A mobilities approach to tourism from emerging world regions

Increasing numbers of people from the emerging world regions, Asia, Latin America, Africa and the Middle East engage in tourism practices at domestic, intra-regional and long-haul international scales. In this article, we deploy an innovative application of the mobilities approach, which we argue moves beyond the Eurocentrism implicit in modernist tourism studies, in a comparative analysis of tourism in and from these regions and those in the ‘West’. Our analysis opens up the systematic study of tourism in emerging world regions in terms of the mobilities paradigm, and concludes: one, travel had a multiplicity of origins in societies in the emerging regions, but most did not possess an equivalent emic term to ‘tourism'. Two, tourism at domestic and intra-regional levels tends to be entangled with other discretionary mobilities, whereas the long-haul level is more differentiated. Three, the development of domestic discretionary travel in emerging regions can be represented by four overlapping ‘mobility constellations’. Four, there are significant historical differences between the regions in their long-haul mobility constellations, although their kinetic hierarchies are all still steep. Five, forms of movement and associated practices of discretionary travellers from the emerging regions and Western countries became increasingly similar under the impact of socio-technological, economic and cultural globalisation. Six, differences between the emerging regions, particularly Asia, and the West are most salient on the emic level of representations of international travel: the specific cultural motive forces for tourism do not centre on authenticity-seeking, but are instead bound up with prestige and markers of modernity.     

Unpacking business tourism mobilities in sub-Saharan Africa

As considerable numbers of people in emergent world tourism regions engage in independent business travel, meeting, incentives, conferences and exhibitions tourism or practices of informal business tourism the theme of business mobilities merits greater attention in the evolving tourism scholarship of these regions. This article interrogates existing scholarship and research issues pertaining to understanding evolving tourism mobilities specifically in the emerging tourism region of sub-Saharan Africa, where, arguably, more than in any other region of the global tourism economy, the topic of business mobilities merits high priority attention. For sub-Saharan Africa as a whole a growing weight of evidence suggests that business tourism flows – domestic and intraregional – account for a larger share of tourism movements than leisure tourism. In interpreting the complex flows of business mobilities in the African continent it is necessary to go beyond dominant Northern conceptions of what constitutes a business tourist and in particular to understand the activities of the informal-sector business tourist. A useful start point for unpacking business tourism mobilities is to differentiate and apply a typology of international formal-sector tourism, international informal-sector tourism, domestic formal-sector tourism and domestic informal-sector tourism.     

Mobilising tourism research in emerging world regions: contributions and advances

This commentary reflects on the empirical richness and theoretical possibilities of tourism research from the emerging world. In ‘A mobilities approach to tourism from emerging world regions' Cohen and Cohen [2014. Current Issues in Tourism. doi:10.1080/13683500.2014.898617] spare no effort in sketching a comprehensive portrait of non-Western tourism from and within Asia, Latin America, the Middle East and Sub-Saharan Africa. Using a modified mobilities approach to interpret the extant literature, the authors enrich our understanding of tourism mobilities and the fundamental differences between Western and non-Western forms of travel, as well as variations from within the non-Western world. This commentary critiques Cohen and Cohen's contributions and explores how knowledge on emerging world tourism might be better advanced through the mobilities paradigm and its modified form as proposed by the authors.     

A preliminary examination of the relationship between consumer attitude towards space travel and the development of innovative space tourism technology

