Going global: Turning strategic vision into operational reality

How does a U.S. firm make the quantum leap from a domestic company to a global business? A study of 20 of the most successful U.S. MNCs suggests it's not just a matter of setting new strategic directions or operational plans.     

烟台万华公司:迎战跨国化工大鳄

<正> MDI(二苯基甲烷二异氰酸酯)是聚氨酯(PU)的核心生产原料之一,市场需求强劲,发展势头迅猛。业内人士预计,未来十年全球MDI年需求增长率将达7%左右。作为新兴市场,我国MDI市场的需求和潜力更为巨大,将保持两位数以上的增长速度。面对中国MDI市场这个巨大奶酪,德国拜耳(BAYEE)、美国道化学(BOV)等跨国化工巨头觊觎有年。我国入世后,这些跨国大鳄更是加快了进军中国市场的步伐。前不久,德国巴斯夫和美国亨斯曼与中国的氯碱化工联合在上海合资建立的16万吨MDI项目正式启动,预计2004年投产。作为全球6家拥有MDI自主知识产权的化工企业之一、我国唯一的MDI生产企业,烟台万华公司无疑面临着国际化工列强的重拳威胁。在这场民族化工产业与跨国财团的大博奕中,烟台万华公司将如何出牌对局,胜算几何?请看——     

Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction

We investigate how mentioning the price paid to others (which we refer to as price-dropping) can be used to assuage the negative experience that occurs when consumers realize they unintentionally overpaid for a product. Specifically, we show that by engaging in price-dropping, consumers re-appropriate the overpayment into a conspicuous consumption signal that improves their satisfaction. Two studies demonstrate that the effect of price-dropping is mitigated when consumers who overpaid have low sensitivity to status cues, and also when the audience of the price-drop is unreceptive to status cues. We discuss how price-dropping has implications for retailer pricing policies and customer experience, along with avenues for future research.     

让科技变财富:英国IP Group商业模式分析

科技成果转化是世界上普遍认为技术创新的薄弱环节,本文选取英国一家知识产权投资公司IP Group,IP Group专门与世界顶尖高校合作,建立利益绑定关系,投资高校衍生的科技成果,并服务于新设的衍生公司。本文基于商业模式CET@I方法论分析其商业模式特征,并基于案例分析对国内科技成果转化模式提出建议。     

CDM减排与氟化工产业发展的关系

分析了我国氟化工产业现状,随着国家支柱产业的发展,氟产品进入人民的日常生活,为氟化工产业提供了发展机遇,提出了氟化工产业发展过程中面临的问题,随着氟化工生产所用原料价格的变化,原先高成本的氟产品开始显现出较好的性价比,市场对氟产品的需求大幅增长,加之清洁发展机制（CDM）减排交易的成功,我国氟生产企业参与CDM减排交易可以获得巨大收益。     

Turning small business interns into applicants: The mediating role of perceived justice

Internship is a relatively low-risk approach for entrepreneurs to attract and select prospective employees. But what factors can influence interns' intentions to join small businesses? Based on the model of action phases, realistic job preview theory, and organizational justice theory, I hypothesize that interns' post-internship intentions to join can be predicted by their pre-internship job-seeking goal and their during-internship involvement with the host organization. Perceived organizational justice is hypothesized to mediate the relationship between involvement and post-internship intentions to join. Temporally lagged data from 104 small business interns support most hypotheses. In addition, compared to a group of 175 corporate interns, small business interns are more likely to change their minds after the internship, and justice perception has a stronger effect on their post-internship intentions to join.     

Tracking the relationship between environmental management and financial performance in the service industry

Attention to the relationship between environmental management and financial performance has been growing. Research in this area has, however, tended to focus primarily on manufacturing industries. Our goal in this study is to analyze the relationship between environmental management and financial performance in the context of the service industry. Using a cross-sectional sample of 1,228 service organizations spanning a wide range of business activities, we test a series of five hypothesized relationships using both univariate and multivariate analyses. The results are robust across the dataset and show conclusively that environmental management does indeed positively affect financial performance in the service sector.     

