The 2012 Olympic Ambassadors and sustainable tourism legacy

This paper examines the capacity of the London (2012) Olympic Ambassador volunteer programmes to create a sustainable tourism legacy. It contributes to the literature on event legacies, particularly the role of volunteers promoting tourism in their home destination. Using an exploratory inductive approach, semi-structured in-depth interviews were conducted, in 2012 and 2013, with managers of all 11 Ambassador volunteer programmes associated with London and the 10 other regional venues that hosted London Olympic and Paralympic Games events. These show that volunteer Ambassadors enhanced tourist experiences during the Games through the Ambassadors’ pride in their home city, enthusiasm and local knowledge. However, although the Ambassador programmes had aspirations to create a sustainable legacy, in the form of a pool of experienced volunteers to support future events and further tourist visits, this was severely constrained by cuts in local government budgets. The Government Olympic Executive provided a coordinating role leading up to the Games, but neither they nor the London Organising Committee for the Olympic Games provided practical assistance for legacy development. This was a missed opportunity to channel the enthusiasm of mega-event volunteers into further volunteering to promote tourism.     

Local festivals,social capital and sustainable destination development: experiences in East London

This paper explores the nature of social capital arising from engagement in local festivals and the implications of this for the social sustainability of an emerging destination. Two case studies are developed from a longitudinal research project which investigates local festivals staged in the Hackney Wick and Fish Island area adjacent to Queen Elizabeth Olympic Park in East London, UK between 2008 and 2014. This area has been directly affected by extensive development and regeneration efforts associated with the staging of the London 2012 Olympic Games. The two festivals considered here respond to the challenges and opportunities arising for local people as the area changes. One festival aims to foster a sense of community by creating shared experiences and improving communication across diverse groups. The other draws together the cultural community, links them to the opportunities arising as the area emerges as a destination, and attracts visitors. These festivals increase social capital in the area, but its distribution is very uneven. The accrual of social capital exacerbates existing inequalities within the host community, favouring the “haves” at the expense of the “have nots”. There are tensions between the development of social capital and social sustainability in this emerging destination.     

The role of voluntary sport organisations in leveraging the London 2012 sport participation legacy

ABSTRACT

This study aimed to understand the perceptions of national Voluntary Sport Organisations (VSOs) managers towards a mega sports event and identify the components they felt enhanced or inhibited their organisations capacity to implement a sport participation legacy. London 2012 was the first Olympic Games to explicitly attempt to deliver this type of legacy, and an exploratory, online mixed-method survey examined the perceptions of 105 senior managers from 37 VSOs, post-event. Principal Component Analysis identified four distinct factors: ‘objectives, standards & resources’, ‘event capitalisation & opportunities’, ‘monitoring & evaluation’ and ‘club engagement & implementation’, explaining 51.5% of the variance. Also, relevant organisational characteristics such as sport type, funding and sport size were examined to investigate the influence this had on their capacity. From these findings, the main recommendations are that future mega sport event hosts should: 1) Engage and consult with multiple stakeholders to engender sustained sport participation. 2) Set clear and monitorable objectives. 3) Establish funding and support mechanisms relevant to each sport. 4) Engage non-competing sports in the leveraging process. 5) Finally, event organisers should try to ensure personnel consistency.     

Evaluating the London 2012 Games’ impact on sport participation in a non-hosting region: a practical application of realist evaluation

In the literature on Olympic legacies and impacts, there is a dearth of materials that specifically address the issue of Olympic impact for non-hosting regions. The literature tends to deal with impacts at a national level, or at a hosting-city region level, neglecting in large part the degree to which benefits can be leveraged by non-hosting regions. A further limitation identified in the literature is a failure to engage in detailed formal evaluation of policy implementation where assertions of potential policy impact are based on untested assumptions. This study is intended to address both of these concerns. It presents an empirical, ‘bottom-up’ application of a Realist Evaluation framework to assess the impact of a policy initiative – Workplace Challenge – aimed at leveraging enhanced sports participation in a non-hosting region – Leicestershire – in the period leading up to the 2012 Games. In doing so, it seeks to identify which causal mechanisms worked within this particular context to produce the observed outcomes. The evaluation results demonstrate that the programme represented a positive approach to fostering regular engagement with sport and physical activities for some groups in some types of organisations, and that awareness and motivational factors associated with the London 2012 Games are, in this case, linked (albeit weakly) to an increase in sport and physical activity participation for specific groups taking part in the programme in particular organisational contexts.     

