红色市场 为什么这样红？

<正>红色经典,承载着几代人记忆和情感。如今,它不仅是印迹,也是市场。特别是随着红色文艺作品的持续火热,中国的实体经济也从繁忙的淘金中寻觅到了红色商机,印有革命年代的纪念品、文化衫等红色商品迅速成为时尚领域     

Asian tax review: Going green in Red China

Taxes in China are no laughing matter. The rules change often, and it takes a lot of energy to keep up. As more foreign investors enter the Chinese market, drawn by its size and dynamic entrepreneurial spirit, it can be very helpful to get frequent updates on the latest tax policies. This article talks about China's growing energy needs, increased interest in green technology, and how best to incentivize developers. The author, an expert on taxes, also provides updated information specifically from Hong Kong. © 2008 Wiley Periodicals, Inc.     

Cheers in China! International marketing strategies of Spanish wine exporters

Due to the globalization of the wine sector and the increase in competition, multinational enterprises (MNEs) and small and medium-sized enterprises (SMEs) have increased their presence in emerging markets, especially in China. This paper presents an in-depth analysis of the specific case of Spanish wine exporters to China, and examines the different external and internal factors impacting their international marketing decisions. Employing the case-study methodology, it is revealed that external factors force companies to adapt their back labels, distribution channels, prices and communications, while the internal factor of corporate strategy is the main cause for the standardisation of their product ranges, brand names, main labels and positioning. This paper also exposes the need to include the variable of firm size as an internal factor that is observed to have a major effect on the development and control of the marketing mix, as well as access to Guanxi networks.     

高层建筑整体提升式脚手架施工技术

整体提升式脚手架在高层、超高层结构施工过程中应用越来越多.本文以电动整体提升式脚手架在太阳星城C区1#楼工程中的应用为例,简要说明了电动整体提升式脚手架的设计、安装、提升、拆除等作业中应考虑和注意的问题.     

我国精细与专用化学品行业发展现状及展望

介绍了我国精细与专用化学品行业取得的进展,分析了在当前世界精细与专用化学品行业发展加速的情况下,国内此行业存在的一些问题.并针对这些问题探讨了我国精细与专用化学品行业所应采取的措施和对策.     

延安的红色足迹

1935年,历史选择了延安。在这里,星星之火得以燎原、照亮中国。在中国共产党迎来90周岁华诞之际,让我们一同回顾历史,走进这永远的圣地——延安。     

Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars

Ever since the notion that consumption has an experiential dimension, experience and its impact on business is receiving increased attention. Therefore, understanding experience quality, its drivers and outcomes becomes crucial, especially when experiences are the core of the service offering such as in tourism. However, research on tourism experiences remains sparse and largely conceptual. We develop a higher-order model of experience quality, validated in the wine tourism industry, outlining relevant dimensions and outcomes. Results support the six-dimensional structure of experience quality and its impact on loyalty, satisfaction and word-of-mouth. Overall, we validate a holistic multi-dimensional measure of experience quality and examine key nomological relationships, with important implications for tourism managers.     

"旧酒新瓶"策略

在市场竞争激烈的今天,企业为了求生存和发展,最佳策略莫过于不断开发出能满足消费者需求并优于竞争者的新产品。但是开发新产品投入大,风险也是与成功概率成正比的。鉴于此,有些经营者在经营中,不是开发新的产品,而是改变产品的外型、包装,或是改进营销方法等,被称之为"旧酒新瓶"法。五粮液酒的新瓶有"百年雄酒"之誉的五粮液酒,百年长盛不衰,且在近二十年不断扩大销量和获取更多利润,被喻为"中国酒业大王"。除了该酒秉承三千年酿得"神州琼浆"的品质和品牌外,这还与经营者不断改进营销方略有密切关系。如他们注意到改革开放后的国民生活水平普遍显著提高,消费者存在一种喜欢滋补和香醇名酒的潮流。于是他们就积极引导这种消费潮流,尊重消费者的巨大亲和力,将五粮液配入竹荪,使其极     

浅谈林木细根的研究进展

细根是地下生态过程的核心,直接影响养分和水分的吸收及利用效率,认识细根的生产、周转及其寿命对科学的指导生产实践、提高森林生态系统生产力具有重要意义.细根的生产和周转对环境变化有指示作用,反映树木或生态系统水平的健康状况,本文对细根的研究方法及影响细根生产和周转的因素进行阐述.     

浅谈林木细根的研究进展

细根是地下生态过程的核心,直接影响养分和水分的吸收及利用效率,认识细根的生产、周转及其寿命对科学的指导生产实践、提高森林生态系统生产力具有重要意义.细根的生产和周转对环境变化有指示作用,反映树木或生态系统水平的健康状况,本文对细根的研究方法及影响细根生产和周转的因素进行阐述.     

探析企业管理会计精细化之路

管理会计工作是企业管理中的重要一环,管理会计工作的精细化为企业管理精细化的基础铺垫.基于此,做以下初探.     

Reducing information asymmetry in the auctioning of non-perishable experience goods: The case of online wine auctions

We highlight the importance of reducing the perceived risk associated with information asymmetry for experience goods. We analyse a major online non-perishable experience good, wine, from the seller's perspective. The mechanism for lowering information asymmetry is the verification service offered by the auctioneer. By focusing on unsold items/lots, the wine and auction characteristics affecting the probability of a sale are identified. Results show that the verification of the wine's provenance increases the probability of sale by 5.7 percent and leads to an expected increase of 5.1 percent in the auction price. When both effects are combined, the increase in the expected revenue of the seller is 7.3 percent. We test and find no evidence of selection bias. Given the heterogeneity in wine prices, a quantile regression analysis shows how the results differ for high-priced wines compared to lower priced wines. Results highlight how the mechanisms to lower the degree of information asymmetry work both in attracting bidders to online auctions and encouraging bidders to submit higher bids.     

影响绍兴黄酒出口的文化因素分析

黄酒是绍兴地区重要的出口商品,在我国入世之后,黄酒的出口明显上升.但通过对绍兴黄酒出口现状(包括出口总量、出口产品结构、产品出口的国际市场等)的调查,发现黄酒出口存在着很多不足,面临着很多困难.本文基于文化角度试图探究影响绍兴黄酒出口的因素,以期对黄酒出口现象有所解释,并对促进绍兴黄酒出口提出相应对策.     

法国:葡萄酒文化的发祥地

该欧盟成员国出产世界最上等的葡萄酒. 在欧洲诸多国家中,法国已经成了高品位生活的代名词.无论是服装、香水和饭店,当然还包括著名的葡萄酒,许多名贵的品牌都是从法国走向世界的.同时,这个葡萄酒爱好者的故乡出产各种类型的榨葡萄汁,从简单制作的vinde pays一直到制作工序繁杂却广受赞誉的波尔多(Bordeaux)和勃艮第(Burgundy)两地著名的城堡和葡萄园的产品.     

在市场化精细管理中财务成本控制的应用

所谓的精细化管理是源于发达国家的一种企业管理概念,最早是由日本的丰田公司所提出来的,并且在上世纪末逐渐盛行于西方一时.它是社会分工的精细化,以及服务质量的精细化对现代管理的必然要求,是建立在常规管理的基础上,并将常规管理引向深入的基本思想和管理模式,是一种以最大限度地减少管理所占用的资源和降低管理成本为主要目标的管理方式.近年来,随着财务管理理念的不断提升,信息和计算机技术的不断更新,财务精细化管理也逐渐在我国得到了普遍实行,在精细化管理中,以成本控制为目标,建立成本控制的方法,这也逐渐被誉为决定财务管理兴衰的关键核心因素.