可口可乐数字营销新年揭新页

iCoke.cn,快消品数字营销的典范可口可乐的网络品牌营销平台www.iCoke.cn,自2006年上线以来,已成为中国数字营销领域的经典案例之一。在不到一年的时间内,迅速吸引了3000万网民成为会员,并通过其独特的积分奖励方式．以及与多个热门网络媒体平台和手机平台合作.     

电众数码，打通数字广告链第一人

1月22日,单体销售额占世界排名首位的广告公司日本株式会社电通（Dentsu）与目前国内最大的数字化媒体集团分众传媒（Focus Media）宣布开启战略合作,此举一出,立刻震动了业界。电众成为打通互动营销产业链的第一人,从这个意义而言,也许电众已开启了中国广告创新经营的又一页。     

创新发展思路增强竞争优势努力开创对外经贸和口岸工作的新局面

2003年是不平常的一年。伊拉克战争和“非典”疫情给我市进出口贸易带来较大冲击。在市委、市政府的领导下，通过全市对外经贸和口岸战线广大干部职工的辛勤工作，取得了来之不易的工作成绩。据海关统计，2003年1-11月份，市属企业完成进出口额10．7亿美元，比上年同期增长12．84％；地域统计(包括中直、省属企业)，进出口完成16．2亿美元，增长3．08％1．     

关于建筑项目工程跟踪审核的特点与重要性的探索

跟踪审计作为现代审计的一种重要方式,已经在大中型建设项目审计中应用,并且取得了明显的管理效益和直接的经济成果.但建设工程跟踪审核在实施过程中仍存在着很多问题亟待进一步探索.但是只要科学合理地选择审核跟踪点,准确掌握审核参与管理的程度,相信跟踪审核会逐步步入程序化、规范化、市场化的轨道.     

数字化生存——访分众传媒CEO江南春

今天的分众传媒是围绕消费者生活形态打造一个无时不在、无处不在的数字化媒体平台,用英文来说就是Anytime,Anywhere,Any Screen,这与"分众化"传播理念以及生活圈媒体群的概念一脉相承,是分众精准传播理念的再深化。     

数字时代的DTC创变之道

<正>在乌卡(VUCA)时代,世界增加了不确定性、易变性、复杂性和模糊性的时候,品牌发展所面临的因素越来越复杂。不确定性:2020年以来,世界宏观环境的不确定性明显在加强,对社会、经济、生产、生活等都产生着极其深远的影响。易变性:从经济角度看,全球价值链以及国际贸易的分工与合作呈现出间歇性中断和阶段性收缩态势。     

The digital revolution

Shapiro, C., & Varian, H.R. (1999). Information Rules: A Strategic Guide to the Network Economy. Boston: Harvard Business School, ISBN 0‐87584‐863‐X. Tapscott, D., Lowy, A., & Ticoll, D. (1998). Blueprint to the Digital Economy: Creating Wealth in the Era of E‐Business. New York: McGraw Hill, ISBN 0‐07‐063349‐5. Bullis, D. (1999). Preparing for Electronic Commerce in Asia. Westport, CT: Quorum Books, ISBN 1‐56720‐206‐3.     

The European dimension of the digital economy

The economic performance of the European Union has taken on a new dimension in regard to the emerging “digital economy”. Usually, it is argued that the EU lags behind the United States in most aspects of the use and diffusion of information and communication technologies (ICT). This paper argues that there are serious challenges confronting the EU in dealing with the digital economy, especially in respect to education issues, consumer confidence and the avoidance of a “digital divide”. On the other hand it is pointed out that there has been tremendous progress in respect to the economic significance of electronic commerce, the development of (self-)regulatory mechanims and the creation of a modern policy framework. The content of this article is entirely the responsibility of the author and does not necessarily reflect the views of the BMWi or any EU institution.     

Business strategy and the management of digital marketing

The internet brought disruptive change to the business landscape through the creation of a whole host of digital marketing tactics. But with these new tactical options has come the need for marketing managers to (1) prioritize what they wish to accomplish and (2) determine which digital marketing tactics to invest in. We consider these issues from the perspective of four business strategies: prospectors, analyzers, low-cost defenders, and differentiated defenders. In this article, we provide marketing managers with insights into how businesses pursuing various strategies approach these digital marketing issues, with the ultimate goal being to assist managers in the efficient and effective implementation of their firm’s adopted strategy.     

