石油工程核心课程体系建设与实践——对《采油工程》课程建设的认识与思考

采油工程是石油工程专业的主干课程之一,也是各相关高校专业建设和课程建设的重要内容。课程组在多年授课经验的基础上,通过对采油工程课程在石油工程专业培养方案中的地位、课程内容构成、与其他课程关系、实验与实习内容构成的探讨,进行了以采油工程为核心的系列课程、实践教学-现场教学、教学方法与手段的课程体系建设,并探讨了课程教学质量体系等,深化了对采油工程课程教学的认识。     

Strategically Assessing International Business Course-Specific Learning Aims

Abstract

During the past 30 years, there have been calls for universities and business schools to internationalize curriculum, students and faculty. As most U.S. business schools have added international components to their respective programs, the assessment of these programs was subsequently recommended from accreditation and competitive perspectives. To sustain competitiveness, business schools must expand their program assessment activities and rigorously conduct assessment at the course level as well. We propose a model of international business course assessment that links learning aims to delivery methods and reviews two separate approaches based on that model.     

河北科技发展中的金融支持问题研究

高科技企业是河北经济的重要组成部分,其发展的好坏直接影响河北省经济的运行状况,但融资难的问题一直困扰着几乎所有的中小高科技企业。成为制约其持续、健康、稳定发展的瓶颈。以美国对科技投入方式为例,指出了政府在科技产业融资体系中的重要作用,提出筹建政策性银行、大力发展民营银行和投资基金、设立科技板市场、成立科技创新担保公司等政策建设与措施,以此来解决中小企业融资问题,促进企业科技创新。     

Testing the impact of job‐related variables on a utility judgment training criterion beyond background and affective reaction variables*

We tested the incremental impact of a job‐related set of variables for explaining a utility judgment training effectiveness variable, that is, course completion skill preparedness, beyond background and course‐related variables. Our respondents were two different emergency medical service samples, 415 basics and 742 paramedics, from the 2008 US Longitudinal Emergency Medical Technician Attributes and Demographic Study. Extending earlier research into the training of US emergency medical services staff, we developed scales for measuring two course‐related affective reaction variables, quality of course materials and quality of lead instructor. We found for both samples that the quality of course materials and quality of lead instructor variables each significantly explained course completion skill preparedness variance beyond controlled‐for background variables. We also found that the set of job‐related variables explained further, additional variance and that job satisfaction was positively related to course completion skill preparedness for both samples. The limitations of the study and future research ideas are discussed.     

简论酸性坚膜定影液的组成及作用原理

阐明了制版过程中定影液的化学反应机理，探讨各组份在定影过程中的作用。从理论上指导定影液新配比的探索。     

《发酵工程与工艺》课程改革的思考与探讨

《发酵工程与工艺》课程是发酵工程的核心课程,该课程的教学效果在一定程度上影响毕业生的就业。成都理工大学在开设《发酵工程与工艺》课程以来存在着课程顺序不合理、工科特色不足、教学内容重复、实验教学薄弱等一系列问题,为此,应从理论教学、实验教学、生产实习和考核方式四个方面进行改进,使学生能具备较广阔坚实的知识基础,掌握较全面的实验技能和动手能力,进一步提高人才培养质量。     

Ethics and self-regulation for CPAs in the U.S.A.

This paper explores three questions: (1) Why should Certified Public Accountants (CPAs), as a group, adhere to their code of ethics? (2) Why should an individual CPA adhere to the code? (3) Of what significance are the answers to these questions in regards to possible changes in the accounting curriculum and the CPA profession's present concern for self-regulation through quality control reviews? The paper concludes that all college accounting majors should be required to take an ethics course and that the current quality review program should be mandatory, not voluntary.     

关于我国煤质管理现状的思考

文章从生产中质量控制重点指标入手,建立了全过程质量控制方法.分析了开采中全过程质量控制的内容,将质量控制的触角真正延伸到了工序层面,从根本上实现了对煤炭生产质量的全过程控制.     

地矿类专业煤化学课程教学模式的探索与实践

煤化学是地矿类专业的一门理论与实践相结合的专业基础课。从构建教学体系,结合多媒体教学,结合实习教学及改革考试方法等方面入手,提高课堂教学质量。教学实践表明,激发了学生学习的主动性和积极性,取得了良好的教学效果。     

The Effect of Market Orientation on Service Quality

Abstract

The authors explore the effect of market orientation on service quality based on a survey on Taiwanese security brokerage firms. The results indicate that market orientation and service quality have a positive relationship, but fail to support the proposition of a curvilinear, diminishing function. An ad hoc investigation on the effects of individual components revealed that, among the four market orientation components, only customer orientation and profit expectation have a more consistent and significant effect on overall service quality and the five service quality components. Important managerial and future research implications are offered.     

本科院校课程建设评价指标体系研究

课程建设水平的高低直接影响着高校教学质量的高低和所培养人才的情况。而课程建设评价指标设立的正确与否，则成为正确评价课程建设水平的关键。以成都理工大学为例，该校依据课程建设评价指标体系建立的原则，制定了合格课程、优质课程、精品课程三级课程建设规划，确立了评价指标体系的结构和分值分配，建立了课程等级划分和课程建设评价的方法，为一般本科院校的课程建设评价提供了借鉴。     

Do Product Components and Their Country-of-Origin Influence Product Evaluations?

ABSTRACT

The country of origin literature suggests that consumers attach pre-conceived notions about countries and their products during pre-purchase evaluations. The present research shows that when consumers are presented with information about the country of origin of motor vehicle components, they are able to differentiate between these and rely on country stereotypes in this evaluation. Based on a judgmental sample of 159 respondents, the findings suggest that consumers are able to discriminate between vehicle component systems from different countries and shows that there is a hierarchy of effects where consumers rank, in order of decreasing quality: German > Japanese > Australian component systems. The results also suggest that summary effects explain consumers' judgements about Australian, Japanese and German components, and halo effects appear to have a weak influence on their assessment of German components.     

