共查询到20条相似文献,搜索用时 0 毫秒
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体育营销,这一借助赞助、冠名等手段,通过所赞助的体育活动来推广自己品牌的商业手段我们已不陌生。事实上,赛事赞助、冠名等行为仅仅是体育营销的一种形式和项目的开端。如何将自身的品牌定位和赞助项目有机的结合起来,在获得相应的名义与权利的同时,运用广告、公关、促销等手段,围绕品牌定位进行整合营销传播,建立独特的品牌联想,深入消费者的内心,有目的地推进营销策略的实施,才是体育营销所要达到的真正目的。 相似文献
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维修欺诈,是维修者在提供维修服务的过程中欺诈消费者的行为。依据有关法规。欺诈者应负赔偿之责。在商品的保修期内。维修者对特定消费者所承担的是瑕疵修复责任,该责任以消费者与销售者之间的买卖合同为前提,性质上应属于买卖合同的延续。故维修者的欺诈行为应视同为销售者的欺诈行为,消费者可以要求维修者或销售者对所送修商品双倍赔偿。 相似文献
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The situation with currency markets in the CIS countries in 2009 was characterized by considerable fluctuations in national
currencies against the background of the major problems in the financial sector, economic recession in most countries, slowing
inflation in the consumer market, and deflation in prices of manufactured goods. 相似文献
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Z N Mfono 《Development Southern Africa》1989,6(4):495-497
Women frequently constitute the largest section of the adult population in rural communities of developing areas. For this reason, rural development can only take place if women at grassroots level are drawn to the centre of the arena, and their traditional concerns recognised and used as the starting point. In Venda, this approach is showing some positive results. 相似文献
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G. M. Boissevain 《De Economist》1917,66(1):433-439
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Mayling Oey-Gardiner 《Bulletin of Indonesian Economic Studies》1991,27(1):57-79
Despite almost universal primary education in Indonesia, and increasing female educational participation, gender differences remain in access to Indonesian education. This paper attempts to measure and explain these differences at primary and secondary level in Indonesia's provinces between 1980 and 1985. It examines the relationship between provincial school enrolment ratios for males and females and four factors: school availability, formal sector employment, ‘drop-out’ patterns and marriage patterns. School availability is found to be a strong predictor of enrolment levels, and stronger for females than for males. Relationships between enrolment patterns and the other three factors appear less clear cut. 相似文献
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5月,主城气温持续走高,春天的脚步渐远,夏天悄然而至.而此时的石柱黄水春意正浓,在那里,依然可以清晰地聆听到春天的花语,即使在一米阳光之内,也能感受到春天的美丽.踏青赏花揽春色,风景这边独好以“万亩森林、万亩石芽、万亩草场、万亩火棘”四大景观著称的千野草场,这时候总是澄澈的蓝天陪衬着悠悠白云,碧绿的草地映衬着逍遥牛羊.这里不但有北国草原的粗犷,亦有南方草地的妩媚. 相似文献
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济南1、悠活2人行D1:趵突泉、泉城广场、船游泉城、五龙潭、曲水亭街、大明湖新区、泉乐坊,品鲁菜风味餐、济南特色小吃,观《明湖曲韵》。 相似文献
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J. J. Graafland 《De Economist》1988,136(4):508-523
Summary The Dutch labour market situation in the eighties can be characterized by the hysteresis phenomenon, i. e. a rising natural rate of unemployment as a result of the rise of actual unemployment in the past. It appears that the hysteresis phenomenon is more important in The Netherlands than in France and the United States and as relevant as in Germany and the United Kingdom. Because of the steep rise of unemployment in The Netherlands the natural rate of unemployment may have risen more than in Other European countries. As a consequence, the wage depressing effect of the current high unemployment rate has diminished rapidly.I thank J.C. Siebrand, D.P. Broer and C.B. Mulder for helpful comments on an earlier version of this paper. 相似文献