Evaluating travel website motivational communication using a structural equation modelling approach

This study examines online information value structure and its motivational communication competence using the motivational language theory (MLT). MLT explains how communication acts directed by managers to employees generate a greater motivation for work. Five information value dimensions — functional, hedonic, innovation, aesthetic and sign — were identified through literature on the subject of MLT and applied to online information. This study confirmed the multidimensionality of online information and proposed four online information dimensions: experiential (hedonic–innovation), sign, functional and aesthetic. The findings also suggested that experiential (hedonic–innovation) and functional information values have significant effects for travel motivation, including exploration, family togetherness, novelty, escape and socialisation. Copyright © 2010 John Wiley & Sons, Ltd.     

Hedonic and utilitarian shopping values in airport shopping behavior

This study aims to examine airport travelers' shopping decision mechanisms based on a value–attitude–behavior framework. In particular, the proposed model investigates the complex relationships between pairs of shopping values (hedonic versus utilitarian), attitudes (cognitive versus affective), and behavior (repatronage intention versus retailer interest) to compare the relative importance between hedonic- and utilitarian-oriented decision paths. A survey was administered at Taiwan Taoyuan International Airport, where 300 valid questionnaires were collected. Using structural equation modeling, this study finds that the direct effects of shopping values on shopping behavior are stronger than their indirect effects through attitudes. Compared with utilitarian shopping values, hedonic shopping values exert a stronger effect on airport shopping behavior, implying that airport shopping involves more multisensory decisions than cognitive decisions. In addition, avoiding negative feelings (e.g. regret) appears to be a stronger antecedent of airport shopping behavior than pursuing positive feelings (e.g. excitement). Marketing strategies of airport retailing are discussed.     

Impact of new motorway on housing prices in rural North-East Slovenia

The literature generally agrees that improved accessibility has a positive effect on housing values. The motorway constructions in north-eastern Slovenia, completed between 2002 and 2018, significantly improved the accessibility of less developed areas. In this article, we examine how the new motorway has affected the housing values in the mostly rural north-eastern part of Slovenia. We analysed the distance decay effect of amenities and disamenities of motorway links and ramps as well as bus stops, train stations, and railway links on housing prices. In addition to the transport infrastructure variables, we analysed numerous other structural and environmental variables. We estimated three different spatial hedonic regression models: the spatial autoregression model, the spatial error model, and the spatial autocorrelation model.The results indicate that none of proximities to the bus stop, train station, or motorway link have had a significant effect on housing value. However, the rail track proximity exhibited a significant negative association with price. Furthermore, the effect of distance to the nearest motorway ramp on housing value is significant: it is stronger for closer distances (i.e. starting from 500 m) and decreases up to 6 km, while the effect of distances below 500 m is insignificant. Our results also show that bigger dwellings, more rooms, and the presence of a balcony, elevator, central auto heating system, new installation, and air conditioning as well as an apartment in a single house, are associated with a higher housing price. On the contrary, selling the dwellings together with a parking place and basement reduced the average price of the housing property. Comparing our results to the literature, we proved our hypothesis that the negative effect of a motorway is less pronounced in rural areas compared to urban areas and that the positive effect of accessibility is stronger in rural areas and extends over a wider geographical area.     

Assessing the effects of perceived value (utilitarian and hedonic) in LCCs and FSCs: Evidence from South Korea

In the airline industry, passengers choose and buy service based on their perception of which airline delivers better value. Thus, it is important to compare two types of airlines, Low Cost Carriers (LCCs) and Full Service Carriers (FSCs), to measure how much their product or service is worth and the effect of perceived value on passengers' purchase decisions. This study examined the relationship between perceived value, satisfaction, and purchase intention in both FSCs and LCCs. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were performed for data analysis. Our findings reveal that passenger satisfaction in LCCs is affected by hedonic value and utilitarian value, but passengers' future purchase intention is not dependent on satisfaction even when passengers are satisfied. In FSCs, moreover, utilitarian value is not a significant factor for satisfaction and purchase intention. This research provides implications for airline marketers and directions for future research.     

Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures

The purposes of this study are to demonstrate how it is possible to determine which attributes are the most important in the final choices of tourists who use a travel agent brochure as a source of information and how these attributes influence perceived value in a pre‐purchase stage. We conduct the study in three phases: (i) a qualitative study, (ii) an experiment using choice‐based conjoint analysis by means of a fractional factorial experimental design and (iii) another experiment using a full factorial derived from the same design. Results suggest advertisement size, a hotel's starred rating and price influence perceived value at this stage. The presence of a positive combined effect of price and advertising was found. Implications and directions for future applications are offered, focusing particularly on marketing services. Copyright © 2012 John Wiley & Sons, Ltd.     

