Individual and organizational learning from inter‐firm knowledge sharing: A framework integrating inter‐firm and intra‐firm knowledge sharing and learning

Literature has highlighted but not explored links between knowledge sharing and learning at inter‐firm and intra‐firm levels. Using the single case of an aviation refuelling company as the basis for our research methodology and collecting data through 34 semi‐structured interviews, we develop a framework that integrates knowledge sharing and learning at inter‐firm and intra‐firm levels. We show that intra‐firm knowledge sharing capabilities facilitate the diffusion of inter‐firm learning within organizations. Moreover, inter‐firm trust manifests in different forms that affect individual and organizational learning. The purpose of collaboration determines what a firm learns or discards. The findings are important for organizations facing a shortage of skills. © 2018 ASAC. Published by John Wiley & Sons, Ltd.     

The Precursor Role of Cooperation,Coordination, and Relationship Assets in a Relationship Model

ABSTRACT

Purpose: The primary purpose of this study is to test the importance of activity-oriented precursors in a relationship model. This study supports the theoretical view that firms create trust and knowledge through activities and these activities make a commitment decision less risky (Johanson & Vahlne, 2009). The secondary purpose of this study is to collect and examine data from interorganizational relationships in both Sweden and the United States. By including data from two countries, results will be more generalizable. Results can also lead to several managerial implications.

Methodology/approach: This study focuses on a sample of distributors from both the United States and Sweden. One hundred sixty-one usable surveys were returned from the U.S. survey, for a response rate of 27%. One hundred twenty-four usable surveys were returned from the Swedish survey, for a response rate of 21%. The PLS-SEM method was used to examine the model’s constructs.

Findings: Similar to past research results show that trust and commitment have a direct positive influence on satisfaction, and that trust also has a direct positive influence on commitment. However, this study uniquely supports four out of six newly tested hypotheses. Both cooperation and relationship assets have a direct positive influence on commitment. Cooperation has a direct positive influence on trust and commitment. Relationship assets have a direct negative influence on trust but a direct positive influence on commitment. Surprisingly, two hypotheses were not supported: Coordination did not have a significant relationship with either trust or commitment.

Research implications: Managers who want to achieve a satisfactory relationship based on trust and commitment need to prioritize their attention toward cooperation. They should also be aware that participation in joint activities (i.e., coordination and relationship investments) does not guarantee higher levels of trust or commitment in the relationship. It is the quality of the joint activities and the how dependent firms are on each other and not just participation in joint activities that are likely to create higher levels of trust or commitment. The quality of coordination and manageable levels of dependence may counteract the higher costs associated with joint activities compared to the costs associated with cooperation. Managers may be wise to not make major commitments to other firms unless high quality joint activities have created knowledge and trust between firms. Originality/value/contribution: The model adds the joint activity-oriented antecedents associated with collaboration which is essential to a successful relationship. Because of the high failure rate of collaboration may be due to cooperation and coordination failures and because these two constructs are underspecified in interorganizational research, this study is unique in examining activity-oriented antecedents in a trust/commitment model of relationship satisfaction in a cross-cultural context (i.e., with U.S. and Swedish samples).     

Learning,knowledge productivity and strategic progress

Learning that yields strategically valuable knowledge is vital to an organisation’s progress towards its strategic goals. In increasingly turbulent environments, all types of knowledge have value; the development of knowledge must therefore be a responsibility shared by all organisational members, includ‐ing human resource development professionals. A literature review across three related fields points to the importance of an integrative approach to learning and knowledge processes in an organisation, if they are to aid strategic progress. It suggests the particular importance of corporate vision, of organisational context and of management action, and also indicates some roles and tasks for HRD professionals.     

Interorganizational Trust and Technology Complexity: Evidence for New Technology‐Based Firms

Integrating the transaction cost economics and relational perspectives, this paper puts forward that technology complexity within new technology‐based firms negatively influences the level of interorganizational trust in key partner relationships. Using a data set of 105 key partner relationships of 59 new technology‐based firms, we find that the new technology‐based firm's level of trust in its key partners is lower when the level of technology complexity is high. Findings further show that both relationship and partner characteristics moderate the technology complexity—trust relationship. These results show that technology complexity as an appropriability mechanism becomes endogenous to collaboration, thereby extending the Teece framework.     

