Assessing the impact of co-branding of island destination and tourism activities on tourists’ reactions

The aim of this study is to examine the status and images of certain islands based on specific tourism activities. A total of 385 valid samples were obtained from tourists at the islands' main transportation facilities. The results are as follows: (1) different island destinations are promoted differently, which significantly affects the perceptions of tourists. (2) Tourists' familiarity with various tourism activities and the rate of participation in these activities vary significantly between the islands; in addition, tourists display greater familiarity with beach/water activities and participate in these activities in higher proportions. (3) Greater consistency in the matching of island destinations with tourism activities helps produce a co-branding effect, which positively affects tourists' perception of these destinations. From a co-branding perspective, this study demonstrates that the empirical market positioning of island destinations must be consistent with the tourism activities that are possible to produce an optimal experience for the tourists. This comparison of different islands explains why the development of island tourism on such locations should involve the provision of information on rankings and tourism activities.     

Hostility or hospitality? A review on violence,bullying and sexual harassment in the tourism and hospitality industry

The present work reviews the current knowledge about violence, bullying and sexual harassment in the tourism and hospitality industry. It indicates the high prevalence of these aggressive behaviours, and identifies structural reasons, insufficient managerial skills and/or common beliefs as their causes. The negative impacts of bullying, violence and sexual harassment on employees include intentions to leave and psychological upset. These personal negative feelings and attitudes contribute to negative organizational performance indicators, such as high staff turnover rate and low profitability. In addition, the high prevalence of violence creates a negative image for the tourism and hospitality industry in general. The review shows that intervention plans are scattered in aims and time frames, focus mainly on managerial policies, and almost completely overlook immediate actions as well as guest violence. Given its importance, the low number of appropriate intervention tools, policies and agendas clearly suggests the urgent need for more research. The final section of the work provides an overview of three core themes that can potentially contribute to the development of an effective intervention agenda, namely, corporate social responsibility, social media and comparisons to other sectors.     

‘Troll alert!’: Provocation and harassment in tourism and hospitality social media

With the advent of Web 2.0, social media have emerged as new spaces of hybrid interaction, comprising customer-to-customer, as well as customer-to-business/service-provider communicative exchanges. In the best case scenario, social media sites are communities where members find and share information, experience a sense of belonging, and provide mutual support. However, in many instances, the relatively anonymous nature of social media relieves some of the inhibitions of social interaction, resulting in negative behaviours such as harassment (for instance, in the form of trolling), flaming, and hate speech. This paper examines the phenomenon of trolling as a form of online provocation and harassment which targets users (including customers and businesses) in tourism social media spaces. Trolling remains largely unaddressed in the context of tourism (and hospitality) social media. Specifically, drawing data from TripAdvisor and other online media, the paper examines the incidences of (perceived) trolling and considers TripAdvisor's responses to trolling behaviours.     

The impact of airline service quality on passengers’ behavioral intentions using passenger satisfaction as a mediator

This research study measures the perception of airline service quality based on data collected from Pakistan International Airline (PIA) passengers using SERVQUAL. It investigates the impact of service quality dimensions on passenger's behavioral intentions in presence of mediator (passenger satisfaction). The data is collected through an adopted SERVQUAL instrument from the respondents in the domestic and International waiting lounges of PIA. The data is analysed using reliability statistics, correlation analysis and through hierarchal regression analysis. A systematic random sampling technique is used to analyze the study sample and PROCESS macros was used to run mediation analysis. The results reveals that passenger's satisfaction mediates the relationship between airline service quality and behavioral intentions. Practically, PIA should not only improve on Service Quality but should build up quality consciousness among on ground and inflight employees; pay attention to reliable factors and establish customer goodwill through enhanced services; regard reliability factors and enhance employee accomplishment. Implications of these results for management policy and practice are highlighted as guidelines. PIA managers can now better understand the importance of service quality and its long-term benefits in the form of customer loyalty.     

The effect of manager mobbing behaviour on female employees’ quality of life

The purpose of this paper is to examine the effect of manager mobbing behaviour on female employees’ quality of working life and overall quality of life. A mobbing behaviour may be a long-term hostile behaviour detected in employees at workplaces. A total of 373 female employees who work in five-star hotels in Turkey participated in this study. First, correlation analysis was performed between manager mobbing behaviour and female employees’ quality of working life, and overall quality of life. The results of the study revealed that there was a negative correlation between manager mobbing behaviour and female employees ‘quality of life. Second, the structural equation model was applied to analyse the relationship among these three constructs. The results of this analysis showed that managers’ mobbing behaviour has a significant negative effect on female employees ‘quality of working life and overall quality of life. In addition, employees’ quality of working life influences their overall quality of life.     

