<Emphasis Type="BoldItalic">» Nutzung von Customer Insights zur Entwicklung erfolgreicher Apps «</Emphasis>

Interview

? Nutzung von Customer Insights zur Entwicklung erfolgreicher Apps ?     

<Emphasis Type="Italic">» Marketing im Spannungsfeld der Healthcare-Branche «</Emphasis>

Interview

? Marketing im Spannungsfeld der Healthcare-Branche ?     

<Emphasis Type="Italic">» Der Einkauf muss sich am Kunden orientieren «</Emphasis>

Interview

? Der Einkauf muss sich am Kunden orientieren ?     

<Emphasis Type="Italic">» Luxury Stocks – Luxusmarken aus Sicht des Finanzmarkts «</Emphasis>

Interview

? Luxury Stocks – Luxusmarken aus Sicht des Finanzmarkts ?     

<Emphasis Type="Italic">» Communication Shift – Steigende Ansprüche an die Kommunikation «</Emphasis>

Interview

? Communication Shift – Steigende Ansprüche an die Kommunikation ?     

What does “entrepreneurship” data <Emphasis Type="Italic">really</Emphasis> show?

In this paper, we compare two datasets designed to measure entrepreneurship: The Global Entrepreneurship Monitor (GEM) dataset and the World Bank Group Entrepreneurship Survey (WBGES) dataset. We find a number of important differences when the data are compared. First, GEM data tend to report significantly higher levels of early stage entrepreneurship in developing economies than do the World Bank business entry data, while the World Bank business entry data tend to be higher than GEM data for developed countries. Second, we find that the magnitude of the difference between the datasets across countries is related to the local institutional and environmental conditions for entrepreneurs, after controlling for levels of economic development. Our findings suggest that entrepreneurs in developed countries have greater ease and incentives to incorporate, both for the benefits of greater access to formal financing and labor contracts, as well as for tax and other purposes not directly related to business activities.

Serie → Nursing English <Emphasis Type="Bold">Was haben Sie gesagt,Schwester?</Emphasis>

Zusammenfasung   Die Kommunikation mit Patienten aller Altersstufen kann schwierig sein, wenn diese schwerh?rig sind. Und wenn Patienten noch dazu ?lter und eventuell verwirrt sind, dann wird die Kommunikation im Krankenhaus noch komplizierter. Heute erfahren Sie, wie man mit der Situation umgehen kann, wenn Ihr Patient nur Englisch spricht. N?chster Kurs für das Auffrischen Ihrer Pflegeenglischkenntnisse: 17.12.2008 – „English*Practice*Reflection”     

<Emphasis Type="Italic">In</Emphasis>flexible Wages and Prices? Evidence in the Current Recession

The 2008/9 recession period brought the most massive and quickest response of fiscal and monetary policy in modern economic history. At the same time, small businesses (that produce half of private GDP) exhibited the most rapid adjustments in wages, prices, and inventories recorded in the past 35 years of data collected by the National Federation of Independent Business. The notion of “sticky” wages and prices plays a key role in arguments favoring government intervention to rebalance supply and demand for labor and output. The faster wages and prices (and therefore employment and output) adjust to a “shock” to the economy, the less the need for government intervention.     

<Emphasis Type="Italic">The Sound of Silence – A Space for Morality?</Emphasis> The Role of Solitude for Ethical Decision Making

Building on research and measures on solitude, ethical leadership theories, and decision making literatures, we propose a conceptual model to better understand processes enabling ethical leadership neglected in the literature. The role of solitude as antecedent is explored in this model, whereby its selective utilization focuses inner directionality toward growing authentic executive awareness as a moral person and a moral manager and allows an integration between inner and outer directionality toward ethical leadership and resulting decision-making processes that will have an impact on others’ perceptions of leader authentic ethical leadership. Thus it is proposed that utilization of solitude positively predicts executive-level authentic ethical leadership action and in turn, ethical decision making perceived fairness and integrity. We also propose two moderators, strengthening the hypothesized (positive) association between solitude and ethical leadership; these are the executive’s ability for moral reasoning and a motivation for socialized (as opposed to personalized) power.     