With increasing global competition in service sectors, innovative technologies have radically changed the tourism industry, and to be successful innovative products/services must have clear, significant points of difference that are related to needs in the market place. Furthermore, changes in consumer perceptions that emanate from an innovation are central to its effective product and service design. Although for most of us space travel is still a faraway dream, it is in fact a future probability that will increasingly attract travellers who seek new vacation experiences, and as a result, sustain academic interest. Thus, in initiating space tourism for the purposes of recreation, leisure and knowledge enhancement, a preliminary estimation of potential global demand characteristics that are specific to consumer innovators for space travel needs to be undertaken prior to promotion of research and development. In this context, this paper investigates both consumer attitudes towards space travel by analysing the components of motivated consumer innovativeness and the interest that potential consumers have in developing space tourism technology innovations within Taiwan. Consumer innovativeness is complex and comprised four innovativeness types, namely, social, functional, hedonic and cognitive. As product/service innovation development has been relatively unexplored in the mature industry of tourism, many business managers would welcome an understanding of which vacation travellers are most likely to be the earliest buyers of such an exciting new product. With data collected from a sample of 354 Taiwanese, this research uses mediated regression to examine the influence of the four types of consumer innovativeness on consumer's attitudes and acceptance of a space tourism technology innovation, and the mediating role perceived novelty plays in the relationship. The findings indicate that only hedonic and social innovativeness are associated with improved consumer attitude and that novelty partially mediates the relationship for those two types of consumer innovativeness. The implications for theory and practice are discussed. Limitations and directions for future research are also addressed.     

Holiday travel discourses and climate change

Current analyses highlight the relatively high contribution of holiday travel to greenhouse gas emissions. One response has been a growing ‘slow travel’ movement. Slow travel is an emerging concept which can be explained as an alternative to air and car travel where people travel to destinations more slowly overland and travel less distance. At first glance, slow travel might seem to preclude much international tourism, however, as an adaptation strategy, slow travel has the potential to reduce tourism’s overall carbon footprint. Data were collected using in-depth interviews with 15 UK participants before and after a holiday to another European country. The analysis explores the discourses used by both slow and non-slow travellers to justify modal choice in relation to climate change. Then, using a social practices model, the paper explores how holiday travel is constrained by both individual agency to act and the structures that exist within the travel and tourism industry. The paper concludes with some recommendations for the development of slow travel as a tourism adaptation strategy for a lower carbon future.     

Different but Similar: Social Comparison of Travel Motives Among Tourists

Although previous research suggests that people prefer to think of themselves as being authentic (or individualistic) travellers rather than stereotyped tourists, there have been few studies investigating the external validity of such claim. This paper addresses this research gap by investigating tendencies to dissociate the self from typical tourists in terms of travel motivation. Findings suggest that people perceive their own travel motives to be different from those who they perceive as typical tourists and that these tendencies generalize across people involved in different forms of tourism. This paper discusses the results from a social psychological perspective and provides implications for future research and destination management alike. © 2014 The Authors. International Journal of Tourism Research published by John Wiley & Sons, Ltd.     

Profiling Sport Tourists: The Case of Super 12 Rugby Union in the Australian Capital Territory,Australia

The concept of sport related tourism has become more prominent in the last few years as both an academic field of study and an increasingly popular tourism product (Gibson, 1998). Sport tourism includes travel to participate in a passive (e.g. sports events and museums) or active sport holiday (e.g. scuba diving and cycling), and it may involve instances where sport or tourism itself is the dominant activity or reason for travel. However, little research has been undertaken to examine the profile of sport tourist market segments in an attempt to understand these segments and their potential as tourism markets. This paper will examine one such attempt to profile sport tourist spectators through surveying sport tourists attending Super 12 Rugby Union matches at Bruce Stadium, Canberra in April/May 2000. The paper discusses the preliminary results of this exploratory study, and examines the sporting behaviour and travel behaviour of spectators. The paper will then discuss differences between spectator characteristics with an emphasis on examining high yield segments based on sport and travel behaviour, and will conclude with a discussion of future research possibilities.     

Who takes part in film tourism? The analysis of determinants of visiting film locations

Film tourism is one of the fastest developing sub-segments of creative tourism in the 21st century. Many studies investigated tourists' motivation and behavior towards film tourism in the context of psychological and emotional motives and their involvement and experience. However, we still know very little about the structure of visitors of film sites. Utilizing primary data collected in Slovakia and adopting the econometric approach, the aim of this empirical study is to estimate the relationship between preferred trip parameters and the decision to include a visit to a film location in the travel plan. The results suggest that visits to film sites occur to a significant extent by chance, film tourism is additional, mainly to other segments of tourism, characterized as adventurous and explorative experiences. Visits to film locations occur mainly as trips by younger age groups and longer stays, mostly as self-organized trips, regardless of budget, frequency of travel, or gender.     