Walking accessibility to bus rapid transit: Does it affect property values? The case of Bogotá, Colombia

This research sheds light on the relation of bus rapid transit and residential property values within walking distance to the system. The case study was Bogotá’s Transmilenio (Colombia). This research conducted a city-wide econometric hedonic analysis with 2000 to 2004 Department of Housing Control data across different walking distances, subsystems (trunk, feeder), socio-economic strata and time. The main results showed that, with respect to the value of properties in relation to proximity, the housing market places value premiums on the properties in the immediate walking proximity of feeder lines. The analysis by socio-economic strata showed that middle-income properties were valued more if they fell closer to the system, while there were opposite results for low-income housing. Finally, analysis across time reflects slight average annual increases in property values correlated with the implementation of the system in two specific areas analyzed. Throughout the paper, the author acknowledges some of the challenges of using hedonic modeling for property value impact assessments and emphasizes that the interpretation of the results are case specific.     

Investigation of the use of eye tracking to examine tourism advertising effectiveness

Previous studies of printed marketing stimuli have used self-report measures to determine the relative preference for one advertisement among several different versions. This study uses Tobii^TM eye-tracking hardware and software along with self-report measures to compare the relative effectiveness of two versions of a tourism magazine advertisement. Data were collected from 25 respondents in a laboratory-based study. Analysis of data shows significant differences between the two advertisements tested with agreement between the eye-tracking and self-report results. These results indicate that eye-tracking methods are useful for analysis of tourist advertising.     

Combined impacts of highways and light rail transit on residential property values: a spatial hedonic price model for Phoenix,Arizona

This study analyzes the positive and negative relationships between housing prices and proximity to light rail and highways in Phoenix, Arizona. We hypothesize that the accessibility benefits of light rail transit (LRT) and highways accrue at nodes (stations and highway exits specifically), while disamenities emanate from rail and highway links as well as from nodes. Distance decay of amenities and disamenities is captured using multiple distance bands, and hypotheses are tested using a spatial hedonic model using generalized spatial two-stage least-squares estimation. Results show that proximity to transport nodes was associated significantly and positively with single-family detached home values. As a function of distance from highway exits and LRT stations, the distance-band coefficients form an inverted-U pattern consistent with a positive longer-range distance–decay accessibility effect minus a smaller and shorter-range distance–decay disamenity effect. The positive accessibility effect for highway exits extends farther than for LRT stations. Coefficients for the distance from highway and LRT links, however, were not significant. We also test the effect of highway design on home values and find that below-grade highways have relatively positive impacts on nearby houses compared to those at ground level or above.     

Long-term impact of network access to bike facilities and public transit stations on housing sales prices in Portland,Oregon

Planners and economists generally accept that housing market values increase with proximity to transportation facilities through the provision of improved access to activity locations. While the market benefits of rail station access are well-documented, inconsistent and insufficient methods have led to limited agreement on the true value associated with this locational amenity. Far fewer hedonic price studies have assessed the influence of bike facility access on housing sales prices, and those that have generally analyze cross-sectional data. In this study, we estimated a spatial hedonic model using a bootstrapped pseudo panel to determine the joint impact of network proximity to bike lanes and off-street multi-use paths, as well as light rail and streetcar stations, on housing sales in Portland, Oregon, from 2002 to 2013. Our findings revealed housing sales prices increased as network distance to the nearest light rail transit and streetcar station decreased. Likewise, owner-occupied single-family and multifamily housing sales rose in conjunction with reduced street network access to regional multi-use bike paths; however, improved proximity to on-street bike lanes negatively affected housing values. In sum, we believe these findings may help to inform non-automotive transportation infrastructure financing mechanisms that rely on rising property values.     

The impact of Seoul's subway Line 5 on residential property values

This research investigates the impact of the construction of a new subway line (Line 5) in Seoul on nearby residential property values. A hedonic pricing model shows that distance from a Line 5 subway station had a statistically significant effect on residential prices only prior to the line's opening. This is consistent with the anticipatory effect observed in other studies. Moreover, accessibility to transit had, in general, less of an impact on house prices than other variables such as the size of the unit, the quality of the school district, proximity to the high-status Kangnam subcenter, and possibly accessibility to recreational resources.     