Service value revisited: Specifying a higher-order, formative measure

Recent marketing literature pays particular attention to customer value because of the potential impact on customer behavior and, ultimately, firm performance. Whereas some studies conceptualize customer value in a unidimensional manner, more recent approaches take a multidimensional approach, generally conceptualizing value as composed of various benefits and sacrifices. However, nearly all of these studies consider value components in a reflective manner, which is not only problematic but in many cases conceptually incorrect. In addition, recent customer value research includes service components to define and operationalize the construct. This study suggests that customer value in service contexts, or service value, represents a higher-order, formative construct with benefit and sacrifice components. Specifically, the authors propose a formative model of service value with four components: service quality, service equity, confidence benefits, and perceived sacrifice. A multiple-industry study substantiates the contention that this higher-order, formative approach best models value. The results theoretically and empirically support the conceptualization of service value with formative components, and the measure is robust and works well across multiple service contexts.     

全国高校体育学科国家级精品课程建设研究

为了全面梳理与总结我国高校国家级精品课程建设具体状况,利用文献资料、专家访谈、数理统计分析等方法,对我国普通高校50门体育学国家级精品课程进行了研究。结果表明：体育学立项的50门国家级精品课程占总立项课程数的比例为1.36％;学科分类呈现不均衡现象．地域分布呈现中东部最多、西部最少的现象;学校分布中体育院校与师范院校居多。应坚持国家级课程的国家级标准化,严格要求课程建设和考评;拓宽课程资源建设路径,实施精品课程资源开放化和共享化;加大课程内容的实时更新,不断改进教学方法与手段。     

四川省属高校双语教学的现状与前景探析

调查显示：部分四川省属高校在双语教学的课程开设、教材建设、考试管理、双语环境配套、师资队伍建设、质量监控与评价体系建立等方面已经自发地进行了一些初步探索和尝试,但在系统性和规范性等方面仍存在较大的发展完善空间．而且面临的困难和问题也不少。因此,四川省属高校应在现有基础上加大双语教学的实施力度,促进教育的对外开放和国际融合,提升省属高校的竞争力。     

A PLS-SEM approach to understanding E-SQ,E-Satisfaction and E-Loyalty for fashion E-Retailers in Spain

Brand related goals in the online environment are consistent with those of the retail environment: providing products and services that ultimately convert customers into brand loyal customers. Investigating the components of e-loyalty may be a way to improve it. Using a Spanish sample, this study investigates a nine-dimension, latent variable model to understand the relationship between electronic service quality (e-SQ) and e-satisfaction, as well as that between e-satisfaction and e-loyalty within Spanish fashion brand e-retailers. Results suggest that for fashion e-retailers in Spain, e-service quality is positively related to e-satisfaction and e-satisfaction is positively related to e-loyalty. This work supports the use of this framework in future research to better understand these relationships in other countries.     

Developing a Scale for Measuring Service Quality Perceptions in Distance Education

Abstract

The emphasis of quality in distance education in the last decade tended to place on operational efficiency under the concepts of quality control and quality assurance. This tendency has shifted towards a student's perspective in the wake of greater competitive pressure and heightened students' expectations. This paper reports the results of a study to identify service quality determinants based on the students' perceptions. The results of an exploratory factor analysis of 25 items and a regression analysis produce five dimensions in the following priority: (1) learning facilities, (2) quality of course materials, (3) studying atmosphere, (4) capability of tutors, and (5) center arrangement for tutorials. This study highlights the pressing need for a distance education institution to pay attention to physical facilities and course materials which represent the core of the service offering and are relatively easier to evaluate than other service elements.     

Interpersonal service quality,self-service technology (SST) service quality,and retail patronage

The main purpose of this study is to examine how two components of interactive service quality (interpersonal service quality and self-service technology service quality) are related to retail patronage. This study also aims to identify the moderating effects of individual characteristics. The results indicate that two components of interactive quality are greatly related to retail patronage intentions. The moderating effects of technology anxiety, need for interaction, and age are also partially supported. To increase retail patronage, it is very important to focus on improving self-service technology service quality as well as interpersonal service quality. The results from this study also provide retail managers with a detailed understanding of how individual characteristics influence retail patronage intentions.     

Applying the Ignatian Pedagogical Paradigm to the Creation of an Accounting Ethics Course

This article explains how and why the Ignatian Pedagogical Paradigm (IPP), a 450-year-old approach to education, can serve as a framework for a modern principles-based ethics course in accounting. The IPP takes a holistic view of the world, combining five elements: context, experience, reflection, action, and evaluation. We describe the components of the IPP and discuss how they align with suggestions from prior research for providing principles-based ethics instruction in accounting. We conclude by describing how we used the IPP as a framework to create a graduate-level accounting ethics course.     

中小物业公司服务营销的模式研究

近年来,我国的住房改革不断推进,房地产市场进入高速发展阶段,物业管理产业也逐步发展起来,各类物业公司以各种方式进入了市场,其中形式灵活的中小物业公司发展最快,对物业管理市场的影响也最大。但是,由于中小物业的发展中存在着更多不规范的因素,因此存在的问题也最多。作者认为,物业管理行业是属于服务业,根据现代服务管理的研究成果,服务业就是以服务产品价值取得企业效益的,价值形成的关键就是服务产品的设计。这样对于发展中的中小物业公司来讲,建立一套设计符合业主需求的服务产品的模式是非常重要的,这是其服务升级和规范化的一个必经阶段,也是其形成利润源泉的关键。