Religious obligations to travel: first-generation Pakistani migrants from Newcastle-upon-Tyne

This article analyses the religious travel experiences of members of the first generation of the Muslim Pakistani diaspora living in Newcastle-upon-Tyne, UK drawing upon qualitative interpretations collected from semi-structured interviews. Religious travel for first-generation Muslim Pakistanis is influenced by Islamic principles and practices associated with obligations to travel to meet with friends and relatives. Religious obligations to travel are considered as a key factor influencing visiting friends and relatives (VFR) mobilities at a local and national level. The religious obligation associated with VFR travel is examined in view of one of the five pillars of Islam, which is salah (prayer), which stimulates various mobilities. Central to the analysis of religious-orientated (VFR) journeys are the conceptual underpinnings of obligations situated in the mobilities paradigm, which give rise to understandings of spiritualities of place. Religious obligations to travel unite the Muslim diaspora in various local (in Newcastle-upon-Tyne) and national (UK) settings. The contribution of this paper is, therefore, to advance the understanding of the relationship between Islam and travel, and add to existing knowledge of the journeys of Muslim travellers in the context of VFR travel. We conclude by suggesting further avenues of research concerning religious obligations to travel.     

On the mobility of tourism mobilities

Tourism mobilities are increasing over time and over space. However, while overall growth is clearly of significance, there is a need for a greater interrogation of some of the underlying assumptions made with respect to the nature of tourism mobility in the highly North American and Eurocentric English language tourism literature. Therefore, closer examination of mobilities in the so-called emerging economies that are becoming of growing importance with respect to aggregate tourism consumption and production may shed significant light on our understandings of tourism and associated mobilities.     

Representing pace in tourism mobilities: staycations,Slow Travel and The Amazing Race

This article examines the way popular representations of tourism make sense of pace within the context of Western modernity and asks how certain ethical and ideological values come to be associated with speed, slowness or stillness. In the typical story of modernity, speed is commonly associated with positive values such as ‘freedom’ and ‘progress’, while slowness and stillness are often seen as marginal or undesirable modes of mobility. The analysis presented suggests that paying attention to pace and the way pace is socially encoded in media contexts reveals a more complicated narrative of mobility and modernity. The article draws on an analysis of media representations of three popular modes of tourism – the ‘staycation’, a neologism invented to describe vacationing at home; Slow Travel; an emerging social movement that advocates travelling slowly and locally; and the television programme The Amazing Race – to argue that the way pace is socially encoded in these representations is central not only to a more nuanced story of modernity, but also to a ‘politics of mobility’.     

The Tourist Bubble and the Europeanisation of Holiday Travel

This account explores certain aspects of the developments in international, interEuropean holiday travel as a part of the phenomena characterised as modernity and Europeanisation. The focus is on the idea of 'travelling parochialism', i.e. whether large proportions of contemporary international holidaymakers and other travellers on their tours within Europe adopt some kind of furtherance of a home-like culture. The main point of departure is the idea of the 'tourist bubble' understood here as a territorial and functional differentiation and as an expectation of holidaymakers going abroad. The concept of 'travel ecumene' is introduced to examine implications for travellers of the development of a western European travel system. Moreover, the study analyses the extent to which the notion of the tourist bubble is still beneficial in comprehending significant aspects of inter-European holiday travel in relation to current discourses of internationalisation, Europeanisation and cosmopolitanism. The paper also discusses advances of cosmopolitan predilections and aspirations and their possible influences on contemporary international European tourism.     

Goodbye maps,hello apps? Exploring the influential determinants of travel app adoption

With the increased market penetration of smartphones and the emergence of high-speed wireless network technologies, the tourism industry's interest in using mobile applications as a means to enhance the tourist experience is rising. However, despite the growing number of companies and organizations that are investing in travel-related apps, there is limited academic research on consumers' intentions to adopt these technological innovations. In this study, the technology adoption model, innovation diffusion theory, and social cognitive theory are utilized to investigate the factors that could affect travel app adoption by tourists visiting rural tourism sites in China. The results show that perceived usefulness, perceived ease of use, and compatibility are significant antecedents of the intention to use travel apps. Further, self-efficacy indirectly influences the intention to use travel apps through the mediation of outcome expectations. The results do not support social norms as significant predictors of behavioural intention. A discussion and implications are also provided.     