Holidays with the Hun: The Male Tourist and His Murderous Itinerary

The in-flight magazine is one of many industrialised print media to which the traveller is exposed. In-flight magazines, however ‘ideologically innocent’ they may appear, can be very powerful in representing the norms and values to which travellers should supposedly adhere. This paper builds on arguments that there is a lack of research on representation in tourism and focuses in particular on how in-flight magazine advertising produces, mediates and reproduces discourses surrounding air travel. Using Critical Discourse Analysis (CDA), advertisements from a selection of Qantas and Air New Zealand in-flight magazines from 2005 were studied. The content analysis of these texts reveals that the magazine advertisements wish to speak to a certain ‘elite’ type of traveller who is mobility-rich as well as financially wealthy, with the time to pursue a raft of travel activities and the money to buy an array of expensive luxury products. Essentially, the paper argues that magazine advertisements can be a subtle (or, perhaps, not so subtle) way of ‘socially sorting’ airline travellers into those who are socially and culturally acceptable airline travellers and those who are not. The advertisements can also be seen as a means of socially sorting the airline traveller from other types of traveller and from the non-traveller. No matter which way the sorting occurs, in-flight magazine advertising appears to be a powerful medium that overwhelmingly appeals and speaks to privileged groups in society.     

Negative emotions in tourism: a meaningful analysis

ABSTRACT

In this paper, we critically examine the use of (negative) emotions in psychology, consumer behaviour and tourism. We find that (1) negative emotions form an integral part of the tourist experience in certain tourism contexts, particularly in dark tourism and types of travel that involve transformation of the self, (2) negative emotions can have multiple positive outcomes and (3) these positive outcomes are present in hedonic and non-hedonic tourism contexts, yet they occur occasionally in hedonic and more systematically in non-hedonic tourism contexts. We conclude that negative emotions contribute to eudaimonic experiences by affecting different types of meaning in life.     

Trading off public values in High-Speed Rail development in China

Theory on how different public values are prioritized in transport infrastructure planning is growing increasingly sophisticated, but most of it has focused on Western countries. Its relevance to China is thus far unknown territory. In this article, we apply the theory on public values and the way various values are traded off against each other to the case of High-Speed Rail development in China. We develop a Public value tradeoff matrix enabling us to identify and measure the various public values at play and to establish what changes took place in the prioritization of various public values over time. In the history of HSR development in China, a shift from regional equity and safety through economic growth and speed to organizational efficiency and cooperation can be observed in the period before HSR took off in China until now. The trading off process takes place through different institutional paradigms and organizational mechanisms in China than in Europe and America, and occurs more at the strategic apex of the administrative hierarchy.     

En-route weather and place valuations for different transport mode users

With the increasing societal interest in climate change, mostly separated strands of literature have investigated the travel-behavioural, thermo-sensational and environmental–psychological effects of weather on people in everyday life. This research conceptually and statistically integrates these fragmented insights. Drawing on unique Greater Rotterdam (The Netherlands) travel diary data enriched with hourly meteorological and spatial route attributes, we analyse how weather affects different transport mode users’ en-route place valuations in terms of liveliness, friendliness and aesthetics. Our main findings indicate that windy, cloudy, cold (<15 °C) or too hot (⩾25 °C) weather conditions negatively affect en-route place valuations, either directly or through lower thermal comfort. Active mode users generally value their route surroundings more positively than motorised transport modes, however they also appear more strongly affected by weather in their thermal experiences and place valuations. Policy makers are advised to expand climate-sensitive urban planning along active transport mode infrastructures.     

An Exploratory analysis of flight delay propagation in China

Delay propagation is the flight departure delay caused by the arrival delay of pre-segment flight. Chinese airline market has suffered very poor on-time performance (OTP) in recent years. It is, however, unclear whether delay propagation prevails as one major source for such problem. This study first aims to empirically quantify delay propagation in the Chinese airline market. Specifically, we shed light on heterogenous levels of delay propagations across different airports and airlines. Then, the distinct delay propagation patterns in China are also discussed and compared with other developed airline markets (e.g., the US and Europe). Our estimation is based on OTP data for over 12 million Chinese flights covering the 2015–2017 period. Specifically, it is found that 10 min arrival delay of pre-segment flight within 1 hr before the departure lead to an average of 7.49 mins delay propagation for subsequent departure flight. Arrival delay of earlier pre-segments (1–2 and 2–3 hr before the departure) leads to much less delay propagation, due to longer ground buffer. Chinese airlines arrange longer ground and flight buffer than that of the US airlines to prevent the delay propagation from accumulating along the subsequent flights in a day. Thus, unlike the US market, delay propagation is not the major reason for poor OTP in China. In addition, delay propagation is less prevailing at the Chinese hub airport. This is because China has relied on point-to-point network, which does not require sophisticated schedule coordination. And the local passengers at these Chinese hub airports have higher time value such that the Chinese airlines also try to improve OTP at these hub airports to better serve these lucrative but time-sensitive local passengers. Unlike the European LCCs, Spring Airlines, the largest low-cost carrier (LCC) in China, outperforms major full-service carriers (FSCs) in controlling delay propagation. This finding may also apply to other Northeast Asian LCCs sharing common operational characteristics as Spring Airlines. Last, we find that airlines purposely tolerate moderate departure delays of up to 15 min, which is the threshold that defines delays, no matter whether the pre-segment flight arrives late or on-time. The relevant policy and managerial implications are also discussed.     

