Comparison of the Linguistic Message in Advertisements According to the Criteria of Effective Writing

There have been many attempts to form an explanatory theory of how advertising works, but no one has yet postulated a theory of merchandising. Drawing heavily on the developing science of environmental psychology, which studies the effects of physical environments on human behaviour, a theory of merchandising is established. The theory proposes that in-store behaviour, assessed in terms of approach—avoidance, is determined by emotional responses to merchandising stimuli, tempered by the characteristic response sets of the shopper.     

按劳分配与按劳动力价值分配关系新论--兼论按劳分配与按生产要素分配相结合

按劳分配与按劳动力价值分配关系是正确理解我国收入分配制度——按劳分配与按生产要素分配相结合的基础。目前关于按劳分配与按劳动力价值分配关系的问题，学术界存在着不同的观点。按劳分配只有与按劳动力价值分配一起同按生产要素分配相结合，才能共同决定劳动收入，从而“人尽其才，物尽其用”，为我国居民实现共同富裕创造条件。     

“按劳分配”与“按生产要素分配”的对立与统一

"按劳分配"与"按生产要素分配"是马克思政治经济学与新古典经济学的主要分歧之一。以往学者的研究,总是将"按劳分配"与"按生产要素分配"相对立,但通过对生产要素的来源和其再生产过程的分析可以看出:导致两者存在差异的原因并不在于"私人占有",而在于"由谁来占有"。"按劳分配"和"按生产要素分配"是可以实现相统一的。对于社会主义国家,只要坚持自然资源的国有化,任何私人使用都必须有偿取得,且出让自然资源所获得的利益归全民所有,则除劳动力以外的其他生产要素参与分配是间接形式的"按劳分配"。在此条件下,"按生产要素分配"和"按劳分配"的结果是完全一致的,而不应当将两者相对立。     

Criteria to Assess Brand Success

The academic and trade press often talk about the "success" of brands or "successful brands", yet there is disagreement regarding suitable brand success criteria. Reaching a consensus on the definition of brands' success criteria is essential not only for an appropriate use of the term "success", but also for improving firms' understanding of which criteria should be used as a measure of their success. Following a literature review on measures of brand success, we report on depth interviews with 20 leading-edge brand consultants to consider appropriate criteria to measure brand success.     

浅析依法治国

依法治国是建设中国特色社会主义的必然选择。依法治国是维护社会稳定、国家长治久安的重要保障;是党的执政方式的重大变革;是发展社会主义市场经济的客观需要和必然要求;是建设社会主义现代化建设的目标和有力保障;是政治体制改革的重要内容和推进器;是现代文明的标志和里程碑。全面落实依法治国的基本方略,必须坚持中国共产党的领导,要在制度和法律上维护和保证中国共产党在国家中的执政地位,同时,必须改善党的领导方式。这是实现依法治国和党的领导相统一的重要环节。我们要从贯彻“三个代表”重要思想的高度,深刻认识党依法执政的重要性,强化依法执政的意识,提高依法执政的能力。     

广场舞纠纷的依法治理

广场舞引发的纠纷日益增多,特别是广场舞带来的噪音问题广受非议。广场舞纠纷,既是社会问题,也是法律在实施过程中执法难题,社会需要为中老年的健身娱乐提供场所,这是今后在城市规划、小区设计中必须要考虑的现实问题,而在这个过程中,只有对于罔顾他人权利的违法者施以行之有效的制裁,才能督促其回到法律框架之内。我国应切实有效发挥法律手段的定纷止争的作用,切实加强执法的有效性,明确权利边界,确保权利在边界内行使。这是对良好公共秩序的维护,是社会所有公民共同的权益,也是法律的尊严所在。     

Aid to agriculture,trade and structural change

This paper studies the effect on the industrialization process of developing countries of foreign aid given to agriculture to expand its productive capacity. According to our theoretical analysis, this effect is conditional on the openness of receiving countries. Our empirical results based on panel data for developing countries confirm this analysis, as we find that the effect of this kind of agricultural aid on the rate of growth of the industrial sector of landlocked countries is indeed positive.     

