Advertising Sensitive Products

The results of two nationwide studies of opinions on the advertising of sensitive products in the US are presented in this study. Results show higher levels of approval than had been indicated in previous studies. Several significant differences are observed when the results are cross-tabulated using a number of demographic variables. Conclusions are drawn and implications for managers and researchers are summarized.     

The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency between Consumers' Attitudes and Decisions

This research examines how the importance of a consumer decision influences attitude-decision consistency and choice in decision contexts that contain versus do not contain specified alternatives. Results demonstrate that decision importance moderates attitude-decision consistency when alternatives are not specified, but not when alternatives are specified. These results, in conjunction with the time participants devote to choice, suggest that importance plays a larger role in attitude-decision consistency when alternatives are unspecified versus specified because importance leads to greater effort in generation of alternatives when alternatives are unspecified (an unnecessary task when alternatives are specified in context). Implications for promotion are discussed.     

Hyperfiliation and cultural citizenship: African American consumer acculturation

The experiences of African American expatriates in South Africa are explored to explain how acculturation in circumstances of hyperfiliation influences cross-cultural consumption for the purposes of performing cultural citizenship. The acculturation sub-processes of revision, restoration, and retroversion are analyzed to examine the ways in which social capital is mobilized in citizenship projects. These aspects of expatriate experiences are unpacked, theoretical implications are identified, and managerial implications are discussed.     

农户“贮+销”经营行为影响因素分析

利用种植户实地调查数据和Logit模型,分析了苹果种植户参与"贮+销"模式的影响因素,研究结果表明:有贮藏设施,所在村有果农协会,交通便利地区的种植户参与"贮+销"模式的可能性较大;种植户所认定的贮藏后苹果质量等级与种植户参与"贮+销"模式存在正相关关系;而往期销售状况良好,认为贮藏成本高的种植户参与"贮+销"模式的可能性较小。此外,种植户参与"贮+销"模式存在明显的地区差异。     

Location Advantages,Firm Advantages,and Export Success in the Latin American Automotive Parts Industry

Abstract

This paper examines the influence of location advantages and firm-level advantages on the propensity of Latin American firms to export. An empirical test based on Latin American firms in the automobile parts industry suggests that firms in more competitive Latin American country environments are more likely to export than those in less competitive country environments. Also, older and larger firms are more likely to export than are younger and smaller firms, and businesses that are subsidiary companies are more likely to export than are independent companies. Implications for managers and policy makers are presented.     

群时延失真对扩频通信性能影响的仿真与分析

首先简要介绍了卫星通信中扩频系统的基本模型和表达式，给出了系统在失真信道中进行计算机仿真的基本模型。然后，利用通信系统仿真软件包ACOLADE，建立了扩频系统在群时延失真信道中的仿真模型，建立了群时延失真信道模型，进行了QPSK、QPSK＋DS、QPSK＋FH等体制在群时延失真信道的特性仿_真分析，最后得出了一些有一定参考价值的分析结果。     

静博士 绝不浪费一场危机

疫情期间的一系列运作,令静博士经历了又一次涅槃,同时向未来的港湾又进了一大步。新年第一天,祝偷勤第五次开启新年演讲,在线收听人数超十万。这一次,她选择了一个略显沉重的开头:“这一年,尸骨累累,本已在互联网、数字化时代就已经风雨飘摇的行业,受到了前所未有的冲击,出现了新一轮大面积的洗牌……就拿杭州来说,从我们城西的静港医美到下一家生美店不到1000米距离,单侧马路就有十家店转让、倒闭,其中就有几家是美容门店。”     

粮食干燥系统的防雷接地问题研究

阐述了防雷接地及干燥工程对防雷接地的基本要求,并提出运用有效手段降低雷击的工程施工措施。     

WEAR OF TEXTILES

The factors which influence wear in textiles are considered in detail in this paper and relevant mechanical properties are defined. The relative importance of fibre properties, fabric construction and finishing treatments in abrasion resistance, pilling and snagging are discussed and laboratory and field tests for garments and carpets are compared.     

Behavior of output during currency crises

This paper documents the behavior of output and its association with other macroeconomic variables in 195 episodes of currency crises in developing countries during 1970-2000. We find that about 60% of the crises are contractionary, while the rest are expansionary. Crises are one and a half times more likely to be contractionary in emerging markets than in other developing economies. The number of contractionary crises or their severity does not increase in the 1990s. Economies which experience capital inflows in the years prior to the crisis or an increase in external debt burden during the crisis are more likely to slow down during crises, while those with restrictions on capital flows prior to the crisis or are more open to international trade are less likely to do so. The results are robust to different ways of measuring changes in output during crises.     

