论时尚消费中消费者的审美心理取向

时尚消费是一种消费行为,一种生活方式,更是一种消费文化。其中,蕴含着不同的审美心理。本文着重从心理学角度出发,对敏感型消费者、主观型消费者和漠然型消费者的不同审美心理取向进行了分析。     

论高职教育课程改革价值取向

在高职教育课程中推行改革对于高职院校自身的发展和高职院校学生的长远发展有着非常重大的意义,它决定着高职院校的品质,同时,它也对于高职院校培养出来的学生的就业乃至整个人生的发展有着非常重大的影响.而在改革中价值取向的偏离很容易使改革迷失方向,使高校培养出来的人才走向狭隘化.所以,我们需要对高职教育课程改革中存在的问题进行分析,从而对高职教育课程改革的价值取向进行探索,为高职教育课程改革提供一定的建议.     

论图书馆社会职能的价值取向

根据图书馆的理论和实践及发展态势,对图书馆的社会职能做了有益的探索,并提出自己的观点。     

论市场经济背景下学校教育价值取向的异化

学校教育是培养新人为旨归的系统教育.学校教育不仅肩负着民族振兴、改革发展的重托,同时也肩负着传播中华传统文化以及现代文化的人文使命.然而,改革开放以来,伴随着市场经济的蓬勃发展,市场经济价值观却不断冲击学校教育,致使功利主义价值追求在学校泛滥,学校人文教育遭到削弱,越来越多学校空有其实体而无其“灵魂”,与此同时,工厂式教育培育的学生空有生计本领而无生活审美,学校教育价值日益倾向于实用取向,而忽视其人文塑造取向.     

当代广告审美取向的界说与分析

本文以马克思的“尺度论”和现代美学对审美客体的审美属性、审美主体的审美结构以及审美主体和审美客体的价值关系的理论为基础,探讨和总结了当代广告的审美取向在客体、主体以及本体三大方位上的内容特性和必然选择。本文的研究为当代广告的创作和欣赏,以及如何开展社会主义商业文化的建设提供了理论与方法上的指导。     

关于当前教职工思想道德教育价值取向原则的思考

社会主义市场经济体制的建立、运行和发展,必然对社会生活各方面产生深刻的影响.教职工的思想道德教育应如何适应市场经济体制?怎样确定其价值取向和原则?这些问题已不可避免地成为党务工作者必须正视和研究的一个重要问题.     

论低碳经济的价值取向

低碳经济,作为一种符合时代潮流的战略选择,其内涵丰富的价值取向。坚持低碳经济的价值取向,是党的执政能力显著提高的标志,也是转变经济发展方式的内在需要,还是中国承担国际责任的集中体现。     

论低碳经济的价值取向

低碳经济,作为一种符合时代潮流的战略选择,其内涵丰富的价值取向。坚持低碳经济的价值取向,是党的执政能力显著提高的标志,也是转变经济发展方式的内在需要,还是中国承担国际责任的集中体现。     

试论高校传统文化教育的价值取向与开展路径

当前,我国高校的传统文化教育正处于起步阶段,效果如何,能否建立起相关的长效机制尚无定论.在此阶段,需要认清传统文化教育的追求,同时采取有效的措施,如深入挖掘传统文化内涵,完善传统文化课程体系建设,丰富教学手段,充分利用社会力量,建设高水平、专业化的传统文化师资队伍.     

Value Orientation in Process Management

There is no doubt that at least since the 1990s process orientation has evolved into one of the central paradigms of organizational design. Since then, all process management subtasks have matured. Process management decisions, however, lack economic foundation. They are usually based on qualitative or technical criteria or on plausibility considerations that do not necessarily comply with typical objectives in a market economy. Consequently, design alternatives are hardly comparable and an integrated valuation of a company’s assets is impossible. The status quo is astonishing for several reasons: First, process management decisions usually imply investment projects with different risk/return positions and capital tie-up. Second, the need for designing processes according to their contribution to corporate objectives has been explicated repeatedly. Third, the paradigm of value-based management is an accepted theoretical framework from economic research that enables to consistently valuate the risk/return effects of decisions across functional areas, hierarchy levels, and asset classes. This suggests the hypothesis that process management in general as well as the goal orientation of process management decisions in particular have evolved almost independently of value-based management. In the paper at hand, this hypothesis is confirmed based on a sample of process management publications. We therefore explicate the research gap as regards value orientation in process management. In order to bridge the gap between value-based management and process-oriented organizational design, we transfer economically well-founded objective functions to process management decisions.     

