Association meeting planners’ loyalty to hotel chains

Many associations alternate the location of their annual convention. Hotel chains can have a significant advantage over independent hotels in that respect due to their network of properties across the country and the consequent potential for cross selling. This study explores the relationship between association meeting planners and hotel chains, with a particular focus on loyalty issues. It investigates meeting planners’ reasons for being loyal to a specific hotel chain and their future intentions. Hotel practices, features, and benefits that planners regard as important in developing loyalty to a chain are identified. Performance ratings for these attributes are then established, and contrasted with importance ratings, highlighting opportunities for hotel chains to improve relations with loyal planners.     

Research Associations as Network Facilitators: A Snapshot of the Travel and Tourism Research Association

This article presents a discussion on research associations as facilitators of knowledge networks in a community of tourism research and marketing professionals. The Travel and Tourism Research Association was selected for a case study to examine factors, attitudes, and behaviors in relation to professional networking of its members. Perceptions of knowledge networks, and of the association as a network facilitator, are discussed in the contexts of social networks and capacity-building of a scientific community. While the observations are made of a small sample from a single association, results of the study have potential implications for understanding and nurturing professional networks in an applied research community.     

Sense of belonging to a lesbian,gay, bisexual,and transgender event: the examination of affective bond and collective self-esteem

ABSTRACT

This study examined behavioral intentions of sexual minority attendees at an event from a sense-of-belonging perspective. Based on social identity theory, attendees’ social representations are examined via affective bond at the event level and collective self-esteem at the community level. A survey was conducted with 261 respondents from the sexual minority community at a large, annual lesbian, gay, bisexual, and transgender (LGBT) event. Findings revealed that affective bond positively impacts satisfaction and behavioral intentions. In addition, collective self-esteem also had a positive influence on behavioral intentions. Theoretical and managerial implications for event managers and destination managers are provided.     

Commitment is an act,not a word: Examining members’ commitment to travel-related online communities

This study proposes and tests a theory-driven model of online travel community (OTC) commitment, its determinants and outcomes. Additionally, this study also tests the moderating role of advertising towards the impact of OTC commitment on products/services-related behavioral intentions. Using an online survey platform, data were collected from 569 respondents in China. Then, data were subjected to PLS-SEM and findings reveal that OTC members’ commitment is determined by personal influences, social influences, and OTC characteristics, which further shape their behavioral intentions. Theoretical and practical implications of these findings are discussed in the end.     

Drivers of community participation in heritage tourism planning: an empirical investigation

Despite increased emphasis on community participation in tourism planning, our current knowledge of community attitudes and their motivations to engage in such collaborative governance is limited and fragmented. This paper explores the role of heritage values, tourism and community perceptions held by destination hosts as drivers to willingness to participate in heritage tourism development. Such enquiry aims to enhance our current knowledge of community views and their potential to influence involvement in participatory decision-making in order to inform policy approaches to collaborative heritage tourism strategies. Using a relatively inexperienced destination community (Kastoria, Greece), the study collects quantitative data via an attitudinal survey. Our findings suggest that intentions to participate are mainly driven by community ideals while their positive influence is more evident on community members with high place attachment. Heritage values play a significant role; however, their effects do not always favour participation as they can also act as barriers to involvement. On the other hand, tourism perceptions are found to be mainly insignificant in shaping intentions to participate. Finally, the paper presents and discusses variations between different demographic groups and draws implications for policy.     

Is there an incompatibility between personal motives and social capital in triggering pro-environmental behavioral intentions in urban parks? A perspective of motivation-behavior relations

Drawing from the perspective of motivation-behavior relations, this study explores whether self-transcendent and activating status motives trigger pro-environmental behavioral intentions of residents living nearby urban parks. Meanwhile, this study particularly examines the moderating effect of community social capital and whether there exists an incompatibility between community social capital and personal motives. This study adopts Hierarchical Linear Modeling (HLM) method to conduct data analysis and reveals that self-transcendent and activating status motives positively influence nearby residents' pro-environmental behavioral intentions. The relationships between personal motives and pro-environmental behavioral intentions are negatively affected by community social capital, suggesting that there is an incompatibility between community social capital and personal motives. Furthermore, a positive spillover effect between low and high effort pro-environmental behavioral intentions is noted. These findings provide park and community managers with insights as far as the residents' engagement in urban park sustainability is concerned.     

Revisiting Determinants of Convention Participation Decision Making

In the midst of the unprecedented economic downturn, attracting a large number of attendees at annual conventions is more challenging than ever for associations and meeting planners. In order to boost attendance, an organization must understand what would be the factors affecting convention participation decision of potential delegates, and what would be the reasons to put a particular convention on the top of their must-attend list. This article empirically validated the key determinants of convention participation decision making that had arisen from previous studies, and further examined the relative influence of each factor on the convention participation intention. Four determinants were identified (networking, destination, travelability, education), and they are largely in line with the major factors that had been suggested in the extant literature. The findings of the study showed that “networking” and “travelability” factors significantly influenced the convention participation intention of the survey respondents. Several implications and convention marketing strategies for associations and meeting planners were discussed.     