用人力资本产权统一按劳分配和按要素分配

当前,我国正在实行社会主义市场经济体制,收入分配既是理论热点问题,也是具体实践问题。按劳分配与按要素分配须结合起来,两者统一于人力资本产权的实现,其意义不仅在于可更好地理解按要素分配是按劳分配的实现形式,更在于能有效协调劳动者的积极性与促进企业资本保值增值。     

Internationalizing the Assessment Criteria to Build Cross-Cultural Competency

ABSTRACT

International business programs, universities with international students, and educators who seek to internationalize their teaching need to make informed decisions about teaching, testing, and assessment criteria. The infusion of American business curricula throughout the world as well as the need to train American business students for leadership roles in global contexts calls for teaching and assessment practices which explore a plurality of cognitive, affective and behavioral pedagogical strategies. This article considers traditional education and assessment in China in light of American educational practices currently used for assessment in business training. It explores how an understanding of modern Confucianist values can shape assessment choices in both American and overseas programs as an example of developing cross-cultural awareness. The authors call for an assessment process in business education which draws from a plurality of methods adapted to teaching, learning and testing for global awareness.     

Selection of Causes According to Socio-Demographic Status in South Africa

Cause related marketing links charities to the sales of products, brands, or services. The charity is mentioned in promotional campaigns and a percentage donated to the cause according to unit sales or turnover. This article aims to establish which charities are more popular with South African consumers, and whether different socio-demographic groups (age, gender, income, and education) prefer to support different causes. A quantitative study was conducted in South Africa using a structured questionnaire administered via interviews at shopping malls. Different groups were found to prefer to support considerably different causes and these causes were identified.     

基于国际接轨的宏观消费核算

SNA和MPS两大国民经济核算体系在宏观消费核算范围、核算指标、核算方法和表现形式上都存在显著的差别.笔者认为,SNA的宏观消费核算比MPS更为科学和实用.本文通过分析1992年中国国民经济核算体系的局限性,提出了进一步推进宏观消费核算向1993年SNA接轨和完善我国宏观消费核算的建议;并探讨了宏观消费核算的基本原则、核算方法及其账户设置.     

公有制与按劳分配：一个创新视角

有必要将按劳分配区分为探索型按劳分配与理想型按劳分配,我国目前并不具备实施理想型按劳分配所需要的＂马克思条件＂,但可以实施探索型按劳分配。目前学界普遍将按劳分配的比例范围等同于公有制的比例范围,但理论与实践都表明这不过是一种可能性极小的＂刃锋＂情形,由于存在＂示范效应＂与＂失范效应＂,二者更可能不相一致甚至背道而驰。当前应进一步解放思想,以更广阔的视野来审视所有制问题,从社会主义初级阶段的整个阶段而非局部阶段来看待以公有制经济为主体的基本经济制度,将两类经济的融合发展作为今后一段时期基本经济制度的主要实现形式;将社会主义的本质定义和＂三个有利于＂的标准作为衡量公有制与按劳分配问题的最终标准。     

结合企业特点创建学习型党组织的方法途径研究

按照科学发展观的要求,提高党组织的学习能力和创新能力,是当前摆在各级党组织面前重中之重的任务.     

按生产要素分配及其现实意义

江泽民同志在党的十五大报告中在阐述完善分配结构和分配方式时明确指出：“把按劳分配和按生产要素分配结合起来”;“允许和鼓励资本、技术等生产要素参与收益分配”。这标志着党对社会主义市场经济运行规律认识的又一次思想解放、又一次飞跃和又一次重大突破。它体现了社会主义市场经济运行的内在要求,具有重要而深远的理论意义和现实意义。     

Marketing Foreign Aid:

The article discusses how marketing new products in our domestic (U.S.) market has taught us some valuable lessons and given us insight into techniques and pitfalls related to what the authors call "the marketing" of foreign aid. A short history of inappropriate, failed models are discussed and what the authors believe to be a workable model is detailed.     

从出口相似程度分析中韩水产品的竞争性

利用出口相似度指数对中韩水产品的出口相似程度进行测算,进而分析两圆水产品的竞争性。研究发现,中韩水产品出口结构整体上不趋同。中韩水产品在日本市场具有一定程度的竞争,但随着时间的推移,竞争性有所下降;中韩水产品在美国市场竞争性差,但鲜活冷藏及冻鱼和干腌熏鱼的竞争有所加剧。     

基于商业模式的企业核心竞争力提升问题研究

商业模式和企业核心竞争力正逐渐成为理论界和实务界关注的焦点。在当今市场的动态竞争环境下,商业模式对于企业核心竞争力的提升重要性尤为突出。企业设计商业模式前要充分了解自身所处的环境和内外部状况,制定适合自己的商业模式;要研究同行业企业的商业模式,找出限制其发展的瓶颈,设计解决方案,从而形成自己的独特的商业模式,使其成为自己的核心竞争力;要走差异化战略的竞争路线,创新商业模式,形成新的核心竞争力,使企业摆脱既有的市场竞争者,开创全新的市场空间和领域。