Bus rapid transit impacts on land uses and land values in Seoul,Korea

Bus rapid transit (BRT) has gained popularity as a cost-effective alternative to urban rail investments; however, relatively little is known about its impacts on land-use changes and land values. This paper examines the land-market effects of converting regular bus operations to median-lane bus services in Seoul, Korea, one of the densest, most congested cities in the world. Multilevel models reveal BRT improvements prompted property owners to convert single-family residences to higher density apartments and condominiums. Land price premiums of up to 10% were estimated for residences within 300 m of BRT stops and more than 25% for retail and other non-residential uses over a smaller impact zone of 150 m. The research findings underscore the importance of introducing zoning and other land regulatory changes prior to the initiation of BRT improvements as well as applying value-capture tools to help finance investments and redress inequities.     

E-Marketing communications of trophy hunting providers in Namibia: evidence of ethics and fairness in an apparently unethical and unfair industry?

This paper investigates how the e-marketing communication of trophy hunting operators in Namibia may affect and reinforce the overall tainted image of this controversial industry. The online marketing efforts of 100 Namibian safari providers were examined. Two main results were discerned: (1) the majority of communication does not take into account the negative image of the industry, choosing instead to focus primarily on the hedonic values of the customer (i.e. hunters) and (2) evidence was found of concern for ethics, sustainability and fairness, but often these messages were implicit rather than explicit. Suggestions for improvement in e-marketing are provided.     

Investigating the effects of a shared bike for tourism use on the tourist experience and its consequences

ABSTRACT

As public bike-sharing systems have been widely set up in cities around the world, a shared bike for tourism use can enhance tourists’ experience at destinations and lead to tourists’ post-visit evaluations. Thus, this research explores the attributional effects of the value of using shared bikes (namely, instrumental value and affective value) on tourists’ emotional experience (namely, hedonics and perceived uniqueness) as well as on satisfaction and destination loyalty. We obtain a sample of 302 tourists using shared bikes as transport modes during their visits to examine the proposed relationship model. Results show that both instrumental and affective values of shared bike use positively relate to hedonics and perceived uniqueness experiences. While both hedonics and perceived uniqueness have positive effects on satisfaction, only perceived uniqueness shows a positive effect on destination loyalty. The findings of multi-group analyses indicate that the direct effects of the tourism experience on destination loyalty are significantly positive for the low-motivation group but not for the high-motivation group. Empirical implications and recommendations for future research are also discussed herein.     

An Examination of the Determinants of In‐Flight Duty‐Free Shopping: Hedonic and Utilitarian Motivations

This research note presents the findings of a study that empirically examined air passengers' in‐flight duty‐free shopping behaviors in the perspectives of utilitarian and hedonic motivations. On the basis of the primary data collected from 212 air passengers in Taiwan, empirical findings revealed that both utilitarian and hedonic motivations affect air passengers' intentions to browse in‐flight duty‐free shopping catalogues. Findings also showed that hedonic motivation does not directly influence air passengers' in‐flight purchase intentions. Instead, a higher utilitarian motivation can directly enhance passengers' in‐flight purchase intentions. Copyright © 2012 John Wiley & Sons, Ltd.     

Estimation of travel distances with the weighted ℓp norm: Some empirical results

The weighted ℓ_p or ℓ_k,p norm is used to model travel distances in road networks. The parameters k and p are computed from a sample of actual road distances taken from the geographical area of interest. During the computation, a goodness-of-fit criterion is computed and minimized when the best-fit values of k and p have been determined. Greatly improved results are obtained when the coordinate axes are rotated to account for any rectangular bias in the road network. In this paper, an examination of 17 diverse geographical areas shows that in every case, within a rotation arc of 90°, there are two points where the goodness-of-fit function is minimized. These two rotation points are approximately 45° apart; one results in a best-fit p value in the interval (1, 2) and the other results in a best-fit p value in the interval (2, ∞). This paper thus empirically confirms the double-bottom phenomenon which was hypothesized in a previous work. The superiority of the weighted ℓ_p norm as a distance predictor is also demonstrated.