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1.
Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics 总被引:1,自引:0,他引:1
Michael Antioco Rudy K. Moenaert Richard A. Feinberg Martin G. M. Wetzels 《Journal of the Academy of Marketing Science》2008,36(4):501-521
The aim of this study is to identify the organizational and communication antecedents, and evaluate the consequences on relative
product and service characteristics, of the use of service-sourced information by product designers during new product development.
An empirical study of 121 product design managers demonstrates that a firm’s market orientation is improved by a healthy working
relationship between product designers and service employees. Such a relationship motivates designers to use service-sourced
information disseminated to them, enhancing both product and service characteristics of the new offering. The authors discuss
how communication channels and information content affect the information use of product designers. Product designers value
written information most. Information use does not relate to the frequency of receiving verbal or electronic information.
Information about product ergonomics positively influences product designers’ perceptions of the information, whereas information
on product aesthetics negatively influences their perceptions.
相似文献
Michael Antioco (Corresponding author)Email: |
Rudy K. MoenaertEmail: |
Richard A. FeinbergEmail: |
Martin G. M. WetzelsEmail: |
2.
Serge A. Rijsdijk Erik Jan Hultink Adamantios Diamantopoulos 《Journal of the Academy of Marketing Science》2007,35(3):340-356
In the last decade, companies have developed a large number of intelligent products. Due to the use of information technology,
these products operate somewhat autonomously, cooperate with other products, or adapt to changing circumstances. Based on
a literature review and interviews with practitioners, the present article conceptualizes product intelligence and describes
a procedure to measure the construct. The article also explores the link of product intelligence to consumer satisfaction
through the innovation attributes of relative advantage, compatibility, and complexity. The article considers practical and
theoretical implications and identifies future research directions.
相似文献
Adamantios DiamantopoulosEmail: |
3.
Christian Homburg Torsten Bornemann Dirk Totzek 《Journal of the Academy of Marketing Science》2009,37(3):310-327
Despite the high practical relevance, prior research does not provide a clear picture whether the effectiveness of new product
preannouncements is contingent upon order of entry and whether the message content of preannouncements for pioneering products
should be different from those for followers. Drawing on diffusion research, the authors examine how preannouncements that
focus on risk reduction and the product’s relative advantage influence the relationship between preannouncement intensity
and new product success, taking into account order of entry. A cross-industry study investigating 151 new product launches
shows that for pioneers, a message focus aimed at reducing perceived product risk positively influences preannouncement effectiveness.
Furthermore, a relative advantage focus negatively affects preannouncement effectiveness and thus is rather counterproductive
for pioneers. With regard to early followers, results indicate a positive influence of a risk reduction focus on preannouncement
effectiveness. A relative advantage focus, however, is only effective if the product category is already established when
the early follower product is launched. Finally, for late followers, only preannouncements which strongly emphasize the relative
product advantage lead to a positive effect of preannouncements on new product success.
相似文献
Dirk TotzekEmail: |
4.
David M. Szymanski Michael W. Kroff Lisa C. Troy 《Journal of the Academy of Marketing Science》2007,35(1):35-52
The field of product innovation has expanded rapidly and clear insights regarding the relationship between product innovativeness
and new product performance have become more elusive and difficult to discern through qualitative reviews of the literature.
To offer much needed clarity, the authors conducted a meta-analysis of 95 correlations on product innovativeness and new product
performance that were recorded from 32 studies on the topic. The findings reveal that although the average correlation of
0.24 for innovativeness with performance is small to moderate in size, the relationship is more substantial when various measurement
and contextual elements are considered. For example, innovativeness measures that include a meaningfulness dimension yield
stronger estimates of relationship strength. The findings also reveal that innovativeness today may not represent the same
competitive advantage as in previous years unless the focus is on products rather than services, and specifically, new-to-the-market
rather than new-to-the-firm products. Thus, innovativeness can be particularly relevant to new product success but only under
certain conditions.
相似文献
Lisa C. TroyEmail: |
5.
