浅谈搜索引擎营销

本文初步探讨了搜索引擎的来源及定义,结合营销理论对搜索引擎在企业营销方面的原理和流程进行了分析,同时指出了搜索引擎在现代生活中的意义和特征,提出了企业进行搜索引擎营销的策略以及相关问题的解决。     

浅谈搜索引擎营销

本文初步探讨了搜索引擎的来源及定义，结合营销理论对搜索引擎在企业营销方面的原理和流程进行了分析，同时指出了搜索引擎在现代生活中的意义和特征，提出了企业进行搜索引擎营销的策略以及相关问题的解决。     

搜索引擎营销原理及模式分析

随着我国网民人数的增加及其对搜索引擎的广泛使用，企业逐渐认识到搜索引擎是企业营销的又一利器，这直接催生了对搜索引擎营销的研究。本文基于我国网民的现状，首先介绍了搜索引擎营销的含义、分类及原理：其次将搜索引擎营销的发展历程归纳为五个阶段，在此基础上提出了搜索引擎营销的五种模式，并重点介绍了搜索弓I擎优化和竞价排名两种模式；最后，对本文进行了简单总结。     

企业搜索引擎营销研究

序言 1994年,Yahoo、Lycos等分类目录型搜索引擎的相继诞生,搜索引擎表现出网络营销价值,搜索引擎营销的思想开始出现.搜索引擎营销可以使企业有效地利用搜索引擎来进行网络营销和推广.     

哈希函数在搜索引擎构造中的作用

搜索引擎作为一种独特的信息检索方式,在网络盛行的今天得到了广泛应用。文章从搜索引擎的原理,哈希函数在搜索引擎构造中的作用,以及搜索引擎在实现用户检索信息时所发挥的作用3个角度来阐述哈希函数在信息检索中的作用。     

搜索引擎优化技术研究

搜索引擎优化技术作为企业网站网络推广的有效方法之一,已被越来越多的网站重视和使用。对制约搜索引擎优化的原因进行了详细探讨,提出了对搜索引擎优化的策略。     

个人用户专用搜索引擎的设计与实现

本文分析了现有的搜索引擎技术,提出构建面向个人用户的专用搜索引擎的设计思想。在该专用搜索引擎中,由用户指定网络爬虫程序抓取的站点集,在用户设定的关键词集和要查询的文档格式的基础上,进行有针对性的搜索,提高了搜索引擎的效率,为用户提供个性化的搜索服务。     

浅谈基于C#的网络类垂直搜索引擎数据采集技术

该文设计和实现的基于C#的网络类垂直搜索引擎数据采集,采用高效的URL去重,避免了数据的重复。本文剖析了网络垂直搜索引擎中数据采集的基本方法和运行机制,并通过程序设计现实了垂直搜索引擎数据的采集。     

基于“会诊式”推理控制策略的智能型搜索引擎的研究

随着Internet和网络技术的发展,搜索引擎给人们带来的很大便利。本文分析了传统搜索引擎的缺点,探讨了"会诊式"推理控制策略的结构和特点,研究了基于"会诊式"推理控制策略的智能型搜索引擎的特征,并给出其实现技术。     

浅谈网络信息挖掘中搜索引擎的应用

随着计算机技术和互联网技术的飞速发展,越来越丰富的信息呈现在用户面前,但同时伴随的问题是用户越来越难以获得其最需要的信息。搜索引擎技术解决了用户检索网络信息的困难,目前搜索引擎技术正成为计算机科学界和信息产业界争相研究、开发的对象。文章旨在探讨搜索引擎技术在网络信息挖掘方面的应用,并以著名的搜索引擎百度为例,具体分析其过程,总结分析网络信息挖掘技术在搜索引擎中的应用前景。     

How do social scientists use link data from search engines to understand Internet-based political and electoral communication?

As link data become more available from search engines, the data can play an important role in understanding socio-political activities in cyberspace. However, the majority of social scientists have not engaged in link data collection, transformation, and analysis to perform research using publicly available search engines. This article offers two case studies of Internet-based political and electoral communications conducted in Korea, where online communication is among the most well-established in the world. These cases reveal that link data collected from search engines have several merits for political communication research, including inexpensive access to web resources and ease of use. However, link data have some weakness, such as reliability issues: internal algorithms are not made in public and there are inconsistencies among search engines. This article examines the two case studies to draw conclusions about the use of link data drawn from search engines for research purposes.     

