跨学科复合型电子商务人才培养模式探索

针对目前我国高校所开设的电子商务专业在人才培养过程中,所存在的问题进行深入的分析,并在此基础上提出复合型跨学科电子商务本科人才培养模式的基本架构。     

基于ESP理论的高校英语专业复合型人才培养模式探索

专门用途英语(ESP)的作用越来越显著。新时期高校本科外语人才培养应满足社会对复合应用型人才的需求。本文从ESP理论入手,以商务英语(BEC)为例,探讨基于ESP理论的高校英语专业复合型人才培养模式。     

基于校企协同的电子商务“双创型”人才培养模式创新研究

电子商务专业的跨学科性、实操性、复杂性要求高校教育必须走高校、企业联动协作发展之路。本文针对电商人才需求现状及传统滞后的教学方法,从人才需求端与供给端双方协调发展着手整合高校优质教学资源与企业实践平台资源,构建基于校企协同模式下的电子商务双创型人才培养模式。通过校企协同共建电商人才培养课程体系、共同打造卓越双师队伍、共建校外实训平台、共建电商创业项目孵化器、共建双重导师协同培养机制,以满足双创时代下电商企业创新创业型人才的需求。     

基于PCTP的高职电子商务人才培养模式改革与实践

本文针对目前国内外电子商务人才培养模式研究的现状,对高职电子商务专业人才培养过程中所存在的问题进行了分析,提出了PCTP人才培养模式,并详细阐述了PCTP人才培养模式改革与实践的方法与措施.实践证明,该人才培养模式可以推广到浙江省乃至更广泛地区的高职院校中,为电子商务人才培养提供借鉴.     

基于管理协同理论的电子商务模式研究

电子商务的实施模式是当前学术界研究的热点.本文以四川地震灾区涉农企业信息化为研究对象,采用管理协同理论,在分析企业运作模式的基础上,提出了农业企业实施电子商务的模式.分析了该模式的构成要素,核心竞争力、关键成功因素和技术保证,优化了合作企业的价值链,是利用自组织理论研究电子商务模式的一个有益的探索.     

基于电商与快递协同发展的复合型人才培养模式研究

在当前电商与快递协同发展的导向下,高职院校应此为契机,以专业互融互通为主线,确立人才培养目标,建立按需培养的模块化课程体系,打造立体化实践平台,将电商与快递的不同知识、能力和素质的培养以不同的课程形式纳入人才培养的全过程,创新优化人才培养模式。     

高职院校电子商务创新创业型人才培养模式改革与实践

培养创新创业型人才是经济社会发展的需要,我校正在探索具有操作性较强的创新创业电子商务人才培养模式,取得了初步成效,促进了人才培养模式的改革,希望能进一步带动学校全面实施创新创业教育,培养更多创新创业型人才,服务和促进地方社会经济发展。     

电子商务创业型人才培养模式研究与实践

创业教育是近年来我国教育理论与实践领域提出的新课题,开展创业教育是高校面临的时代要求和迫切任务。创业教育的核心是培养大学生创新精神和创业能力,专业教育与创业教育的结合是实施创新创业教育的关键途径。围绕电子商务创业型人才培养模式改革,结合专业的特点和实际情况,突出"应用型+创业型"导向,将创业教育融入专业教育之中,依托专业教育开展创业教育,做了一些有益的探索和实践。     

高职电子商务实践型人才培养模式创新探索

电子商务专业作为高职院校中的主流专业而存在,但各高职院校的电子商务实践教学体系却缺乏相应的实践支持,从而影响实践教学效果,难以支撑人才培养目标。根据高职提升素质教育的指导思想,结合浙江长征职业技术学院电子商务专业的实际,阐述了实践型人才培养模式的理念和思路。该模式从电子商务学科的背景出发,结合实际教学过程,帮助学生完成知识积累和知识应用的过程,从而达到学以致用的目的。     

基于生态化的电子商务人才培养模式构建

随着中国电子商务行业的快速发展和电子商务模式的普遍应用,当前劳动力市场上呈现出了需求与供给的非均衡矛盾。文章针对高等院校电子商务专业人才培养中存在的问题,从生态学视角出发,分析了系统组成因子间的均衡关系,构建了基于生态化的人才培养模式,从加强师资队伍建设、改善实践教学环节、形成区域特色等角度提出了生态化修复措施。     

高校电子商务人才培养现状分析及对策

电子商务已成为企业未来运作的必然趋势,专业人才的培养成为新的焦点。我国电子商务人才培养模式尚处于探索阶段,存在着诸多问题。文章分析了高校电子商务教学的现状,结合教学实践,对电子商务人才培养进行了探讨,认为应根据电子商务发展需要制定人才培养模式,注重人才培养模式的创新,为社会培养合格的电子商务专业人才。     

高职院校电子商务人才培养研究

目前在高职院校电子商务人才培养中形成了电子商务人才需要紧缺与电子商务专业毕业生就业率低之间的矛盾。要解决以上的矛盾,必须从电子商务专业人才培养目标定位、岗位群的划分、课程结构设计等几个方面下功夫,使电子商务专业的人才培养目标真正符合社会的需求,这样才能培养出适合企业需要的应用型人才。     