Trade associations as corporate social responsibility actors: an institutional theory analysis of animal welfare in tourism

Most travel trade associations ignore their responsibility towards sustainable development broadly and animal welfare in particular. We analyse the development and implementation of animal welfare standards across 62 national and international associations using interviews, surveys, content analysis of published materials and websites. Only 21 associations mention sustainability in their websites, and only six refer to animal welfare. Of these, three associations have well-developed animal welfare activities (ABTA, ANVR and GSTC) [AQ1] and only one (lightly) monitors its members’ sustainability and animal welfare standards (ANVR). ABTA’s Animal Welfare Guidelines are the de facto industry standard, despite being designed for information (not auditing) purposes and lacking enforcement mechanisms. We examine jolts that prompt some associations to respond to external pressures and the institutional entrepreneurship process that triggers a process of reflexivity, theorisation and diffusion of a broader sense of responsibility. We examine the field-level conditions that lead to mostly mimetic pressures on large European tour operators (that compel them to act due to reputational risk management), with minimal normative pressures that would diffuse animal welfare practices across other association members. Change is not divergent, and the resources allocated to animal welfare protect trade associations’ members from criticism without binding them to implementation.     

A model of destination branding: Integrating the concepts of the branding and destination image

Despite the significance of destination branding in both academia and industry, literature on its conceptual development is limited. The current study aims to develop and test a theoretical model of destination branding, which integrates the concepts of the branding and destination image. The study suggests unique image as a new component of destination brand associations. It is proposed that the overall image of the destination (i.e., brand image) is a mediator between its brand associations (i.e., cognitive, affective, and unique image components) and tourists’ future behaviors (i.e., intentions to revisit and recommend). The results confirmed that overall image is influenced by three types of brand associations and is a critical mediator between brand associations and tourists’ future behaviors. In addition, unique image had the second largest impact on the overall image formation, following the cognitive evaluations.     

Relationships between place attachment,place satisfaction and pro-environmental behaviour in an Australian national park

Place attachment is a multidimensional construct comprising place dependence, place affect, place identity, and place social bonding. Yet, studies investigating the relationships between place attachment, place satisfaction, and pro-environmental behaviour have not investigated its pluralistic nature. Using data from 452 visitors to the Dandenong Ranges National Park, Australia, this study investigates these four dimensions of place attachment and their relationships with place satisfaction and pro-environmental behavioural intentions. Findings suggest that the four place attachment constructs are significantly associated with place satisfaction. Results suggest that it is necessary to consider pro-environmental behavioural intentions as a two-factor structure construct, comprising low and high effort pro-environmental behaviour. Place satisfaction is associated with low effort pro-environmental behavioural intentions. Place affect is significantly associated with both types of environmental behavioural intentions. Place identity is not associated with either type of environmental behavioural intentions. A significant association is also noted between low effort and high effort pro-environmental behavioural intentions. Practical applications of the study include marketing aimed at encouraging repeat visitation, with sophisticated message development and delivery building emotional attachment, a sense of belonging, and enhanced personal meaning. Heritage interpretation could use affect and emotion to enhance visitor satisfaction and experience, coupled with an outcomes-focused communication plan.     

酒店行业协会的运行机制及其变迁——以广州地区酒店行业协会为例

行业协会在酒店业发展进程中发挥越来越大的作用,但在国内现行条件下,行业协会发展面临多重困难。文章以广州地区酒店行业协会为案例,采用实地调查和深度访谈的方法,讨论行业协会的运行机制及其变迁。研究认为,第一,"政会不分"是目前行业协会管理的主要问题,政府应创新行业协会管理机制,加快"政会分开"的进程,推进部分行业职能向协会转移;第二,酒店行业协会应大胆创新,依据地区、行业发展环境动态调整组织架构,丰富协会职能发挥,以此达到激活协会运行机制的目标。基于此,酒店行业协会可以更好地为会员酒店服务,提升行业专业化管理水平。     

Recapturing a Sense of Neighbourhood Since Lost: Nostalgia and the Formation of First String,a Community Team Inc.

Abstract

This qualitative study is an exploratory case analysis of First String, a Community Team Inc., a unique grassroots association founded by a small group of African Americans in Champaign, Illinois. The founders established the neighbourhood baseball league to foster a greater sense of community in neighbourhood youth. In an effort to address the lack of research on the formation of grassroots associations, the purpose of the study was to understand how and why First String was formed, and what this experience contributes to leisure studies and theory. The findings revealed the significance of nostalgia as a driving force behind the effort.     

Professional communication in an applied tourism research community

This study addresses the amorphous nature and complexity of professional communication in an applied tourism research community. With empirical data from members of the Travel and Tourism Research Association, the study examines professional communication from the perspectives of academic versus practitioner members. Results of the study contribute to discussions on the two-community theory and utilization theories with respect to the production, dissemination and uptake of travel and tourism research. Practical implications of the study are discussed in relation to association planning and development, and to capacity-building in an applied tourism research community.     