The effects of macroeconomic and weather conditions on the business cycle of Taiwan’s adventure tourism

This paper utilises a Markov regime-switching model to explore the influences of macroeconomic and weather conditions on the business cycle of Taiwan’s adventure tourism, that is, white-water rafting. The number of rafting participants is used to identify two stages of the business cycle of the white-water rafting industry: the peak and the trough. Our empirical evidence reveals that unemployment has a negative effect on the number of rafting participants in the troughs while it has a positive effect on the number of rafting participants in the peaks. It follows that economic recession would adversely affect the number of participants in adventure tourism in the troughs, while it is not true in the peaks. Moreover, we show that the more the sunshine hours, the more participants travel on white-water rafting in the peaks. However, temperature is not a determinant of demand for adventure tourism under a subtropical climate, which contradicts much of literature.     

Simple living and tourism in times of ‘austerity’

The sharp increase in domestic tourism in the UK in 2009 and 2010 has prompted speculations about an embryonic quest for ‘simpler pleasures’ and greener, less exotic holidays. Absent from these debates is a more thorough reflection about the complex ways through which people negotiate everyday senses of normalcy, simplicity and excess in consumption and travelling. This is important to understand the political, economic, cultural and technological contexts that may facilitate a shift towards simpler, sustainable lifestyles. The paper presents results of fieldwork looking at ways in which tourists negotiate what is normal and excessive in holidaymaking. Data suggest that tourism is a highly valued symbolic aspect of modern life which few people are ready to sacrifice on environmental grounds and which is inextricably entangled with contested notions of accessibility, citizenship, equality and fairness.     

Residents’ attitudes on the contribution of cultural tourism in Tanzania

This study aimed at evaluating residents’ attitudes towards the contribution of cultural tourism to the social welfare of the local rural residents participating in cultural tourism activities by factoring gender and level of education as possible differentiating factors in residents’ attitudes. Based on survey of local people in northern part of Tanzania, a questionnaire was administered that yielded data that were subjected to a series of t-tests. The results indicate residents to have both positive and negative attitudes towards the contribution of cultural tourism. Gender differences are noted to relate with cultural tourism participation and attitudes towards the contribution of cultural tourism. Females benefit more from cultural tourism than males in economic terms. Having education raises the chances of locals having a more positive attitude towards cultural tourism. From the results, implications to facilitators in cultural tourism to further aid tourism contribution to the locals are derived.     

The moderating role of past experience in the formation of a tourist destination's image and in tourists’ behavioural intentions

The aim of this work is to understand the moderating effects of tourists’ prior experiences of a given destination on the process of image formation (in both its cognitive and affective dimensions) for that destination and on the influence that the image – together with the tourist's satisfaction – has on their loyalty-driven behaviours as expressed in the intention to recommend. To achieve this aim, a sample of 512 tourists was used and a multi-group analysis performed, distinguishing between first-time and repeat visitors. The findings reveal that experience has a moderating effect on the formation of the cognitive image and on the influence of the tourist's satisfaction on the overall image of the tourist destination. These findings have significant management implications in the context of helping to create and appropriately manage the image of a tourist destination.     

Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism

ABSTRACT

Despite significant potential for cultural tourism, the predominant form of tourism in Malta is sun and sea. This paper evaluates Malta’s potential for cultural tourism with a focus on Valletta, a fortified historic city that overlooks the Grand Harbour. Valletta’s rich urban heritage and historic narrative makes it ideal for the development of a more culture-oriented tourism. The paper explores how, over more than half a century of tourism activity in Malta, culture and heritage retained a secondary role. Since the mid-nineties, Malta’s tourism policy shifted with culture and heritage being given greater importance, even if the sun and sea tourism remained a priority. Public and private investment brought about changes in Valletta that made it more amenable to cultural activity and tourism. Although European Capital of Culture Valletta 2018 provides new opportunities for cultural tourism to Malta, it is unclear whether this will bring a lasting legacy for Malta’s tourism. This Valletta case study shows that, for destinations with an established form of tourism, the development of cultural tourism meets with difficulties, in spite the presence of a rich urban heritage.     

The concept of risk in nature-based tourism and recreation – a systematic literature review

Risk is a complex concept, with its conceptualizations depending on epistemological perspectives and methodological approaches of the various research disciplines it is embedded within. It was the aim of this literature review to provide a scientific basis to understand how current academic research has approached the phenomenon of risk in the context of nature-based tourism and recreation. Using a systematic quantitative literature review method, we assessed how risk was conceptualized in a selection of 59 original research papers that have been published in English language peer-reviewed academic journals from 2000 to 2015. We identified fundamental differences in the perspectives taken by researchers discussing risk. Whilst 37 papers (63%) viewed risk as a potential negative consequence of participating in recreational outdoor activities, 22 studies (37%) investigated risk as a meaningful component of the outdoor experience dimension. The presented review led to the identification of specific risk factors that increase the likelihood of negative outcomes as well as potential benefits from participation, and also offers an overview of underlying psychological processes involved in the participation in ‘risky’ nature-based activities. Further research implications are discussed.     

