目的地各要素比较,云南和越南资源目的地各具优势,滇越国际旅游合作的市场潜力很大,可相互取长补短,探索一条合作共赢的道路。     

ESSCA: A multidimensional analysis tool for marketing research

Multidimensional analysis techniques such as ESSCA (External Single-set Components Analysis) are useful for marketing researchers who want to estimate the dimensionality of a group of related measurement instruments. Here, the advantages and disadvantages of this procedure are illustrated through an investigation of four advertising recall measures. The ESSCA solution suggests that two dimensions of recall are actually being measured: favorable recall of stimulus features and brand name recall.     

整合营销中的CCTV

本文从消费者和企业之间相互作用的全体出发，提出了整合营销组合中的四要素：消费者customers、企业目标targets、速度velocity和沟通communication。     

体验营销--企业新的战略工具

20世纪90年代以来,顾客价值被视为继行业竞争力、资源能力、核心竞争力之后企业竞争优势的新来源。如今,体验经济方兴未艾,企业面临的营销环境发生了较大的变化,实施体验营销成为新形势下企业的必然选择。体验营销可为顾客带来新的价值——体验价值,从而能为企业赢得顾客忠诚,成为企业构筑竞争优势的新的战略工具。     

加强税务文化建设是税收宣传的有效途径

现代税务文化不同于一般的其他形态的文化,税务文化建设的核心理念是“依法治税、合理用税、自觉纳税”,它能够促进税务立法的进一步完善,促进税收宣传效果的增强,丰富税收宣传的形式。它不仅仅是一种文化建设,更是一种让先进文化来占领人们心灵的手段,是税收宣传的有效途径。     

The integration of economic history into economics

In the USA today the academic field of economic history is much closer to economics than it is to history in terms of professional behavior, a stylized fact that I call the “integration of economic history into economics.” I document this using two types of evidence—use of econometric language in articles appearing in academic journals of economic history and economics; and publication histories of successive cohorts of Ph.D.s in the first decade since receiving the doctorate. Over time, economic history became more like economics in its use of econometrics and in the likelihood of scholars publishing in economics, as opposed to, say, economic history journals. But the pace of change was slower in economic history than in labor economics, another subfield of economics that underwent profound intellectual change in the 1950s and 1960s, and there was also a structural break evident for post-2000 Ph.D. cohorts. To account for these features of the data, I sketch a simple, overlapping generations model of the academic labor market in which junior scholars have to convince senior scholars of the merits of their work in order to gain tenure. I argue that the early cliometricians—most notably, Robert Fogel and Douglass North—conceived of a scholarly identity for economic history that kept the field distinct from economics proper in various ways, until after 2000 when their influence had waned.     

统计学与哲学的分野及整合

哲学与统计学都是人类认识自然、改造自然、认识社会、改造社会的重要思想武器和科学方法论.二者的区别在于哲学是从质上定性研究自然界及人类社会的发展规律及变化趋势;统计学则是侧重于从量上定量分析事物及现象的发展规律及变化趋势.     

论高校图书馆人性化管理的有效实施

在资源数字化、管理网络化给高校图书馆提供发展机遇的同时,也对其管理模式提出了挑战。以人为本,实行人性化管理,构建人本管理模式是非常必要的,也是高校图书馆改革与发展的重要任务之一。为此,高校图书馆应采取有效措施,为图书馆工作人员的发展营造一个良好的环境;对图书馆人才引进与培养给予高度重视;建立合理的激励机制与必要的监督机制;建立和谐的读者与馆员之间的关系。     

网络--市场调研的利器

在市场经济条件下,任何企业都离不开市场调研工作,它是企业科学决策的基础和提高竞争力的重要手段.而网络的出现,为企业开展市场调研活动提供了强有力的工具.本文从网络这一新型调研工具入手,分析了网络市场调研的特点、开展网络调研的步骤及应注意的问题.     

Mnemonics in marketing: a pedagogical tool

The popular mnemonic techniques are defined, classified, and described. Empirical evidence is cited supporting the effectiveness of mnemonic techniques in a variety of learning contexts. It is explained why mnemonics are effective. Then, a particular mnemonic technique, the first letter mnemonic, is selected to illustrate how the topic of questionnaire design can be taught using mnemonics. The use of mnemonics in classroom teaching is discussed with specific reference to teaching marketing research and other marketing courses.     

基于SOA的北京烟草应用集成解决方案

通过提出的基于SOA的应用集成解决方案,介绍了北京烟草"平台+应用"方式的SOA总体设计方案,描述了项目实施过程中如何进行服务的分析和设计,着重阐述SOA应用集成解决方案,并试图提出一种符合SOA思想的信息整合模式,为后续烟草行业内的信息系统集成整合提供一个可参考的指南。