Marketing Innovativeness on Marketing Performance: Role of Religio-Centric Relational Marketing Strategy

Abstract

This paper is an empirical study aimed at investigating the effect of marketing innovativeness, market sensing capabilities and customer relationship management on marketing performance. The researchers tried to develop and solve the problem of the gap between marketing innovativeness and marketing performance. The respondents of this study were 318. Some of them are leaders or owners of SMEs Muslim fashion in Central Java, Indonesia. Data was analyzed by using Structural Equation Modeling (SEM). The results of the study show that marketing innovativeness (MI) has no significant effect on marketing performance (MP), while market sensing capabilities (MSC) and Customer Relationship Management Capabilities (CRMC) have a significant effect on marketing performance. Likewise, marketing innovativeness, market sensing capabilities, and CRM capabilities have a significant effect on the religio-centric relational marketing strategy. Furthermore, religio-centric relational marketing strategy (RRMS) is able to mediate the relationship between marketing innovativeness and marketing performance.     

Consumer Innovativeness and Loyalty to Non-GMO Foods: The Role of Cognitive and Affective Beliefs

Public concern over genetically modified (GMO) foods has led marketers to promote non-GMO branded foods to consumers. However, factors affecting consumers’ loyalty to non-GMO branded foods are still largely unknown. Building on the product diffusion model, the present research predicts and finds that consumer innovativeness has a positive effect on consumer loyalty to non-GMO foods. In addition, the present research draws from previous research on attitude formation and tests whether cognitive and/or affective beliefs may mediate the relationship between consumer innovativeness and loyalty to non-GMO foods. The results of a parallel multiple mediation model suggest that cognitive, but not affective, beliefs fully mediate the effect of consumer innovativeness on loyalty to non-GMO foods. These results have direct implications for marketers of non-GMO foods and, in general, increase our understanding of the process by which consumer innovativeness may affect consumer loyalty.     

基于客户需求的供应链物流服务质量研究

基于客户需求的物流服务是供应链物流服务质量管理的核心,具有可得性、经济性、时间性和可靠性等特点,其内涵在基本物流服务系统、物流运作绩效、客户认同的物流服务质量等三个方面中有所体现。企业要持续长久地赢得客户满意,必须从整体上建立令客户满意的物流服务运作体系,建立完善的物流服务质量系统,充分认识和把握物流服务质量的显著特点和基本内涵,从满足客户需求出发,为客户提供价廉质优的物流服务。     

The impact of service innovation on firm performance

This study empirically examines the impact of service innovation on performance in developing countries such as China. We construct a more integrative model linking service innovation, service quality and performance and collect 277 samples in the Chinese tourism sector. The findings are: First, service innovation affects firm performance through direct and indirect paths where service quality plays a positive mediating role, and the direct impact is larger than the indirect one; Secondly, the innovation mode is cost-reductive, which focuses on eliminating internal cost rather than improving service quality; Third, the assessment of service quality emphasizes the dimensions of assurance and reliability.     

基于外包方综合投入水平的3PL服务提供商激励机制分析

在物流业务外包方和第三方物流服务提供商都是风险规避的情况下,考虑了物流业务外包方的综合投入水平和第三方物流服务提供商的努力水平对产出的影响,运用委托-代理理论建立模型,进一步通过求解对变量之间的关系进行了分析,而且与以往结论进行对比发现,物流业务外包方的综合投入水平是不容忽视的一个变量,其不仅对产出有影响,而且对第三方物流服务提供商的努力水平也有明显的激励作用。     

中小物流企业的信息化建设探讨

信息化建设是物流企业未来发展的重要趋势,中小物流企业作为新兴物流行业中的绝对多数,它的信息化建设对行业的未来发展起着很重要的作用。该文对我国中小物流企业的现状进行了分析,据此提出中小物流企业信息化建设的几点建议,如采用应用服务提供商模式完成中小物流企业信息化建设。     

The Role of Relationships in Determining Foreign Entry Modes

A number of theories explain the competitiveness of international firms. However, the role of the relationship between the supplier and potential customers is often neglected. Thus, a framework is developed that combines resource-oriented arguments with recent insights gained from transaction cost theory. The framework does not only serve to further our understanding of international competitiveness but also explains under which circumstances certain modes of foreign market entry promise success.     