Examining the Relationship Between Motivation,Enduring Involvement and Volunteer Experience: The Case of Outdoor Recreation Voluntary Associations

Voluntary associations representing numerous types of recreation users and environmental issues have recently flourished. However, the literature has not sufficiently studied these associations and their members’ experiences. The purpose of this study was to explore the role of enduring involvement as mediator and moderator on the relationship between membership motivation and volunteer experience of outdoor recreation voluntary associations (ORVAs). Data were collected from an on-line survey of members of three ORVAs in Texas (n = 315). Six distinct dimensions of membership motivation and three dimensions of involvement were identified. Results indicated that enduring involvement fully mediated the relationship between membership motivation and volunteer experience. Members that are motivated to join ORVAs for social networking, civic engagement, and self-enhancement reasons had more volunteer experience through enhanced enduring involvement levels. The moderator effect of enduring involvement was also significant. The association between membership motivation and volunteer experience was stronger as involvement level increased.     

Event Management Associations and the Provision of Services

ABSTRACT

Event management associations provide newcomers and existing practitioners with the necessary skills to ensure the continued growth and success of event management professionals. This paper reviews the literature on professional associations and specifically explores the services that event management associations offer to members, then concludes that event management associations have a strong record in offering a variety of professional services to members as part of their operational framework. The services offered by these associations have been ascertained by examining the significant themes that emerge from an analysis of their services. The key services that were identified were in the educational, communication, business, community, advocacy, and buying power categories.     

Racialised boundaries in tourism and travel: a case study of the UK black Caribbean community

Studies of tourism motivation and behaviour have not accounted significantly for the aspirations and experiences of ethnic minority groups living in metropolitan societies. This conceptual paper presents a case study of the UK black Caribbean community and seeks to indicate ways in which members of this community perceive places, spaces and destinations in Europe. Attention is directed to how black people’s perceptions and experiences are influenced and structured by the social conditions of racialism and racism. The discussion considers how the incursive nature of the white gaze, and popular representations and stereotypes of black societies and cultures, contribute to black people’s disengagement from ‘tourism experiences’. Racialised experiences and encounters call into question an individual’s right to adopt a tourist identity. As the discussion partly focuses on ways in which black visitors perceive ‘white others’, the work strongly implies that there is a fundamental need to remove the ‘white gaze’ as the only or dominant way to observe and make sense of the world. Given that this paper contributes to an understanding of how race relations are reproduced within tourism environments, it concludes with suggestions as to how future studies of ethnic minority tourism and travel might be conducted.     

How does social distance impact customers’ complaint intentions? A cross-cultural examination

This study examines the impact of social distance between focal customers and other customers (in-group versus out-group) on complaint intentions in a cross-cultural (i.e., collectivist Chinese versus individualist American) context. Results from a between-subjects quasi-experiment suggest that social distance moderates complaint intentions across the two cultural groups. When dining out with their families (i.e., in the presence of in-group members), American customers (versus Chinese) are more likely to voice complaints about service failures. However, in the presence of strangers (i.e., out-group members), complaint intentions are uniformly high for both American and Chinese participants. Moreover, concern for face (CFF) is the underlying mechanism explaining customers’ reactions to service failures. Specifically, when service failures are observed by strangers, CFF mediates the impact of culture on complaint intentions while the role of culture is more salient in the presence of family members.     

Reconnoitering relationships among value,trust, affect,and loyalty at association events

Meetings and conventions organized by associations are considered the most competitive industry segment due to the number of associations and their frequency of regular meetings and events. The success of association events may result from greater attendees' loyalty. This loyalty, in turn, may be determined by association event value they received from the event, trust in the association, and by feelings or affect elicited by the association. However, little research has been done on the value of attending an association event in relation to association trust and affect, leading to loyalty toward an association and association event. The purpose of this study is to investigate the relationship among “association event value,” “association trust,” “association affect,” and loyalty in the context of association events. The survey has been disseminated to those who had attended an association event no more than 1 year prior to taking the survey. Confirmatory factor analysis and structural equation modeling were used to test the hypotheses. The findings suggest that attendees' perceived value at an association event builds loyalty toward the association. In addition, association trust and affect mediate the relationship between value and loyalty toward the association.     

Customers’ relationships leading to brand tribalism and tribe behavioral intentions

This study investigates the influence of customer relationships on brand tribalism and tribe behavioral intention in the cruise industry. A survey was conducted on a sample of 254 luxury cruise travelers. Results suggest that customer/brand and customer/other cruiser relationships have positive influences on brand tribalism, leading to brand tribe behavioral intention. Involvement moderates the influence of sense of community on brand tribe behavioral intention. Despite the critical importance of successful brand management, it has been little known the leading factors affecting brand tribalism. Furthermore, there is a linkage void with relationship marketing although it is significantly related to brand management. To fill this gap, this paper proposes an explanatory model in which the two leading factors of the relationship are associated with brand tribalism, leading to brand tribe behavioral intentions. The findings will contribute to the development of brand-related theory and managerial directions for practitioners.