The ‘summer of discontent’: Exclusion and communal resistance at the London 2012 Olympics

London 2012 promised local small businesses access to lucrative Olympic event-tourism and visitor trading opportunities. However, as urban spaces were transformed to stage live Games, many local stakeholders found themselves locked out. We focus on one ‘host’ community, Central Greenwich, who emerged negatively impacted by such conditions. 43 in-depth interviews and secondary evidence reveal that this was a community determined to resist. Few papers have extended the concept of resistance to the context of mega-events so we examine why communities resisted, and how physical tactics and creative resistance were deployed. Although efforts afforded some access for local businesses - they proved too little, too late. We develop and present a ‘tactics for resistance’ approach, a series of ‘hard’ and ‘soft’ tactics businesses could use to encourage proactive, as opposed to reactive, communal resistance required to protect local interests and afford access to opportunities generated by temporary mega-event visitor economies.     

旅游对传统村落的影响研究——以安徽齐云山为例

旅游影响一直是国内外旅游研究的重要课题,旅游地居民对旅游发展的感知是研究旅游影响的重要途径。此次调查以安徽省黄山市休宁县齐云山为例,采用问卷调查和现场访谈相结合的方式,运用SPSS、CATPACTM等软件对调查结果进行数理统计,从居民与游客角度分析了旅游开发给齐云山居民带来的经济、社会文化、环境的若干影响,以及居民对旅游业所持的态度。文章着重于探讨居民对于因旅游开发所带来的村落影响的感知,以及他们对于当前旅游影响的评测和对未来旅游发展的期待。     

Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo,Portugal

This paper focuses on the creative ingenuity of tourism providers in storying and providing varied readings of archaeological sites that have been physically lost. In conceptualising providers' efforts in mobilising (in)tangible aspects of archaeological heritage to accord them an inimitable identity and visible presence, we draw upon research on creativity and creative tourism. Our findings reveal how innovative meaning-making opportunities transform archaeological heritage into a valuable creative tourism resource that can be used to enhance the market appeal of local products and resources through theming and creative storytelling. Overall, this study contributes to nascent work on participative co-creation of archaeological heritage that can serve as an effective means of creating meaningful interpretive experiences at cultural tourism destinations.     

A case study investigating the impact of the London 2012 Olympic and Paralympic Games on participation in two non-traditional English sports,Judo and Fencing

The hosting of the London 2012 Olympic and Paralympic Games (LOPG) brought with it detailed legacy plans aiming to ‘Inspire a Generation’. The idea that hosting a sports mega-event will encourage the host population to engage in more physical activity is commonly used by governments to justify the large investments they make. The aim of this research paper was to investigate the impact that hosting the 2012 Games had on grass-root sports participation within the host nation. This paper focuses on two non-traditional English sports, Fencing and Judo and investigated the changes in mass sports participation. The membership rate analysis of our sample highlighted an overall increase in participation between 2007 and 2013, in both Judo and Fencing. The data gathered from the interviews with the head office staff at the National Governing Bodies (NGBs) and local club coaches suggested that the grass-root participation programmes were the most effective way of increasing participation, rather than the reliance, solely on the inspiration effect from hosting the LOPG itself. The study highlighted the importance of strengthening communication between local voluntary clubs and the NGB, to ensure sports could promote themselves and capitalise on this global sporting phenomenon, which provided unprecedented media coverage and opportunities for these non-traditional sports. This case study provides initial results relating to the effect that a major international multi-sport event can have in the development of non-traditional sports in the host population, in terms of membership variations, participation programmes and organisational dynamics.     

