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1.
This paper studies the interaction of online selling format selection with store brand introduction following national brand in the presence of strategic consumers. We find that platform under reselling format prefers the high pricing strategy for national brand while the manufacturer under agency selling format prefers the low pricing strategy. Moreover, highly strategic consumers discourage the platform from introducing the store brand and manufacturer from being the end-seller of national brand. Specifically, when consumers are less strategic, the platform tends to introduce a store brand with similar quality to national brand under reselling format, and a store brand with different quality to national brand under agency selling format. The manufacturer prefers agency selling format when consumers are less strategic; otherwise, reselling format is preferred. The platform and manufacturer can achieve a “win-win” result under agency selling with store brand when consumers are less strategic. However, the reselling format enables the manufacturer to deter the platform from introducing the store brand if the platform raises the accessing fee. We further extend to consider a store brand with quality better than the national brand and show above results remain valid. 相似文献
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In recent decades sustainability and dual-route retailing have been adopted by many big industries. Companies are now bound to maintain such strategies that fulfill the sustainable goals developed by the United Nations. Industries face a huge penalty if carbon emissions exceed a certain boundary. Moreover, factories should maintain sufficient flow in retail chains and product quality. This paper demonstrates 3-pillar sustainability in dual channel retailing, empowering firms to integrate the financial-economic pillar with the non-financial (environmental, social, and ethical) pillar. The core product is made available through the traditional channel and customized products are through online channels. The model is enabling the customers with customization provisions where they can influence the products. Thus, as a novel approach, the article incorporates a presumed threshold limit on the product's (standard and customized) selling price difference. Due to customization, a new product is developed which needs extensive quality checks. The study introduces an investment in checking the quality of the customized product which reduces the probability of customization defects exponentially. Additionally, current research adapts the carbon emission cost, penalties charged to a firm for overshooting the limit, and social costs in a smart supply chain. It also exemplifies that production is directly proportional to financial investments in meeting sustainability objectives. The numerical analysis reflects that as production increases, penalty costs decrease at a significant rate but after reaching optimal production penalty cost again starts to increase. It is observed that the downfall of penalty is 20% more for the single-channel than dual. Adaptation of the customization policy makes the retailing strategy more cost-effective. The model exemplifies that it is more economical to adopt dual-channel retailing compared to single-channel as there is approximately a 14.0625% reduction in total cost in dual-channel retailing. Moreover, an 80% improved quality is observed with a financial investment, which improves consumer satisfaction. 相似文献
3.
With the rapid development of e-commerce, the problem of pricing conflicts between online and offline channels has become increasingly prominent. And the in-sale service has become an important factor influencing consumers' purchase decisions. To study the impact of in-sale service, this paper establishes a dual-channel supply chain model considering offline in-sale service. Using Stackelberg's game theory and backward induction, it solves the optimal pricing of supply chain members and makes comparisons in both cooperative and non-cooperative situations. Finally, it coordinates the supply chain through a two-part tariff contract. The results show that (1) The optimal wholesale price and offline retail price are positively correlated with in-sale service quality. And the opposite of the optimal online direct selling price. (2) With the quality of in-sale service improving, the retailer's profit will increase and then decrease but the manufacturer's profit will always decrease under non-cooperation. The total profit of the supply chain will rise and then fall under cooperation. (3) The two-part tariff coordination maximizes profits with the manufacturer reducing the wholesale price and the retailer paying a transfer cost. (4) Cooperative decision is better than the non-cooperative decision in terms of the supply chain as a whole. 相似文献
4.
This paper considers a dual-channel supply chain network consisting of multiple competing manufacturers, multiple competing retailers and multiple demand markets. Each manufacturer produces and distributes his products via direct e-commerce channel along with traditional physical channel. The manufacturers also provide services for the consumers in both channels, while the retailers only offer offline services to the consumers. On this basis, a dual-channel supply chain network equilibrium model with pricing and service decisions are established based on variational inequality theory. Nash equilibrium solutions are obtained by modified projection and contraction method. Combined with numerical examples, we analyze the impact of three critical factors on the equilibrium states and profits. Some interesting managerial insights are derived. We find that the profits of the manufacturers decrease (increase) in the raw material conversion ratio under single channel case (dual-channel case), while the increase of the raw material conversion ratio always benefits the retailers and the whole dual-channel supply chain network; the service level in each channel is positively correlated with its transaction volume. There are significant inconsistencies among the best combinations of cross-channel price coefficients between two channels for the manufacturers, the retailers and the whole dual-channel supply chain network. The same equilibrium decision (service level, price) or profit may exhibit the opposite changing trend with respect to cross-channel price coefficients under two cases of active e-commerce transaction and inactive e-commerce transaction. When the introduction of e-commerce channel can bring more profits for the whole dual-channel supply chain network, the manufacturers should provide reasonable allocation schemes of profit increment for the retailers to satisfy their participation constraints. 相似文献
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本文认为,供应链管理正在深刻地改变着企业的营销环境与营销方式.促使营销职能从企业管理的前台向后台拓展,从操作层面向战略层面转移.文章提出,在供应链管理背景下,敏捷制造能力正在代替制成品成为提升企业竞争力的关键,敏捷制造正在成为企业产品战略的有机构成,为企业更加有效地适应需求变化作出贡献;另一方面,战略层面的供应链成本优化正在代替单纯的价格战略,并为企业带来更加持续的竞争优势.供应链管理正在促使企业的营销战略发生深刻的变化. 相似文献
7.