Signs and Practices: Coordinating Service and Relationships

The world is full of signs (symbols, signifiers). They guide us in supermarkets, on highways and in airports. They even guide us to the right bathroom. Signs have a huge impact if they are used as logos or in advertisements. Signs also help us when we read manuals or when we use a remote control. Signs are used everywhere. Signs render service as they are “applications of skills and knowledge for the benefit of another party” (Vargo and Lusch 2004, 2008). Like all offerings signs only render service if they are used in some way. This article will argue that the usage of signs depends on the practices they are embedded in. It is argued that signs do not gain their full meaning and do not serve or create any value unless they are embedded in practices. Since signs are explicit and practices mainly implicit they are both necessary to serve and more importantly to (co-)create value. Signs and practices are two sides of the same coin so both they (and their interrelation) have to be understood in order to offer a better service.     

浅析农产品对我国农村集贸市场的影响

园区农产品有别于一般的农产品,根据其特点可以为其制定出相应的营销策略。综合性大型超市是园区农产品销售的主要形式,农村集贸市场也是园区农产品的主要销售渠道。我国农村集贸市场存在一些问题,我们要积极应对,找出解决农村集贸市场问题的对策。     

Understanding how retail environments are perceived: a conceptualization and a pilot study

A conceptual framework for understanding how perceptions of retail environments are formed is developed in this paper. In developing the framework, three main issues receive theoretical attention. First, the problem of conceptualizing retail environments is tackled. Second, the dimensions of environmental perception are discussed from the standpoint of retail arenas. Third, the factors that moderate how different retail environments are perceived are treated producing a few research propositions. The article also reports the findings of a pilot study. Both quantitative and qualitative analyses are conducted and they show that the separate perceptual dimensions manifest themselves in distinct ways in different retail environments. Finally, the theoretical and managerial implications are discussed and future research suggestions are spelled out.     

Corporate governance in mutual insurance companies

The key corporate governance issues facing mutual insurance company managements are examined. Results of a comprehensive survey of the state of corporate governance in mutual property-liability insurance companies are presented. Recommendations for changes in governance practices by mutual companies are presented and their implications are discussed.     

Brand Networks as the Interplay of Identities,Selves, and Turtles: Commentary on “Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system”

This commentary emphasizes the networked nature of brands. Brands are identities, and identities are meanings. Meanings are always embedded in networks of association. Therefore, all understandings of brands are necessarily vast, complex, and incomplete, especially in the contemporary age of branding.     

Managers' perceptions of ethical codes: dialectics and dynamics

Codes of ethics and conduct have become common in UK organisations. This paper explores how such codes are understood and responded to by those whom the codes seek to influence. The study is an interpretative one, based on interview material, in which a dialectical pattern is seen in employees' reactions to codes. Initial contradictions are found in codes of ethics (which claim to give employees space in which to exercise their integrity, but simultaneously are seen as impugning employees' moral status) and in codes of conduct (which require a loyal adherence to rules that interferes with wider loyalties). These tensions create perceptions of a two-tier system in organisations in which core employees are subject to codes of ethics that are loosely applied, but non-core staff are subject to codes of conduct that are strictly applied. However, even core staff are aware of a dialectical contradiction in their position. They believe that loyalty to the organisation is the price they pay for being allowed freedom of integrity by their organisations, but that the price they have to pay for showing integrity may be breaking faith with their organisations. This chiasmus of integrity and loyalty represents a difficulty for the project of improving standards of corporate citizenship. The use of this trope and other rhetorical figures to exemplify processes of understanding and interpretation in organisations is discussed.     

A New Look at Husbands' and Wives' Time Allocation

The impacts of economic and non‐economic factors on husbands’ and wives’ market work time and housework time are estimated using 13 years of data from the Panel Survey of Income Dynamics. Several limitations in earlier studies are addressed, and a unique feature of the study is the direct estimation of effects on time allocation from changes in the prices of market‐produced goods and input goods in household production. Many of the findings of earlier studies are reconfirmed, but new insights are also explored. Husbands and wives respond similarly in their time allocations to changes in input goods prices, but their responses are different to changes in market goods prices.     

National and regional factors in the foreign direct investment decision: the case of canada

This paper examines the location decision of foreign investors in Canada. Their motives are surveyed on the country level and on the regional level. The results on the national characteristics are comparable to previous studies; firm motivations are directly related to profitability concerns. We do note that there are some differences across industries and country of origin, but not by competitive advantage. When choosing a specific location within Canada, firms seek to be in close proximity to customers. The analysis further indicates that cost of production is an overriding concern independent of how the data are analyzed. These costs are apparent in an ex post facto evaluation of the investment. Firms investing in Canada see taxes and political stability as overriding concerns.     

骆驼公司 一种与VC倡导的理念截然相反的成功方式

它们置身于"被VC绑架的商业世界"之外,奉行强大而自成一统的生存逻辑。它们是反周期生存的样板,犹如沙漠中行走的骆驼,持久、缓慢、稳健。昔日狂飙的悍马被远远甩在身后。     

智能天线中空时信道模型的分析与比较

当前,有管理的自由贸易政策已经成为对外贸易政策的国际趋势。在这种国际背景下,本文从中国对外贸易政策的现状出发,结合相关的贸易理论,阐述了中国加入WTO以后,对外贸易政策应走的创新路线。并就此路线,给出了从对外贸易政策目标到具体措施的初步建议。