Unintended outcomes of the London 2012 Olympic Games: local voices of resistance and the challenge for sport participation leverage in England

This study was undertaken with five families before, during and after the London 2012 Olympics to examine and explore everyday reactions to the Games on families in the East Midlands region of England. The aim of the research was to build localised accounts of the multiple interpretations, potential impacts and reactions to the Olympics in everyday family household settings. The views, perceptions and interpretations of the Games were gathered through qualitative research methods, using video diaries and, pre- and post-event, group interviews. Findings from the study illustrated diverse reactions to the legacy messages, resistance to policy interpretations surrounding this mega event and a strong sense of regional and financial exclusion from the event. Lessons can be learnt for both policy-makers and event managers in the design of future events that encompass the localised perspectives of those communities and individuals who consume the event beyond direct physical participation. In particular, themes from the data included the importance of regional community involvement of national showcase events, limitations of existing media and web-based information sources, and the everyday resistance to policy messages assumed as taken for granted. It is also hoped that the study will provide lessons for the Rio 2016 Olympics from a local delivery perspective.     

The role of corporates in creating sustainable Olympic legacies

Abstract

The Olympic Games is a major stimulus for increased tourism. In recent years, there have been greater calls for this and other mega-events to leave sustainable positive legacies for the host city, partly to offset the massive cost of hosting. To date, little consideration has been afforded to the role corporates might play in contributing to event legacies. This gap is compounded by the lack of research examining stakeholder engagement in legacy planning more generally. This paper adopts Holmes, Hughes, Mair and Carlsen’s (2015) sustainable event legacy timeline to conceptualise how corporates through the corporate social responsibility (CSR) initiatives of sponsorship and employee volunteering can engage across the Olympic event planning cycle to generate volunteering legacies. Drawing upon a comparative study of the Sydney 2000 and London 2012 Olympic Games, tentative evidence of corporate engagement was noted but for the most part it was fragmented and CSR initiatives primarily focused on the immediate planning and delivery stages of the event cycle. The paper advances new knowledge of how volunteering legacies can be generated through the best practice engagement of corporates as key stakeholders involved in legacy planning and governance across the Olympic planning cycle.     

Sustainable tourism implementation in urban areas: a case study of London

Sustainable tourism is a concept widely embraced by managers and planners of tourist destinations. However, it has received little attention in the context of urban tourism, an area of research that has until recently been largely neglected by academics. This paper contributes to the body of knowledge on sustainable tourism implementation in large cities, by using London as an exploratory case study. Through the collection and analysis of both primary and secondary data (online survey, semi-structured interviews and document analysis), it seeks to explore whether local authorities have implemented policies towards sustainable tourism in the capital. The findings indicate that although the concept of sustainable tourism is perceived as important by policy makers, only a few local authorities in London promote its principles in their policy documents and even fewer have initiatives to put them in practice. Most of these initiatives are isolated activities which address limited aspects of sustainable tourism. The paper concludes that despite some progress made to date, in the current economic climate, growth and development remain the main objectives of governments and local authorities, while social and environmental issues are often left behind.     

Stolen history: Community concern towards looting of cultural heritage and its tourism implications

It has become increasingly commonplace to exhibit antiques and historical artefacts in cultural museums, prompted by the flourishing global art market. However, behind the phenomenon of blockbuster exhibitions in leading tourism cities throughout the world, lies the problem of looted cultural heritage. This study proposes a research framework combining conceptual and empirical approaches. The authors explore the previously neglected concerns of local communities towards the smuggling of cultural heritage property with particular reference to Yemen. Structural model development and assessment were performed using a dual analysis process that involved covariance-based structural equation modelling (CB-SEM) and partial least squares (PLS-SEM). The researchers propose six constructs that contribute significantly to sustainable tourism: direct protection management, trust in government, community participation and support for sustainable tourism. The study proposes critical insights about mitigating this global dilemma for implementation by international authorities, governments, nongovernmental organisations and scholars.     