Search Quality and Revenue Cannibalization by Competing Search Engines

Consumers are attracted by high‐quality search results. Search engines, though, essentially compete against themselves because consumers are induced to substitute away from advertisement links when their organic counterparts are of high quality. I characterize the effect of such revenue cannibalization upon equilibrium quality when search engines compete for clicks. Cannibalization provides an incentive for quality degradation, engendering low‐quality equilibria—even when provision is costless. When consumers exhibit loyalty there is a ceiling above which result quality cannot rise, regardless of what the maximum feasible quality happens to be. Seemingly procompetitive developments may exert downward pressure on equilibrium quality.     

Search Engine Optimization: What Drives Organic Traffic to Retail Sites?

The lion's share of retail traffic through search engines originates from organic (natural) rather than sponsored (paid) links. We use a dataset constructed from over 12,000 search terms and 2 million users to identify drivers of the organic clicks that the top 759 retailers received from search engines in August 2012. Our results are potentially important for search engine optimization (SEO). We find that a retailer's investments in factors such as the quality and brand awareness of its site increases organic clicks through both a direct and an indirect effect. The direct effect stems purely from consumer behavior: The higher the quality of an online retailer, the greater the number of consumers who click its link rather than a competitor in the list of organic results. The indirect effect stems from our finding that search engines tend to place higher quality sites in better positions, which results in additional clicks because consumers tend to click links in more favorable positions. We also find that consumers who are older, wealthier, conduct searches from work, use fewer words, or include a brand name product in their search are more likely to click a retailer's organic link following a product search. Finally, the quality of a retailer's site appears to be especially important in attracting organic traffic from individuals with higher incomes. The beneficial direct and indirect effects of an online retailer's brand equity on organic clicks, coupled with the spillover effects on traffic through other online and traditional channels, leads us to conclude that investments in the quality and brand awareness of a site should be included as part of an SEO strategy.     

Nonprofit Internet review: just what resources are available?

This paper, the first of a number of short reviews of nonprofit Internet activity, outlines the nature of the resources that are currently available to nonprofits on-line. It lists a number of sites on the Internet and gives a short summary of what is obtainable on each site. The paper concludes with information about general search engines and recommends perseverance in trying the different engines in order to find the relevant data. Copyright © 1999 Henry Stewart Publications     

基于web的个性化搜索引擎综述

文章主要阐述通用搜索引擎的结构、原理、分类及存在的不足,论述了个性化搜索的概念、分类,用户个性化模式的获取和表达,事务聚类模式的个性化PageRank算法,以及Agent的个性化搜索体系结构和算法策略。     

商务智能与传统搜索引擎的比较分析研究

本文选择三种搜索引擎作为研究对象,收集用户使用三种搜索引擎检索的耗时、有效信息数量、用户满意度等相关数据,通过定量的方法对各组数据进行方差检验,对比商务智能搜索引擎和传统搜索引擎知识发现的效果、效率以及用户满意度,研究商务智能搜索引擎的优势,并发现其存在的不足,为今后的搜索引擎开发提供参考。     

搜索大战烽烟再起

百度始终占据着中国搜索市场70%的份额,最新加入战局的字节跳动来势汹汹,搜索会让张一鸣摆脱对抖音的路径依赖吗?李彦宏又会怎样应对这场不能输的战争?搜索引擎的战争旷日持久,几乎可以串起一部中国互联网发展史。作为一门本质上围绕"流量+分发"展开的生意,从阿里、腾讯、360、搜狐、网易,直到今日的字节跳动,一旦建起流量蓄水池,互联网公司都会将目光投向搜索这个信息整合、分发、精准变现的利器。     

A semantics-based method for clustering of Chinese web search results

Information explosion is a critical challenge to the development of modern information systems. In particular, when the application of an information system is over the Internet, the amount of information over the web has been increasing exponentially and rapidly. Search engines, such as Google and Baidu, are essential tools for people to find the information from the Internet. Valuable information, however, is still likely submerged in the ocean of search results from those tools. By clustering the results into different groups based on subjects automatically, a search engine with the clustering feature allows users to select most relevant results quickly. In this paper, we propose an online semantics-based method to cluster Chinese web search results. First, we employ the generalised suffix tree to extract the longest common substrings (LCSs) from search snippets. Second, we use the HowNet to calculate the similarities of the words derived from the LCSs, and extract the most representative features by constructing the vocabulary chain. Third, we construct a vector of text features and calculate snippets’ semantic similarities. Finally, we improve the Chameleon algorithm to cluster snippets. Extensive experimental results have shown that the proposed algorithm has outperformed over the suffix tree clustering method and other traditional clustering methods.     

浅谈超声非正式出版文献的获取和利用

收集和分析非正式出版文献,可以挖掘情报,了解竞争对手,预测技术发展方向。本文阐述了超声非正式出版文献的概念并提出了四种获取方法:搜索引擎检索、专业网站检索、网盘检索和间接获取。实践表明,以较少的投入获取了丰富的资料,通过分析将情报应用于科研、经营等。