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1.
This paper contends that, despite the dominance of the marketing paradigm in retail studies, benefits may be gained from applying stakeholder analysis to retailing. The development of stakeholder theory is outlined, and its problems and shortcomings reviewed. Notwithstanding these, retailing's stakeholders are defined in relation to "best practice". Examples of issues pertaining to stakeholder groups are given. Several ethical issues in retailing are then examined to demonstrate the benefits that accrue from applying a stakeholder approach. It is suggested that such a framework offers a broader perspective, and in particular that rising concern for ethical issues in retailing is better articulated through such a framework. The paper concludes such issues are better addressed when any retail marketing analysis is paralleled with a stakeholder analysis. 相似文献
2.
Retailing in the 21st century will no doubt be very different from retailing in the 20th century, just as retailing in the 20th century was very different from retailing in the 19th century. To understand and explain current retailing phenomena and retailing-related phenomena, and accurately predict such phenomena, it is necessary to have a coherent and consistent definition of retailing as well as comprehensive retailing theories based on this definition. This introduction to the special issue argues for such a definition and related comprehensive theories. 相似文献
3.
The ready access to and availability of social media has opened up a wealth of data that marketers are leveraging for strategic insight and digital marketing. Yet there is a lack of professional norms regarding the use of social media in marketing and a gap in understanding consumers’ comfort with marketers’ use of their social media data. This study analyzes a census-balanced sample of online adults (n = 751) to identify consumers’ perceptions of using social media data for marketing purposes. The research finds that consumers’ perceived risks and benefits of using social media have a relationship with their comfort with marketers using their publicly available social media data. The research extends the applicability of communication privacy management theory to social media and introduces marketing comfort—a new construct of high importance for future marketing research. Marketing comfort refers to an individual's comfort with the use of information posted publicly on social media for targeted advertising, customer relations, and opinion mining. In the context of the construct development, we find that targeted advertising is the strongest contributing component to marketing comfort, relative to the other two dimensions: opinion mining and customer relations. By understanding what drives consumer comfort with this emerging marketing practice, the research proposes strategies for marketers that can support and mitigate consumers’ concerns so that consumers can maintain trust in marketers’ digital practices. 相似文献
4.
Data privacy is a threat to the future of e-commerce. Consumers face a dilemma in balancing the risks and benefits associated with online privacy, leading to a phenomenon termed the privacy paradox. The study interviewed 30 Millennials representing 13 countries using a grounded theory approach to explore the influence of national culture on the information disclosure attitude in the context of online retailing. The study presents a novel framework, Privacy Paradox Pyramid, to manage the privacy paradox through the lens of national culture, enabling retailers to segment the customers and design a tailored approach to create a competitive advantage. 相似文献
5.
PurposeSharing economy is surging and so are the consumers’ ethical concerns regarding such platforms. The current study examines the antecedents of consumers’ intention to co-create value that include consumers’ ethical perceptions constructs (i.e. privacy, security, fulfillment/reliability, shared value, service recover, and non-deception) and relationship quality constructs (trust, satisfaction, commitment), focusing on the digital sharing economy platforms.MethodologySurvey method was applied to gather data from n=348 consumers at digital sharing economy platforms. Structural equation modelling technique through Amos version 24. was employed in order to further analyze the data.FindingsResults reveal that consumers’ ethical perceptions as a second order construct comprising of privacy, security, fulfillment/reliability, service recovery, and shared value does not influence consumers’ intention to co-create value. However, relationship quality as a second order construct including commitment trust and satisfaction influences consumers’ intention to co-create value. Furthermore, relationship quality serves as strong full mediator between consumers’ ethical perceptions and their intention to co-create value.OriginalityThe studies on drawing relationships between value co-creation and relationship quality constructs have been popular yet to the authors’ surprise; seldom any studies have been conducted in examining the role of ethical perceptions in the settings of digital sharing economy platforms. Therefore, the current study closes this gap. 相似文献
6.
Gary K. Rhoads William R. SwinyardMichael D. Geurts William D. Price 《Journal of Retailing》2002,78(1):71-76
This note reports how positions in retailing—particularly store-based positions—compare with other marketing-related positions. While much of the past literature concerning work experiences in retail settings is primarily perceptual and anecdotal, the results of this nationwide study are based on an examination of actual workplace experiences in marketing-related positions. The findings suggest that workplace experiences in corporate retailing are positive and equivalent to other marketing-related careers. However, workplace experiences in retail store management are less satisfying. The retail store managers studied were paid less, experienced less variety and autonomy on the job, felt less satisfied and committed to their work, and had greater turnover intentions compared to the other marketing managers studied. Managerial implications and recommendations are presented. 相似文献
7.
Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction between retailers and consumers. Although the effect of omnichannel retailing on business is increasingly recognised, privacy concerns remain a subject of debate and a delicate issue which could potentially inhibit its growth. Grounded in the Stimulus–Organism–Response (S–O–R) model, the current study investigates consumer behaviour in omnichannel retailing and uses Psychological Reactance Theory (PRT) as the theoretical basis to examine the moderating effect of privacy concerns. A quantitative approach was adopted by means of self-administered questionnaires. 736 consumers were sampled, and the data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings show that consumer perception of channel integration (CPCI), consumer empowerment (CE), and trust significantly affect patronage intention in omnichannel retailing. In addition, when privacy concerns are low, the effects of CPCI and CE on trust are found to be stronger. It underscores the need to synergize channel integration, retailer-consumer relationship empowerment and effective mitigation of privacy concerns in the omnichannel retailing context. Implications of the study are provided. 相似文献
8.
Business experts have enthusiastically projected a seamless, retail world where customers can shop across channels, anywhere and at any time. This type of multiple channel retailing is often referred to as Omni-Channel Retailing. Within academia, by contrast, there have been proportionately fewer attempts to systematically categorize the diversity of multiple channel retailing that currently exists. Hence, the concepts Multi-, Cross-, and Omni-Channel are used indistinctly. This article proposes a categorization of Multi-, Cross-, and Omni-Channel Retailing for retailers and retailing by means of a literature review, a taxonomy of multiple channel retailing, a literature classification table, and by way of illustration, a mobile Click and Collect shop. 相似文献
9.
《Journal of Retailing》2022,98(2):209-223
We develop a conceptual framework for collaborative artificial intelligence (AI) in marketing, providing systematic guidance for how human marketers and consumers can team up with AI, which has profound implications for retailing, which is the interface between marketers and consumers. Drawing from the multiple intelligences view that AI advances from mechanical, to thinking, to feeling intelligence (based on how difficult for AI to mimic human intelligences), the framework posits that collaboration between AI and HI (human marketers and consumers) can be achieved by 1) recognizing the respective strengths of AI and HI, 2) having lower-level AI augmenting higher-level HI, and 3) moving HI to a higher intelligence level when AI automates the lower level. Implications for marketers, consumers, and researchers are derived. Marketers should optimize the mix and timing of AI-HI marketing team, consumers should understand the complementarity between AI and HI strengths for informed consumption decisions, and researchers can investigate innovative approaches to and boundary conditions of collaborative intelligence. 相似文献
10.
This paper relocates the recent wave of internationalization in retailing in a much longer historical context. Utilizing a newly compiled database of all foreign entrants into British retailing since 1850, the paper reviews trends in overall entry patterns before considering the entry patterns in different retail trades. New empirical data on the branch counts of foreign entrants from 1850-1991 are presented. These data clearly indicate that what was new about the 1980s was not their number per se but the concentration of large numbers of relatively small entrants in clothes retailing. This analysis of the very long term developments of international retailing in Britain therefore concludes that any account of the upsurge in foreign entrants into British retailing in the 1980s needs to take the concurrent developments of high street demand for clothing more fully into account. 相似文献
11.
《Journal of Retailing》2017,93(3):336-349
This research fills a gap in the retailing literature regarding the impact of shoppers’ perceptions of being watched while shopping for embarrassing products. Four studies consistently show that an employee watching a shopper can cause the shopper to either permanently or temporarily leave the shopping area as purchase intentions decrease. Reactance theory explains this relationship, which is mediated by consumers’ feelings of control over their own privacy. Essentially, when shoppers believe an employee is watching them, they feel less in control of their privacy, resulting in negative consequences for the retailer. This relationship is especially important for products that consumers may already feel some level of embarrassment over purchasing in the first place. The results have important theoretical implications for reactance theory by demonstrating that a consumer can regain control even when the original threat to behavior still exists. Additionally, increasing options that allow a consumer to regain control will reduce the overall reactance to the threat to privacy and will improve retailer outcomes. Practitioner recommendations present several techniques that allow the consumer to regain privacy control in spite of the sometimes necessary practice of watching in-store consumers. 相似文献
12.
This article aims to analyze innovation barriers and drivers in the retail sector and report on a successful product innovation case study of a leading grocery retailing firm in Spain. The firm, Mercadona, successfully launched an original co-innovation initiative with its customers consisting of bringing consumers to co-innovation labs set up by the company, having them analyze, in a home environment setting, how they use the firm's products and what suggestions they have for alternative methods, improvements, or completely new developments. The research findings were conclusive that a combination of customer focus culture, brand development, and cooperation with suppliers was crucial for the success of the project. Technology contributed as well as a supportive tool of the communication with consumers. The method followed a new and unique ethnographic approach. 相似文献
13.
Artificial intelligence (AI) permeates in service organisations as a tool to enhance operational efficiency and improve customer experience. Reports show that most consumers prefer human interactions with service employees. Drawing on this observation, the current study examines how customers' service experiences with employees and AI influence customer engagement and loyalty. Customers’ emotional intelligence is proposed as a moderator between service experience and customer engagement. The study was conducted with hotel customers in Australia. The results show that whilst both service experience with employees and AI are significantly related to customer engagement and loyalty, only certain dimensions make significant unique variances in the outcome variables. The findings indicate that customers prefer employee service. These service experiences also have significant partial mediation effects on customer loyalty. Emotional intelligence has a significant moderation effect on customer engagement. Discussion of these findings and implications derived from this study concludes this paper. 相似文献
14.