《Journal of Marketing Channels》2013,20(1):53-64
Abstract This study examines the significance of supplier's expectation of continuity of its relationship with a manufacturer, perception of manufacturer's reputation, trust in manufacturer's credibility, trust in manufacturer's benevolence, and dependence on manufacturer as determinants of its willingness to invest in supporting a manufacturer's line. Data collected from Malaysian and Korean auto suppliers indicate that expectation of continuity of relationship, manufacturer reputation, and trust in manufacturer's credibility are significant determinants of supplier willingness to invest, while supplier dependence and trust in manufacturer's benevolence are not. 相似文献
8.
国外旅游供应链研究综述 总被引：2，自引：0，他引：2
国外对旅游供应链的研究在近几年获得了较快的发展,在旅游供应链内涵方面虽有分歧,但也达成了一定的共识,普遍认为旅游供应链比制造业供应链更为复杂,是一个网络结构而非链条结构,其主体涉及公共部门和私营企业。在旅游供应链主体合作形式、旅游需求预测、旅游供应链主体提升、旅游供应链绩效考核等方面也取得了较多的研究成果,而且随着经济环境的变化,国外旅游供应链研究已经考虑了经济全球化、信息技术发展、可持续发展等方面的影响。未来研究应该加强对旅游产品和服务的合作开发、供给管理、库存管理以及绩效考核等方面的关注,同时将诸如博弈论、交易成本理论等相关的理论和方法应用于旅游供应链的研究领域。 相似文献
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本文针对当前国际性金融危机对我国企业的影响,首先论述了我国企业供应链的特点,然后分析了金融危机下影响我国企业供应链的因素,最后提出了金融危机下我国企业供应链战略转变的措施。文章有助于指导我国企业在金融危机中调整和巩固供应链战略,有助于降低企业的成本,提高企业的竞争力,具有较好的研究价值和实用价值。 相似文献
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着重分析了供应链管理环境下,库存控制在实践中所出现的各种问题,并对VMI系统及基于成本优化的多级库存优化与控制库存管理系统进行分析并建立了实施方案。 相似文献
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本文从知识的内在规定性和供应链的特定构造出发,分析了供应链知识创新管理的特征,在此基础上,提出了供应链知识创新管理在供应链层次的战略,并根据系统中不同企业成员市场地位、产品知识特性的不同提出了企业层次的战略。 相似文献
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供应链成员之间总是存在权力关系的不平衡,因素。在分析了供应链成员之间权力运用的情况下,过重构权力关系以实现供应链的稳定和效率的思想。权力的滥用是可能导致供应链的不稳定的一个重要给出了一个简单的诊断方法,并在此基础上提出通 相似文献
13.
激励机制、信息反馈与供应链绩效的持续改进 总被引：1，自引：0，他引：1
进入21世纪,企业与企业之间的竞争正在演变为供应链与供应链之间的竞争,供应链管理是一个动态的过程。本文对供应链绩效持续改进的内在机理进行了深入的分析,指出动态信息反馈是供应链绩效改进的基石,供应链绩效评价与供应链战略的匹配是供应链绩效改进的拓展空间。 相似文献
14.