Antecedents and consequents of consumers not adopting e-commerce

This study investigated the antecedent and consequent factors of the non-adoption behavior of e-commerce, based on the Theory of Planned Behavior (TPB). For the antecedents, this research used the constructs of ‘attitude’, ‘subjective norms’, ‘perceived behavioral control (PBC)’, and ‘intention’. For the consequents, the constructs were ‘negative word-of-mouth’ and ‘disinterest in e-commerce’. The noteworthiness of this study is the investigation of non-adoption of e-commerce and its effects, as adoption behavior of e-commerce is more often studied. In addition, the study explains the resistance behavior of the consumer toward e-commerce through the TPB, which is rarely used for understanding resistance behaviors. Moreover, it explains the antecedents of non-adoption of e-commerce with constructs that reflect the perceptions and beliefs of the individual, which differs from previous studies. A survey was conducted with 260 people who stated they did not buy through e-commerce. To analyze the data, we used structural equation modeling with PLS. The results showed that the construct intention is positively influenced by the constructs attitude and PBC. Behavior was positively influenced by both intention and PBC and was the influencer of two consequent behaviors: negative word-of-mouth and disinterest in e-commerce. We observed no statistical significance between subjective norms and intention when considering the control variables. This research brings relevant information that can help e-commerce companies develop strategies specially aimed at reaching consumers resistant to online shopping.     

影响我国电子商务发展的主要因素

近年来,我国电子商务发展趋势良好,有不少问题还制约着我国电子商务的发展.根据我国电子商务发展现状,分析其影响发展的因素有消费者、物流配送、中小企业自身原因等等.     

论电子商务与物流的相互制约与促进

电子商务与现代物流业的关系是一种互为条件、互为动力、相互制约的关系.在对电子商务和物流做了正确认识分析基础上,探讨了电子商务与物流的相互制约与解决措施,以及电子商务与物流的相互促进,共同发展.     

Consumer behaviour in cross-border e-commerce: Systematic literature review and future research agenda

Cross-border electronic commerce (CBEC) was developed from traditional e-commerce to cater to the growing demand for online transactions among global traders. Consumer behaviour is one of the most important topics that multistakeholders (e.g., e-commerce platforms, entrepreneurs, governments and third-party service providers) need to understand to develop CBEC. Although for over a decade studies across disciplines and regions have explored various consumer behaviours and their factors in CBEC through diverse research methods and theoretical lenses, the current literature is still fragmented and lacks consolidation of past contributions. In the present study, we conduct a systematic literature review based on 40 CBEC studies to present an overview of the current research status of the field. This study analyzes research contexts, theoretical applications and methods, and unifies a CBEC definition as a benchmark for future research. More importantly, we employ the Stimulus–Organism–Response (S–O–R) framework to categorize factors into the inner and outer CBEC ecosystem stimuli, cognitive and affective states, and approach and avoidance behaviours, and to generalize two consumer behavioural patterns to provide a comprehensive understanding of consumer behaviours in CBEC. With the proposed future research directions, we believe that this review can serve as a fundamental and informative guideline for researchers to continue advancing knowledge of the field.     

基于保质期的保价期制度设计与食品管理制度创新

企业是推动经济发展和技术进步的中坚力量,而企业经营好坏最关键的因素是企业经营管理人才。江苏企业经营管理人才队伍已经初具规模,但人才队伍建设仍然面临着种种困难和问题,这在一定程度上阻碍了江苏企业发展和人才培养。本文对国外企业人才建设进行比较分析,对国内其他地区企业人才培养成功经验进行借鉴,同时探索江苏今后一段时期的经管人才培养对策。     

A guide to the seen costs and unseen benefits of e-commerce

As consumer shopping preferences shift from traditional retail channels toward e-commerce, the negative effects of e-commerce are easy to see and are often noted in the popular press. Yet, the benefits of this shift are often unseen. In this article, we first consider empirical evidence that suggests technological innovation is generally a net positive for society. We look at the unseen benefits along with each of the seen costs of e-commerce growth to fully understand the impacts on society. To do this, we consider packaging and waste, traffic and emissions, and energy and resource consumption—all considered costs of e-commerce. Based on this evidence, we propose that policymakers should exercise caution before developing policies that may alter this shift and limit innovation.     

BtoC方式订立的电子商务合同探析

电子商务中BtoC方式订立的电子商务合同是消费者网上购物的主要模式,这种合同其主体资格的确认,对于企业来讲较为容易,而对于消费者来说则比较困难,其要约以企业在网站做出展示为准,承诺以消费者下订单为准,合同履行地的区分以履行的标的是否为实物而有所不同。     

探究电子商务生态系统中第三方电子商务平台角色定位及价值

在中国电子商务生态系统的发展中,第三方电子商务平台起着举足轻重的作用.它能够为中小型企业客户提供开放的交易平台,使得卖家能够通过较小的成本向更多的消费者推销自己的产品.它提供了一个在线的"集市",买家和卖家都可以通过这个在线"集市"来沟通、交流或者完成交易.本文旨在探索第三方交易平台在电子商务生态系统中的角色定位,并分析第三方电子商务平台的价值所在.