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2003年国内SUV市场“井喷”的情形至今让人兴奋不已:销售总计134057台,增长率高达119.7%。但2004年整体车市的回落也波及到了SUV,增长率下降为14.46%。2005年前几个月的表现也颇有些令人沮丧:市场销售同比下降24.6%。业内外都在思索:中国SUV市场究竟怎么了?中国SUV的未来是怎样的?厂商又当如何作为? 相似文献
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中国超豪华轿车需求量大 宾利于2002年5月首次在中国内地开设展厅。开业的前8个月总计售出50辆,而2002年全年日本市场的销量仅为80台。作为女王伊丽莎白2世的指定轿车提供商,宾利全球最大的5个展厅中有2个位于中国——分别在北京和珠海。2002年宾利开发的价值888万人民币的超豪华轿车,8台中有4台流入了中国。除去日本 相似文献
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庄严宏伟的凯旋门,妩媚多姿的塞纳河,富丽堂皇的凡尔赛宫,雄伟挺拔的埃菲尔铁塔……法国人特有的浪漫气质不仅仅流露在这些举世闻名的风景名胜中,也写在了以标致一雪铁龙公司为代表的法国汽车工业以及其中国的合资品牌——东风雪铁龙上面,从爱丽舍、塞纳、毕加索等一个个极具法国特色的名字中即可窥豹一斑。 相似文献
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九十年代中期,广东物资集团汽车贸易公司——广东汽车市场(以下简称广物汽贸)应运而生,开辟了中国汽车销售由计划经济转向市场经济的新纪元。近10年来,汽车有形市场从无到有,历经风雨终见彩虹。广物汽贸也由小舸而成航母,缔造了我国汽车流通领域的主流模式广物模式。 相似文献
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6款新桑塔纳3000已于近期上市。此次上市的桑塔纳3000最值得期待的是其搭载了享有黄金排量美誉的2.0升发动机,在保持桑塔纳一贯经济实惠的优点之外,动力性更加强悍。除此之外,在内饰和配置上,新桑塔纳3000也有较多创新,并直接提供豪华型配置。 相似文献
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上海大众Santana是在中国汽车工业发展史上具有传奇色彩的品牌,在近20年的发展历程中,它承载了众多上海大众人和用户的梦想与渴望.本着不断自我完善的精神,上海大众在桑塔纳品牌下衍生出许多款产品,这些产品凭借着可靠的质量和良好的适用性赢得了市场和消费者的青睐,在中国汽车发展史上留下了浓墨重彩的一笔. 相似文献
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AbstractIn this paper we attempt to create an understanding of fabular anthropomorphism of particular relevance to marketing communication. Through an examination of the religious, anthropological, rhetorical and marketing literature on personification and anthropomorphism we arrive at six principles that characterise the use of animals as symbols in instructional storytelling. We then examine the applicability of these principles by investigating the way in which meerkats have recently been used in popular culture and marketing communication. We find that our proposed definition of a marketing-orientated fabular anthropomorphism is broadly applicable and is helpful in understanding why certain anthropomorphic depictions will resonate with audiences and others will not.Summary statement of contribution This research proposes a set of principles that help us to understand the way in which fabular instantiations of anthropomorphism can be successfully used in marketing communication. It presents a case study that demonstrates the applicability of the findings. 相似文献
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Annamma Joy 《Consumption Markets & Culture》2013,16(4):307-348
This study of art galleries in the Peoples’ Republic of China (PRC) uses a political economy approach to examine the contours of the art world and the art market. A Chinese art market based on the Western and Japanese models was created in the early twentieth century, but was abolished in 1949 when the PRC, under Chairman Mao, adopted a socialist framing model on a national scale. Breaking out of this totalizing frame was difficult despite the adoption of market socialism in 1979. The decade between 1979 and 1989 witnessed rapid surges of creativity, which were brought to a full stop by the 1989 Tiananmen Square massacre. In 1992, however, the national policy of rapid growth gave the cultural industry a sharp nudge. Since the mid‐1990s, two trends in the art world have emerged: a collaborative framework for developing contemporary PRC art (including commercial art) for both the internal and external markets; domestic art as a commentary on changing social and cultural values. 相似文献
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我国实施西部大开发战略为新疆汽车工业的发展提供了前所未有的机遇,国内众多知名汽车企业已经盯上了这块“大蛋糕”。但是,新疆汽车市场到底有多大? 相似文献
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Business Economics - This research investigates the effects of ride-sharing online platforms on the taxi and limousine industry. It also compares and contrasts labor market outcomes between... 相似文献