Subin Im Charlotte H. Mason Mark B. Houston 《Journal of the Academy of Marketing Science》2007,35(1):63-75
Empirical studies provide an inconsistent picture of the relationship between an innovative personality predisposition (i.e.,
innate consumer innovativeness [ICI]) and innovative behavior (i.e., new product adoption behavior). Such inconsistencies
suggest intervening variables that may mediate the relationship have not been considered. Using data from a panel of consumers
(n = 296 in a cross-sectional phase, n = 147 in a matched, two-phase longitudinal analysis), we find that ICI does not directly influence adoption behavior but
does so indirectly through two of three components of vicarious innovativeness (modeling and engagement in word of mouth but
not exposure to advertising). Furthermore, despite the evidence that consumers’ decision processes differ for service versus
product adoption, extant studies largely ignore the role of ICI in new service adoption. Our findings suggest that vicarious
innovativeness plays a similar intervening role in service contexts. Finally, divergent operationalizations of adoption behavior
(ownership, relative time of adoption) appear to perform equally well.
相似文献
Mark B. Houston (Corresponding author)Email: |
6.
We explore superstitious beliefs as a basis of product performance expectations and their impact on initial purchase likelihood
and subsequent satisfaction. In doing so, we demonstrate instances when superstition-driven expectations cause consumers to
make purchase decisions that run counter to economic rationality. In the first set of studies we find that Taiwanese consumers
are relatively more likely to purchase a product with positive superstitious associations based on its “lucky” color, and
are more likely to purchase and are willing to pay more money for a product with a smaller but “lucky” number of units contained
in the package (e.g., eight tennis balls compared to ten). In contrast, consumers who do not hold such superstitious beliefs
adhere to the more rational choice paradigm. Next, we show that the differences in purchase likelihood are driven by superstition-based
performance expectations. We further generalize these findings to product satisfaction, and find support for expectation disconfirmation
sensitivity as a moderator of the effect.
相似文献
Thomas Kramer (Corresponding author)Email: |
7.
Francesco Cinnirella 《Cliometrica》2008,2(3):229-257
Saxony was one of the pioneer regions in the German modern economic growth. We analyze the Saxon nutritional status to infer
the effects of early industrialization on the population standard of living. We find that the nutritional status in the eighteenth
century was relatively high and heights fluctuated mainly because of wars. From the 1770s the average nutritional status declined
steadily, with the exception of the Napoleonic period, until the mid of the nineteenth century. The decline, particularly
accentuated after 1815, is related to the high share of urbanization, the increase in the relative price of food, and the
strong dependence on food imports.
相似文献
Francesco CinnirellaEmail: URL: www.lrz-muenchen.de/∼u5152ak/webserver/webdata/cinnirella/ |
8.
How do enhanced and unique features affect new product preference? The moderating role of product familiarity 总被引:2,自引:1,他引:1
Companies often introduce products with enhanced or unique features to compete with the dominant brands in the market. This
paper examines the moderating role of product familiarity in consumer preferences of products with enhanced or unique features
in two experimental studies. Study 1 (208 participants) operationalizes product familiarity at the product category level
and Study 2 (168 participants) measures it at the individual level as one’s prior experience with the product. The findings
of two experiments show that when consumers are unfamiliar with a product category, they prefer a product with enhanced features
to one with unique features. In contrast, when consumers are experienced, they perceive a product with unique features more
favorably than an enhanced one. Furthermore, this effect is due to consumer perceived differentiation of and performance uncertainty
about new products with enhanced or unique features.
相似文献
Kent NakamotoEmail: |
9.
Researchers have typically studied the relationship between technology alliances and market value from a direct tie or dyadic
perspective. Yet any given technology alliance is typically embedded in a network of indirect ties created by the alliance
partners’ relationships with other firms. We argue that whether an indirect tie enhances or detracts from the market value
a firm creates in a technology alliance depends upon factors related to inter-firm competencies at both an alliance- and partner-level
of analysis. Empirical analysis of abnormal stock returns reveals support for the hypothesized contingent relationship between
indirect ties and value creation within technology alliances. Theoretically, the paper clarifies opposing perspectives in
the literature regarding the performance implications of indirect ties and identifies market value as a hitherto unrecognized
effect associated with this type of tie. Managerially, the findings improve marketers’ ability to leverage the complex interactions
that occur between technology alliances in a value-creating manner.
相似文献
D. Eric Boyd (Corresponding author)Email: |
Robert E. SpekmanEmail: |
10.