《International Journal of Research in Marketing》2023,40(2):269-275
How does ChatGPT, and other forms of Generative Artificial Intelligence (GenAI) affect the way we have been conducting—and evaluating—academic research, teaching, and business practice? What are the implications for the theory and practice of marketing? What are the opportunities and threats, and what are some interesting avenues for future research? This editorial aims to kick off an initial discussion and stimulate research that will help us better understand how the marketing field can fully exploit the potential of GenAI and effectively cope with its challenges. 相似文献
15.
Eric Santanen 《Business Horizons》2019,62(1):5-14
New technologies arrive at a blistering pace and existing technologies become more ubiquitous by the day. Technology is so deeply embedded in daily lives and routines that people have become blinded by the promises of new technology. We have become fully engrossed in the benefits of technology in the form of automation, convenience, and immediacy. At the same time, we often fail—on a grand scale—to consider the challenges and drawbacks associated with new technologies. These drawbacks can be more profound and widespread than society acknowledges. As a result, we tend to interact with our technologies while being dangerously unaware of the potential repercussions. If we continue to interact with technology in this narrowly framed manner, significant societal problems are likely to result. This Executive Digest renews the call for increased privacy protections in the context of new technologies. 相似文献
16.
《Business Horizons》2020,63(1):37-50
A decade ago, we published an article in Business Horizons about the challenges and opportunities of social media with a call to action: “Users of the world, unite!” To celebrate its anniversary, we look at artificial intelligence and the need to create the rules necessary for peaceful coexistence between humanity and AI. Hence, we now are urging: “Rulers of the world, unite!” In this article, we outline six debates surrounding AI in areas like artificial superintelligence, geographical progress, and robotics; in doing so, we shed light on what is fact and what is utopia. Then, using the PESTEL framework, we talk about the six dilemmas of AI and its potential threat and use. Finally, we provide six directions on the future of AI regarding its requirements and expectations, looking at enforcement, employment, ethics, education, entente, and evolution. Understanding AI’s potential future will enable governments, corporations, and societies at large (i.e., the rulers of this world) to prepare for its challenges and opportunities. This way, we can avoid a scenario in which we return in 10 years to write the article: “Dreamers of the world, unite!” 相似文献
17.
Graeme J. Watson Kevin C. Desouza Vincent M. Ribiere Jaka Lindič 《Business Horizons》2021,64(4):465-474
As the sophistication of artificial intelligence (AI) systems develop and AI becomes a key element of organizational strategy across a wide spectrum of industries, new demands are being placed on senior leaders. To understand the growing challenges leaders will face in the age of AI, we conducted interviews with 33 senior leaders in several countries across a wide range of industries. Our research highlights key capabilities and skills that leaders will require. Underlying these capabilities is a mindset oriented toward continuous learning and self-development, which will enable ongoing and rapid adaptation to change. Our findings identified the following key capabilities: digital know-how, data-driven focus, networking, ethics, and agility. To successfully navigate the coming era, senior leaders will need to focus on reskilling the workforce, recruiting and retaining highly skilled talent, building an intrapreneurial culture, and managing unprecedented changes in technologies and the nature of work. 相似文献
18.
Nicholas Alexander 《International Review of Retail, Distribution & Consumer Research》2013,23(4):383-403
This paper addresses the use of historical methods in the context of retail management studies. It acknowledges the research activity which has already taken place and the number of calls for further research which have been made. However, it also notes that historical method still remains an under-exploited means of understanding retailing. The paper explores the problems of integrating historical method within retail studies and the inhibitors which have restricted the use of this approach to research. The paper explores the problems associated with methodological assumptions and the future direction which historical studies may take if they are to make a contribution to retail management studies. 相似文献
19.
《International Journal of Research in Marketing》2022,39(2):522-540
Artificial intelligence (AI) has captured substantial interest from a wide array of marketing scholars in recent years. Our research contributes to this emerging domain by examining AI technologies in marketing via a global lens. Specifically, our lens focuses on three levels of analysis: country, company, and consumer. Our country-level analysis emphasizes the heterogeneity in economic inequality across countries due to the considerable economic resources necessary for AI adoption. Our company-level analysis focuses on glocalization because while the hardware that underlies these technologies may be global in nature, their application necessitates adaptation to local cultures. Our consumer-level analysis examines consumer ethics and privacy concerns, as AI technologies often collect, store and process a cornucopia of personal data across our globe. Through the prism of these three lenses, we focus on two important dimensions of AI technologies in marketing: (1) human–machine interaction and (2) automated analysis of text, audio, images, and video. We then explore the interaction between these two key dimensions of AI across our three-part global lens to develop a set of research questions for future marketing scholarship in this increasingly important domain. 相似文献