创意融合 数字营销之道

互联网时代,越来越多的新科技、新媒体和新兴数码终端应运而生,也使得数字化营销开始活跃,大有山雨被来之势。区别于传统营销的关键是：消费者不再被动地接受广告讯息,而是主动地搜寻自己感兴趣的话题。     

辽宁省数字林业建设的几点思考

"数字林业"是"数字地球"、"数字中国"等概念提出之后,在林业系统引伸出来的概念."数字林业"建设明确提出于2001年6月4日于北京召开的"全国林业科学技术大会"上.目前"数字林业"还没有完全统一的说法,若从美国戈尔及中国科学家对"数字地球"定义的理解,结合林业行业的特点,这里将其定义为:是对林业静态、动态、分析决策等各种特征的统一的数字化表述与认识,它以林业数宁化数据为依托,用宽带网络连接各分布式数据库,以虚拟现实技术为特征,具有三维显示和无边无缝多级分辨率浏览的开放系统.     

Competing in digital ecosystems

Digital technologies are revolutionizing traditional interdependencies among businesses. As a result, managers have begun to recognize their business environments as digital ecosystems. For firms accustomed to framing their business environments as industries, this represents a significant shift in perspective—one that requires an understanding of fresh strategic initiatives necessary to compete in the digital era. In this article, we highlight what is new and different about digital ecosystems for firm strategy. We offer frameworks that explain how digital ecosystems provide firms with new sources of value and new avenues for growth. Two sets of underlying concepts govern these frameworks: (1) production and consumption ecosystems and (2) digital envelopes and product-in-use information. We introduce and elaborate upon these foundational concepts and highlight new strategic options for firms to compete in digital ecosystems.     

The digital entrepreneurial ecosystem

A significant gap exists in the conceptualization of entrepreneurship in the digital age. This paper introduces a conceptual framework for studying entrepreneurship in the digital age by integrating two well-established concepts: the digital ecosystem and the entrepreneurial ecosystem. The integration of these two ecosystems helps us better understand the interactions of agents and users that incorporate insights of consumers’ individual and social behavior. The Digital Entrepreneurial Ecosystem framework consists of four concepts: digital infrastructure governance, digital user citizenship, digital entrepreneurship, and digital marketplace. The paper develops propositions for each of the four concepts and provides a theoretical framework of multisided platforms to better understand the digital entrepreneurial ecosystem. Finally, it outlines a new research agenda to fill the gap in our understanding of entrepreneurship in the digital age.     

档案数字化立法保护探索

档案数字化的发展要求相关立法的跟进,本文通过分析档案数字化进程,论述了我国档案数字化立法的现状,提出了未来档案数字化立法的关键点和加强保护的设想,有助于档案数字化建设的健康发展。     

Co-producing cyber protest: mesomobilization in the digital age

This article examines how mesomobilization deploys on the web to foster online resistance. We focus on a particular cyber protest targeting a governmental campaign against illegal downloading and show how webzines, as meso-level actors, managed to turn their readers’ comments into appealing frames around cultural legitimacy, Internet freedom and morality. In this instance, web users initiated the diagnostic framing and provided webzines with motives to launch a call to arms. This took the form of parody that produced a disruption and a set of grievances against the official campaign. Our fieldwork reveals the existence of online dormant networks – pre-existing fluid cultural groups sharing common interests – that meso-level actors readily mobilize when a crisis arises. Our study extends our understanding of consumer resistance by highlighting the dynamics of online networks in organizing overt protest and political challenge.     

数字式汽车衡的偏载调整

本文对数字式汽车衡工作原理和偏载进行了浅析,阐述了偏载的几种调整方法.     

电气信号数字化检测技术

文章首先介绍了电气设备检测与故障诊断系统的组成,以及目前信号处理技术在电气设备检测中的应用状况,在此基础上分析了电气设备检侧技术的发展方向,总结出信号数字化在电气检测技术发展中的作用.希望本文的研究能够为电气设备检测技术的研究提供借鉴之据.     

大比例尺野外数字化测图

本文阐述了数字测图的基本原理,以传统的白纸测图原理为基础,采用数据库技术和图形及数字处理方法,实现地图信息的获取、变换、传输、识别、存贮、处理、显示、编辑修改以及计算机成图.内容以大比例尺地面数字测图和地图数字化为主线,介绍了野外数据的采集及全站仪在其中的运用,概述了采用数字化方法进行地形测量的工作步骤及应用数字成图软件对内业成图处理的方法.     

Building an organizational digital twin

The increasing digitization of the economy means that a new digital resource—a digital twin of an organization—is now feasible. We suggest five principles that assist in the construction of an organizational digital twin and show how they combine into a dynamic evolutionary process that builds and maintains the digital twin incrementally. We also discuss the organizational implications of implementing a digital twin and how digital twins create value in an organization.