Market-Based Organisational Learning - Theoretical Reflections and Conceptual Insights

As an area of academic inquiry, organisational learning has matured to such an extent that it can now be described as an institutionalisation of a body of knowledge. Nonetheless, underlying the apparent maturity of this literature lies the proliferation of disciplines that claim aspects of this theoretical territory, each with their own ontological premises and schools of thought resulting in frequently conflicting theories which often reflect a diverse pattern of phenomenological domains, interpretative issues, methodological predilections and conflicting operationalisations. The marketing literature is characteristic in detecting elements in cognate disciplines and introducing them within the guise of mainstream marketing thought. Consequently, it was a matter of time before marketing academicians became interested in exploiting seams of organisational learning research that are relevant to areas of marketing. Consequently, a recent announcement by the Marketing Science Institute finds that market-based organisational learning is now a 'second tier' research priority for 2002-2004, reflecting its developing attraction in organisational, conceptual, theoretical and empirical respects. In this paper, an attempt will be made to address the following: to delineate the organisational learning concept by reviewing multi-disciplinary contributions; to evaluate the intellectual roots to market-based organisational learning by considering its theoretical heritage; to propose a model of the theoretical properties of market-based organisational learning; to consider the extent to which market-based organisational theory satisfies criteria for theory construction in marketing and organisation science; to identify critical gaps in our knowledge of market-based organisational learning; and, to indicate the contextual issues surrounding the development of market-based organisational learning programs in firms.     

Relationship learning from organizational knowledge stores

This study examines the effect of relationship learning between customers and suppliers on relational knowledge stores and the moderating role of dyadic trust. The results reveal that relationship-learning activities between customers and suppliers are positive in managing customers' relational knowledge stores, comprising those of interactive, functional, environmental, and interpersonal knowledge. Trust has no moderating effect on the relationship between relationship learning and environmental knowledge stores; while, in contrast, greater levels of trust will advance relationship learning at an escalating rate and trust accordingly plays a moderating role on the other three knowledge stores. The positive effects of relationship learning on interactive, functional, and interpersonal knowledge stores escalate when the level of trust is medium; the effects decreases under conditions of high or low trust. This study confirms the positive relationship between relationship learning and relational knowledge stores and further reveals the threshold effect of trust.     

Collaborative computing for decision support in cardiovascular consulting

Vascular medicine is a newly developing discipline heavily based on geographically distributed consulting, and there is thus a strong need for computerized decision support in doctor‐to‐doctor collaboration for the management of vascular patients. The latest achievements in collaborative and multimedia computing for group decision support are incorporated into cardiovascular consulting. Feasibility analysis of the two basic components is addressed: (a) the communication system of collaborative computing as identified subject to the specifics of data flow and networking in geographically distributed cardiovascular consulting; and (b) the structure and representations for intelligent software agents that enable transfer of individual expert cardiovascular knowledge, support group brainstorming, and maintain the ongoing learning of group experience and analysis of patients cases.     

The effects of absorptive capacity,knowledge sourcing strategy,and alliance forms on firm performance

This paper explores the relationship between absorptive capacity, knowledge sourcing strategy, alliance forms, and firm performance. Based on the literature, the concept of a knowledge sourcing strategy in alliance contexts is proposed, which can be categorised into two types: a knowledge internalisation strategy and a knowledge access strategy. From an organisational learning perspective, it is argued that a firm's absorptive capacity has a positive influence on a knowledge internalisation strategy, and accordingly a firm's choices of alliance forms are also influenced. R&D performance is also included in the theoretical model in order to generate further managerial implications. Instead of using conventional regression methods, structural equation modelling (SEM) is adopted to conduct path analysis, as SEM is well suited in verifying multiple-dependent models. The arguments advanced are supported by empirical analysis of a sample of 148 alliances.     

The Influence of Trust on the Trilogy of Knowledge Creation,Sharing, and Transfer

This empirical article focuses on the phenomenon of trust and its influence on the trilogy of the following interrelated factors that are crucial to the success of international business cooperations and their economic results: knowledge creation, knowledge sharing, and knowledge transfer. Trust is expected and desired by many business partners, but it is also abused by others. The term trust, due to its intangible and invisible nature, is often ignored or superficially treated by companies. However, when trust does not exist between international cooperation partners or is not nurtured, negative relationships and financial implications occur. These lacunae could be explained due to the difficulty in quantifying as a financial asset. The article presents qualitative findings (from two empirical research studies): (1) the implications of trust development for knowledge transfer between Russian‐ and German‐speaking companies, and (2) the influence of trust on knowledge sharing in the completion of an Austrian construction project. The authors applied phenomenological interviewing and observations of critical incidents or significant occurrences, combined with comparative content analysis. The positive influence of trust on the aforementioned trilogy results in higher levels of the involved companies’ innovativeness, culminating in higher levels of competitive advantage and profitability. The empirical findings are presented to explain the influence of trust on knowledge creation, sharing, and transfer, which have a bearing on intercultural cooperations. One innovative finding relates to the differentiated perception of emotions and the implications that this entails. © 2015 Wiley Periodicals, Inc.     