Archaeological heritage tourism in China: the case of the Daming Palace from the tourists' perspective

Archaeological heritage tourism has been critical in historic cultural revival, archaeological knowledge dissemination, environment upgrading, and local community improvement. Little has been undertaken to evaluate the effectiveness and consequences of archaeological heritage projects in China from the tourist perspective. This study of the Daming Palace Heritage Site in Xi’an illustrates how archaeological and cultural resources have contributed to tourists' experiences. Through investigating an array of approaches that have been applied to advance tourists' understanding of archaeological and cultural resources, the paper proposes that more versatile methods and creative works are to be integrated to develop effective interpretative methods for both education and entertainment purposes. Local government needs to change its top-down approach to a more inclusive one, to establish strong networks among state and non-state stakeholders, and to promote their collective involvement in archaeological heritage tourism. Heritage site packaging strategies and partnerships among heritage resources citywide are advocated. More attention should be given to how to integrate various resources of local communities into heritage tourism. The current organization of government-run archaeological heritage in China calls for more opportunities for archaeologists to contribute actively with their expertise to enhance interpretive programmes and general tourist experience.     

The governance of Olympic legacy: process,actors and mechanisms

The purpose of this research was to examine the governance system used to monitor and manage the legacy accrued as a result of bidding for and subsequently hosting the Olympic Games (OG). More specifically, this study aimed to (a) examine the legacy governance process from the bid phase to post-Games, and (b) to identify the governance controls (e.g. actors and mechanisms) that impacted the governance system responsible for legacy at the OG. Two cases within a multiple holistic case study design (i.e. the Sydney 2000 Olympic Games and the Vancouver 2010 Olympic Winter Games) were built using a combination of archival material and interviews. Findings highlighted four governance phases specific to OG legacy: conceptualisation, planning and implementation, transfer/transformation and post-Games governance. Two legacy-related governance controls emerged: actors (e.g. government, sport organisations) and mechanisms (e.g. laws, contracts, policy).     

少数民族山区居民对旅游影响的感知和态度--以柴埠溪国家森林公园为例

接待地居民对旅游影响的感知和态度是国内旅游学研究的一个热点.本文通过问卷调查和访谈,对柴埠溪国家森林公园的土家族山区居民对旅游影响的感知和态度进行了实证研究.结果表明,旅游对少数民族山区居民的语言、生活风俗、民族服饰有显著影响,但对其饮食习惯和地方建筑特色影响不大,旅游所产生的社会文化变迁是积极的;居民对旅游正面影响的感知明显强于对负面影响的感知;旅游对当地居民的经济影响强于旅游的社会文化影响和环境影响.最后建议通过建立健全的旅游社区参与机制来调控居民对旅游影响的感知.     

Development Regimes in the City Fringe: The Case of Discover Islington,London

There is a growing recognition of the importance of inter-organisational collaborations, or partnerships, for tourism development at various geographical and sectoral levels. Academic studies of the phenomenon are, in part, a reflection of the increasing number and forms of partnership arrangements being established in a range of settings to develop tourism. This paper examines a particular case of inter-organisational collaboration for local tourism development for the London inner city fringe. Established in 1991, Discover Islington provides an illustration of an agency involving representation from diverse stakeholders with an interest in tourism within a single administrative district. The agency has been innovative in its approach to local tourism development in the inner city fringe, but it is confronted by issues that may affect its longer-term viability. The perspectives and experiences of the partners represented on the Board of Discover Islington are pertinent to the study of comparable collaborative arrangements for local tourism development in other urban fringe contexts. The analysis is based on interviews with Board members and their policy and strategy documents within a theoretical framework that draws on regime theory. Implications for other inner city fringe tourism development partnerships are offered in the conclusion of this paper.     

