记者

曲奇《高迪绿建筑,无关高科技》旅行专栏作家,本刊特约主笔,倡导定制旅行的幸福指数(Gross TravelHappiness)。大学毕业后曾进过外企,在伦敦留过学,办过杂志,出版过小说……兜兜转转间,有一天突然弄明白:自己的最终职业理想是做一名旅行设计师,为热爱旅行的人们提供私人定制的旅行策划及服务。新近开通旅行主题微博曲奇的旅行箱。     

数据质量评估框架及其信息量分析

统计数据质量重要性催生出各国用于数据质量评估的框架、系统,IMF制定的数据质量评估框架因其结构完整性和较强归纳性受到成员国的广泛采用。文章通过运用信息熵理论对数据质量评估框架(DQAF)本身的维度、指标信息量问题进行研究,得出：(1) DQAF各维度、指标在账户内     

Quality of Export Memory Content: A Conceptual Framework

Exporting is still one of the most common ways for organisations to reach foreign markets and its success is often key to sustaining and enhancing overall firm performance. In order to maximise the likelihood of developing sustainable competitive advantage in export markets, exporting organisations now need to learn better and faster than their competitors. This paper examines organisational learning in the context of exporting activities, and more specifically focuses on export memory. A framework of export memory is proposed, with key propositions concerning performance outcomes of export memory. Conclusions are made and future research directions are indicated.     

Notes for Contributors

One aspect of globalisation is the convergence of income, media and technology, which in turn is expected to lead to homogeneous consumer behaviour. This convergence thesis is increasingly questioned. With converging national wealth there still is substantial variation of consumer behaviour across nations, which is not disappearing. Variation is found in all aspects of consumer behaviour: in consumption of packaged goods, in usage and ownership of durable goods, and in media behaviour. With disappearing differences of GNP per capita, culture is a powerful explaining variable. This paper provides evidence of divergence of consumer behaviour rather than convergence, it describes the influence of culture, how cultural variables can explain variance of consumption, and presents the consequences for international brand management and for global advertising.     

提升获悉率——如何实现线上会议活动内容价值最大化

当在线会议活动结束时,也是获取数据信息的关键时刻。如何让你的线上活动可以持续发展。信息的价值起到关键作用。为此,你需要做四件事,包括跟踪哪些指标以及如何重新调整内容的用途。利用好会议信息带来的价值,将会让你的线上会议活动更有魅力。     

Corporate Codes of Conduct: The Effects of Code Content and Quality on Ethical Performance

Corporate codes of conduct are a practical corporate social responsibility (CSR) instrument commonly used to govern employee behavior and establish a socially responsible organizational culture. The effectiveness of these codes has been widely discussed on theoretical grounds and empirically tested in numerous previous reports that directly compare companies with and without codes of conduct. Empirical research has yielded inconsistent results that may be explained by multiple ancillary factors, including the quality of code content and implementation, which are excluded from analyses based solely on the presence or absence of codes. This study investigated the importance of code content in determining code effectiveness by examining the relationship between code of conduct quality and ethical performance. Companies maintaining high quality codes of conduct were significantly more represented among top CSR ranking systems for corporate citizenship, sustainability, ethical behavior, and public perception. Further, a significant relationship was observed between code quality and CSR performance, across a full range of ethical rankings. These findings suggest code quality may play a crucial role in the effectiveness of codes of conduct and their ability to transform organizational cultures. Future research efforts should transcend traditional comparisons based on the presence or absence of ethical codes and begin to examine the essential factors leading to the effective establishment of CSR policies and sustainable business practices in corporate culture.     

Using Content Analysis to Understand the Consumer Movement

Drawing on the work of Jenkins and Perrow, a content analysis of information in the New York Times Index is examined to analyze the environment of the consumer movement in the United States over a fourteen-year period. The results suggest that a fundamental change has occurred in the movement, with less visible activism and less overt business support being provided.     

流通经济学:从概念到科学

在大流通时代,流通经济研究却出现了低潮,这是应该引起思考的。本文在甄别流通经济学核心概念的基础上,认为流通领域的资源配置是流通经济学的研究对象,流通经济学的学科体系分为流通的基本假设、流通产业组织理论、流通产业结构研究、流通产业政策研究、流通发展与经济增长的关系研究、流通产业的发展趋势研究以及流通经济学专题等七大部分。文章提出,研究流通经济学首先要严格遵守形式逻辑内部一致的要求等一系列科学的研究方法,重视因果式、递推式的研究方法的运用,增加定量分析的比重,重视博弈论、计量经济学、系统经济学在流通经济学中的运用,使之真正成为科学。