Multi-sourcing is a practical strategy in retail channels that allows retailers facing uncertainties to respond more effectively to consumers' needs by distributing market demand across multiple supply sources. In this respect, this research investigates a price-setting retailing channel, including two manufacturers (a traditional manufacturer and a green manufacturer) and one retailer where end-of-life products can be collected. The retailer faces an uncertain price-dependent demand and sets orders from both supply directions based on a low-cost ordering approach. The primary purpose of this study is to develop an optimal solution to allow the green product to enter the retailing channel of the non-green product. Accordingly, this research develops and compares two different contractual mechanisms from the standpoint of the green manufacturer/retailer and the supply chain (SC): (1) a penalty-based contract and (2) a modified call option contract mixed with a cost-sharing mechanism. The main contribution of the current paper is to investigate an option contract for the effective management of a closed-loop supply chain and combine it with a cost-sharing contract as a new approach. Another contribution is that the developed model considers two practical channels for collecting and returning obsolete products to the green manufacturer: (1) the retailer is responsible for collecting and returning obsolete products, and (2) collecting and returning obsolete products is outsourced to a third-party logistics provider (3PL). Eventually, the models' efficiency is verified by investigating different numerical experiments, discovering that the proposed reservation-based contract outperforms the penalty-based contract for both parties' profitability and retailing channel's improvement. Besides, the present study finds that hiring 3PL significantly increases the green manufacturer's profit compared to other scenarios. 相似文献
15.
将供应链管理模式与方法应用于农产品流通研究,构建适合我国特点的粮食供应链,对于降低物流成本,提高粮食流通效率具有重要意义。本文在分析北京地区粮食流通现状的基础上,引入粮食供应链的概念及模型,分析北京地区粮食供应链模型构建的基础条件,提出北京地区粮食供应链构建和优化的思路。 相似文献
16.
跟踪与追溯的信息涉及企业和供应链的规模,这些信息与商品的流通紧密联系在一起。在供应商方面保险机构为农产品相关风险提供保险服务的困难也会不断地增加,并且在农产品供应链中还涉及战略联盟的绩效评价指标,考虑供应链信息价值的利润和风险投资回报率。本文研究在农产品信息价值供应链风险恰当的时机下各保险方应负责任和信息供应链参加者的参保动机,在战略联盟分析中运用知识管理理论推动战略联盟方面的信息共享。 相似文献
17.
G. Tomas M. Hult Ph.D. Kenneth K. Boyer Ph.D. David J. Ketchen Jr. Ph.D. 《Journal of Business Logistics》2007,28(2):105-132
Emerging thoughts on quality suggest that three principal sources of customer‐based value creation exist for firms operating in the online marketplace. These include a focus on delivering (1) service quality, (2) product quality, and (3) eBusiness quality. Drawing on strategic choice theory coupled with configuration theory, we conducted a profile deviation analysis among customers of online grocery firms using the “ideal” quality profile for four operational logistics strategies as the benchmark (semi extended strategy, fully extended strategy, de‐coupled strategy, and centralized extended strategy). The findings suggest that service, product, and eBusiness quality‐based fit with operational logistics strategy type are associated with customers' behavioral (repurchase) intentions. This lends support to the notion that capitalizing on the appropriately weighted quality‐focus represents a strategic vehicle to create superior outcomes in online businesses. The makeup of these ideal quality profiles that represent the strongest repurchase intentions of customers is also provided. 相似文献
18.
在供应链环境下,采购商与供应商之间的关系已经发生了深刻变化,双方之间开始形成合作共赢的关系。在供应链环境下,采购活动已转为以订单驱动方式进行,采购管理的重点转向了外部资源管理,并且促进了采购流程增值,库存管理方式也发生了重大改变。在供应链环境下,采购管理策略的制定应考虑价格等关键因素;要深刻认识采购方与供应商间的建立战略合作关系;库存管理应趋向精细化发展。从而更好地提高企业竞争力、降低总成本,实现采购方和供应商的双赢。 相似文献
19.
考虑零售商销售努力的双渠道供应链定价策略研究 总被引：1，自引：0，他引：1
随着电子商务市场的日益成熟,制造商建设线上直销渠道来适应新的商品销售环境成为趋势。制造商线上直销渠道的建立占领了部分原本属于线下零售渠道的市场份额,对线下零售渠道造成冲击。针对双渠道供应链中的竞争,将零售商销售努力行为考虑在内,通过构建博弈模型分别研究了在集中决策模式和分散决策模式下,制造商与零售商的定价策略。研究发现,在集中决策模式下,线下零售渠道与线上直销渠道之间的价格差异随着两个渠道潜在需求量之间差异的增大而增大,并且两个渠道的最优价格分别与其市场潜在需求成正比。在分散决策模式下,两个渠道的最优价格亦与潜在需求成正比,并且线下零售渠道的最优价格随零售商销售努力程度的增加而增加,线上直销渠道的最优价格随着零售商销售努力程度的增加而减少。 相似文献
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第四方物流研究及其发展策略初探 总被引：5，自引：0，他引：5
第四方物流以其能有效解决第三方物流的缺陷与不足之处而受到业界的广泛关注 ,文章就第四方物流的产生、内涵与特征进行了初步研究 ,说明了第四方物流的工作方式 ,并提出了一些我国发展第四方物流的可行措施。 相似文献