Seasonal concentration of the hotel demand in Costa del Sol: A decomposition by nationalities

Costa del Sol is a mature Mediterranean destination in the South of Spain with a degree of seasonality that has shown little variation during the last 20 years. In this paper, we apply the decomposition of the Gini index of seasonal concentration by nationalities. The main outcome of this decomposition is the estimation of relative contributions to the overall seasonal concentration and marginal effects by nationalities. These measures can be of great help in the design of counter-seasonal policies. Our results suggest that planners interested in reducing seasonality may concentrate their efforts in consolidating markets with negative marginal effect over the index of concentration, like the British and Nordic ones. In addition, marketing targets may be focused primarily in the winter season for the markets with positive relative marginal effect.     

Crisis Communication and Recovery for the Tourism Industry

Abstract

As the number of disasters and crises affecting the tourism industry increases, it is becoming necessary to understand the nature of these disasters and how to manage and limit the impacts of such incidents. This paper defines crises and disasters before discussing the area of crisis communication management and crisis communication in the tourism industry. The paper then applies the foot and mouth disease (FMD) which occurred in the United Kingdom to crisis communication theory at a national level (by examining the response of the British Tourist Authority) and at a local level (by examining the response of a District Council). The response was limited in part because of a lack of preparedness, but also due to the nature of the foot and mouth outbreak, and the speed and severity of international media coverage. Action was taken in the emergency phase of the crisis and was reactive involving inconsistency in developing key messages to stakeholders, partly due to confusion and a lack of information at the national level. Recovery marketing was also limited due to the length of time of the disease outbreak. This paper provides lessons for destinations and organisations are discussed which may help develop crisis communication strategies for tourism organisations.     

UK Conference Delegates' Cognizance of the Importance of Venue Selection Attributes

Abstract

The UK meetings industry has grown dramatically over the last ten years. Interest in the industry and competition is increasing and the move towards using venues other than hotels for meetings is growing. The pattern of growth experienced by the industry brings with it the question whether the quality of provision is becoming increasingly important to customers when differentiating between venues.

The research forms part of a larger study, which proposes to establish whether gaps exist between conference organizers' and conference delegates' needs when selecting and assessing the quality of a conference venue. This paper presents the findings of a quantitative study of 547 conference delegates. Conference delegates' perceptions of service quality attributes were compared and contrasted by importance of attributes and attribute subsets. The results provide a unique perspective and will be extremely valuable to venue managers.     

Mapping time series into networks as a tool to assess the complex dynamics of tourism systems

This paper contributes to filling two gaps: i) the presence of a limited amount of studies focused on tourism demand turning points, ii) the prevalent recourse to linear models in demand analysis, disregarding the complex structure of tourism destinations. The paper uses the Horizontal Visibility Graph Algorithm, a technique able to transform a time series of observations into a network whose topology preserves some fundamental characteristics of the system examined. The empirical work focuses on Livigno, an Italian alpine destination.Findings reveal four turning points in the last 50 years; these changes are built around shifts in the origin market segments. The network's degree distribution confirms the complex structure of the destination and reconfirms the importance of non-linear models and methods for the analysis of tourism demand.