服务创新与服务忠诚关系模型——基于餐饮业的实证研究

以餐饮业为调研对象,用结构方程模式方法对服务创新与服务忠诚关系模型作实证研究。结果表明:人员服务过程和有形展示对服务忠诚的形成具有重要的作用;服务的有形附属产品创新对于服务忠诚的形成无显著作用;服务创新对服务忠诚的作用分别通过服务质量和感知价值来实现。     

论金融的物流服务职能与产品设计要点

现代金融对物流的服务职能包括业务保障、市场扩张和强化供应链结合。在金融对物流服务的过程中,正确区分服务对象及其金融需求是实现金融服务职能、设计与推广融资产品的前提。大型物流公司需要的是套餐式服务,包括融资安排、融资项目顾问、资本运作顾问、投资中介、常年财务顾问、金融咨询、代客理财和电子商务等,小型物流公司对服务与产品的需求差异大。在仓单质押贷款中,要考虑相关人的利益,确定规范的融资程序,充分考虑融资的风险及其防范措施。     

Innovativeness along the Business Cycle: The Case of Uruguay

ABSTRACT

This article analyzes the dynamics of knowledge-capital accumulation along the different stages of the business cycle within the benchmark proposed by Crépon, Duguet, and Mairesse (1998 Crépon, B., Duguet, E. &; Mairesse, J. (1998). Research, innovation, and productivity: An econometric analysis at the firm level [Working Paper n° W6696]. Cambridge, MA: NBER. Retrieved from www.nber.org/papers/w6696[Crossref] , [Google Scholar]) using a balanced panel of Uruguayan firms. Findings reveal that the intensity of innovation evolves procyclically, while the propensity of innovation and the degree of novelty embedded in innovations follow a countercyclical path. They also show that product innovations during economic recessions are only pursued by companies that are able to divert their sales to world markets; otherwise, they tend to innovate in processes. Results further suggest that productivity gains driven by knowledge-capital accumulation are magnified by systematically engaging in innovation activities.     

The Role of Product Planning for Export Marketing

Service quality measurement methods are mostly focused on customer perception. There is a lack of method, combining organisational quality with perceived customer quality. This study proposes a measurement concept focusing equally on both of the above-mentioned factors. For validating this approach, experimental measurements were conducted in five service companies. The gathered feedback allowed the acceptance of the proposed concept. This is not a strictly defined method, but a measurement scheme which is supplemented by a set of known measurement techniques. The proposal constitutes extending the integrated measurement of service quality, which facilitates a deeper understanding of relationships between processes and customer perceptions.     

基于服务质量形成模式的服务创新模型

服务创新是推动服务业发展的强大动力,同时对增强制造业企业的竞争力有重要作用。由于服务质量形成模式与一般产品质量形成模式的差别,服务创新与制造业技术创新在创新内容和形式上有所不同,关键在于创新维度的不同。通过对基于服务质量形成模式的服务创新四维度模型的探讨,识别了服务企业创新活动包含的四个一般性维度及其关联。     

The Emerging Role of the Third‐Party Logistics Provider (3PL) as an Orchestrator

The connectivity and communication requirements of leading supply chains have created the emergence of a more advanced role for third‐party logistics providers 3PLs. They have evolved from providing logistics capabilities to becoming orchestrators of supply chains that create and sustain a competitive advantage. This article uses a theoretical perspective based on resource‐based theory, network theory and transaction cost economics, and a thorough literature review, to develop a model with seven propositions. Finally, using structured interviews of industry executives from a leading 3PL, we offer empirical support for the model and propositions that can be used to define the orchestrator role of a 3PL.     

The impact of service innovation on firm-level financial performance

This article empirically investigates if firms focusing on service innovation perform better financially than firms not focusing on service innovation. Analysis of the financial performance of 3575 Norwegian firms in the manufacturing industries supports the proposition that firms focusing on service innovation have significantly higher growth of operating results than firms not focusing on service innovation. However, this proposition is not supported in a corresponding analysis of 1132 Norwegian firms in the service industries. We elaborate on these results by investigating a variety of performance measures and by comparing the effects of service innovation between manufacturing and service industries. The article contributes to the service innovation measurement literature and to a better general understanding of the determinants of service innovation performance effects.     