Macrocognition in Collaboration: Analyzing Processes of Team Knowledge Building with CoPrA

Sophisticated collaboration software allows teams that are dispersed in space and time to work together. Nevertheless, to reach their common goals, distributed teams—and the professional facilitators who support them by intervention techniques—are faced with the communication challenges arising from dispersed settings, including task coordination and effective information exchange. When distributed teams use collaboration software, however, traces of their collaboration are left behind. These traces provide an underused source of data which can be analyzed and be used to inform the design of interventions aimed at improving collaboration in distributed teams. This paper investigates the untapped potential for understanding collaboration, and in particular, the macro-cognitive processes of team knowledge building. These processes rely on information shared and knowledge structures developed by team members which are also referred to as team cognition. We performed a qualitative content analysis applying the COllaboration PRocess Analysis technique, CoPrA, and a framework for measuring team knowledge building. Communication data was collected from 18 participants assigned to six distributed teams. While working collaboratively on a problem-solving task teams were supported with synchronous collaboration software. The results show that by using a cognitive perspective on teams, all the hypothesized processes of team knowledge building could be identified in collaboration traces. Moreover, our analysis shows that CoPrA enables us to identify key characteristics of (1) team behavior, e.g., whether teams are rather solution-oriented or problem minded, show consensus-oriented behavior, withhold evaluative arguments, discuss ideas in breadth and/or depth, or spend much effort on coordination as well as (2) behavior of team members, e.g., who show non-participation, are willing to share or predominantly guide coordination. Future research could adopt this approach to improve our understanding of the dynamics of collaboration patterns and its effects on team performance to inform collaboration facilitation in distributed settings.     

Transfer of Marketing Knowledge Within Business‐Nonprofit Collaborations

Companies often develop collaborative joint ventures with nonprofits, and sometimes help their nonprofit partners with the marketing activities associated with these projects. Often, the assistance furnished is embodied in a transfer of knowledge from a firm to a nonprofit and involves knowledge about marketing techniques, strategies and methods. This article presents the results of a survey concerning the extents, natures and effectiveness of marketing knowledge transfers taking place between 291 UK enterprises and their nonprofit partner organisations. The survey covered the knowledge transfer methods that companies employed, the scope of the knowledge communicated, the factors that encouraged or impeded marketing knowledge transfer, and the considerations that determined which partner completed most of the marketing tasks associated with a project. It emerged that knowledge transfers occurred mainly through face‐to‐face communications, though with little formal teamworking. Both the extent and the effectiveness of transfers depended on the degree of marketing knowledge within the nonprofit partner, on levels of knowledge specificity and project complexity, and on the financial importance of the collaboration. The extent of knowledge transfer was additionally influenced by cultural and organisational distance. Similar considerations affected commercial partners' decisions to do most of the marketing work required by a collaboration. Such decisions were especially likely if anti‐marketing bias existed within the nonprofit organisation and if the nonprofit's staff knew little about marketing.     

The missing link? Understanding the relationship between individual and organisational learning

This article recognises that individual learning plays a key role in organisational learning. It identifies that there has been little empirical research to date exploring the interaction between individual and organisational learning. New research is presented from a company engaged in organisational learning, by a case study investigation utilising qualitative and quantitative research methods. The article explores key issues in training and development related to the interaction of individual and organisational learning, and concludes that individual learning is related to organisational learning through a range of factors including positive learning climate, active informal learning by individuals, and effective communication of skills and knowledge.     

Trust, reputation and corporate accountability to stakeholders

This paper explores the relationship between accountability, trust and corporate reputation building. Increasing numbers of corporations are mobilising themselves to put more and more information out into the public domain as a way of communicating with stakeholders. Corporate social accounting and stakeholder engagement is happening on an unprecedented scale. Rather than welcoming such initiatives, academics have been quick to pick faults with contemporary social auditing and reporting, claiming that in its current form it is not about demonstrating accountability at all, but rather about building corporate reputation. Academics argue that 'accountability should hurt', that if accountability is an enjoyable process, then the organisation isn't doing it right. For organisations that are currently engaging with stakeholders and ostensibly becoming more transparent about their corporate social performance, this kind of critique is likely to be bewildering. This paper argues that central to the notion of accountability and to contemporary social accounting practice is the concept of trust. Accountability is based upon a distrust of corporate management, whereas corporate reputation building is about strategically seeking to establish trust in stakeholder relationships in order to negate formal accountability requirements. Using a split trust continuum, the paper seeks to explain and synthesise what seem to be two very different paradigms of organisational transparency.     