Donald R. Lehmann Jennifer Ames Stuart Gita Venkataramani Johar Anil Thozhur 《Journal of the Academy of Marketing Science》2007,35(3):309-316
This paper proposes that customers often respond to brand extension concepts by visualizing the product. We call this process
spontaneous visualization and suggest that it precedes concept evaluations. In two studies, we show that spontaneous visualization
is enhanced by the fit between the parent brand and the extension category and by the ease with which the product category
can be imagined. The appeal of the visualized image in turn determines whether visualization enhances or decreases concept
evaluations. In addition, we find a stronger link between product evaluations and delayed choice when evaluations are based
on visualization; evaluations based on visualization hence appear to be more “valid” in the sense of predicting subsequent
behavior. Implications of these findings and ideas for future research are discussed.
相似文献
Donald R. LehmannEmail: |
11.
Tim Jones Shirley F. Taylor Harvir S. Bansal 《Journal of the Academy of Marketing Science》2008,36(4):473-487
In two studies, the authors examine three targets of commitment in service provider–consumer relationships and their effects
on customer loyalty. The results indicate that service consumers distinguish between commitment to a service company, commitment
to an individual in the role of service employee, and commitment to an individual outside of the role of service employee
(e.g., a personal commitment such as a friendship). In addition, these three targets of commitment are hierarchically related
and have differential effects on various customer responses. The results have implications for both customer relationship
managers and researchers studying such relationships.
相似文献
Harvir S. BansalEmail: |
12.
Michael Antioco Rudy K. Moenaert Adam Lindgreen Martin G. M. Wetzels 《Journal of the Academy of Marketing Science》2008,36(3):337-358
Although various manufacturing companies have developed into total solution providers, no research addresses their service
orientations. Building on the literature on organizational service climate, this study explores the organizational parameters
and service business orientations that explain relative product sales and service volume of manufacturing companies. Following
an exploratory study involving in-depth interviews, the authors conducted an empirical survey of 137 companies in The Netherlands,
Belgium, and Denmark. The study assesses the effects of organizational parameters on the implementation of service business
orientations and validates the important distinction between services in support of the client’s actions (SSC) and services
in the support of the product (SSP). The findings demonstrate that services in support of the client’s action leverage relative
product sales, while services in support of the product generate service volume. In addition to the main effects, the moderating
effects of the organizational parameters are discussed.
相似文献
Martin G. M. WetzelsEmail: |
13.
Eric Fang Robert W. Palmatier Kenneth R. Evans 《Journal of the Academy of Marketing Science》2008,36(3):322-336
This research applies an institutional arrangement perspective to develop an end-to-end model for the interaction between
customers and upstream suppliers to develop a new product to understand how new product value is created and shared. The model
is empirically tested by collecting primary data from 188 manufacturers across different industries. The research demonstrates
that customer participation affects new product value creation by improving the effectiveness of the new product development
process by enhancing information sharing and customer–supplier coordination and by increasing the level of customer and supplier
specific investments in the product development effort. In addition, increasing the formalization of the customer participation
process enhances both customer and supplier relationship-specific investments in the new product development process. The
impact of customer participation on the customer's share of the new product value pie is more complex then is first apparent.
Based on the dependence and equity perspectives the results suggest that exchange partners' power (relative dependence) positively
influences a partner's ability to capture new product value, but this power is offset by a desire of exchange partners to
ensure the distribution of value is “fair” and reflects each party's contribution to the value creation.
相似文献
Kenneth R. EvansEmail: |
14.
The effect of employee behavior on brand personality impressions and brand attitudes 总被引:1,自引:0,他引:1
Daniel Wentzel 《Journal of the Academy of Marketing Science》2009,37(3):359-374
This research examines how consumers update their brand personality impressions and brand attitudes after interacting with
one of the brand's employees. Drawing on stereotyping theory, the author develops a framework that proposes that the impact
of an employee's behavior depends on how the employee is categorized. When the employee is considered primarily as an exemplar
of the brand's workforce, his or her behavior is generalized more strongly to the brand. When, however, the employee is judged
as a relatively unique individual (i.e., when the employee is subtyped), the behavior is not transferred to the brand to the
full extent. The results of three studies provide converging evidence and show that the degree to which consumers subtype
an employee is determined by the amount of information they possess about the employee, the extent to which they depend on
the employee, and their motivation to form an accurate impression. The findings have direct implications for marketers interested
in understanding how employees affect the brands they represent.