Social tourism programmes for the senior market: a benefit segmentation analysis

The senior market has gained increasing interest from the tourism industry, mainly because of its considerable size and time flexibility. However, seniors are also a group facing many constraints to participating in tourism, which has led some countries to promote social tourism programmes for this market. However, little is known about the success of these programmes, while research showing the benefits derived by participants would be useful to continuously improve these initiatives. This paper presents a segmentation analysis of senior participants in a Portuguese social tourism programme, based on benefits derived. A questionnaire-based survey was undertaken, yielding a total of 848 valid responses, which were subjected to a hierarchical cluster analysis. Three clusters emerged: the least benefitted, the most benefitted and active and the highly benefitted and locally socializing seniors. The clusters were compared regarding socio-demographic profile, travel behaviour, satisfaction and loyalty. Several statistically significant differences among the clusters were observable, providing relevant inputs for managing social tourism programmes for this market.     

Equestrian tourism: animal agency observed

There is limited scholarship engaging with equestrian tourism even though this segment of the tourism industry has recently undergone phenomenal growth in both supply and demand. This article will focus on the core element of equestrian tourism, travel on horseback, and will explore the role of equine animal agency in the co-creation of tourism experiences and tourism places. Employing qualitative methods, it will demonstrate how horses assert themselves as subjective agents and active players in the communities that tour groups form, assuming a variety of roles that effect their riders' self-actualization and psychological enrichment. At the same time, they assume an active role in determining their own fate by contributing to a climate of animal ethics specific to equestrian tourism. A predominantly female clientele looks to their equine partners for companionship and inspiration and reciprocates by demanding high standards of animal welfare and horsemanship. On the supply side, equestrian ground operators have established themselves as lifestyle entrepreneurs who place their own and their guests' passion for horses and lifestyle values ahead of business savvy and economic efficiency.     

A critical discourse analysis of racial violence in South Carolina,U.S.A.: implications for traveling while Black

ABSTRACT

The purpose of this paper is to present a rich, detailed case that illustrates the way in which the discourse of racial violence has been constructed in the United States (U.S.), and how that has impacted Black travel. Using South Carolina, a state centrally-located along the East coast with historic, political, and social ties to the U.S. South as the context for this analysis, this paper employs a critical discourse analysis to examine the intersection of racial violence and tourism, situating cases of violence – historic to the modern. This study makes a case for more focused attention on the intersection of tourism and violence within the literature, as well as a call to the tourism industry to be proactive to discourses of violence, demonstrate a desire for diversity in their visitors, consider the critical issues of racial representation in their tourism products, and be aware of the emerging organizations supporting and facilitating Black travel.     

Air travel attitudes and behaviours: The development of environment-based segments

In an era when the transport sector is increasingly contributing to environmental damage there is a need to better understand the behavioural response of consumers. Theories such as the Theory of Planned Behaviour and the Norm-Activation Model have had some success in explaining pro-environmental behaviours; this paper examines the application of these to air travel. It utilises insights from previous attitude behaviour research to develop a more detailed understanding of how normative influences, individual values and other psychological factors are affected by individual attitudes to air travel attitudes and how these influence behaviour. This informs recommendations for a policy response, which emphasises the need to bring air travel behaviour in line with other energy saving household behaviours.     

Marketing performance measurement in hotels,travel agencies and tour operators: a study of current practices

As successful tourism firms invest heavily in marketing to defend or improve their competitive position, they increasingly need to measure their marketing performance. Previous studies related to tourism have largely focused on financial and operational performance, but the marketing perspective has been largely overlooked. Drawing on an in-depth investigation involving 12 hotel chains, 8 travel agencies and 8 tour operators, this study provides an overview of the state-of-the-art marketing performance measurements among some of the leading tourism firms in Italy. Several issues and unanswered questions are also identified.