Transforming learning into export performance by Chinese firms

Organisational learning plays a vital role in enhancing firm performance, particularly for companies operating in foreign markets. Knowledge gained from various markets needs to be integrated for it to have a significant impact on performance. This study seeks to demonstrate how organisational learning can transform knowledge into performance through an organization-wide commitment to learning, a knowledge integration system and an organisational capability to learn. A survey undertaken in South China would show that there is a sequential chain of effects among these constructs.     

Training reflective processes in military aircrews through holistic debriefing: the importance of facilitator skills and development of trust

This paper explores how Holistic Debrief, a new concept in the field of debriefing and reflective processes, can contribute to restitution, reflection and learning in professional teams following stressful events and routine tasks. Interviews were conducted with Norwegian military aircrew mission commanders following deployment to Afghanistan in 2010. Phenomenological analysis in the frame of social learning theory revealed that reflective processes were easier to facilitate after stressful events than after routine tasks. Challenges identified included lack of trust during the early stages of team establishment and poor conceptual repertoires among aircrew commanders undertaking facilitation. Relational trust and reflective processes tended to improve after stressful events. Repeated interactions in Holistic Debrief tend to increase familiarity, trust and learning potential over time. This study reports data from the war context, an environment not often available for qualitative research. The findings are relevant for military and other operational units who wish to develop their debriefing practice and create an experience‐based learning environment.     

Does inter-firm learning and trust promote firm innovativeness?

This paper elaborates on a theoretical framework that assesses the effects of inter-firm trust and learning on firm’s subsequent innovation output. We argue that joint problem solving arrangements play an intermediate role in firm innovativeness by promoting the sharing of complex and difficult-to-codify knowledge and information. Using survey data from a sample of 194 firms from the mainland of China, we find that inter-firm trust and learning have positive impacts on both buyer innovativeness and seller innovativeness. It is also found that there is a positive interactive relationship between trust and learning. Furthermore, their inter-effect and complementarity facilitate innovativeness by promoting joint problem solving at the firm level. Based on these findings, theoretical and managerial implications are discussed.     

Organisational change and the management of training in Australian enterprises

This article presents the findings from a study of the impact of the introduction of new management practices on the organisation of training in Australian enterprises. The study investigated the impact of five common new management practices: teamworking, total quality management, lean production, business process re‐engineering and the learning organisation, as well as a number of other organisational factors. The incidences of these practices were modelled against eight measures of the organisation of training in enterprises. The results confirm that organisational change, as represented by the five new management practices, has had a significant impact on the organisation of training. However, the most significant impact on the way training is organised appears to be on the extent to which training and human resource policy are integrated with business strategy.     

Individual and Contextual Antecedents of Donor Trust in the Voluntary Sector

Extant research by the Henley Centre suggests that the level of public trust in the voluntary sector is low. In this study we explore the individual and contextual antecedents of trust, develop measurement scales therefore and explore their relationship with the trust construct. Four factors, attitude to philanthropy, organisational judgment, perceived role competence and delivered service quality were identified through the use of structural equation modelling as being antecedents of trust. The implications for nonprofit management in relation to building trust are discussed.     

Information Technology and Customer Orientation: A Study of Direct,Mediated, and Interactive Linkages

This study investigates whether and how information technology (IT) is linked to a firm's ability to understand and fulfil customer needs, i.e. customer orientation. IT alone or in tandem with other strategic resources may enable businesses to process market intelligence and coordinate organisational responses to meet evolving buyer preferences. Based on a survey of senior marketing managers and PLS path model analyses, we learned that greater IT capabilities are associated with higher customer orientation but in mediated and interactive ways with marketing information quality and organisational trust. These and other findings largely supported the conceptual model. An implication is that while IT capabilities can help firms be more customer-focused, other critical resources must also be present.     

Online Purchase Intentions: An Empirical Testing of a Multiple-Theory Model

Manufacturing is a complex application domain, traditionally a realm of engineers and factory workers. As we are in the information age, the manufacturing domain has become more dependent on information through the use of computers and computer‐controlled machines. In the arena of advanced manufacturing, a number of concepts such as the “virtual corporation”; and “virtual factory”; have emerged, requiring that manufacturing be highly information‐intensive and knowledge‐based.

This article examines the role of the information infrastructure and explores the use of intelligent agents in its implementation for advanced manufacturing enterprises. The information infrastructure forms a complex hierarchy of distributed, heterogeneous information systems. Intelligent agents play various roles at different levels of the hierarchy to provide interoperability, reliability, programma‐bility, and controllability.