The impact of the COVID-19 pandemic on current tertiary aviation education and future careers: Students’ perspective

This study investigates Australian undergraduate tertiary aviation students' perceptions of the aviation industry and skills required to succeed following the COVID-19 pandemic. By developing an understanding of the skills students perceive to be necessary for their careers following the COVID-19 pandemic, comparisons can be drawn with industry perspectives to determine whether these perspectives align and, more importantly, support students’ successful development of skills as sought by the industry. An online survey of current undergraduate tertiary aviation students at Australian universities was conducted to determine the perceived impediments, additional skills required, post-graduation plans and how university courses should evolve post-COVID-19. The results show that students are cognisant of the current oversupply of aviation professionals due to the downturn in the industry and are seeking further support with the development of non-technical skills to better prepare themselves to be competitive following graduation. These findings have implications for both undergraduate aviation students and universities offering an undergraduate aviation program. By considering these findings universities can adapt their programs to better prepare students and support the development of skilled aviation professionals, equipped to deal with challenges of the post-COVID-19 aviation industry.     

The impact of emigrants’ homeland relations on air travel demand in a security volatile market: a case study on Lebanon

The impacts of international migration have been heavily studied. Much of this analysis has been carried out within the framework of the economic and social effects of migrants, to both host and home countries. This paper looks at the impact of Lebanese emigrants’ homeland relations on air travel demand in a security volatile market. The emphasis is on two particular features: first, the principal impact of liberal air transport policies in facilitating emigrants’ home visits; and second, the sensitivity of passenger-GDP relation. The paper pulls together data and other cases on the Lebanese emigration evolution and explains its impacts on the economy as well as on the air transport market in Lebanon. The study findings suggest that in Lebanon and due to the presence of interrelated factors, the variation and the strength of the relationship between traffic levels and GDP are neither consistent nor static. The considerably huge expatriate communities, which are three times greater than the Lebanese residents, are said to defy the negative impact of security instability on the air passenger growth through frequently visiting expats. Moreover, the emigrants’ economic support to Lebanon through remittance inflows is observed to dampen the sensitivity of the relationship between passenger and GDP in times of war and peace. The results should be looked at as indicative of trends to encourage policy makers to consider how best to make use of these human and financial flows.     

The impact of carrier service attributes on shipper–carrier partnering relationships: a shipper’s perspective

Carrier service attributes are important for developing shipper–carrier partnering relationships. This study used structural equation modeling to investigate the impact of carriers’ service factors––timing-related, pricing, warehousing and sales services––on shippers’ satisfaction from shipper–carrier partnering relationships. Results indicate that timing-related services influence shippers’ satisfaction from such relationships, and shippers’ satisfaction positively influences partnering. However, the four service factors do not directly influence shipper–carrier partnering relationships.     

The inner struggle of visiting ‘dark tourism’ sites: examining the relationship between perceived constraints and motivations

Numerous conflicting factors impact the tourism decision process especially as it relates to dark tourism, that is, tourism that focuses on mortality. This research examines the relationships among constraints and motivational factors that affect tourists’ decision to visit the Memorial of the Victims of the Nanjing Massacre in China. Seven dimensions of constraints were revealed with the most important factor being an interest in other leisure activities. Of the three motivational factors discovered, the obligation the respondents feel to visit the site was discovered to be the most important. The major contribution of this research is its analysis of the relationship between motivations and constraints and the discovery that there are both positive and negative relationships between constraint and motivation factors. The most important finding may be that an increase in curiosity motivation may result in a decrease in disinterest constraints but an increase in the strength of the constraint of Chinese cultural perspectives on death and taboos. The findings suggest that the most effective marketing might not focus too much on the development of curiosity but on other motives, such as obligation and education.     

Examining the impact of weather variability on non-commuters’ daily activity–travel patterns in different regions of Sweden

By jointly modelling the routine and leisure activity–travel engagements of non-commuters in different regions of Sweden, this paper explores the interactions between time allocation, travel demand and mode choice under different weather conditions. Combined weather and travel survey datasets that span a period of over 13 years were analysed. Simultaneous Tobit models were applied to explore the interactions among these activity–travel indicators, whilst municipalities’ unique conditions and heterogeneities between different time-points were taken into account. The model results reveal the trade-offs between routine and leisure activities in terms of activity duration, number of trips and travel time. Positive mutual endogeneity was found between slow-mode share in routine and leisure trips. The results also highlight the trade-offs between routine and leisure activities under abnormal weather conditions. Regional differences between weather effects are substantial due to differences in direct, indirect and total marginal effects. Between-municipality variability constitutes a considerable part of the variability in activity duration and travel time. Between-municipality variability in leisure activity duration and leisure travel time is larger in northern Sweden, while that of routine activity duration and routine travel time is larger in central Sweden, after weather and social demographics have been controlled.