<Emphasis Type="Italic">CLAB Europa</Emphasis> – The European Database on Unfair Terms in Consumer Contracts

Despite its great potential for being a valuable research tool for practitioners and academics dealing with European comparative law, CLAB Europa, the publicly accessible electronic database on unfair terms in consumer contracts, has largely been ignored to date. The database’s wealth of data and its sophisticated query functions allow useful conclusions regarding the use of and the case law on standard terms in consumer contracts from both a national and a Community law perspective. This is illustrated by statistical analyses of parts of the CLAB data set. However, there are also shortcomings with regard to the quality and the presentation of the data which have to be overcome in order to make full use of the potential of CLAB.     

Rebuilding Trust: Ireland’s CSR Plan in the Light of <Emphasis Type="Italic">Caritas in Veritate</Emphasis>

This paper seeks to contribute to the discussion on national corporate social responsibility (CSR) plans from the perspectives of the three logics as articulated in Caritas in Veritate, by using the Irish national CSR plan as an example. Good for Business, Good for the Community: Ireland’s National Plan on Corporate Social Responsibility 2014–2016 maintains that CSR activities can enable organisations to build relationships and trust with communities. One of the consequences of the 2008 financial crisis was the decrease in trust in banking systems and in business more broadly. It is well recognised that relationships of trust are essential to the life of the market, the state and civil society. Pope Emeritus Benedict XVI’s Caritas in Veritate contends that corresponding to the life of the market, the state and civil society are three logics: the logic of exchange (i.e. giving to acquire), the logic of public obligation (i.e. giving through duty) and the logic of gift (i.e. giving due to solidarity). This paper proposes that the normative framework of the three logics of Caritas in Veritate can be read into the Irish national CSR plan. This paper argues that the examples of CSR initiatives proffered by the plan could point organisations in the direction of the logic of gift and therefore enable the rebuilding of relationships of trust with citizens and communities.     

Corporate Relations with Environmental Organizations Represented by Hyperlinks on the <Emphasis Type="Italic">Fortune</Emphasis> Global 500 Companies’ Websites

This study investigates corporate relationships with environmental organizations by examining hyperlinks in the corporate environmental responsibility (CER) sections of the Fortune 2008 Global 500 corporate websites. It is assumed that hyperlinked organizations either represent their current inter-organizational relationship or create symbolic relationships among organizations. Results show that Asian companies have fewer hyperlink relations with other organizations compared with those in North America and Western Europe. Network analysis also confirms that U.S. companies are explicitly connected with stakeholders for CER practices, and governmental organizations have a relatively central role in the global CER system. Nonprofit organizations are the most frequently hyperlinked with Fortune Global 500 corporations.     

The <Emphasis Type="Italic">featuring</Emphasis> phenomenon in music: how combining artists of different genres increases a song’s popularity

The appearance of songs including featured artists on Billboard’s Hot 100 music charts has increased exponentially in the past two decades. This particular type of creative collaboration involves one artist integrating another artist’s contribution, either instrumentally or vocally, into their work and publicizing it with a “featuring” credit. According to broad literature in sociology on categorical boundaries, artists who deviate from existing genres are expected to be penalized for violating collective expectations and norms. We find songs featuring other artists actually have a greater likelihood of making it into the top 10 than songs not featuring other artists. Additionally, consistent with theorizing about congruency in the co-branding literature, we observe that the greater the difference (cultural distance) between the genres of the artists involved, the more likely the song is to reach the top of the charts. We argue that by combining the expertise of specialists in each genre, as well as comingling audiences while still maintaining each collaborator’s original positioning, artists who feature artists from other genres are able to produce more successful songs.     

Anderson and Escher’s <Emphasis Type=Italic>The MBA Oath</Emphasis>: Review Essay

Max Anderson and Peter Escher’s The MBA Oath addresses the need for a set of ethical standards to provide guidance to MBA graduates as they go about their everyday professional business. Their oath is relevant to the concerns of others in business but clearly was inspired by the special problems they encountered in the classroom as members of the Harvard MBA class of 2009. The oath and the book itself evolved from the financial meltdown of 2008 for which MBAs often felt that they were being held accountable. Our review begins with the oath itself. Then we turn to the rest of the book in which we have organized our comments around its strengths and weaknesses.