相似文献
Daniel WentzelEmail: |
15.
In an effort to understand the determinants of economic growth in an emerging economy, we analyze the effects of institutional
reforms, wars and political events on the risk level of the Israeli stock market between 1945 and 1960. We find that the anticipation
of wars did not have any effect but the end of skirmishes actually raised the risk on the stock market. Domestic political
instability also increased the stock market risk. Finally we find that most legal reforms did not matter much.
相似文献
Miriam KrauszEmail: |
16.
Myung-Soo Jo 《Journal of the Academy of Marketing Science》2007,35(2):184-196
The author examines the effectiveness of quality sub-brands in creating quality images through the formation of inferential
quality beliefs for both weak and strong brands. The sub-brands are examined as either headers (placed before the parent brand)
or modifiers (placed after the parent brand). In Study 1, alpha-numeric sub-brands show that both header (e.g., XL500 Hyundai
car) and modifier (e.g., Jaguar XL500 car) sub-brands enhance the perceived quality of weak and strong brands but provide
greater enhancement for weak brands. Ratings of the 141 subjects indicate that a header sub-brand is more effective than a
modifier sub-brand for weak brands (e.g., XL500 Hyundai car > Hyundai XL500 car), whereas a modifier sub-brand is more effective
for strong brands (e.g., Jaguar XL500 car > XL500 Jaguar car). The findings indicate greater differences between the header
and modifier sub-brands for weak brands than for strong brands. In Study 2, foreign sub-branding stimuli result in similar
findings.
相似文献
Myung-Soo JoEmail: |
17.
Roberto Ricciuti 《Cliometrica》2008,2(3):259-274
The Italian fiscal history is characterised by a number of fiscal consolidations. In this study, we characterise fiscal policy
in terms of non-linear deterministic processes. We find that government spending and taxes can be described as being non-linear
trend stationary processes instead of unit roots. A long run equilibrium relationship—a non-linear co-trend—does exist between
the two series, fulfilling the intertemporal government budget constraint. We interpret this result as evidence of a long
run fiscal rule that different policy makers have adopted, putting public finance in balance.
相似文献
Roberto RicciutiEmail: |
18.
We evaluate explanations for why Germany grew so quickly in the 1950s. The recent literature has emphasized convergence, structural
change and institutional shake-up while minimizing the importance of the postwar shock. We show that this shock and its consequences
were more important than neoclassical convergence and structural change in explaining the rapid growth of the West German
economy in the 1950s. We find little support for the hypothesis of institutional shakeup. This suggests a different interpretation
of post-World War II German economic growth than features in much of the literature.
相似文献
Albrecht Ritschl (Corresponding author)Email: |
19.
Michael Song C. Anthony Di Benedetto Yushan Zhao 《Journal of the Academy of Marketing Science》2008,36(2):215-233
We develop a conceptual model for studying the antecedents and consequences of achieved and optimal levels of manufacturer–distributor
(M–D) cooperation. We hypothesized that levels of market turbulence, competitive intensity, and the manufacturing firm’s strategic
type (i.e., prospector, analyzer, or defender) affected the optimal level of M–D cooperation. We also hypothesized that the
level of under- and overachieving the optimal levels of cooperation negatively affects firm performance. The conceptual model
is tested using empirical data collected from 295 manufacturing firms in the U.S. and validated using data collected from
104 distributors in the U.S. We also collect data from 255 Japanese manufacturing firms and 98 Japanese distributors. The
empirical results support the model’s hypotheses with only one unexpected finding: in the Japanese sample, overachieving the
optimal level of cooperation has a greater negative effect on performance than underachieving. We conclude by discussing theoretical
and managerial implications.
相似文献
C. Anthony Di BenedettoEmail: |
20.
Xueming Luo Maxwell K. Hsu Sandra S. Liu 《Journal of the Academy of Marketing Science》2008,36(2):202-214
This study uncovers the ignored role of institutional environment for marketing strategy and customer relationship management.
Hypothesis tests in a sample of Chinese firms find support that channel networking strengthens the customer orientation–customer
trust/commitment–firm performance (CTP) causal chain. In addition, the results show that government networking moderates this
chain in a non-linear fashion. The CTP linkages are most salient when the firm develops a moderate level, rather than a high
or low level of networking ties with government agencies.
相似文献
Sandra S. LiuEmail: |