Tourism: a sacred journey? The case of ashram tourism,India

Religious tourism — tourism that is motivated by faith or religious reasons — has been in evidence for centuries. In more recent times, however, it has been suggested that modern tourism has become the functional and symbolic equivalent of more traditional religious practices, such as festivals and pilgrimages. In other words, it is claimed by some that tourism is a sacred journey. To date, however, little work has been undertaken to explore this position; the purpose of this paper, therefore, is to contribute to this debate. Based on an exploratory study, it considers the motivations and experiences of Western tourists visiting the Sri Aurobindo Ashram and the nearby utopian township of Auroville in Pondicherry, south east India. It identifies two principal groups of visitors, namely ‘permanent tourists’ who have immersed themselves indefinitely in a spiritual ‘Other’, and temporary visitors. The latter are categorised into sub‐groups which point to a variety of spiritual and non‐spiritual motives. The paper concludes that there is a continuum of spirituality inherent in tourism, though this is related to tourists' experience rather than initial motivation. Copyright © 2005 John Wiley & Sons, Ltd.     

Disentangling the tourism sector’s fragmentation: a hands-on coding/post-coding guide for interview and policy document analysis in tourism†

Qualitative tourism research is inevitably multidimensional. The fragmentation of the tourism sector across policy domains, scales, space and stakeholders leads to ‘blurry’ and aggregated datasets. Yet, tourism studies have a weak record in describing how results emanate from raw qualitative data. This paper presents a coding/post-coding scheme that proved robust in disentangling multidimensional tourism datasets in a middle-range research project that necessitated reflecting on the position of the researcher and the literature study during the data analysis. It describes the pragmatic decisions taken to organise the qualitative data from a research project on cross-border tourism and regional development processes. The paper also functions as a reflexive account of how this scheme came into existence. It contributes to the tools available to practically acknowledge the fragmentation of the tourism sector and the resulting multidimensional qualitative data, and calls for a more open accounting of the data analysis process and the underlying research values in tourism studies.     

Examining the ‘relative image’ of tourism destinations: a case study

Many traditional destination image studies employ a non-comparative assessment approach. This study, however, suggests defining and measuring destination image in a comparative manner (termed ‘relative image’) for the purpose of destination positioning. Using a case study on American leisure travellers’ image of Mainland China, the author proposes and demonstrates the utility of a multi-step procedure of relative image assessment. The author concludes that by utilising competing destinations as a reference frame and replicating tourists’ actual decision-making process, relative image assessment may generate more relevant information and insights for destination marketers.     

Knowledge dynamics in setting sustainable standards in tourism – the case of ‘Fair Trade in Tourism South Africa’

The development of standards and certification programmes in global tourism has gained importance in the production-consumption-nexus. This paper deals with the ‘Fair Trade in Tourism South Africa’ standard, one of the first innovative service standards with a focus on the social dimension of sustainability. Until now, there has been little detailed exploration in the evolutionary trajectories of sustainable tourism standards from a knowledge-based perspective. This paper contributes to a deeper understanding of standard creation in global–local interaction processes over time and its impacts on the micro level of firms. Conceptually, it builds on two scientific debates: the neo-institutional approaches in organisational theory focusing on institution building and the research on innovation and knowledge dynamics. Empirically, it is based on 32 interviews conducted with different actor groups.     

Economic diversification of a single-asset tourism city: evidence from Antalya†

It is often argued that the growth of single-asset tourism places is fragile because it is vulnerable to economic fluctuations and is based on specialization and localization economies that lead to an ever stronger lock-in process of path-dependent urban economic development and, in the end, slow growth. In this paper, it is doubted whether a high urban tourism growth implies an ever stronger specialization and an ever stronger lock-in. This paper shows that the growth of tourism stimulates the growth of related and unrelated industries and generates a diversification of the economy, even though some other sectors are crowded out. Antalya (Turkey) is selected as a case-study area not only because its economy is dominated by tourism (it is a good example of a single-asset tourism city), but also because its economy shows a tendency to economic diversification at the sectoral level. This diversification tendency is shown by means of a shift-share analysis and Herfindahl indexes.     

Market segmentation for a leverage revitalization of China’s inbound tourism: the case of US leisure tourists

China’s inbound tourism currently faces a tough choice between a niche strategy and a wide-range tourist attraction. The derivative concept of ‘leverageable market’ provides a reasonable method to solve the problem. This study, thus, attempts to conduct market segmentation for identifying a core crowd in the leisure tourism market of US near-venturers that leverages revitalization. A mixed segmentation method was adopted that combined ‘a posterior approach’ with ‘a priori approach’ in an overall multi-stage framework. ‘Venturesomeness’ in Plog’s psychographic model was the first principle segmentation variable used, which is intrinsically pertinent to the connotation of a leverageable market. ‘Activity participation’ was added to further partition the near-venturers identified, yielding refined management strategies. The data first indicated an obvious shift of China’s psychographic destination position from ‘near-venturer’ to ‘mid-centric’. Cluster analysis further identified four activity-based near-venturer segments: outdoor stimulus experiencers, recreation and amusement seekers, culture searchers, and extensive interest holders. Significant socio-demographic and trip-related features were found among the clusters. The corresponding managerial and theoretical implications, limitations, and agendas for further related research were finally discussed.     