中国化工领域仍是投资和发展的重点

评述了在西方经济仍处于衰退的情况下,中国化工市场率先复苏的进展,并介绍了跨国公司以中国化工为投资重点的发展策略,中国石化产业将迎来升级调整良机。     

A Falling of the Veils: Turning Points and Momentous Turning Points in Leadership and the Creation of CSR

Contemporary organizations often reciprocate to society for using resources and for affecting stakeholders by engaging in corporate social responsibility (CSR). It has been shown that CSR has a positive impact on employee attitudes. However, not all employees may react equally strongly to CSR practices. Based on socio-emotional selectivity theory (Carstensen in Science 312:1913–1915, 2006), we contend that the effect of CSR on employee satisfaction will be more pronounced for older than for younger employees, because CSR practices address those emotional needs and goals that are prioritized when people’s future time perspective decreases. In one multi-source field study (N = 143) and one experimental study (N = 500), we demonstrate that CSR indeed has a stronger positive effect on employee satisfaction for older relative to younger employees. Accordingly, engaging in CSR can be an attractive tool for organizations that aim to keep their aging workforce satisfied with their job.     

Bringing history (back) into the resource-based view

This paper assesses the role of historical analysis in the development of the RBV, focusing on the work of Edith Penrose. Drawing on Penrose's own work, and her correspondence with her teacher and colleague Professor Fritz Machlup, the article argues that historical analysis was central to the development of her ideas on firm growth, which provided the intellectual underpinnings of the RBV. It concludes by arguing that history matters to the RBV, despite the fact that it is now largely marginalised in RBV and wider strategy research. It is now time to bring history (back) into the RBV.     

Managing brand extension via licensing: An investigation into the high-end fashion industry

Brand managers are increasingly confronted with the option of licensing their brands when pursuing brand extensions. Such decisions are typically based on evaluation of the risks associated with such a contractual form, and with the nature of the asset at stake, i.e., the brand. Drawing on transaction cost economics and the brand extension literature, the authors investigate how managers balance the advantages of rapidly accessing new product categories through licensing with the risk of negative reciprocal effects and licensees' opportunistic behavior. Our results suggests that firms tend to be strategically conservative when examining how to extend their brands, as managers see the risk of negative effects on the parent brand as outweighing the advantages associated with licensing.     

如何解决环保产业发展中的问题

现实的环保产业市场处于无序竞争的混乱状态,这十分不利于中国环保产业整体水平的提高,更不利于应对入世后国外环保企业的强有力竞争,开拓国际市场.对此环保人必须有清楚的估计和认识,认清自己,看清形势,通力合作,共同探讨解决办法,增强自身的综合实力.     

如何解决环保产业发展中的问题

现实的环保产业市场处于无序竞争的混乱状态,这十分不利于中国环保产业整体水平的提高,更不利于应对入世后国外环保企业的强有力竞争,开拓国际市场.对此环保人必须有清楚的估计和认识,认清自己,看清形势,通力合作,共同探讨解决办法,增强自身的综合实力.     

船舶工业应对入世探讨(上)

中国入世进程进入倒计时,世贸组织规划和机制对我国经济,贸易,产业政策,政府体制等各方面的影响和作用,将逐渐,全面的显现出来。在这种形势下,政府和各行业积极研究WTO规则,采取有力的应对策略和措施,已成为当务之急,本试就船舶企业和政府管理部门应对入世的对策措施和政策建议做些初步探讨。     

After the Brits Have Gone and the Trumpets Have Sounded: Turning a Drama into a Crisis That Will Not Go to Waste

The EU institutions must diagnose the crisis that Brexit and Trump have brought to the fore as an economic crisis that is malleable to policy, and they must forcibly sell that diagnosis to the member states if they want to halt the further disintegration of the EU. Doing so would give member states room to experiment with locally appropriate policies rather than simply accept "one size fits none" policy rules. Such a diagnosis would be nothing less than an explicit political intervention by a supposedly technocratic set of institutions. But technocracies work best in good times, and these are not good times.     

Turning Good Citizens into Even Better Ones: The Impact of Program Characteristics and Motivations on Service Learning Outcomes

ABSTRACT

It has been suggested that motivations of an individual and the quality of a service-learning program can affect service-learning outcomes such as being a concerned citizen of the community. Previous studies have examined these issues using measures of actual behavior after the program and program characteristics. This article uses a longitudinal research design with measures of intended behavior and perceptions of the program to examine the relative effects of program characteristics and motivations to volunteer on participants' future intentions to be active citizens. The results indicate that motivations and program perceptions work in concert to influence the service-learning outcomes. Intrinsic motivation was found to be the strongest predictor of the outcomes.