Adoption of Online Grocery Shopping: Personal or Household Characteristics?

This article analyzes how sociodemographic characteristics impact the adoption of online grocery shopping, and relies on the Motivation-Opportunity-Ability (MOA) model to explore what these sociodemographics actually capture and how they are linked with consumer motivations. The researchers exploit a survey among 468 customers of Belgian supermarket chain Colruyt. Their logistic regression shows that while variables at the personal level do affect adoption of the online channel, consumers’ motivations to adopt in fact lie on the household level. In particular, the effect of age disappears or becomes less strong when it is combined with household characteristics. An examination of respondents’ self-reported motivations confirms that age does not only capture a person’s ability to use the technology but also its usefulness for that person’s household, in that age is correlated with the presence of young children and the working situation in the household.     

Triggered or evaluated? A qualitative inquiry into the decision to start using e-grocery services

ABSTRACT

This qualitative paper examines the importance of both situational factors and adoption constructs in the decision to use online grocery services for the first time. To that end, we have conducted semi-structured in-depth interviews with (one or more representatives of) 15 households in Flanders (the Dutch-speaking part of Belgium), who all use Collect & Go, Belgium’s most popular online grocery service. The content analysis shows that adoption is often induced by situational factors (such as health problems or changes in family circumstances), but not in isolation from an evaluation of technology adoption constructs (such as performance expectancy and social influence). Indeed, we find that immediately or soon after the emergence of the initial trigger, consumers start thinking of the service in terms of innovation characteristics. Moreover, unlike what the literature suggests, adoption is not discontinued when the initiating trigger disappears.     

基于感知价值的消费者接受行为模型和实证研究

用户接受行为研究可以有效地帮助理解和解释资讯科技创新应用的用户接受意向。本文在对主要的用户接受理论和模型梳理的基础上,通过回归消费者感知价值的概念,提出基于感知价值的消费者接受行为模型,并对澳门某大学学生对网络游戏的接受意向进行了实证研究,结果表明对于资讯技术应用的消费者接受意向,感知价值作为最重要的影响因素反映出消费者的基础特征,人际影响、便利条件以及从众效应等因素的作用也较为明显。     

Consumer Adoption of Mobile Internet Services: An Exploratory Study

This study provides a framework that captures the antecedents of mobile internet adoption and the willingness to pay for such service. The theory of reasoned action and components of a theory of innovation adoption were integrated into a research model of consumer adoption of the mobile internet. The hypothesized model included service quality perceptions (fixed internet and mobile technology service), beliefs about mobile internet, and individual difference variables to explain intention to adopt mobile internet. An online questionnaire was used to gather data. The results showed that beliefs and quality perceptions play a significant role in influencing intentions to adopt mobile internet. In particular, beliefs about mobile internet are positively related to the adoption; quality perceptions of fixed internet are found significant to negatively influence adoption intentions, but positively relate to willingness to pay for using mobile internet. Mobile service usage, and peer influence are found non-significant to influence adoption intentions. Fixed internet usage was found negatively affect adoption intentions. Computer skills, knowledge of mobile internet and career mobility are all found positively related to the adoption. In addition, innovation driven consumers are more likely to adopt mobile internet, and intention to adopt plays an important role in shaping actual mobile internet use. Implications of results and directions for future research are examined.     

略论网络社区营销的实施策略

网络社区的蓬勃发展推动了网络社区营销的深入开展。网络社区营销活动具有精准性、互动性、成长性、软性营销的特点。企业可以借助网络社区开展市场调查,传播促销信息,实施活动营销,塑造品牌形象。网络社区营销还可以帮助企业强化危机管控,管理公共关系。     

自我决定理论与积极组织管理

积极组织管理的目的是帮助员工自我实现,自我实现源自于员工强烈的内在动机。根据自我决定理论,组织应当满足员工的三大心理需要,同时促使员工采取自主定向归因才能使员工产生内在动机。所以积极组织管理的重点应当包括重视员工能力培养、进行合理的工作设计、构建和谐的人际氛围、提高员工心理资本四个方面。     

Barriers and stimuli to the use of information technology in retailing

The retail marketing environment is continuously changing. Changes in retail format, retailing processes and the competitive environment continue to create problems for retail management. This article examines the barriers and stimuli to the adoption of innovation in infonnation technology. Our objective is to demonstrate how managers might anticipate the problems associated with managing significant change and develop appropriate strategies to deal with such problems. Previous research has indicated that it is important to explore the views of a range of managers in the organization. Much of the previous research has relied on a single respondent from many organizations to provide an accurate picture. This research does not follow that tradition. It uses the views of more than one hundred managers within one organization. The research explores the relative attractiveness of the innovation to individual managers, the organization's receptivity to change and the presence or absence of a 'product' champion. It ends with recommendations on ways of improving the rate of acceptance of such technologies.     

Think before you eat: photographic food diaries as intervention tools to change dietary decision making and attitudes

This paper examines the use of photographic and written food diaries as interventions to raise awareness of and change dietary habits. Weinstein's precaution adoption theory and Guagnano, Stern and Dietz's Attitude Behaviour Context theory provide the theoretical basis to explain why nutrition knowledge does not result in healthy eating behaviour and why an intervention may be necessary to change attitudes and behaviours. A pilot study using written and photographic food diaries was conducted with 43 participants. Qualitative analysis of participant interviews revealed that photographic food diaries can alter attitudes and behaviours associated with food choices, and they are more likely to do so than written diaries because they serve as an intervention at the point when decisions regarding what to eat are being made.