The ‘Blogosphere’ as a platform for interpretative phenomenological analysis: the case of TEFL tourism

The use of the Internet is becoming increasingly integral to the day-to-day operations of society, facilitating an interconnected and globalised world, where geographic barriers are no longer a defining criteria for communication. This opens the researcher up to a realm of research opportunities, which to-date have been under-exploited. This paper contributes to the wider body of literature addressing the concept of Online research, demonstrating in practice how it can be utilised in the context of interpretative phenomenological analysis. It is argued that netnography is akin to interpretative phenomenological analysis (IPA) in that it accounts for an individual’s personal perception or account of an event or state, as opposed to attempting to produce an objective record. This paper outlines how blog analysis can be utilised in the context of IPA, demonstrating how this worked in practice during the initial exploratory research phase of the teaching English as a foreign language tourism phenomenon.     

Short-circuiting cruise tourism practices along the Russian Barents Sea coast? The case of Arkhangelsk

The growth and popularity of polar cruise tourism in the Arctic region have raised expectations about the opportunities in this part of the world. However, the existing academic literature has never ventured further than to recall these expectations and opportunities, which means that there is hardly any insight into what is actually happening in Russian Arctic cruise tourism. This paper aims to provide a practice-based perspective with a special focus on performed and integrated practices in the production of cruise tourism along the Russian Barents Sea coast. Semi-structured interviews with key actors involved in the production of cruise tourism serve as the main source of information along with observations made during fieldwork in the Arkhangelsk region. Cruise tourism practices are facing a number of challenges in their reproduction and lack both consistency and regularity. The practice-based perspective helps to reveal how groups of actors collectively produce activities and itineraries for cruise tourists despite the structural constraints. Moreover, the paper shows how local private entrepreneurs are actively trying to configure and connect the constituting cruise tourism practices.     

Borders in tourism: the transformation of the Swedish–Finnish border landscape

Permeability in the European internal borders has increased, challenging state-centric tourism development in the border regions. The aim of this article is to examine the development of the Finnish–Swedish border, which has been one of the European Union's internal borders since 1995, as a tourist attraction. An examination of the path of tourism development in this border region shows that the differentiative meaning of the border that has been characteristic for state-centric tourism development has diminished and some of the excitement of crossing the old east–west border has vanished. At present the significance of the border for local tourism development can be seen in the new cross-border enterprise and commercialisation of tourist attractions. Such development can have a wide-ranging influence for the reorganisation of border landscape and dissolution of mental boundaries in the region. This study contributes to an understanding of the transition in the European Union's internal border regions from the perspective of tourism.     

Residents’ perceptions of tourism development – implications for small economies business: the case study of Ali Sadr,Iran

Ali Sadr Cave is the world's largest water cave and is a protected national heritage of Iran. This paper examines the residents’ perceptions of tourism development. In total, 250 residents of Ali Sadr village were interviewed. To improve the economic outcomes of the exchange between individuals from various cultural backgrounds, it is important to resolve the conflicts between residents and international tourists. In the management of tourism in the region, the local people who strongly support tourism development are not involved much. This paper concludes with recommendations for tourism managers to improve the economic outcomes of local people through tourism development.     

Aviation’s inclusion in international climate policy regimes: Implications for the Caribbean tourism industry

Nations with tourism dependant economies are becoming increasingly concerned about the inclusion of aviation in greenhouse gas mitigation policy for international bunker fuels and more recently adaptation policy proposals. The central concern is that such policies will increase the cost of traveling by air, therefore reducing visitor arrivals to long-haul, tourism-dependent destinations, often small island developing states. This study used a tourism arrivals model to examine the implications of currently proposed climate policies for the world’s most tourism dependant region – the Caribbean. Results indicate that under current proposals for both mitigation and adaptation focused climate policy, reductions in tourist arrivals from the major markets of Europe and North America would be negligible versus business as usual growth projections Only under the most stringent mitigation policy scenario. Which may portend a post-2020 policy regime, is a significant decrease in tourist arrivals predicted. Of the climate policies assessed, the adaptation policy had the potential to provide greater economic benefits to the Caribbean region.     

Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism

ABSTRACT

Despite significant potential for cultural tourism, the predominant form of tourism in Malta is sun and sea. This paper evaluates Malta’s potential for cultural tourism with a focus on Valletta, a fortified historic city that overlooks the Grand Harbour. Valletta’s rich urban heritage and historic narrative makes it ideal for the development of a more culture-oriented tourism. The paper explores how, over more than half a century of tourism activity in Malta, culture and heritage retained a secondary role. Since the mid-nineties, Malta’s tourism policy shifted with culture and heritage being given greater importance, even if the sun and sea tourism remained a priority. Public and private investment brought about changes in Valletta that made it more amenable to cultural activity and tourism. Although European Capital of Culture Valletta 2018 provides new opportunities for cultural tourism to Malta, it is unclear whether this will bring a lasting legacy for Malta’s tourism. This Valletta case study shows that, for destinations with an established form of tourism, the development of cultural tourism meets with difficulties, in spite the presence of a rich urban heritage.     

Volunteer tourism: at the crossroads of commercialisation and service?

Volunteer tourism as a phenomenon and as a market has come a long way since its ideologically driven early days. It is now an established and ever commercialised market that meets the demand for a different travel experience for the more morally conscious traveller, while at the same time it provides opportunities for economic gain for the organisations that act as brokers of such experiences. This interaction raises several ethical issues in terms of serving a mission while making economic gains. In general, there is an acceptable relationship between monetary gain and altruistic service, within the context of enlightened self-interest provided that the beneficiary of economic gains diverts profits into serving their mission. This paper examines the supply for volunteer tourism for evidence of commercialisation and profit-driven behaviour and investigates a relationship between monetary gain and serving a mission by creating public goods.     

Terrorism and tourism demand: a case study of Lebanon,Turkey and Israel

Using a seemingly unrelated regression (SUR) model, this paper examines the impact of domestic and transnational terrorism on tourism demand (as measured by visitor arrivals) to Lebanon, Turkey and Israel. The distinguishing feature of this paper is that we use a dynamic framework that takes into account (i) the intensity of terrorism and (ii) the associated spillover effects. The empirical results, based on monthly data from 1995 to 2007, reveal that terrorism in one country affects visitor arrivals not only to that country but also to other countries. We find that tourists view Lebanese and Turkish tourism markets as substitutes. Terrorism in Israel, of all types (i.e. domestic or transnational) and intensities, affects visitor arrivals to Lebanon and Turkey. In overall terms, terrorism has a much larger negative impact on visitor arrivals to Lebanon.     

The tourist with a hidden agenda? Shifting roles in the field of tourism research

This article focuses on the way tourism researchers have to shift between different roles when in the field. The complex reality of the tourism arena with its multidisciplinary character requires a certain flexibility when it comes to the approach and perspective used by the researcher when interacting with the actors in the field. This role switching and flexibility has certain consequences when it comes to the position of the researcher. Furthermore, contemporary developments in the world (such as globalisation, technological developments and increased human mobility) have altered the practice of ethnographic research. The article explores and reflects upon some of the (methodological) issues that tourism researcher are confronted with when conducting ethnographic research, by discussing a number of empirical examples from different researchers in the field. Copyright © 2006 John Wiley &Sons, Ltd.     

The end of growth in residential tourism destinations: steady state or sustainable development? The case of Calpe

This article discusses how the slowdown in the real estate market during the most recent economic and financial crisis has affected residential tourism destinations on the Spanish coast. The afore-mentioned crisis, which gave rise to a standstill in residential activity, coincided with the turbulences experienced in the competing destinations of Northern Africa, which brought about a record number of international tourist arrivals to Spain. The resulting situation enables us to explore the future scenario of all the Spanish destinations that, due to the depletion of available land, are reaching their maximum levels of urban growth. Examining the case of Calpe, a destination which is representative of the Spanish Mediterranean, the study analyses whether the foreseeable dynamics for the future are conceptualized in the favourable terms that characterize “sustainable development” or, on the contrary, exhibit negative implications which the classic economists refer to as the “steady state”.     

Teasing the boundaries of ‘volunteer tourism’: local NGOs looking for global workforce

Ongoing scholarly discussions on international volunteer tourism focus primarily on volunteer tourists as subjects and local communities as their near-static objects. This ethnographic study reverses that focus. Five developmental Non-Governmental Organizations (NGOs) are explored as active agents that see tourists and travellers as a resource and a free workforce in Dharamsala's Tibetan diaspora settlement in India. These NGOs have found a unique way of increasing the volume of volunteer tourism by offering tourists and travellers accessible volunteering opportunities on the spot, particularly as English-language tutors for Tibetan newcomers. Tourists and travellers in Dharamsala are backpacker oriented and usually interested in Tibetan culture, representing a perfect target group for NGOs offering them meaningful encounters with Tibetans. This study aims to broaden the scope of scholarly discussion and conceptualization of volunteer tourism. It provides an example of how volunteer tourism could become an increasingly effective tool for NGOs in the Global South, in an increasingly equitable manner. It also demonstrates how the method found by the Tibetan NGOs contests the current critique of commodification in volunteer tourism. Within volunteer tourism, true empowerment of local communities can only occur when the locals are in control and able to set their own goals.