论国际贸易领域新的价值取向——人文贸易主义

进入21世纪后,随着世界经济形式的变化和发展,一种新的价值取向正在国际贸易领域内悄然形成,即人文贸易主义。虽然人文贸易主义难免会被一些国家作为贸易保护工具来使用,但总体上讲它反映了人类社会和国际贸易发展的大趋势。本文通过阐述人文贸易主义的特征及其对国际贸易的影响,提出了我国在这一价值取向下应采取的策略。     

Market Orientation and Firm Value

Several studies in the market orientation literature demonstrate a positive relationship between a market orientation and firm performance. However, the mechanisms of this relationship have yet to be explored in detail. This article addresses such a gap by proposing a conceptual model that links market orientation to wealth creation in firms. The model posits that a market orientation guides investment in market-based assets that may be deployed to create customer value. The realisation of customer value helps to both capture and retain customers. Quicker and more extensive market penetration, shorter sales cycles, and decreased marketing and sales costs enhance the cash flow of a market-oriented firm. This may be recognised in higher valuations, which ultimately translate into higher share prices and wealth creation for the owners of the firm. This model is used to describe the creation of value in the Major Business Division of BT, a large information technology service company. Recent success in this Division of BT is attributed to the creation of a market orientation and customer value-based strategy and processes. The experience of BT provides a clear illustration of how a market oriented firm creates value for both customers and shareholders.     

市场竞争中的商品质量与审美价值

当今世界,举凡成功的企业家,无不深谙以质取胜之道.他们成功的秘诀,最终归结为一点,即不断推出款式新颖的优质商品以赢得消费者的青睐,以扩大自己商品的市场占有份额.现代的消费者,既要求商品内在质量之优,又强调外在质量之美;既讲求实用价值,更注重审美价值.在激烈的国内外市场竞争中,企业不仅要着力打造商品的内在质量,同时也要潜心提高商品的外在质量,并逐步创建国际知名品牌.     

小康社会文化消费的价值引导

我国已经进入了全面建设小康社会的历史新时期。小康社会消费的特点是:实物消费比例下降,服务消费比例上升。越来越多的增长收入用来购买发展型和享受型服务、产品,特别是购买精神消费类的服务和产品。满足自身发展和娱乐享受需要的文化产品和服务的支出,在个人和家庭总支出中的比重将持续增长。〔1〕文化消费必然成为小康社会拉动我国内需增长的新的消费热点。2000年,我国城镇居民人均与文化相关的旅游、娱乐和耐用消费品、教育、文化服务、通讯等项消费总计949元,约占可支配收入的19%。按照大约4亿城镇人口计算,我国目前城镇居民文化消费…     

试论心理艺术在高校思想政治工作中的价值及运用

运用心理艺术是有效解决当前高校思想政治工作所面临问题的新手段和新方法。通过运用其情、情感激励、倾听、情景设计以及群体心理与暗示等心理艺术，可充分提高高校思想政治工作的针对性和有效性，积极预防和化解学生的各种心理矛盾，促进学生身心健康发展。因此，心理艺术在高校思想政治工作中的应用价值和潜力巨大。     

论车模广告的审美文化意义与商业效应

随着我国汽车市场规模的不断壮大和汽车工业的快速发展,汽车的营销手段和广告策略也越来越受到业界和学界的关注。车模作为一种独特的广告形式不仅具有较大的商业效应同时还有一定的审美文化意义。本文首先描述了我国汽车市场的现状及汽车广告的诉求策略,在此基础上分析了车模广告作为一种感性诉求策略,她的审美文化意义与商业效应,最后指出了目前车模广告存在的三大误区。     

论征集股东委托书制度的价值取向

征集股东授权委托书就像一柄双刃剑,既可以成为保护公司和股东利益、优化公司治理结构、活跃证券市场的有力手段,又可能沦为投机人士争夺公司控制权,损害公司和股东利益的工具。许多国家立法上均对此加以详细规定,我国涉及征集股东授权委托书的法律条款却很少。目前我国上市公司实践中也发生了越来越多的征集股东授权委托书实例,但由于缺乏法律规制,出现了不少问题,于是,对征集股东授权委托书的含义议论纷纷。从征集股东授权委托书的价值取向出发,指出了我国建立和健全征集股东授权委托书制度的必要性。     

Organizational Learning and Market Orientation in International Marketing Education

SUMMARY

This study develops and tests a series of relationships between organizational learning and market orientation as it pertains to international marketing education. The focus is on the activities and relationships between the students, faculty, and staff in the international marketing/business program at three schools in the north, midwest, and south United States. Based on a sample of 193 undergraduate and graduate international marketing students, the results suggest that organizational learning (class and major area-based learning)-team orientation, systems orientation, learning orientation, and memory orientation-positively influences market orientation learning outcomes (i.e., intelligence generation, intelligence dissemination, and responsiveness). The major implication of the study is that the education provided to the students in an international marketing course (i.e., upper-division university course) can be enhanced by focusing on organizational learning tools as a means to increase the shared knowledge level among the Students.