文化创意旅游需求及其差异性分析——以上海世博会为例

大众对文化和精神的消费需求为文化创意产业的发展提供了广阔的市场前景,世博会就是文化创意旅游产业在特定空间高度集聚而成的产物.文章基于旅游者的问卷调查,从核心内容和衍生产品两方面对上海世博会文化创意旅游需求及其差异性进行分析.结果显示,旅游者对文化创意旅游需求呈现多元性、娱乐性、符号性、实用性和虚拟性体验的趋势.在核心内容的需求方面,旅游者需求较高的依次为:展馆、文化演艺活动和论坛;在衍生产品的需求方面,旅游者对特许旅游纪念品中的世博护照、海宝和世博纪念徽章的需求较大,对出版发行服务中地图的需求较多,对网络文化服务的需求度正逐步提高.分析发现,基于不同的人口统计学特征和旅游行为特征,旅游者文化创意旅游需求存在显著差异,主要体现在年龄和月均收入因素的影响,而性别、职业、文化程度、进园次数和出游方式的影响较小,文章并据此探讨未来文化创意旅游的发展方向.     

Perceptions of surfing tourism operators regarding sustainable tourism development in the Mentawai Islands,Indonesia

Surfing tourism has the potential to provide significant economic income and employment opportunities. However, the development of surfing tourism in the Mentawai Islands, Indonesia, has raised important questions regarding its impacts and sustainability. Economic leakages, increased pressure on the environment and resources, and adverse effects on local communities have been shown as the major barriers to sustainable development. This article provides insights into how surfing tourism operators perceive the development and impacts of the Mentawai Islands surfing tourism industry. This research project uses an interpretive qualitative approach and follows a case study methodology utilising semi-structured interviews with resort and charter boat surfing tourism operators. The study also investigated possible future directions for creating a more sustainable surfing tourism industry in the Mentawai Islands. Findings from the research showed that charter boat operators and resort operators had differing views as to how surfing tourism had developed: resort operators believed it to be sustainable, while charter boat operators felt it was unsustainable. A key finding of this study was that operators felt that surfing tourism had dramatically altered the traditional Mentawai village of Katiet and was producing adverse socio-cultural impacts on the local community. It is recommended that future research explore the issue of the impacts of surfing tourism development on other remote locations in Indonesia and other surfing tourism destinations around the globe.     

The spatial agglomeration of museums,a case study in London

Museums play a significant role in urban revival and the tourism development of cities. As part of the cultural industry, the spatial agglomeration of museums becomes important. However, it is an under-researched area. This research uses a combined method of Herfindahl index and Gini Coefficient to analyze the influence of four categories of factors (demand factors, traffic factors, labor cost factors and facilities factors) on the spatial distribution of museums. It uses London as a case study, discussing the spatial distribution and agglomeration of the museums in Greater London. The results prove that a museum agglomeration in Greater London does exist, which is in a distribution of a circular pattern with the city center at the core, meanwhile influenced by the Thames River. It also shows a certain degree of linear distribution of the agglomeration. The results suggest that among the four categories of influencing factors, the demand factors are the robust elements that affect museums’ spatial distribution, which is different from manufacturing and productive services industries. Implications for practice are drawn out.     

The impact of interactive technologies on the social experience: An empirical study in a cultural tourism context

This article purports to explore the impact of the four types of experiences - education, entertainment, escapism, and aesthetics - proposed by Pine and Gilmore (1999) on the collective experience across a range of interactive technologies in a leading technology-empowered tourist destination – la Cité du Vin in Bordeaux. The findings reveal that passive and active technologies have different impacts on the visitor's social experience. Technologies that require visitors' active participation afford opportunities for verbal and physical interactions with other visitors. By contrast, passive technologies, providing recreational and artistic content to visitors without them having to interact with the technology, tend to preclude social interactions. This research contributes to the literature addressing the social experience phenomenon in a cultural tourism context. It also provides important implications for managers involved in the design and management of technology-empowered tourism experiences.