Determinants of Export Performance: An Institutional Approach

This study evaluates the impact of institutional factors and innovation on the export performance of firms, from the assumption that the basic institutional framework of a country affects the export performance of firms through three transmission mechanisms: innovation, modes of entry to foreign markets, and network. The study comprises a qualitative, multicase study of five firms in the metalworking industry in the state of Santa Catarina (southern Brazil). The results of the study show the limitations of the institutional framework of the country of origin, particularly in terms of stimulating innovation in firms. On the other hand, the study points to strong evidence of the role of networking as a critical factor in determining the performance of innovation activities and export performance. Specifically, the findings highlight foreign-established networks, especially in regard to customers to drive innovation, and distributors to expand participation in markets. Finally, in terms of the effect of the institutional framework on the selection of internationalization strategies, for the cases studied, the findings suggest that the institutional frameworks of destination countries seem to exert greater influence than do the institutions of the country of origin.     

基于产业互动的制造业物流服务创新研究

制造业与物流业互动发展有利于推动物流服务创新和产业协同发展。文章首先应用核心竞争力、协同效应、共生等理论对制造业与物流业的互动机制进行了分析,然后分析了产业互动对物流服务创新的影响,研究发现制造业和物流业的互动可以有效促进物流服务创新并实现制造业与物流业共同发展。最后,基于产业互动提出了制造业物流服务创新的模式,包括提供物流增值服务、实施全程供应链管理、发展产业物流,并提出了制造业物流发展的对策建议。     

The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model

Abstract

Customer relationship management (CRM) and innovation are widely considered to be valuable capabilities associated with competitive advantage. However, there is a lack of research demonstrating how they work together to produce performance advantages. This research investigates the mediating role of innovation between CRM and performance. The authors examine the direct impact of both CRM and innovation on firm performance. Moreover, they investigate the role of innovation as a mediating mechanism to explain the effect of CRM on performance. The authors use structural equation modelling to test the relationships among these constructs. The results support the direct impact of CRM and innovation on performance. Also, the findings indicate that the indirect effect of CRM on firm performance through innovation is significant. These results reinforce the view that developing close relationships with customers enhances a firm's ability to innovate.     

The development of service quality dimensions for internet service providers: Retaining customers of different usage patterns

This study examines the relationships among relevant service quality dimensions of Internet service providers (ISP) and their customers’ perceived value, trust and commitment. Data was collected from residential Internet users in Thailand. The final usable sample size was 1507. The analyses include segmenting ISPs’ customers on the basis of their usage pattern and evaluating their perceptions of Internet service quality dimensions. In addition, several alternatives models were compared using structural equation modelling to confirm the mediation effects. An ISP’s service quality is influenced by the following four dimensions (a) network quality, (b) customer service and technical support, (c) information quality and (d) security and privacy. The findings reveal that while all dimensions have positive effects on trust, only network quality, information support and privacy influence customer value significantly and information support is the only dimension which is directly related to commitment. Additionally, the effects of customer service and information support on value vary across customers of different Internet usage patterns. The contribution of the present paper stems from the simultaneous modelling of a range of mediation effects which can better help explain the impact of service quality dimensions on customers’ cognitive and affective evaluations in high-tech service settings.     

动员物流:军地物流一体化的新途径

军地物流一体化是我国军事物流活动的主要承担者-军队物流系统向集约化、核心化方向发展的需要,当前我国军地物流一体化无论在理论还是实践方面都取得了一定的成绩,但由于军地双方物流系统长期分割、互不了解,军地双方物流技术标准、组织管理体系、信息网络不同,制约了军地物流一体化的发展.国民经济动员物流能有效连接军队物流系统与地方物流系统,实现军事物流与民用物流的兼容,使大量通用物资军事物流活动所需的设施和人员由地方物流系统提供,而不再仅仅依托于军队物流系统.这样,军队物流系统就可以保持较少的核心常备资源,有条件集中力量从事核心物资军事物流活动,更好地提高核心战斗力.使通用物资军事物流蕴涵在社会物流大系统之中,可大大推进军地物流一体化进程,实现"小核心、大协作","小常备、大动员","军民结合、平战结合"的目标.